Vermont
Influencers overran a rural Vermont town. Now its locals are fighting back
Around late September, the leaves on the maple trees in Vermont are turning from a verdant green to near-iridescent orange and red, attracting hordes of tourists to the area each year.
This year, the locals are hoping for fewer visitors.
For the last five autumns, small Vermont towns have been flooded with influencers keen to make the state’s foliage the backdrop for their latest sponcon or photodump. But rather than celebrate the influx of attention from out-of-towners, the sudden popularity has been a burden for nearby towns, with cars blocking traffic and visitors trodding into residents’ driveways.
The crowding is particularly bad on Cloudland Road, a winding single-lane path running through the town of Pomfret, home to about 900 people. During the peak of autumn, cars snake up and down the road connecting Pomfret to the neighboring towns. Tour buses carry scores of photo-snapping pilgrims. Pomfret has been a tourist destination for almost a century, but since the Covid-era rise of travel influencers, the traffic has been untenable.
“Having driven up that way during foliage, I’ve seen lines of cars that are pulled over to the side of the road, dozens long, 20, 30, 40, cars per row,” Benjamin Brickner, chair of Pomfret’s select board (its town council equivalent), told Fortune. “This road is not meant for parking along the side of any number, so to have three dozen cars along the side of the road is just eye-popping.”
Last year, Pomfret made the decision to close down Cloudland Road to non-locals. It raised over $22,000 in a Gofundme to contract sheriff patrols and deputies to monitor the road during busy hours, allowing only locals to pass through. The town will close Cloudland Road to outsiders for the second year in a row for three weeks, beginning on Sept. 25.
The traffic congestion is more than just a nuisance for locals trying to enjoy the autumn leafage; it’s a public safety issue, according to Beth Finlayson, executive director of the chamber of commerce in neighboring Woodstock, the county seat.
“It is a very small, one-lane dirt road,” she told Fortune. “And people from away don’t really understand that if there’s two cars parked on it, then an ambulance couldn’t get through, or a fire truck.”
But influencers aren’t just looking at bucolic Northeastern towns as their next destination. Overtourism has impacted destinations from mom-and-pop cafes to European cathedrals. With the influencer marketing industry expected to reach $24 billion by the end of the year, the role of content creators in fuelling tourism can no longer be dismissed.
“The idea of people going to see new destinations, new tourist attractions has always existed,” Marcus Collins, an assistant professor of marketing at the University of Michigan, told Fortune. “This is not a novel, new thing. It’s just more prevalent, it’s more prolific, and it’s more rapid because the technologies extend human behavior.”
With the growing challenge of accommodating new faces comes a reckoning: For locations relying on tourism to keep their economies afloat, the influx of attention could be an instance of too much of a good thing.
“This is a case of good PR turning into an unfortunate situation,” he said.
Tourist traps
Locals can’t just blame iPhone-wielding content creators for the tourism nightmare. Since pandemic lockdowns waned, a strong U.S. dollar has enticed travelers to visit far off European locales. Frugal Gen Zers who prefer travel over luxury goods are taking advantage of cheaper flights.
Despite the headaches, some destinations have no choice but to welcome visitors.
“We don’t have a lot of industry,” Eric Duffy, Woodstock’s municipal manager, told Fortune. “Tourism is a major driver to get people into Vermont and to spend the money in the community, so we can then have money to keep building and have attainable housing for people.”
Vermont has a 1% local option tax to tack onto the food, alcohol, and room sales that shape the local economy. Duffy said the tax alone brings in $300,000 to $400,000 per year into Woodstock, about 2.5% to 3.5% of Woodstock’s $11.26 million annual revenue for 2023.
The real trouble comes with balancing much-needed income with fears of overcrowding. Pomfret and its neighboring towns aren’t anti-tourist, select board chair Brickner said. But welcoming visitors can’t come at the expense of the locals’ quality of life.
“Unfortunately, in this one part of town, there’s that conflict between tourism interest and public safety,” he said.
Out of sight, out of mind
Like Pomfret’s restriction on the use of Cloudland Road, other popular destinations have unconventional solutions to the overtourism problem. Dae, a Brooklyn cafe known for its chic home goods on sale, dealt with influencers holding multi-hour photoshoots in the shop and snapping pictures of food and drinks without purchasing anything themselves. The shop banned patrons from taking pictures inside, aside from a quick pic of one’s own table.
