Connect with us

Vermont

Influencers overran a rural Vermont town. Now its locals are fighting back

Published

on

Influencers overran a rural Vermont town. Now its locals are fighting back


Around late September, the leaves on the maple trees in Vermont are turning from a verdant green to near-iridescent orange and red, attracting hordes of tourists to the area each year. 

This year, the locals are hoping for fewer visitors.

For the last five autumns, small Vermont towns have been flooded with influencers keen to make the state’s foliage the backdrop for their latest sponcon or photodump. But rather than celebrate the influx of attention from out-of-towners, the sudden popularity has been a burden for nearby towns, with cars blocking traffic and visitors trodding into residents’ driveways.

The crowding is particularly bad on Cloudland Road, a winding single-lane path running through the town of Pomfret, home to about 900 people. During the peak of autumn, cars snake up and down the road connecting Pomfret to the neighboring towns. Tour buses carry scores of photo-snapping pilgrims. Pomfret has been a tourist destination for almost a century, but since the Covid-era rise of travel influencers, the traffic has been untenable. 

Advertisement

“Having driven up that way during foliage, I’ve seen lines of cars that are pulled over to the side of the road, dozens long, 20, 30, 40, cars per row,” Benjamin Brickner, chair of Pomfret’s select board (its town council equivalent), told Fortune. “This road is not meant for parking along the side of any number, so to have three dozen cars along the side of the road is just eye-popping.”

Last year, Pomfret made the decision to close down Cloudland Road to non-locals. It raised over $22,000 in a Gofundme to contract sheriff patrols and deputies to monitor the road during busy hours, allowing only locals to pass through. The town will close Cloudland Road to outsiders for the second year in a row for three weeks, beginning on Sept. 25. 

The traffic congestion is more than just a nuisance for locals trying to enjoy the autumn leafage; it’s a public safety issue, according to Beth Finlayson, executive director of the chamber of commerce in neighboring Woodstock, the county seat.

“It is a very small, one-lane dirt road,” she told Fortune. “And people from away don’t really understand that if there’s two cars parked on it, then an ambulance couldn’t get through, or a fire truck.”

But influencers aren’t just looking at bucolic Northeastern towns as their next destination. Overtourism has impacted destinations from mom-and-pop cafes to European cathedrals. With the influencer marketing industry expected to reach $24 billion by the end of the year, the role of content creators in fuelling tourism can no longer be dismissed.

Advertisement

“The idea of people going to see new destinations, new tourist attractions has always existed,” Marcus Collins, an assistant professor of marketing at the University of Michigan, told Fortune. “This is not a novel, new thing. It’s just more prevalent, it’s more prolific, and it’s more rapid because the technologies extend human behavior.”  

With the growing challenge of accommodating new faces comes a reckoning: For locations relying on tourism to keep their economies afloat, the influx of attention could be an instance of too much of a good thing.

“This is a case of good PR turning into an unfortunate situation,” he said.

Tourist traps

Locals can’t just blame iPhone-wielding content creators for the tourism nightmare. Since pandemic lockdowns waned, a strong U.S. dollar has enticed travelers to visit far off European locales. Frugal Gen Zers who prefer travel over luxury goods are taking advantage of cheaper flights.

Despite the headaches, some destinations have no choice but to welcome visitors.

Advertisement

“We don’t have a lot of industry,” Eric Duffy, Woodstock’s municipal manager, told Fortune. “Tourism is a major driver to get people into Vermont and to spend the money in the community, so we can then have money to keep building and have attainable housing for people.”

Vermont has a 1% local option tax to tack onto the food, alcohol, and room sales that shape the local economy. Duffy said the tax alone brings in $300,000 to $400,000 per year into Woodstock, about 2.5% to 3.5% of Woodstock’s $11.26 million annual revenue for 2023.

The real trouble comes with balancing much-needed income with fears of overcrowding. Pomfret and its neighboring towns aren’t anti-tourist, select board chair Brickner said. But welcoming visitors can’t come at the expense of the locals’ quality of life.

“Unfortunately, in this one part of town, there’s that conflict between tourism interest and public safety,” he said.

Out of sight, out of mind

Like Pomfret’s restriction on the use of Cloudland Road, other popular destinations have unconventional solutions to the overtourism problem. Dae, a Brooklyn cafe known for its chic home goods on sale, dealt with influencers holding multi-hour photoshoots in the shop and snapping pictures of food and drinks without purchasing anything themselves. The shop banned patrons from taking pictures inside, aside from a quick pic of one’s own table.

