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Arkansas’ culture and geography far more diverse than just Ozarks, Delta | Northwest Arkansas Democrat-Gazette

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Arkansas’ culture and geography far more diverse than just Ozarks, Delta | Northwest Arkansas Democrat-Gazette


From the ArkLaTex to the Ozarks, Arkansans have their regional identities.

But two regions — the Ozarks and Delta — seem to be more solidified in the Arkansas ethos.

Ben Johnson of El Dorado, a retired history professor from Southern Arkansas University in Magnolia, has a theory on why that is.

New Deal reforms in the 1930s brought more attention to the Ozarks and the Delta as Arkansas pondered its history and place in the wider world, said Johnson.

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And then there’s the music.

Folk music was becoming more popular in the 1930s and ’40s, said Johnson. Appalachia got most of the attention, but the Ozarks — being sort of an extension of Appalachian culture — also benefited.

“Basically, the Ozarks became a cultural product,” said Johnson. “The Arkansas identity really became tied, I think, to the Ozarks. When you think of Arkansas, you think of the hill people. That was part of the tourist branding, the promotional literature for the state after World War II and so forth. As part of that process, the Ozarks became sort of the cultural foundation of how people understand and see Arkansas.”

The Delta, of course, gave birth to the blues, and Helena became a magnet for blues musicians looking to get on the King Biscuit Time radio show and possibly make a deal with the devil.

“People in much of eastern Arkansas, once you get past those who identify with Central Arkansas, generally embrace the identity of being from the Delta. It suggests identity, heritage, a sense of place,” said Thomas Jacques, interim director of the Delta Cultural Center in downtown Helena-West Helena.

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So today, the Ozarks and the Delta are often-used identifiers.

But the Ouachitas and West Gulf Coastal Plain? Not so much.

“Southwest Arkansas or Gulf Coastal Plain is an identifiable region with distinctive historical and economic development but clearly does not have the cultural heft and recognition of the Ozarks and Delta,” said Johnson.

The Ozark Mountains are generally considered to be north of Interstate 40 on the western side of the state, as opposed to the Ouachita Mountains to the south. The Ozarks and Ouachitas are geologically different. The Ouachitas were caused by the collision of tectonic plates. The Ozarks are an eroded plateau that was shoved into an elevated position by that collision.

The Delta is a word often used to describe at least part of, if not all of, the Mississippi Alluvial Plain. To many, the word Delta conjures an image of the Deep South, of cotton fields and plantations.

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Arkansas’ geographic dvisions include, clockwise from upper left, the Ozark Mountains, the Mississippi Alluvial Plain, Crowley’s Ridge, the West Gulf Coastal Plain, the Ouachita Mountains and the Arkansas Valley. (Arkansas Democrat-Gazette graphic)

COMPASS DIRECTIONS

While some people use physiographic identifiers, others use region names to explain where they’re from — like Northwest Arkansas or eastern Arkansas.

“I think the difference between a directional identity, like being from eastern Arkansas, and a geographic identity, like being from the Ozarks, is that there is a kind of regional culture to these different geographic regions,” said C.L. Bledsoe, a novelist and poet who grew up in Wynne and now lives in Virginia.

When Arkansans meet Arkansans, they very likely would introduce themselves and say what town they’re from.

But, as Johnson said, if they’re asked where that town is, the respondent would be likely to offer geographical markers.

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“My wife, who is a Union County native, commonly responds that El Dorado ‘is 15 miles north of the Louisiana line and in the middle of the bottom of the state,’” said Johnson.

Kenneth Bridges, a history professor at South Arkansas College in El Dorado, said Arkansans from cities or immediate suburbs will usually identify as being from those cities, or they’ll say Northwest Arkansas if they’re from Fayetteville, Springdale, Rogers or Bentonville.

“Directional or regional references will often be used if they are from smaller towns,” said Bridges. “Here in South Arkansas, we will often just say ‘South Arkansas,’ which generally indicates anything within 100 miles of the state line. Central Arkansas will generally refer to anything within an hour or 100 miles of Little Rock.”