“I regret we didn’t do it from the beginning. But I did not know it was going to get to this level,” co-owner Carol Song told Curbed.
Italy is considering a nightly tax of 25 Euros, about $28, in its expensive hotels, which can already cost Venice tourists 750 Euros, or $837, per night. In Barcelona, where influencers and tourists have run amok, locals have responded in turn by squirting them with water guns.
Thousands of protestors in Mallorca, capital of Spain’s Balearic Islands, took to the streets asking for greater regulation of rental properties available to the islands’ 14.4 million annual visitors. Ibiza announced last week it would limit the number of cruise ship arrivals to two at a time to stagger the arrival of mostly British tourists.
Marketing professor Collins isn’t convinced added restrictions will taper off tourists, at least for well-known European destinations. When it comes to viral locations or products, exclusivity is part of the appeal. People want what they can’t have—especially if attaining that exclusive thing grants them social clout.
“Scarcity creates more social currency,” he said.
Brickner isn’t too worried about his home of rural Vermont suffering this fate. After closing Cloudland Road, Pomfret and Woodstock don’t intend to take further action, even if it means tourists continue to stomp through lawns or hold photoshoots in driveways.
Last year’s trial of the road closure was successful enough to inspire confidence that it will work this year. With fewer influencers snapping pictures and posting them online, maybe the viral town of Pomfret will return to being a pastoral respite for locals and tech-weary travelers alike.
“The hope is in the longer term, that the road closure is not a permanent feature of our foliage season,” Brickner said. “And that as interest dies down organically…we can begin to taper off the intervention that’s required each year.”
Vermont
Vermont’s only theme park opened in the 50s. How Santa’s Land got its start
Theme parks: Plus-size visitors worry about this ‘walk of shame’
While theme parks across the country post height requirements, plus-size customers are often left to figure out if they will physically fit in.
Staff video, USA TODAY
As the weather gets warmer, it’s almost time to return outdoors to some of your favorite summer attractions, including beaches, festivals and theme parks.
While a summer day at the amusement park is typically associated with fireworks and kettle corn, Vermont’s one true theme park, Santa’s Land USA, celebrates the season with visits to Santa and dancing elves. While the park is known for its holiday cheer, it also has a storied history, dating back to 1957.
Here’s the story of how the oldest theme park in Vermont came to be, as well as how to visit this summer.
History of Santa’s Land USA
According to Santa’s Land’s website, the park was founded in 1957 by Jack Poppele, a New York City radio pioneer who dreamed of building a roadside attraction in Putney after vacationing in Vermont.
On August 10, 1957, Santa’s Land USA officially opened, featuring attractions like the original Santa’s Sweetheart Bridge. Both locals and travelers celebrated Poppele’s idea for Christmas in July, and the park became a success for many decades.
However, in 2014, the park fell into disrepair, ultimately closing and sitting abandoned for multiple years. In 2017, Santa’s Land was saved by David Haversat, who dreamed of owning the park since he was a child. After lots of hard work painting, polishing and building, Haversat reopened the park, with much of the original 1950s architecture and artifacts restored to their original beauty.
Since its reopening, Santa’s Land has served as a favorite New England family tradition. One of the last standing roadside attractions in the region, the park stands today with attractions like antique car rides, a carousel, mini golf, Christmas displays and visits with Santa and his elves.
How to visit Santa’s Land USA
Santa’s Land USA is not yet open for the season and hasn’t yet posted an opening date. In 2025, the theme park was open for the holiday season.
Vermont
With two major vacancies, who will lead the Vermont House and Senate? – VTDigger
Two empty seats
The leaders of both the Vermont House and Senate will not be running for reelection. So who will fill their shoes?
Senate Majority Leader Kesha Ram Hinsdale, D-Chittenden Southeast, said she’s running for Senate president pro tempore.
Ram Hinsdale has served in the legislature for 14 years and is the first woman of color to serve in the Senate.
“I have seen so many types of leadership, so many tools in the toolbox that you can use to move people in the same direction,” she said.
While spending more than a decade in the Legislature, Ram Hinsdale said she’s lived through many crises and charted the state’s path through them. She was a lawmaker during the Great Recession, the Covid-19 pandemic and two years of record breaking floods.
With multiple long-serving legislators retiring this year, Ram Hinsdale said she thinks she will bring needed institutional knowledge and experience, along with a willingness to rally new people.
