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State of the State 2024: Arkansas banks navigate uncertain interest rate landscape – Talk Business & Politics

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State of the State 2024: Arkansas banks navigate uncertain interest rate landscape – Talk Business & Politics


Editor’s note: The State of the State series provides reports twice a year on Arkansas’ key economic sectors. The series publishes stories to begin a year and stories in July/August to provide a broad mid-year update on the state’s economy. Link here for the State of the State page and previous stories.

According to the state’s top banking official, the uncertain interest rate environment is the most significant conversation topic entering the year.

“The rate environment is posing headwinds for many institutions, but tailwinds for others,” said Susannah Marshall, Arkansas State Bank Department commissioner. “Especially those that have structured their balance sheets to be in an asset sensitive position and to take advantage of repricing assets at higher interest rates.”

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Marshall said banks with strong mortgage divisions bore the brunt of the interest rate volatility in 2023 and will remain impacted until a downward movement emerges.

“I don’t want to attempt to predict what will happen with interest rates in 2024 or the timeframe of any potential rate decreases,” she said. “Regardless of whether we will see any additional increases or rates remain flat for the foreseeable future, I believe any potential declines could be further out in 2024.”

Marshall and other Arkansas banking leaders offered various thoughts on the industry entering 2024. According to the latest data from the Federal Deposit Insurance Corp. (FDIC), 82 federally insured lenders doing business in Arkansas had a cumulative net income of $1.49 billion through the third quarter of 2023, up 4.1% from the previous year. The banks grew their combined assets robustly to $165.6 billion, up 7.3% year-over-year. Loan growth was even stronger at 13.8%. Construction loans accounted for a third of that growth, reflecting the vibrant economy.

Tim Yeager expects banks to remain strong — Arkansas’ average return on assets (ROA) of 1.23% is well above the benchmark ratio of 1% — but they are unlikely to match their 2023 performance.

“The lagged effect from high interest rates will lead to slower loan growth, an increase in problem loans, and a shortage of core [stable] deposits,” said Yeager, a finance professor who holds the Arkansas Bankers Association Chair in Banking at the University of Arkansas. His responsibilities include teaching, research and outreach to Arkansas bankers. “Loan demand will slow as businesses and consumers adjust to higher interest rates. In addition, borrowers will struggle to repay the higher interest payments on their debts, leading to more problem loans.”

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Like many analysts, Yeager said he expects the Federal Reserve to lower interest rates in the coming months, which will somewhat reduce the pressure on loan demand and funding costs. He said Arkansas bankers are most concerned about a longer-term issue: the ability to hire and maintain qualified workers. He noted that many top students in finance want careers in investment banking, primarily because they think they can make more money on Wall Street.

That might be true, but he tries to explain that there are other advantages of working for a bank.

“We need to get the message across that this is a soul-fulfilling career,” Yeager said. “You’re going to do well, but will you be a millionaire or a billionaire? It’s less likely. But you will have a much more balanced, satisfactory life by doing this.”

According to the American Bankers Association, Arkansas banks employ around 16,000 people at over 1,000 offices and branch locations and have around 5 million customers.

‘ARTIFICIAL’ ECONOMY
Simmons First National Corp. (Simmons Bank) of Pine Bluff is one of the state’s largest banks, with $27.5 billion in assets. It’s one of four Arkansas-based lenders with assets greater than $21 billion at the end of last year’s third quarter. Bank OZK of Little Rock ($32.7 billion), Arvest Bank of Fayetteville ($27.3 billion) and Centennial Bank of Conway ($21.8 billion) were the others.

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George Makris Jr. is the bank’s president and CEO. He said that after a decade marked by growth through acquisition, Simmons Bank is focused on organic growth and efficiency in 2024.

“We acquired 13 banks [in five states] in the past 10 years, which has given us access to some of the best markets,” he said. “We are improving our delivery channels and standardizing many internal functions. That combination should produce favorable financial results leading to capital growth and additional capacity to offer to our customers.”

Makris said the uncertainty around interest rates coupled with government spending and its upward pressure on inflation makes for an “artificial” economy, and that environment will trickle down to consumers.

“Banks are in the risk management business and will shift as much of the risk to the borrower as possible under uncertain times, which will restrict credit access,” he said. “That is more severe for the least credit-worthy borrowers. Loan funding costs and the cost of capital are also negative drivers of access to credit. That said, access to credit is still there for solid projects. Speculative projects will sit on the sidelines.”

Makris joked that his crystal ball has a crack in it, but he predicted that if inflation remains steady for the first half of the year – the current U.S. inflation rate is 3.4% for the 12-month period leading up to December 2023, according to the Bureau of Labor Statistics – a modest rate reduction could come in late 2024.

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“However, this is an election year, and whether we like it or not, politics plays a role in many governmental decisions,” he said.

Makris also offered an opinion on artificial intelligence (AI) in banking.

“Banks are certainly aware of the proliferation of AI discussion,” he said. “That has driven much of the buzz for tech stocks. However, I believe we need to be very cautious and deliberate in advancing AI. It will be used for nefarious purposes well before we have maturity and risk protocols to mitigate bad actors.

“The other element not discussed much is who is teaching AI to deploy its logic. Banks have been using variations of AI to determine probability, relationships and other integrated data sets.”

Marshall also alluded to the increasing threat landscape regarding cyber risks and their impact on the industry.

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“This increasing risk also translates into increased costs and pressure on resources,” she said. “Unfortunately, many comments I have received lately center around bankers’ concerns about the increases in fraud attacks on their customers and the impact it is having on the industry.”