Bridges said the Delta in Arkansas usually refers to the counties adjacent to the Mississippi River. That’s considerably less territory than the Mississippi Alluvial Plain, which stretches west almost to Little Rock and includes all or part of 27 Arkansas counties.

This might be why some people who live in subregions of the Mississippi Alluvial Plain, such as the Grand Prairie, identify with the subregion instead of saying they’re from the Delta.

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“Even Union County is part of the Delta, technically, but no one here really thinks of it as part of the Delta,” said Bridges. “It’s usually just considered as a matter of proximity more than technical precision. We had a factory in World War II here that was called the Ozark Ordnance Works even though we are nowhere near the Ozarks. It’s really a matter of perspective.”

Bridges said the El Dorado-Magnolia-Camden area would sometimes refer to itself as the “Golden Triangle” area years ago.

“Sometimes here in south Arkansas, we will refer to ourselves as ‘LA,’ or ‘Lower Arkansas,’” he said. “Far southwest Arkansas will sometimes call itself the ‘ArkLaTex’ while far southeast Arkansas will sometimes call itself the ‘ArkLaMiss.’”

SUBREGIONS

Arkansas’ subregions can confound visitors.

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We have the Boston Mountains, which are nowhere near Massachusetts. The Boston Mountains are the southern portion of the Ozarks.

And there’s an unusual geographical formation in east Arkansas that seems, at least to some, to have an identity all its own.

Crowley’s Ridge rises some 250 feet above the Mississippi Alluvial Plain and stretches from southern Missouri south to Helena-West Helena, with a slight break at Marianna created by the L’Anguille River as it flowed across the ridge.

While some east Arkansas residents say they’re from the Delta, others say they’re from Crowley’s Ridge.

Still others, who live on Crowley’s Ridge, say they’re from both, arguing that Crowley’s Ridge is in the Delta.

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“I always said I grew up in the Delta,” said Charlie Hart, who grew up in Wynne and now lives in North Little Rock. “The ridge just cuts a swath through the Delta in my eyes.”

But Bledsoe, the writer from Wynne, claims the ridge as his home turf.

“Being from Wynne, I think of myself as from Crowley’s Ridge, but I grew up farming in the Delta,” he said. “For me, as a writer, where I’m from is important. Donald Harington famously wrote about the Ozarks through the lens of the summers he spent there as a child, I’ve read, but he was originally from Little Rock, which is very different.”

The landscape and history influences a writer, said Bledsoe.

“I’m a southern writer, but more than that I’m an Arkansas writer and I write about Crowley’s Ridge and the Delta,” he said. “Those places are home to me.”

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Edward C. Dodge, who teaches at Catholic High School for Boys in Little Rock, spent his younger years in Helena and Gosnell, near Blytheville, before going to college at Arkansas State University in Jonesboro.

“I always thought of Crowley’s Ridge as a feature within the Arkansas Delta,” he said. “I also suspect that more Arkansans know the Delta than Crowley’s Ridge. Combined, using the Delta to locate Wynne seems a stronger choice to me.”

Farther to the north, Paul McFadden, vice president of student affairs and associate professor of Biblical studies at Crowley’s Ridge College in Paragould, very much favors the ridge reference.

“Up this way, the ones that are here, we talk about the ridge a lot,” he said. “I’ve been working here for 41 years, and the ridge is all I know. Crowley’s Ridge is a big thing to me and the people who live here. Delta, I never use that term in describing my life or what I’ve been about. It’s always been the ridge.”

He was born in Wynne, raised at Hickory Ridge in Cross County and went to high school in Wheatley before moving to Paragould to attend Crowley’s Ridge College, where he graduated in 1983.

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“The ridge out here just feels different from the areas on each side of it, east and west,” he said.

Dodge said Delta may be a better identifier for the part of Arkansas in the general vicinity of Memphis.

“Living in Conway, when I hear of the Delta, I definitely think closer to Memphis,” he said. “And while I’m relying on childhood memories, I’d say the experience suggested there’s quite a difference between Jonesboro and Helena.”