Along with Ram Hinsdale, lawmakers have eyed Sen. Andrew Perchlik, D/P-Washington, who currently chairs the Senate Appropriations Committee, as a future pro tem.
Perchlik said Friday that he’s considering running for the position, though he didn’t want to definitively say until after the primary election in August.
“I’ve been approached by many senators asking me to do it,” Perchlik said. And he said he thinks it makes sense, given his past leadership roles as the whip for the majority party in the Senate and his former role as chair of the Senate Transportation Committee.
Perchlik has chaired the appropriations committee for the last two years, receiving bills from every committee and managing the state’s funds. That role has allowed him to work with lawmakers across the chamber and different parts of the executive branch, he said.
“You get a really broad picture of the entire government,” Perchlik said.
Just a day after House Speaker Jill Krowinski, D-Burlington, surprisingly announced that she won’t seek reelection, a handful of likely Democrats to succeed her said they were mum on their plans to run for speaker.
House Majority Leader Rep. Lori Houghton, D-Essex Junction, said it’s too soon to say if she will run, though she didn’t rule out the possibility.
“She just announced yesterday,” Houghton said, adding that she’s trying to focus on finishing out the session.
Rep. Emilie Kornheiser, D-Brattleboro, who chairs the House Ways and Means Committee, similarly said she’s considering running, but right now she’s focused on finishing legislative work, too.
Rep. Charlie Kimbell, D-Woodstock, said, “I haven’t made up my mind about it.” Kimbell previously ran for speaker in 2020 before dropping out of the race to endorse Krowinski. He also ran for lieutenant governor in 2022 before losing in the primary.
Rep. Laura Sibilia, I-Dover, who challenged Krowinski for speaker at the beginning of 2025, said, “I have not ruled it out.”
In the know
At the eleventh hour, lawmakers let the law enforcement masking bill supported by immigrant rights activists, S.208, die.
“I’m very disappointed with what has happened to S.208,” said Sen. Nader Hashim, D-Windham, the bill’s lead sponsor, on the Senate floor Friday.
The decision comes after a committee of lawmakers from the House and Senate agreed on a version of the bill that would have largely banned all law enforcement operating in the state — including federal agents — from wearing masks or failing to visibly identify themselves.
Committee members decided to make that provision of the bill go into effect March 15, 2027, rather than upon passage, reasoning it would give the state time to see how similar laws in other states play out in the courts.
The bill the committee approved would have given the Vermont attorney general’s office the responsibility to enforce it, bringing a civil lawsuit if officers violated the law.
Upon passage, the bill also would have required a Vermont law enforcement board to create a statewide policy on masking and identification for local and state police.
All members of the conference committee signed on to support the newest version of the bill except the committee’s lone Republican appointee, Sen. Chris Mattos, R-Chittenden North. During a committee meeting Thursday, Mattos said he was unsure he could support the bill because the committee hadn’t heard from the attorney general’s office about whether it was on board to enforce the policy.
After the conference committee approved the bill, it sat on the House’s calendar Friday but was not taken up on the House floor.
For the bill to pass before adjournment, lawmakers would have needed three-quarters of the House to suspend legislative rules, which would allow lawmakers to speed up the legislative process. That would have required Republican support.
Lawmakers on the Senate floor decided to adjourn around 5:50 p.m., giving up on the idea of receiving the bill from the House.
“It was barely a year ago that I watched Mohsen Mahdawi be taken by masked men in unmarked vehicles,” said Sen. Becca White, D-Windsor, expressing her frustration that the bill didn’t pass.
— Charlotte Oliver
Lawmakers on the House floor Friday made a failed attempt to override the governor’s veto of a bill, H.727, that would have set strict guardrails for any future huge data centers in Vermont.
The bill contained provisions that would prevent any large data centers in Vermont from increasing electricity costs for average ratepayers. The bill also contained provisions that would restrict how data centers discharge chemicals and use water to stay cool in an attempt to limit environmental impacts.
Gov. Phil Scott vetoed the bill Thursday. In his letter to lawmakers, Scott said he believes Vermont’s existing regulations would prevent harmful impacts from data centers.
Lawmakers voted 83-52 in favor of overriding the veto, but they needed 90 votes to do so.