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Arkansas

Arkansas driver’s licenses and state IDs now available in Apple Wallet

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Arkansas driver’s licenses and state IDs now available in Apple Wallet


Arkansans can now present their driver’s licenses and state identification cards on mobile devices using Apple Wallet, state finance officials announced Wednesday.

The Department of Finance and Administration said Arkansans can use Apple Wallet to present their license or ID in person, online and in apps at select organizations, including at more than 250 Transportation Security



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Your Arkansas Driver’s License Can Now Live on Your iPhone

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Your Arkansas Driver’s License Can Now Live on Your iPhone


IDEMIA Public Security North America and the Arkansas Department of Finance and Administration’s Division of Driver Services and Motor Vehicles have launched Arkansas driver’s licenses and state IDs in Apple Wallet, allowing residents to securely store and use their credentials on an iPhone or Apple Watch.

The new feature gives Arkansans the ability to present their identification at participating businesses and venues, at Transportation Security Administration (TSA) checkpoints in more than 250 airports, and online or within apps when age or identity verification is required.

The launch builds on Arkansas’ ongoing efforts to expand digital identification options. In March 2025, the state introduced the Arkansas Mobile ID app, and officials say adding IDs to Apple Wallet offers residents another secure and convenient way to access their credentials.

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“We’re proud to build on our partnership with the Arkansas DFA’s Division of Driver Services and Motor Vehicles, expanding on the launch of the Arkansas Mobile ID app in March 2025. The launch of ID in Apple Wallet in the state provides Arkansas residents a new, secure way to store and present their digital credentials, with transparency and control over how their information is shared at the forefront,” said Rob Gardner, CEO, IDEMIA Civil Identity.

To add an Arkansas driver’s license or state ID to Apple Wallet, users can tap the plus sign at the top of the Wallet app on their iPhone, select “Driver’s License or State ID,” and follow the verification process.

Officials say privacy and security were central considerations in the rollout. Information stored in Apple Wallet is encrypted on a user’s device, and users control when and how their information is shared. When presenting an ID, only the information necessary to verify age or identity is provided.

Apple and the Arkansas Division of Driver Services and Motor Vehicles also do not receive information about when or where residents use their digital IDs.

The technology is also designed to make verification easier for businesses. Participating businesses can use IDEMIA’s Mobile ID Verify app to accept and verify mobile IDs directly from an iPhone without requiring customers to hand over their devices or use additional hardware.

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The launch marks another step toward broader adoption of digital credentials in Arkansas, giving residents a secure alternative to carrying a physical driver’s license or state ID while maintaining control over their personal information.

For information on the launch of IDs in Apple Wallet in Arkansas, click here.

READ ALSO: Adam O’Neal Stepping into Chancellor Role at UA-EACC



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Arkansas gymnatics coach Chris Brooks completes staff with hiring of Zan Jones | Northwest Arkansas Democrat-Gazette

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Arkansas gymnatics coach Chris Brooks completes staff with hiring of Zan Jones | Northwest Arkansas Democrat-Gazette


New Arkansas gymnastics coach Chris Brooks announced Monday the hiring of Zan Jones to complete his first staff, as well as the promotion of assistants Kyla Ross and Catelyn Branson.

Brooks succeeded his wife, Jordyn Wieber, on April 28 after Wieber stepped down.

Jones joins the Razorback after two seasons as an assistant coach at Texas Woman’s University in Denton, Texas. The Pioneers won back-to-back Women’s Collegiate Gymnastics National Invitational Championship titles in 2025 and 2026 with Jones on staff. He has been named a Women’s Collegiate Gymnastics Association Division II assistant coach of the year three times, including this spring.

Jones also earned Midwest Independent Conference assistant coach of the year in both of his seasons at Texas Woman’s.

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Jones served as the Pioneers’ primary vault and uneven bars coach, and the team set a program record of 49.35 on the bars in March.

An Alabama alumnus, Jones served as a student manager for the Crimson Tide gymnastics team. He served a year at Talladega (Ala.) College in its inaugural season of gymnastics and spent time as a recreational and team coach at Trussville (Ala.) Academy of Gymnastics.

Brooks also promoted both Ross and Branson to the title of associate head coach. Ross, a former UCLA gymnast and Olympic gold medalist as part of Team USA in 2012, started at Arkansas as a volunteer assistant in 2022. Ross helped Arkansas produce program records on the balance beam in back-to-back years before taking over the vault squad, which set a program high 49.675 in 2026. 

The Razorbacks ranked as high as No. 2 on the vault last season and were never lower than No. 7. Senior transfer Morgan Price landed the first 10 in school history on the vault in February.

Branson returned to the Arkansas staff ahead of the 2025 season, helping lead the floor squad. In that time, Branson has led the Gymbacks to two of their top five best floor scores ever and Arkansas has been ranked as high as No. 2 in the country on floor in the last two seasons. In 2026, over 60% of the team’s scores on floor were 9.85 or better.

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Branson served as Lindenwood’s head coach from 2022-24, where she was named 2024 Women’s Collegiate Gymnastics Association South Central Region Coach of the Year and the Midwest Independent Conference Coach of the Year. She led the Lions to their second consecutive and fifth overall USAG national championship and seventh MIC title in 2024.

Branson had a prior stint at Arkansas from 2020 to 2022, in which time the Gymbacks ranked as high as third on beam and second on floor.



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