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It’s the economy, estúpido: New Jersey governor’s race tests Democrats’ efforts to win back Latinos – WTOP News

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It’s the economy, estúpido: New Jersey governor’s race tests Democrats’ efforts to win back Latinos – WTOP News


NEWARK, N.J. (AP) — A congresswoman and former U.S. Navy helicopter pilot secured the endorsement of the highest-ranking Hispanic official…

NEWARK, N.J. (AP) — A congresswoman and former U.S. Navy helicopter pilot secured the endorsement of the highest-ranking Hispanic official in her state. A mayor highlighted his arrest by immigration officials. A congressman campaigned at a Latino supermarket. And another mayor decided to put his self-taught Spanish to use on the trail.

The New Jersey gubernatorial primary has emerged as a crucial test for Democrats seeking to regain Latino support nationally. It highlights the challenges in traditionally blue areas where the party’s loss of support among Hispanics in 2024 was even more pronounced than in battleground states. President Donald Trump slashed Democratic margins in New Jersey and New York, even flipping some heavily Latino towns he had lost by 30 and 50 percentage points in 2016.

The Democratic primary for governor features an experienced field of current and former officeholders: U.S. Reps. Josh Gottheimer and Mikie Sherrill, Jersey City Mayor Steven Fulop, Newark Mayor Ras Baraka, New Jersey Education Association president and former Montclair Mayor Sean Spiller and former state Senate President Steve Sweeney.

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Although Trump made closing U.S. borders a central promise of his campaign, his economic message hit home with Latinos. More Hispanics saw inflation as the most important concern last fall than white voters, AP VoteCast showed. That lesson has been taken to heart in this year’s campaign, with strategists, unions, organizers and politicians pivoting away from immigration and putting pocketbook concerns at the forefront of their appeals.

“At the end of the day, if you’re worried about paying your bills and being safe at night, everything else is secondary,” Rep. Gottheimer said in an interview. “I think that is front and center in the Latino community.”

Warning signs for Democrats

Laura Matos, a Democratic National Committee member from New Jersey and board member of Latina Civic Action, said the party is still finding its way with Hispanic voters, warning that support can’t be taken for granted even when Democrats win most of it.

While there was a big rightward swing among Hispanics in Texas and Florida in 2024, it was similarly pronounced in blue states like New Jersey and New York. Here, 43% of Latino voters supported Trump, up from 28% in 2020. In New York, 36% of Latino voters supported Trump, up from 25% in 2020, according to AP VoteCast.

Understanding that all Latino voters don’t think or vote alike helps. Compared to the 2020 election, Trump gained significantly with Dominican voters, where he went from 31% to 43% of support. Of the 2 million Latinos in New Jersey, more than 375,000 are Dominican, making up the second largest Hispanic group in New Jersey, after Puerto Ricans, a group where Trump also increased his support from 31% to 39%, the survey showed.

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But sometimes candidates overthink such targeted appeals.

“The November election results in parts of New Jersey should serve as a big warning sign that Democrats need to think about how they’re communicating with some of these voters,” Matos said.

Sherrill’s campaign manager acknowledged in a memo to supporters last month that “there is a real risk of a Republican winning in November.” New Jersey tilts Democratic in presidential and Senate elections, but Republicans have won the governorship in recent decades.

Focusing on the economy

Strategists, organizers, union leaders and some candidates agree that what they are hearing from Latinos is consistent with the concerns of other working class voters.

Ana Maria Hill, of Colombian and Mexican descent, is the New Jersey state director of the Service Employees International Union Local 32BJ, where half of the members are Hispanic. Hill says raising the minimum wage and imposing new regulations to cap rent increases are popular among those she has been calling to support Newark Mayor Baraka. She says Democrats lost ground by not acknowledging real-world struggles that hit Latinos hard after inflation spiked following the pandemic.

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“I think where we lost voters last year was when workers asked ‘What’s going on with the economy?’ We said ‘the economy is great.’ And it could be true, but it’s also true that eggs cost $10, right? It’s also true that a gallon of milk costs $6.”

Taking that lesson to heart, Gottheimer held a press conference at a Latino supermarket in Elizabeth, a vibrant Latino hub south of Newark, against a backdrop of bottles of a corn oil used in many Hispanic kitchens. Sherrill headed to a Colombian restaurant, also in Elizabeth, on Saturday for a ‘Get Out the Vote’ rally.

One of her advisers, Patricia Campos-Medina, a labor activist who ran for the U.S. Senate last year, said candidates who visit Latino businesses and talk about the economic challenges the way Sherrill has done show they get it.

“She has a message that covers a lot of big issues. But when it comes to Latinos, we’ve been focusing on the economy, affordable housing, transportation, and small business growth,” Campos-Medina said.