— Charlotte Oliver
On the move
Vermont’s House and Senate budget writers reached a deal Thursday night on a state spending package for the upcoming fiscal year, which starts in July.
Agreement on the budget bill, H.951, came with likely just a day left in this year’s legislative session. Overall, the joint House and Senate conference committee’s version of the budget totals $9.38 billion, close to the amount of spending Gov. Phil Scott proposed at the start of the session in January.
The bill was expected to get a final sign-off on the House floor Friday after weeks of both public and closed-door negotiations. The conference committee signed off on the bill around 11 p.m. Thursday.
Among the last pieces of the nearly 150-page legislation to get resolved in the committee was a controversial plan to take money out of a state-run college scholarship fund to help pay for a long-stalled athletic complex at the University of Vermont instead. The fund, called the Higher Education Endowment Trust Fund, saw a historic infusion of cash last year from Vermont’s tax on the estates of high-wealth individuals.
Read the full story here.
— Shaun Robinson
Say cheese
“A crime has been committed, and we do need justice by the end of the day.”
Rep. Conor Casey, D-Montpelier, told his colleagues on the floor Friday morning that he was set on getting to the bottom of a putrid predicament that has been vexing him and other members of the House Corrections and Institutions Committee for weeks.
As he told it: Casey walked into the committee room a couple of months ago to “a rancid smell.” After weeks of searching high and low, he realized that the desks making up the committee’s table had small drawers underneath that he had never noticed before. He opened his drawer, only to find “a moldy, disgusting, offensive glob of cheese,” with a note that read, “say cheese.”
Casey is well known around the Statehouse for pulling pranks on his colleagues, so the cheese may have been an effort to get back at him before he steps down from the House. He then pulled open the drawer of his seat-neighbor, Barre Town Republican Rep. Gina Galfetti, to find yet another glob of cheese.
“It was a bipartisan cheesing, Madam Speaker,” he exclaimed Friday.
If the person who lodged the offending dairy did not come forward by the end of the day, Casey said, he would subject his colleagues to a full recitation of James Joyce’s mammoth novel, “Ulysses,” on the floor. Coming from the man who recited part of a play he wrote during a floor session last year, that seemed far from an empty threat.
As of this newsletter’s deadline, at least, the mystery remained unsolved.
“The craven still hides in the shadows,” Casey wrote in a text. “But rest assured they will be brought to justice. The session may end, but my lust for vengeance will endure…”
— Shaun Robinson
Vermont
Nearly 1,000 students to perform during 2026 Burlington jazz festival
Nearly 1,000 Vermont students will bring live jazz to downtown Burlington this June as part of the 2026 Discover Jazz Festival, with dozens of school ensembles scheduled to perform free concerts on Church Street.
According to a community announcement, 44 ensembles from 36 schools, representing 993 students from across Vermont, will take part in the festival’s 43rd year.
The student concerts are organized by The Flynn, which produces the Burlington Discover Jazz Festival and oversees its education and community programs. All student performances are free and open to the public.
Student performances highlight statewide participation
Participating schools span Vermont, including Chittenden, Franklin and Grand Isle counties, central Vermont, Addison County, Lamoille Valley, the Northeast Kingdom and southern Vermont, along with visiting ensembles from New York, according to the announcement.
Chittenden County schools listed include Burlington High School, Champlain Valley Union High School, Charlotte Central School, Colchester High School and Middle School, Edmunds Elementary and Middle schools, Essex High School and Middle School, South Burlington High School, Winooski Middle High School and Vermont Commons School, among others.
The student performances will take place during the Burlington Discover Jazz Festival, which runs June 3–7 and features free outdoor concerts alongside ticketed performances by internationally recognized artists curated by MacArthur fellow Jason Moran.
Featured collaboration includes Vermont Youth Orchestra musicians
A featured performance during the festival, “My Heart Sings: Jason Moran Plays Duke Ellington”, will include musicians from the Vermont Youth Orchestra Association jazz ensemble, according to the announcement.
The concert will also feature guest vocalist Rachel Ambaye, a South Burlington native studying with Moran at Berklee College of Music. Ambaye will join the student ensemble for a collaboration tied to one of the festival’s signature performances.
Flynn Executive Director Jay Wahl said in the announcement that bringing student musicians into the center of the festival highlights jazz as a living tradition shared across generations.
This story was created by Dave DeMille, ddemille@gannett.com, with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.
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