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Grüner Veltliner white wine could be the toast of Pennsylvania, study suggests

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Grüner Veltliner white wine could be the toast of Pennsylvania, study suggests


In the past five years, Pennsylvania wines made from grüner veltliner grapes have received several accolades and awards. The wine won the “Best Dry Wine” category at a state competition. Credit: Michela Centinari/Penn State

States that are associated with signature varietals of wine can realize an economic benefit—some examples are regions in California linked with zinfandel, cabernet sauvignon and chardonnay, Oregon with pinot noir and the Finger Lakes region of New York with riesling. Now, a new study by Penn State researchers suggests that there is potential for Pennsylvania to join that list.

In findings published in International Journal of Wine Business Research, they report that a wine grape cultivar called Grüner Veltliner could bring recognition to the Keystone State and attract consumers. The vines, which grow well in cool climates, were first planted in Pennsylvania around 2003, the researchers noted. Since then, production has expanded across the Mid-Atlantic region, though acreage is still low relative to other cool-climate white grape cultivars.

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Wine made from a signature grape cultivar could provide a point of differentiation for Pennsylvania, explained lead researcher Kathy Kelley, professor of horticultural marketing and business management in the College of Agricultural Sciences. The association can be used to promote the state’s wine industry and more.

“Being associated with Grüner Veltliner wines could increase tourism and be used in marketing to highlight local cuisine and history,” she said. “Our study aims to determine white wine drinkers’ interest in Grüner Veltliner wine, a potential signature wine for the commonwealth, and identify the consumer segments likely to look for and purchase this wine varietal.”

Field trials were conducted to determine the suitability for production in the state and a trained panel of wine consumers evaluated wine produced from Pennsylvania-grown Grüner Veltliner grapes to assess potential regional differences in sensory profiles. In the past five years, the researchers pointed out, Pennsylvania Grüner Veltliner wines have received several accolades and awards. The wine won the “Best Dry Wine” category at a state competition.

According to Wine Enthusiast, “The Grüner Veltliner grape is versatile and can produce a wide array of wines, from light and quaffable to rich and concentrated.” The best dry Grüner Veltliners, the website stated, “are perfumed, bone dry and full bodied, with high acidity and distinctive notes of spice and white pepper.”

Grüner Veltliner wine grapes are widely grown in Austria, comprising about a third of the country’s total area under vine, the researchers said. It is recognized as the flagship variety grown in Austria, Kelley said, contributing to knowledge of the varietal that could lead to a thirst to try Pennsylvania grown and produced versions.

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In the study, 676 wine consumers from the Mid-Atlantic region were surveyed and compared, based on their familiarity with Grüner Veltliner wine, their propensity to try new-to-them wines and the likelihood of looking for and purchasing Pennsylvania Grüner Veltliner wine. Although only a third of participants had some experience with Grüner Veltliner wine, 77% were “somewhat interested” to “very interested” in being able to sample and taste the wine, and 67% were “somewhat likely” to “very likely” to look for and purchase the wine.

Age, wine-consumption behavior, familiarity with Pennsylvania wine and Grüner Veltliner wine differed between participants, based on their variety-seeking ratings, which the researchers assessed based on answers to a questionnaire.

“Efforts to promote lesser-known wines need to be focused on identifying the likely buyers—especially those who tend to try new products or seek greater diversity in what they consume,” Kelly said. “Variety seekers look for new and novel stimulus, and it is this quest for novelty that prompts consumers to try wines that are unfamiliar to them.”

Study results present evidence of potential demand for a signature wine in Pennsylvania, the researchers suggest, adding that the research provides direction for targeted marketing and related promotional strategy, along with identifying wine that consumers are interested in tasting and purchasing.

Based on efforts to achieve recognition in other states, Kelley said, Pennsylvania likely will have to invest in developing coalitions to promote a signature grape cultivar.

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“But if Grüner Veltliner wines gain a reputation for being consistently good across vintages and wineries, consumers are expected to sample and consume other wines and food products produced locally, thus driving further economic development,” she said.

“With these potential benefits, it would be prudent for state and regional wine industry organizations to consider establishing the wine grape cultivar as a signature varietal.”

More information:
Kathleen Kelley et al, Evaluating white wine consumer interest in Grüner Veltliner: a potential signature varietal for Pennsylvania, International Journal of Wine Business Research (2024). DOI: 10.1108/IJWBR-04-2023-0020

Provided by
Pennsylvania State University

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Citation:
Grüner Veltliner white wine could be the toast of Pennsylvania, study suggests (2024, April 23)
retrieved 23 April 2024
from https://phys.org/news/2024-04-grner-veltliner-white-wine-toast.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.

