Russo Development CEO talks finishing Paramus NJ projects
Edward Russo, CEO of Russo Development, speaks to NorthJersey.com about their newest projects and opportunities for developers in Paramus.
One of three massive redevelopment projects at Paramus’ biggest shopping malls will finish construction this summer. Another will have to wait until 2027.
The two projects will bring hundreds of apartments and thousands of feet of additional retail space to Bergen Town Center and Paramus Park Mall, two of Bergen County’s biggest retail destinations. Both projects are the work of Carlstadt-based Russo Development LLC, which is also building a new headquarters in the borough.
The biggest mall redevelopment in town — a multiyear plan that could bring as many as 1,400 homes to Westfield Garden State Plaza — is also underway under the direction of a different developer. That project is expected to hold an official groundbreaking in the coming weeks.
The construction is “an opportunity for affordable housing to get built, which is certainly a big priority for almost every municipality in New Jersey right now,” Russo Development CEO Ed Russo said in a recent interview. He credited borough officials for making sure “there was additional investment and vibrance that was being added” to Paramus’ commercial center.
Paramus Park housing almost done
First in line for completion is Vermella Paramus, two mixed-use buildings with 360 one-, two- and three- bedroom apartments under construction next to the Paramus Park Mall, west of the Garden State Parkway.
The project will also have 8,000 square feet of onsite retail space. It will be built adjacent to the mall and the new Valley Hospital, according to a description on the company’s website.
One of the buildings will be finished next month, while the second is scheduled to finish construction in June, Russo said last week.
Bergen Town Center project has new name, timeline
The developer, alongside KRE Group, also plans to build two five-story buildings with 426 units and 5,000 square feet of retail at Bergen Town Center, off of Route 4. The project will be called Bergen Chapters, Russo said.
The housing will include 147 one-bedroom apartments to be sold at market rate and another 12 reserved as affordable. The project will also have 1,572 parking spaces, including lots from other areas of the mall property and two parking garages.
A building on the east side of the Bergen Town Center property that currently contains a former Kirkland’s, Red Robin and Recreational Equipment Inc will be knocked down for the project. Recreational Equipment Inc. closed in late January, so the property has only become vacant in the last month, said Russo. He expects the work to finish in late 2027.
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Living at the mall
Paramus’ three big projects fueled speculation that other shopping centers in North Jersey would follow the example, as mall owners looked for ways to survive the rise of online retail.
But there hasn’t been a tremendous amount of mall redevelopment in New Jersey, Russo said.
Paramus’ situation is unique, he noted, with “three good size malls” all within the same town. Spurred in part by state affordable housing mandates, the borough council adopted zoning in 2016 that allowed for mixed-use development along its highway corridor. That was the impetus for the three mall makeovers, Russo said.
More: These are the Bergen County development projects to watch in 2026
Other factors also made the borough’s commercial corridor especially suited for this type of hybrid development, he added.
“Paramus has always been considered, for many decades, as a shopping mecca between the malls, Route 17, Route 4 and the proximity to New York City,” said Russo. “It’s really been a vibrant retail community for many years.”
In addition to fulfilling affordable housing obligations, the zoning helped the borough attract new investment around the malls, boosting their long-term success, he added.
“The retail market has been affected in a larger part of New Jersey over the last number of years,” said Russo. “I think Paramus was very forward-thinking in the zoning that they did years ago.”