When state Senate Majority Leader M. Teresa Ruiz, the state’s highest-ranking Hispanic official, endorsed Sherrill last week, she cited her advocacy for affordable child care directly, for instance.

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A candidate’s arrest

Trump’s four months in office have been defined by his aggressive crackdown on illegal immigration. That gave Baraka a chance to seize the spotlight on a non-economic issue as an advocate for immigrant residents in Newark. He was arrested while trying to join an oversight tour of a 1,000-bed immigrant detention center. A trespass charge was later dropped, but he sued interim U.S. Attorney Alina Habba over the dropped prosecution last week.

“I think all this stuff is designed to be a distraction,” he said recently. “But I also think that us not responding is consent. Our silence is consent. If we continue to allow these people to do these things and get away with it, right, they will continue to do them over and over and over again.”

In one of his final campaign ads in Spanish, he used footage from the arrest and the demonstrations to cast himself as a reluctant warrior, with text over the images saying he is “El Único,” Spanish for “the only one,” who confronts Trump.

Confident Republicans

Former state assemblyman Jack Ciattarelli is making his third bid for governor, and Trump’s backing may help. But Chris Russell, a Ciattarelli campaign consult, said Democrats’ habit of misreading of Latino voters might matter more.

“Democrats believe the key to winning these folks over is identity politics.” He added: “They’re missing the boat.”

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Ciattarelli faces four challengers for the GOP nomination in Tuesday’s primary.

During a telephone rally for Ciattarelli las week, Trump called New Jersey a “high-tax, high-crime sanctuary state,” accusing local officials of not cooperating with federal immigration authorities.

But Jersey City Mayor Steven Fulop, another contender for the Democratic nomination, said he is not entirely convinced the Democratic party will keep losing support in New Jersey. He thinks the gubernatorial race will be a referendum on current Gov. Phil Murphy. Immigration and the economy may enter some Hispanic voters’ thinking, but how that plays out is anybody’s guess.

“The Latino community is two things in New Jersey. It is growing significantly, and it is a jump ball. There’s nobody that has an absolute inside track.”

—-

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Gomez Licon reported from Fort Lauderdale, Fla.

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© 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, written or redistributed.



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New Jersey

Soaking rain, gusty winds looming in N.J. this weekend before cold air sweeps in

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Soaking rain, gusty winds looming in N.J. this weekend before cold air sweeps in


New Jersey residents can expect quiet conditions Thursday night before a warm front lifts northward, bringing increasing clouds and a chance of rain showers by Friday afternoon.

Temperatures are forecast to rise 10 to 15 degrees above normal, reaching the mid-50s, as a precursor to a wet start to the weekend.

The first round of precipitation is expected to arrive late Friday afternoon into the early evening hours. While rainfall is generally expected to be light during this initial phase, there could be an isolated rumble of thunder, according to forecasters from the National Weather Service.

A cold front will pass through the region overnight, likely creating a lull in the rain showers before the next system arrives.

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More widespread rainfall is forecast to return Saturday afternoon and evening as low pressure tracks across the area. During this time, rain could become heavy at times.

Rainfall totals between a half inch and 1.5 inches are predicted across New Jersey through Saturday night. Despite the anticipated volume of water, forecasters say flooding risks should be minimal to none.

Due to the recent stretch of mild temperatures, there is no concern regarding ice jams or river ice hindering runoff.

Temperatures will remain warm for January in New Jersey through the weekend, but heavy rain is expected Friday night into Saturday.National Weather Service

There is some uncertainty in the forecast regarding specific temperatures and wind speeds for Saturday, the weather service said.

Conditions will change significantly on Sunday as a secondary cold front moves through the region, forecasters said. As the rain clears, strong cold air advection will result in a breezy day, with west to northwest wind gusts peaking in the 30 to 40 mph range.

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Temperatures will drop throughout the day, falling into the 20s for most of the area by Sunday night.

Looking ahead to the start of the work week, high pressure will build over the region, bringing dry conditions. Monday and Tuesday are expected to feature clear skies and temperatures near normal for January.

By Tuesday and Wednesday, return flow will develop as high pressure moves off the coast, helping temperatures moderate to about 5 degrees above normal.

No significant weather impacts are expected from Monday through next Thursday.

Current weather radar



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Family grieving after deadly wrong-way crash in Totowa, New Jersey

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Family grieving after deadly wrong-way crash in Totowa, New Jersey


Two people were killed and two others, including a toddler, were injured in a wrong-way crash in Totowa, New Jersey, earlier this week.

Officials confirm the wrong-way driver was off-duty Newark firefighter Albin Fermin, 30. According to Newark officials, Fermin had been with the Newark Fire Department since February 2024 and was assigned to Engine 10.

Wrong-way driver, mother of 2-year-old killed

The crash happened on I-80 just after 2 a.m. Monday.