Advertisement

“I regret we didn’t do it from the beginning. But I did not know it was going to get to this level,” co-owner Carol Song told Curbed.

Italy is considering a nightly tax of 25 Euros, about $28, in its expensive hotels, which can already cost Venice tourists 750 Euros, or $837, per night. In Barcelona, where influencers and tourists have run amok, locals have responded in turn by squirting them with water guns.

Thousands of protestors in Mallorca, capital of Spain’s Balearic Islands, took to the streets asking for greater regulation of rental properties available to the islands’ 14.4 million annual visitors. Ibiza announced last week it would limit the number of cruise ship arrivals to two at a time to stagger the arrival of mostly British tourists.

Marketing professor Collins isn’t convinced added restrictions will taper off tourists, at least for well-known European destinations. When it comes to viral locations or products, exclusivity is part of the appeal. People want what they can’t have—especially if attaining that exclusive thing grants them social clout.

“Scarcity creates more social currency,” he said.

Advertisement

Brickner isn’t too worried about his home of rural Vermont suffering this fate. After closing Cloudland Road, Pomfret and Woodstock don’t intend to take further action, even if it means tourists continue to stomp through lawns or hold photoshoots in driveways.

Last year’s trial of the road closure was successful enough to inspire confidence that it will work this year. With fewer influencers snapping pictures and posting them online, maybe the viral town of Pomfret will return to being a pastoral respite for locals and tech-weary travelers alike.

“The hope is in the longer term, that the road closure is not a permanent feature of our foliage season,” Brickner said. “And that as interest dies down organically…we can begin to taper off the intervention that’s required each year.”



Source link

Advertisement
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Vermont

Vermont’s state parks are offering free entry for income-eligible residents in 2025 – VTDigger

Published

on

Vermont’s state parks are offering free entry for income-eligible residents in 2025 – VTDigger


Paddleboats float on Echo Lake at Camp Plymouth State Park in Plymouth. Photo by Glenn Russell/VTDigger

More than 100,000 income-eligible residents are going to have free access to Vermont’s state parks this year, thanks to a first-in-the-nation pilot program.

The Park Access Fund Pilot Program will give people who receive benefits through the state’s Economic Services Division or the Women, Infants and Children program free entrance to any of Vermont’s 55 state parks during the season, which runs from May through October. 

To participate in the program, residents can show their EBT or WIC cards at the park entrance. Those who are eligible but do not have an EBT card can visit their local Economic Services Division District Office to request a card that can be used for state park entrance in 2025, according to the Park Access Fund website.

Once inside, all guests have the option to participate in free park-led activities, such as bird walks, concerts and evening campfires. The state parks events and programs page contains information on upcoming programming. 

Advertisement

State parks celebrate 100th anniversary while rebuilding from historic July floods


The initiative originated from an idea to bring park accessibility to Vermonters experiencing food insecurity, according to Sarah Alberghini Winters, the executive director of Vermont Parks Forever, which runs the program. 

This new program is an extension of the Parks Access Fund, which grants free park passes to 55 nonprofit community partners to help their clients get outside, according to Winters.

Advertisement

Winters said she hopes this year’s expansion of the program is well-utilized. Depending on its success and donors’ willingness to support future efforts, the pilot program could continue in 2026 and beyond, she said. 

“It really takes a village,” Winters said. “We’re so thankful to have support from local and national foundations.”

Vermonters not eligible for this pilot program can also receive assistance accessing state parks through library passes and the Green Mountain Passport.

Financial barriers are not the only thing preventing some Vermonters from getting outside, Winters said, but this program is a starting point. She said her hope is that Vermont will set an example for other states to consider expanding programs for outdoor accessibility. 

“We’ll continue to learn about how we can help with other barriers that exist,” she said.

Advertisement





Source link

Continue Reading

Vermont

Gov. Phil Scott signs Vermont lawmakers’ 2026 state budget proposal into law – VTDigger

Published

on

Gov. Phil Scott signs Vermont lawmakers’ 2026 state budget proposal into law – VTDigger


Gov. Phil Scott speaks during his weekly press conference at the Statehouse in Montpelier on Wednesday, May 14. Photo by Glenn Russell/VTDigger

MONTPELIER — Vermont Gov. Phil Scott signed lawmakers’ state budget proposal for the 2026 fiscal year into law Wednesday. The plan lays out $9.01 billion in state spending for the yearlong period starting July 1 — and includes a handful of new measures designed to limit the impacts of potential cuts to the state’s federal funding. 

