Maine
University of Maine at Augusta Freshman Inks NIL Partnership With Aroma Joe’s
Near the end of December, Pliable Marketing, a Maine-based marketing company that burst onto the NIL scene throughout 2024 with a focus on athlete branding, expanded its growing list of clients.
University of Maine at Augusta freshman Emma Boulanger joined more than 30 other athletes at the high school, college and professional levels under the Pliable Marketing umbrella from all across the United States.
They wasted no time in helping her secure a name, image and likeness deal, as she now has a partnership with Aroma Joe’s, a local coffee shop. They have two locations in the Maine capital and she is the ninth person who has become an ambassador for the business.
“As a college athlete, I am excited about the opportunity to pursue name, image and likeness opportunities. I see this partnership with Aroma Joe’s as a way to spread positivity to others, including promoting women’s sports to inspire the next generation of young girls. Aroma Joe’s and Pliable have created some amazing opportunities for high school and college athletes so I am really excited to be part of more events in the Augusta community and beyond,” said Boulanger.
A two-sport athlete, Boulanger is currently playing forward for the women’s basketball team, where she has played in 16 games and is averaging 4.4 rebounds. During her senior year at Sacopee Valley High School, she was named the Western Maine All-Conference First team and invited to the Maine McDonald’s All-Star game.
A three-sport athlete in high school, she played soccer and softball in addition to her work on the hardwood. At Augusta, she will be playing softball in the spring.
“Emma is one of the hardest working athletes I have met. She typically starts her day working the morning shift at 4 a.m. and then goes to class, has practice or a game and maintains really good grades. As a two-sport athlete, she has really good time management skills. When you factor in Emma’s personality and her passion for Aroma Joe’s, this was a perfect name, image and likeness partnership for her. I know she really wants to use her platform as an athlete to give back to her community and support the next generation of high school and college athletes in Maine and beyond. Emma is a great role model and is going to inspire a lot of other athletes with this NIL partnership,” said Greg Glynn, founder & CEO of Pliable.
As part of the deal with Aroma Joe’s, Boulanger will receive compensation for her name, image and likeness by appearing in social media posts and making promotional appearances for the business.
She will be promoting events in August, Kennebec County and other places around New England. Boulanger is featured in a commercial that will appear during telecasts of the basketball games on Munzing Media as well.
“We are very excited to work with Emma since she goes to college so close to the two Aroma Joe’s locations in Augusta. This partnership is unique because she is the first community ambassador who already works at Aroma Joe’s and her college is located in the same city where Aroma Joe’s has two locations. This will make it easy for her to be involved in community events and help spread positivity in the Kennebec Valley area and beyond. We know Emma is going to be a great role model for kids to look up to, and to showcase how athletes can give back to their communities,” said Crystal Brown, Community Marketing Manager for Aroma Joe’s Development ME/NH.
Maine
How SCOTUS striking limits on party spending could impact Maine’s Senate race
Maine
Cooling centers to open in Maine as heat, air quality advisories take effect Wednesday
Many Maine municipalities will open cooling centers this week with the National Weather Service issuing a variety of heat advisories covering the next few days.
The Maine DEP also issued an air quality alert for Wednesday with ground-level ozone expected to reach levels that are unhealthy for sensitive groups.
All of York County, interior Cumberland and Androscoggin counties, and the southern half of Oxford County will fall under an extreme heat warning from 11 a.m. Wednesday to 8 p.m. Friday.
The warning calls for “dangerously hot conditions” that could feature heat index values of up to 110 degrees, with overnight lows only expected to fall into the 70s, according to the weather service’s office in Gray.
The rest of the state — save northern Aroostook, Piscataquis and Somerset counties — falls under a heat advisory from 11 a.m. to 8 p.m. on Wednesday. However, the weather service has also placed much of the state under an extreme heat watch for Thursday.
Heat index values, which measure how hot it feels to the human body when relative humidity is combined with the air temperature, are expected to reach up to 104 degrees during the heat advisory period, the weather service warns. They could reach 110 degrees Thursday, when the extreme heat watch is in effect.
Northern Oxford and Franklin counties, and central Somerset County, can expect a heat index value of up to 99 degrees Wednesday, according to the weather service.
The weather service advises people to drink plenty of fluids, stay in air-conditioned rooms when possible, avoid extended periods in the sun and check up on relatives and neighbors. It also warns not to leave young children and pets in unattended vehicles, as “car interiors will reach lethal temperatures in a matter of minutes.”
Cooling Centers
The Maine Department of Environmental Protection has also issued an air quality alert from 10 a.m. to 11 p.m. on Wednesday along the coast from Kittery to Acadia National Park. The agency warns that ground-level ozone concentrations are expected to reach levels that are unhealthy for sensitive groups.
Ozone levels may reach “moderate levels” further inland, according to the Maine DEP, including in all of Androscoggin and Kennebec counties, as well as parts of Cumberland, Knox, Lincoln, Penobscot, Sagadahoc, Waldo, Washington and York counties.
Elevated ozone levels can pose a risk to children, older adults and people suffering from respiratory or heart diseases, according to the Maine DEP. Anyone exerting themselves outdoors may also experience health effects, which could include coughing, shortness of breath, throat irritation and mild chest pain.
Ozone levels were already climbing in southern New England on Tuesday, according to the Maine DEP, and winds are expected to bring those conditions to Maine on Wednesday.
The Maine DEP recommends that vulnerable populations avoid strenuous outdoor activities, keep windows closed, and circulate indoor air with fans or air conditioners. Those with asthma are also advised to keep quick-relief medication handy.
Particle pollution levels are also expected to be moderate across the state on Wednesday due to wildfire smoke, the Maine DEP said in its announcement Tuesday. Wildfires in Colorado, which have claimed the lives of three firefighters, had burned nearly 90,000 acres as of Tuesday, according to the Denver Post.
Maine
Maine could face $50M in penalties from federal food assistance policy changes
Maine could face up to $50 million in penalties next year due to errors in its payments for federal food benefits under the Supplemental Nutrition Assistance Program.
Newly released data from the U.S. Department of Agriculture find that Maine’s error rate last year was nearly 11%, the bulk of which were overpayments. That’s in line with the U.S. average. But starting in October of next year, states with error rates above 6% must cover a portion of the SNAP benefits.
Anna Korsen, executive director of Full Plates, Full Potential, said the overpayments aren’t fraud — they’re human error. She said this new cost-shifting policy enacted last year under the Trump administration further complicates the SNAP application process.
“Instead, we could make this program more accessible and more efficient,” Korsen said. “And that would reduce the number of errors and also ensure that Mainers who are eligible for SNAP have access to it.”
She’s urging Congress to delay or reverse the policy under the farm bill that’s currently under consideration.
Maine’s Department of Health and Human Services said it’s taking steps to reduce the error rate, including modernizing its systems and hiring an additional 40 eligibility specialists.
This story appears through a media partnership with Maine Public.
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