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Heat advisory issued for Pennsylvania for Tuesday

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Heat advisory issued for Pennsylvania for Tuesday


On Sunday at 3:47 a.m. a heat advisory was issued by the National Weather Service valid for Tuesday between 10 a.m. and 10 p.m. for Carbon, Monroe, Berks, Lehigh, Northampton and Bucks counties.

“Heat index values up to 103 degrees expected,” states the weather service. “This is the start of a prolonged period of excessive heat with high temperatures in the mid to upper 90s through the week. The early season heat combined with the prolonged nature of the heat may cause heat related impacts that exceed anticipate heat illnesses or on heat sensitive infrastructure normally associated with a Heat Advisory.”

“Heat related illnesses increase significantly during extreme heat and high humidity events,” says the weather service.

Hot weather safety: Weather service tips for staying safe and healthy

  • Stay hydrated: Remember to drink plenty of fluids.
  • Seek shelter: Stay indoors in an air-conditioned room to keep cool.
  • Avoid sun exposure: Avoid direct sun exposure, protect yourself and check on vulnerable relatives and neighbors.
  • Child and pet safety: Never leave young children and pets unattended in hot vehicles – car interiors can reach lethal temperatures in a matter of minutes.
  • Caution outdoors: Take extra precautions if you work or spend time outside.
  • Optimal timing: If possible, move strenuous activities to early morning or evening for more favorable conditions.
  • Recognize heat-related issues: Recognize the warning signs and familiarize yourself with symptoms of heat exhaustion and heat stroke.
  • Dress comfortably: Wear lightweight and loose-fitting clothing to stay cool.

Additional tips for outdoor workers:

  • For outdoor workers, the Occupational Safety and Health Administration (OSHA) recommends regular rest breaks in shaded or air-conditioned areas.
  • If someone succumbs to the heat, promptly relocate them to a cool, shaded location.
  • In emergency situations, dial 911 for immediate assistance.

These NWS heat safety recommendations are vital for your well-being during periods of high temperatures. Stay informed and take the necessary steps to protect yourself and others from the heat’s potentially dangerous effects.

Advance Local Weather Alerts is a service provided by United Robots, which uses machine learning to compile the latest data from the National Weather Service.

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Karen L. Esposito, Farrell, PA

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Karen L. Esposito, Farrell, PA


FARRELL, Pennsylvania (MyValleyTributes) – Karen L. Esposito, of Farrell, Pennsylvania, entered eternal rest on Thursday, June 6, 2024, while a patient in the Trumbull Memorial Health Care Center, Warren, Ohio, following an extended illness. She was 68.

Karen was born August 25, 1955, in Sharon, Pennsylvania, a daughter of Albert H. and Thelma I. (Duffy) Christy, Sr.

She was a 1973 graduate from Sharon High School and had worked as a custodian in the area schools. In addition, she helped her husband maintain the Lions Club in Farrell.

In her spare time, she enjoyed drawing and gardening. Moreover, she loved spending time with her sisters.

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Survivors include: son, Donald (Becky) Letcher; step-son, Shawn Esposito; six grandchildren; two great-grandchildren; sisters, Linda Bowser, Janet Phillips and Cindy Porterfield; as well as her extended family.

She was preceded in death by her parents; husband, Benjamin “Skate” Esposito, who passed on December 26, 2023; daughter, Jennifer Allshouse; son, Howard Letcher and eight siblings.

In accordance with her wishes, no calling hours or services will be held.

Arrangements have been handled by Briceland Funeral Service.

Expressions of sympathy may be left for her family at www.bricelandfuneralservice.com

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Memorial contributions can be made in her honor to the Shenango Valley Animal Shelter, 2599 Broadway Rd., Hermitage, Pennsylvania 16148.

Coordination of this tribute for Ms. Karen was presented by Daniel Briceland, Owner & Director of Briceland Funeral Service, LLC, Brookfield, Ohio 44403. (330-509-3135)

To order memorial trees or send flowers to the family in memory of Karen L. Esposito, please visit our flower store.

A television tribute will air Sunday, June 16 at the following approximate times: 8:58 a.m. on WKBN and 7:58 p.m. on FOX. Video will be posted here the day of airing.

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