New Jersey State Police said 60-year-old Joanne Furman was driving west on I-80 with her daughter Imani Furman, 24, and her 2-year-old grandson, when they were struck head-on by Fermin, who was driving the wrong way.

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Fermin and Imani Furman were both killed in the crash.

Police said Joanne Furman was seriously injured and the 2-year-old suffered moderate injuries. Both were taken to a local hospital.

The crash remains under investigation.

Imani Furman and her 2-year-old son, Messiah

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“It wasn’t my daughter’s fault”

Janice Furman, Joanne Furman’s mother and Imani Furman’s grandmother, said her family is devastated.

“It wasn’t my daughter’s fault. It was not her fault,” she said. “They’re showing pictures of [Fermin], his family and the whole team of his fire department. ‘We’re going to miss you.’ Almost like a heroic thing. This isn’t heroic. He killed someone.”

Janice Furman said after undergoing several surgeries, Joanne Furman regained consciousness Wednesday. That’s when the family had to break the news about Imani Furman.

“That’s all she said to me, is, ‘Mommy, she’s gone,’” Janice Furman said.

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She said the family is overwhelmed with grief.

“Imani was a very spirit-filled young lady. She loved life. She loved to sing. She loved to dance,” Janice Furman said.

She said Imani Furman’s only son, Messiah, was her world.

“She won’t see him graduate. She won’t see anything,” Janice Furman said. 

Joanne Furman will have to undergo weeks of physical therapy before she can walk again, her mother said. The family is asking for prayers as they navigate her recovery and plan a funeral.

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Sherrill Announces that Lisa Asare will Continue as President and CEO of the NJ Maternal & Infant Health Innovation Authority  – Insider NJ

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Sherrill Announces that Lisa Asare will Continue as President and CEO of the NJ Maternal & Infant Health Innovation Authority  – Insider NJ


Governor-elect Mikie Sherrill today announced that Lisa Asare will continue as the President and CEO of the NJ Maternal & Infant Health Innovation Authority, and the position will remain in the Gov.-elect’s cabinet. Lisa Asare brings a depth of experience to the role, having held previous positions as Deputy Commissioner of Health Services within the New Jersey Department of Human Services and as Assistant Commissioner of the Division of Family Health Services at the New Jersey Department of Health.

“I have asked Lisa Asare to continue her strong leadership at NJ Maternal & Infant Health Innovation Authority as New Jersey continues to confront the Black Maternal Health crisis. She is known for her ability to bring state government together with practitioners, community partners, and local advocates to develop solutions that improve affordable access to care and health outcomes for women. Together, we’ll invest in programs that build the midwife and doula workforce, and leverage telehealth and remote monitoring services, both during and after pregnancy, to support postpartum moms and healthy infants,” said Governor-elect Mikie Sherrill.

“I am honored to continue to lead the NJ Maternal & Infant Health Innovation Authority. At MIHIA, we are focused not only on delivering physical care, but addressing the social determinants of health, expanding the perinatal workforce, supporting research and data collection, and acting as an incubator for innovation in maternal and infant health. I’m looking forward to continuing to advance this work as part of the Sherrill-Caldwell administration because I know the Governor-elect is committed to these same goals and has already demonstrated that community members have a seat at the table as we work to address healthcare disparities for communities of color across the state,” said Lisa Asare.

Governor-elect Sherrill highlighted the need to address maternal healthcare disparities throughout her campaign for governor and is committed to delivering on those promises. She sat down with moms, providers, community leaders, and advocates at roundtables across the state to pinpoint the key issues state government must address. Specifically, the Sherrill-Caldwell administration will work to build a culturally competent workforce, including doulas and nurse midwives, and ensure that students of color have access to these training programs. Additionally, the administration plans to invest in telehealth services, remote monitoring, and home visiting programs immediately after pregnancy to support postpartum outcomes and healthy infants.

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Lisa Asare is the President and Chief Executive Officer of the NJ Maternal and Infant Health Innovation Authority, a position she was appointed to in March 2024. Prior to this appointment, Ms. Asare served as Deputy Commissioner of Health Services within the New Jersey Department of Human Services. In this role, she oversaw the Division of Medical Assistance and Health Services that administers NJ FamilyCare and the Division of Mental Health and Addiction Services. She also served as the Department lead on First Lady Murphy’s Nurture NJ maternal health initiative.

Ms. Asare previously worked as the Assistant Commissioner of the Division of Family Health Services at the New Jersey Department of Health, for more than 20 years. She redesigned the Division’s approach to addressing black infant mortality and maternal mortality, contributed to the NurtureNJ strategic plan, addressed the social determinants of health by collaborating with other state agencies and non-traditional partners, and leveraged additional state, federal, and philanthropic funding to address emerging issues and the COVID-19 pandemic.



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