Alabama
Alabama Football Star Shares Valuable Advice On Flourishing NIL Deals
College sports are dominated by NIL in a way that has gotten away from focus on name, image, and likeness as it was intended by the initial NCAA ruling that allowed players that right of publicity.
Wide receiver Ryan Williams, a college football star for the Alabama Crimson Tide, has refocused attention with his recent advice to fellow athletes.
Brand deals are all but lost in the shuffle of NIL collectives and impending revenue-sharing, but Williams has secured prominent partnerships with Uber Eats and Hollister.
Speaking with On3 Sports, Williams indicated that he sought out brands that aligned with his interests in his sage guidance to other players.
“If I was giving someone else advice, or just what I have learned, it is that if you have interest in something, go attack those interests because you never know what you can get out of it,” Williams said. “If you don’t try, nothing’s going to happen. I would say if you have an interest in anything, go try to obtain those interests.”
Williams has a fondness for clothing, referencing a well-known Deion Sanders quote that emphasizes the importance of looking good, feeling good, playing well, and receiving good compensation. That all fits under his partnership with Hollister, as he modeled for their new athletic line that launched last week.
He said his mentality to seek out and “attack his interests” came from former teammate Jalen Milroe, who encouraged Williams to follow his trajectory.
“That’s kind of where I learned, if you really have an interest in something, take advantage of it and go attack it because he [Milroe] has a lot of interests,” Williams said. “Whatever he has an interest in, he’s going to go conquer. That’s the main thing I learned from him, but also not just taking—because the NIL space can sometimes be confused with just money, money, money, money.”
Importantly, Williams emphasized relationship-building as a critical aspect of navigating the NIL landscape as another lesson gleaned from Milroe.
“It’s about building not just a short-term relationship, but a relationship that you want to carry,” Williams said. Kind of like the loyalty thing and how he [Milroe] stayed for four years at Alabama and how Malachi Moore stayed for five years at Alabama. It’s more so like, if I want to do something with this brand, I don’t want to just do it for three weeks and just be done. I really want to build a relationship and focus on it long-term.”
Brand deals of this nature aren’t necessarily attainable for every college football player, but Williams’ advice should ring true in college football that keeps inching closer to a professional model. It’s treated like a business, and Williams is attacking his name, image, and likeness with that notion in mind.
Alabama
Alabama House race in Jacksonville area draws a crowded field
Alabama
Kevin Turner Prattville YMCA Golf Tournament welcomes Auburn, Alabama players as guest hosts
PRATTVILLE, Ala. (WSFA) – One of the most anticipated golf tournaments of the year happens Monday — the 29th annual Kevin Turner Prattville YMCA Golf Tournament.
This year’s guest hosts are both placekickers — former Alabama kicker Michael Proctor and current Auburn kicker Alex McPherson.
Proctor, a Pelham High graduate, came to the Crimson Tide in 1992, a year after Turner was drafted by the Patriots. But he still remembers the Prattville native’s infectious personality that resonated with teammates. “I had heard about the tournament through the years,” Proctor said. “It’s a big deal. Kevin is a big deal. When he was playing here, and even after his unfortunate passing, he’s well remembered and respected. Anything I can do to help anything in his name, I would be willing to do. I met him when I was there. He came back, obviously knowing people on the team that he had played with. Anything I can do for his name … I’m sure anybody at Alabama or anybody that knew him would be willing to do anything for him because he would do the same for you.”
McPherson, a Fort Payne High graduate, came to Auburn in 2022, weathered an inflammatory bowel disease that sidelined him in 2024, and is now preparing for his fifth year as the Tigers’ kicker. And even though he never knew Turner personally, he’s looking forward to the tournament.
“I’m honored,” McPherson said. “I heard what the tournament was about, Kevin and his story. I heard that one of the former Alabama kickers was going to be in the tournament and that they would love to have a kicker from Auburn. They thought that I would be a great fit.”
Proctor was recruited as one of the nation’s top prep kickers and went through a high school and collegiate career where he made 184 of 185 extra points. He kicked a then-record 60-yard field goal at Pelham and nine of his 26 field goals were longer than 50 yards. He finished a four-year career as the Crimson Tide’s second leading scorer with 326 points, earning All-American honors in 1993 and 1994 after winning a national championship in 1992 and returning as the Southeastern Conference’s top kicker a year later.
McPherson was recruited as one of the nation’s top kickers and kicked a record 61-yard field goal in high school before joining the Tigers. Like Proctor, his breakout year came as a sophomore (in 2023) where he made 13 of 13 field goal attempts and 40 of 40 extra point attempts in becoming a Lou Groza Award semifinalist.
Turner went through a five-year battle with ALS (amyotrophic lateral sclerosis), which was triggered by CTE (chronic traumatic encephalopathy), a disease that hits home with many collegiate players from that era who witnessed it first with Turner and more recently with former Tide running back Kerry Goode.
The tournament helps fund the “Coach A Child Scholarship Fund Campaign” which provides financial aid to make YMCA services available to everyone, regardless of their ability to pay.
The Prattville YMCA has provided financial aid to more than 3,300 people, many of them children, at a cost of more than $400,000. This year, the goal is to raise $285,000 for the Coach A Child Fund Campaign.
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Alabama
Alabama softball No. 1 overall seed in NCAA Tournament: Who does Tide play?
Alabama softball is the cream of the crop heading into the 2026 NCAA softball tournament, cemented as the No. 1 overall seed for the first time in 16 years.
The Crimson Tide’s ranking means it will host a regional and, if it advances, a super regional. The regional field will consist of USC Upstate (36-21), Belmont (40-11) and SE Louisiana (46-14).
The Tuscaloosa Regional is double-elimination. Action will run through May 15-17 on SEC Network.
It marks the 27th straight NCAA Tournament appearance for Alabama and the 21st-straight season it is hosting a regional at Rhoads Stadium, not including the canceled 2020 season. The Crimson Tide has advanced to the Women’s College World Series 15 times and is looking to do so for the first time in two years.
Alabama has one national championship, which came in 2012.
Alabama is coming off a championship game loss in the SEC Tournament. Seven unanswered runs led to a 7-1 fall to Texas, securing the Longhorns their first SEC Softball Tournament title during their second year in the conference on Saturday, May 9.
Friday, May 15
- Game 1: Alabama vs. USC Upstate, noon CT
- Game 2: Belmont vs. SE Louisiana, 2:30 p.m. CT
Saturday, May 16
- Game 3: Game 1 Winner vs. Game 2 Winner, TBD
- Game 4: Game 1 Loser vs. Game 2 Loser, TBD
- Game 5: Game 4 Winner vs. Game 3 Loser, TBD
Sunday, May 17
- Game 6: Game 3 Winner vs. Game 5 Winner, TBD
- Game 7: Game 6 Winner vs. Game 6 Loser (if necessary), TBD
Amelia Hurley covers high school and college sports for The Tuscaloosa News and USA TODAY Network. You can find her on X at ameliahurley_ or reach her at ahurley@usatodayco.com.
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