SHELBURNE — Norman Rockwell lived for a time in suburban New York City and died and was buried in the Berkshires of Massachusetts. But for 14 years in between, the artist spent perhaps the most prolific period of his career in Vermont creating his best-known works.
That’s how Shelburne Museum curator Carolyn Bauer sees it — and how the museum’s latest exhibition treats the artist.
“Norman Rockwell: At Home in Vermont,” which opens June 20 and runs through Oct. 25, displays 40 of the 175 covers Rockwell famously created for The Saturday Evening Post magazine during his time in Vermont between 1939 and 1953.
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Also on display are prints of “The Four Freedoms,” maybe his most famed works of all, which represent American ideals spelled out by President Franklin D. Roosevelt in 1941. Paintings in the exhibition include “The Young Lady with the Shiner” and “The Tattoo Artist,” both whimsical, recognizable pieces used as covers for The Saturday Evening Post.
“It’s very accessible work and approachable,” Bauer said.
The display features the three paintings that inspired the exhibition, given to the Shelburne Museum by Rock of Ages, the Barre granite quarry and monument maker. Those Rockwell paintings filled a significant gap in the museum’s art collection, which includes works by Claude Monet, Edgar Degas, Grandma Moses and Andrew Wyeth but, until recently, none by Rockwell, perhaps the best-known artist to have lived here.
“It feels like a homecoming in many regards,” Bauer said.
Moving to southern VT, finding ‘the every American’
The exhibition frames Rockwell’s time in Vermont around the tenor of the times in America. As the Great Depression was ending, World War II was looming and the nation was growing more urban and industrialized, much of the public was yearning for greater simplicity, Bauer said.
Rockwell was among them, leaving New Rochelle north of New York City for the quietude of Arlington in southern Vermont.
He was not alone. Contemporary artists including Mead Schaeffer, John Atherton and Gene Pelham would settle in Arlington too, creating what Bauer termed “the golden illustrator days” in Vermont.
Rockwell’s art, as the 152-page hardcover catalogue accompanying the exhibition notes, shows “how Vermont itself came to embody American ideals in the national imagination.”
Rockwell and his fellow Arlington artists used each other as models in their creations. “They really would work collaboratively,” Bauer said.
Pelham’s daughter, Melinda, is shown in the exhibition in two works: “The Babysitter,” a painting of a girl holding a crying baby that’s on loan from The Fleming Museum at the University of Vermont and an admission submission Rockwell sent to Kellogg’s of a girl clutching a cereal-laden spoon to her mouth.
Doctors, mail deliverers and shopkeepers from Arlington populated his work. Bauer said Rockwell usually gave models $5 and a can of Coca-Cola.
“He was recycling and using just about everybody in town,” Bauer said. That included himself: Rockwell added his own visage to the multiple faces in “The Gossip,” which shows him lashing out at a woman who’s started the rumor-mongering.
Bauer said Rockwell wanted to cultivate a sense of place by using Vermonters known for their austere self-reliance at the forefront of his work. He also found “the every American” ideal in town, Bauer said, though his art reflected a pronounced lack of diversity.
In later work, Rockwell would confront race and segregation as the Civil Rights Movement swept the U.S.
“He was progressive,” Bauer said.
Inspired by paintings donated by Rock of Ages
“Norman Rockwell: At Home in Vermont” was inspired by the 2025 museum acquisition of a trio of Rockwell works that once hung in the Barre offices of Rock of Ages. The granite company contacted the museum asking if it could donate the paintings, Bauer said, prompting staffers to wonder momentarily, “Is this real?”
Rockwell created advertisements for Rock of Ages and gave the paintings upon which the ads were based to the company. “Kneeling Girl” from 1955, making its debut at the Shelburne Museum, takes place in front of a gravestone engraved with the name Newton.
Rock of Ages donated two versions of 1963 work “The Craftsman,” a muted draft and a more luminous final version that were first displayed at the museum last year. They depict Rock of Ages stonecutter George Seivwright working in the shadow of a memorial bearing the name “Norwell,” a portmanteau of Rockwell’s first and last names.
Bauer called the paintings “incredible works of art that were circulated widely” in ads, brochures and pamphlets touting Rock of Ages and its world-famous Vermont granite. Though Rockwell had left Vermont for Massachusetts by the time he created those paintings, they do what Rockwell had done when he lived in Arlington — show the nation and the world what Vermont and Vermonters are capable of.
“We are just eager for our visitors to see these paintings,” Bauer said.
If you go
WHAT: “Norman Rockwell: At Home in Vermont”
WHEN: June 20 through Oct. 25
WHERE: Pizzagalli Center for Art and Education, Shelburne Museum
INFORMATION: $8-$25 museum admission; free under age 5 and for active military and Shelburne Museum members. shelburnemuseum.org
Contact Brent Hallenbeck at bhallenbeck@burlingtonfreepress.com.
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