“Some people in northeast Arkansas embrace the Crowley’s Ridge identity, but that’s not common once one gets down to Helena,” said Jacques. “You could probably figure geographically that once you cross Interstate 40 [heading south], there is very little hemming or hawing — you’re simply from the Arkansas Delta.”

GEOGRAPHICAL REVELATIONS

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Many people don’t realize they’re from a distinct, named geographical region until after they’ve moved away.

Joe David Rice, the former Arkansas tourism director, grew up in Jonesboro, which is on Crowley’s Ridge, but Rice didn’t know that when he was a kid.

“I don’t think I heard of Crowley’s Ridge until I moved to Little Rock and got a job with Parks and Tourism,” he said.

Rice said he knew Jonesboro was in the Delta because of the mosquitoes.

“That was sort of the defining cultural icon for people in the Delta,” he said.

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As more people move into Arkansas from out of state — particularly to rapidly growing Northwest Arkansas — the use of the regional, geographic identifiers within Arkansas will probably wane, he said.

Brooks Blevins, an expert on the Ozarks at Missouri State University who grew up in Izard County, Arkansas, said he was in college when he realized that he’d grown up in the Ozarks.

“We identified as hill people — especially in contrast to the people from the ‘bottoms,’ the flat-land people, of northeast Arkansas,” he said. “But we didn’t think about being from the Ozarks.

“When I thought of the Ozarks, I thought of Stone County because of the Ozark Folk Center State Park and Springfield, Mo., because we watched Springfield TV stations and they were always throwing the O-word around,” said Blevins.

“As a kid I was responding to the Ozarks as a ‘brand,’ not particularly as a place,” he said. “Today, though, 40 years later, I think the Ozarks as a brand name has expanded, and there are many more people — still not all, but more than there used to be — who have Ozarks somewhere near the top of their identity list. And I think it would be more unusual today for someone to grow up in the rural Ozarks, like I did, and not have some recognition of being in and a part of some place called the Ozarks.”

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But now, Blevins very much identifies as being from the Ozarks.

“Born and raised a hillbilly, but the Ozark identity, I guess you would say, was something learned or acquired in adulthood,” he said.

When traveling recently to states out west, Blevins said he told people he’s from Arkansas.

“I don’t know that I mentioned the Ozarks to anyone, probably because I wasn’t sure they would know where/what I was talking about,” he said.

“As for why Ozark and not Ouachita caught on,” Blevins said, “I don’t know for sure, but I suspect some of it has to do with the weird spelling of Ouachita and the inability of people to pronounce it, if you haven’t grown up with the word. Plus, the word Ozark has been in use for the Arkansas hill country longer than Ouachita has, and it’s probably just a more aesthetically pleasing and catchy word. And there hasn’t been a ton of stuff written about the Ouachitas specifically, in terms of history and culture.”

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Get to know: Arkansas DB commitment John Catlin | Whole Hog Sports

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Arkansas basketball stars Meleek Thomas, Trevon Brazile selected in NBA Draft second round | Whole Hog Sports

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Arkansas Athletics, CommunityAmerica Credit Union launch multi-year partnership including Razorback Stadium naming rights

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Arkansas Athletics, CommunityAmerica Credit Union launch multi-year partnership including Razorback Stadium naming rights


FAYETTEVILLE, Ark. – The University of Arkansas Department of Athletics has signed a long-term partnership with CommunityAmerica Credit Union, marking a significant step in the credit union’s growing commitment to Northwest Arkansas. Facilitated by Learfield and Razorback Sports Properties, Donald W. Reynolds Razorback Stadium will become CommunityAmerica Razorback Stadium beginning with the 2027 football season.

Rooted in more than 85 years of helping individuals and families achieve financial peace of mind and building on a 65-year legacy of service in Arkansas, CommunityAmerica is excited to engage with Razorback fans and support the communities they call home.

“This is so much more than a name on a stadium. It’s about becoming part of the Razorback Nation experience and helping fans, students, student-athletes and the communities we and the university serve,” said Lisa Ginter, Chief Executive Officer of CommunityAmerica Credit Union. “Our members are at the heart of everything we do and when we evaluate partnerships like this, it starts with what matters most to them. The University of Arkansas is a powerful source of pride and connection for people across the state and in many of our markets. This partnership underscores our long-term commitment to Northwest Arkansas, where we look forward to growing our presence and helping more families achieve financial peace of mind. We’re already deepening our roots with plans for a campus location and several new branches throughout the region.”