Scott, a Republican, was notably complimentary of the House and Senate’s budget bill in a letter to legislators that accompanied his signature. Democratic leadership in both chambers, knowing they almost certainly could not override a budget veto this year, trimmed tens of millions of dollars in proposed “base” spending — money expected to be appropriated year-over-year — from the legislation after Scott insisted on cuts. 

The governor had proposed an $8.99 billion state budget in January.

“I appreciate that this budget makes important affordability investments,” Scott wrote, pointing to lawmakers’ use of about $75 million from the state’s general fund that’s expected to help reduce the property tax bills people pay to support education. 

Advertisement

Scott also complimented how lawmakers set aside about $13 million in the budget to offset a slate of proposed tax credits that would benefit low-income families, workers and veterans, as well as retirees and people receiving military pensions.

The credits are included in a separate bill, S.51, over which House and Senate leaders still need to work out their differences in a joint conference committee.

While the state budget is typically lawmakers’ last act before adjournment every year, this year, there are still several major bills working their way through the Statehouse that deal with some of the headline issues from last fall’s election. 

In his letter, the governor urged legislators to pass a version of this year’s landmark education reform bill, H.454. The bill is being debated on the Senate floor Thursday as school district leaders — and a number of senators themselves —  have panned the language that several of the chamber’s committees drafted in recent weeks.

Senators were weighing to what extent they should revise their version of the bill to be more in line with what passed out of the House last month. That version appeared to have more support among the members of the Senate’s Democratic majority. 

Advertisement

Scott has threatened to use his power to summon lawmakers back to the Statehouse if they adjourn for the year without reaching agreement on an education bill. 

“While not perfect, (the budget bill) makes critical investments in affordability, housing, education and public safety,” the governor wrote Wednesday. “But we must focus on the policy bills that fix what’s broken so the funding can have its intended impact.”





Source link

Advertisement
Continue Reading

Vermont

Vermont Conversation: Flutist Karen Kevra on a quarter-century of making world-class music in Vermont – VTDigger

Published

on

Vermont Conversation: Flutist Karen Kevra on a quarter-century of making world-class music in Vermont – VTDigger


Photo courtesy of Karen Evra

The Vermont Conversation with David Goodman is a VTDigger podcast that features in-depth interviews on local and national issues. Listen below and subscribe for free on Apple Podcasts, Spotify or wherever you get podcasts.

vermont conversation logo

Karen Kevra was passionate about playing the flute as a child. But in college, she became disillusioned and walked away from classical music. Her long and winding journey brought her back to music, and in the process, transformed the music scene in Vermont.

Karen Kevra is founder and artistic director of Capital City Concerts (CCC), which is celebrating its 25th anniversary this year. It has become one of Vermont’s premier and most beloved chamber music series, holding concerts in Montpelier and Burlington. Kevra is a Grammy-nominated flutist who performs at each of the CCC concerts. She has shared the stage with members of the Emerson String Quartet, the Paris Piano Trio, the Borromeo String Quartet, the Boston Chamber Music Society and Trey Anastasio of Phish.

Kevra has performed throughout the U.S., Canada and Europe, including performances at Carnegie Hall and the French Embassy in Washington D.C. When the Covid pandemic closed down performance venues, Kevra turned to telling stories. She launched a podcast, Muse Mentors, a series of beautifully crafted interviews with artists, activists and thinkers in which she explores the transformative role that mentors have played in their lives. She is on the music faculty of Middlebury College.

Kevra credits her own mentor with changing the course of her life. As an adult, Kevra sought out a teacher, Louis Moyse, a renowned flutist, composer and co-founder of the Marlboro Music Festival. She was introduced to Moyse by Jim Lowe, the longtime arts editor of the Barre-Montpelier Times Argus, who has advised Kevra over the years. Lowe shared a recording of Moyse with the aspiring young flutist.

Advertisement

“I’d never heard flute playing like that before, and I’d never heard music making like that before, and so that was it,” says Kevra. “I finally decided to screw up my courage and pick up the phone and make a phone call to go and play for Louis Moyse, in hopes of being able to study with him.”

Moyse and Kevra instantly bonded. Louis and his wife moved to Montpelier and he encouraged Kevra to launch Capital City Concerts. “Invite your friends to come and play,” he counseled. Their musical relationship blossomed into a lifelong friendship that lasted until Moyse’s death at the age of 94 in 2007.

Kevra says of her 25-year long music series: “These concerts are kind of a respite from all of the difficult stuff that’s going on in the world and the news. We’re offering a kind of salve for the soul.”





Source link

Advertisement
Continue Reading

Trending