The multi-phased partnership extends beyond naming rights and designates CommunityAmerica as the Official Credit Union of Arkansas Athletics. CommunityAmerica will also serve as an official sponsor of Arkansas Athletics, supporting student-athletes and fans alike. The comprehensive partnership will also include the rebranding of the SEC Club inside Razorback Stadium as the CommunityAmerica Club, where fans enjoy premium amenities on gameday. As part of the agreement, CommunityAmerica will engage directly with Razorback student-athletes providing Name, Image and Likeness (NIL) opportunities, valuable financial education and programs to help them succeed both on and off the field.

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“We are thrilled to welcome CommunityAmerica Credit Union as the Official Credit Union of Arkansas Athletics as one piece of a partnership that will benefit our student-athletes, fans and the state of Arkansas for years to come,” said Hunter Yurachek, Vice Chancellor and Director of Athletics at the University of Arkansas. “Our vision in the Department of Athletics is to be our best and CommunityAmerica’s commitment to excellence as a trusted, people-driven financial institution mirrors that same vision. This partnership is just getting started but its impact will help shape our future.”
Beginning with the 2027 football season, the partnership will expand into its second phase with the naming of CommunityAmerica Razorback Stadium and the launch of CommunityAmerica Razorback Checking, Debit and Credit Cards.

With a legacy of serving members across Arkansas and nationwide, CommunityAmerica is ranked among the most trusted and innovative credit unions in the country and among the largest in the Midwest. CommunityAmerica is excited to engage and serve Razorback fans and members more deeply with a variety of financial products and services that align to their passion for the University.

“Our members are proud of where they live and what they stand behind, and for so many in Arkansas and across our shared communities, that means being part of Razorback Nation,” Ginter said. “As we look ahead to launching Razorback-branded products in 2027, we’re excited to offer experiences that celebrate that pride, strengthen relationships and deliver meaningful value for the people and communities we serve.”

“This is a historic partnership featuring an innovative brand with a passion and proven track record of supporting their community, paired with one of the leading college athletics programs in the country,” said Allison Fillmore, Senior Vice President, Business Development at Learfield. “Learfield and Razorback Sports Properties are excited to collaborate with Arkansas Athletics, which will enhance fan and student-athlete experiences for years to come.”

Razorback Sports Properties is the locally based Learfield team that is the exclusive multimedia rights holder for Arkansas Athletics and oversees all sponsorship agreements on behalf of the Razorbacks.

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About the University of Arkansas Department of Intercollegiate Athletics
The University of Arkansas Department of Intercollegiate Athletics pursues its vision to “Be Our Best” while developing 465+ student-athletes into Razorbacks and Champions for Life. As members of the Southeastern Conference (SEC), the Razorbacks consistently compete at the nation’s highest levels while proudly representing the University of Arkansas and the entire state. Arkansas has established itself as one of the most competitive programs in the nation, winning nine NCAA titles and over 50 SEC Championships in recent years.

About CommunityAmerica Credit Union
CommunityAmerica Credit Union is a not-for-profit financial institution committed to helping members get on a path to thrive and achieve financial peace of mind. Founded in 1940, and with Arkansas roots dating back to 1968, CommunityAmerica has grown to meet the evolving financial needs of its members. With nearly $10 billion in assets and more than 600,000 members, the credit union is ranked among the nation’s 50 largest credit unions. It is the largest credit union in Arkansas, Kansas, and Missouri, and one of the largest financial institutions with expanding operations in Northwest Arkansas. CommunityAmerica offers a full suite of financial products and services for individuals and businesses, including checking and savings, mortgages, loans, commercial banking, wealth management, retirement planning, and insurance. Federally chartered, CommunityAmerica serves members across multiple markets nationwide with branch locations in Arkansas, California, Kansas, Missouri, Nevada, Tennessee, and Texas. Learn more at CommunityAmerica.com.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.



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