Maine
University of Maine at Augusta Freshman Inks NIL Partnership With Aroma Joe’s
Near the end of December, Pliable Marketing, a Maine-based marketing company that burst onto the NIL scene throughout 2024 with a focus on athlete branding, expanded its growing list of clients.
University of Maine at Augusta freshman Emma Boulanger joined more than 30 other athletes at the high school, college and professional levels under the Pliable Marketing umbrella from all across the United States.
They wasted no time in helping her secure a name, image and likeness deal, as she now has a partnership with Aroma Joe’s, a local coffee shop. They have two locations in the Maine capital and she is the ninth person who has become an ambassador for the business.
“As a college athlete, I am excited about the opportunity to pursue name, image and likeness opportunities. I see this partnership with Aroma Joe’s as a way to spread positivity to others, including promoting women’s sports to inspire the next generation of young girls. Aroma Joe’s and Pliable have created some amazing opportunities for high school and college athletes so I am really excited to be part of more events in the Augusta community and beyond,” said Boulanger.
A two-sport athlete, Boulanger is currently playing forward for the women’s basketball team, where she has played in 16 games and is averaging 4.4 rebounds. During her senior year at Sacopee Valley High School, she was named the Western Maine All-Conference First team and invited to the Maine McDonald’s All-Star game.
A three-sport athlete in high school, she played soccer and softball in addition to her work on the hardwood. At Augusta, she will be playing softball in the spring.
“Emma is one of the hardest working athletes I have met. She typically starts her day working the morning shift at 4 a.m. and then goes to class, has practice or a game and maintains really good grades. As a two-sport athlete, she has really good time management skills. When you factor in Emma’s personality and her passion for Aroma Joe’s, this was a perfect name, image and likeness partnership for her. I know she really wants to use her platform as an athlete to give back to her community and support the next generation of high school and college athletes in Maine and beyond. Emma is a great role model and is going to inspire a lot of other athletes with this NIL partnership,” said Greg Glynn, founder & CEO of Pliable.
As part of the deal with Aroma Joe’s, Boulanger will receive compensation for her name, image and likeness by appearing in social media posts and making promotional appearances for the business.
She will be promoting events in August, Kennebec County and other places around New England. Boulanger is featured in a commercial that will appear during telecasts of the basketball games on Munzing Media as well.
“We are very excited to work with Emma since she goes to college so close to the two Aroma Joe’s locations in Augusta. This partnership is unique because she is the first community ambassador who already works at Aroma Joe’s and her college is located in the same city where Aroma Joe’s has two locations. This will make it easy for her to be involved in community events and help spread positivity in the Kennebec Valley area and beyond. We know Emma is going to be a great role model for kids to look up to, and to showcase how athletes can give back to their communities,” said Crystal Brown, Community Marketing Manager for Aroma Joe’s Development ME/NH.
Maine
Maine’s abrupt plan to cut $400M in construction projects roils the industry
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This story will be updated.
The Maine Department of Transportation is moving to slash up to $400 million in projects from its agenda, a shocking and abrupt cutback that is rattling the state’s construction industry at the start of building season.
Roughly $50 million across six pavement projects have already been delayed, according to a memo exclusively obtained by the Bangor Daily News. The agency plans to cut or delay another $150 million in bridge, highway, intersection and multimodal projects later this month. A further $200 million or more in cuts are planned in the next three-year work plan.
Those figures were outlined by Transportation Commissioner Dale Doughty in the May 18 memo to Gov. Janet Mills that has since circulated widely in the transportation sector, which has been getting drip-by-drip details on the wide scope of the cuts over the past three weeks.
It comes at the beginning of the state’s relatively narrow construction season. Companies have hired workers and ordered materials for projects they expected to begin this summer. The severity of the transportation budget problems was not raised to lawmakers during the 2026 legislative session.
Kelly Flagg, executive director of the Associated General Contractors of Maine, called the shortfall “deeply troubling” in a statement.
“We stand ready to work with policymakers, stakeholders, and industry partners to identify both immediate and long-term solutions,” Flagg said. “Maine cannot afford to fall further behind.”

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The cuts stem from a structural funding gap of at least $130 million in the state’s current work plan, according to Doughty’s memo. Losses are magnified because state money from the gas tax and other revenue sources is matched by federal funds. Lawmakers have long grappled with politically difficult long-term problems with the state’s transportation budget.
A Mills spokesperson said Wednesday morning that the administration was working on a response to questions from the BDN. The department says it needs roughly $240 million more in state capital funding annually to maintain the existing system, and that anything less than $200 million will erode it over time.
Doughty’s memo the only near-term solution is a series of bonds beginning as soon as possible. Lawmakers would have to return to Augusta to authorize that if one is going to appear on the November ballot.
Maine
Opinion: Owen McCarthy offers Maine Republicans real change
The BDN Opinion section operates independently and does not set news policies or contribute to reporting or editing articles elsewhere in the newspaper or on bangordailynews.com
Michael Capeci is the former chairman of the Bangor GOP.
Let’s be honest about Maine’s current state.
For many families, the cost of living has become unsustainable. Housing is out of reach for many young people. Energy bills keep rising. Many small businesses are struggling under taxes and regulations that make it harder to grow. Rural hospitals are under strain and despite years of increased state spending, the results are not showing up in people’s daily lives.
Concurrently, Maine continues to lose young workers to other states. That is not a statistic, it is a warning sign.
To me, the question in this Republican primary for governor is not about slogans. It is whether we continue with a political approach that has failed to reverse these trends, or whether we nominate someone with new ideas. I think that someone is Owen McCarthy.
Owen is not a political insider. He is an entrepreneur from Patten, a small town where opportunity is not assumed, it is built. He grew up in a working-class family, became the first in his family to graduate from college graduating from the University of Maine, and founded MedRhythms, a healthcare technology company focused on neurological treatment.
He didn’t just talk about opportunity. He built it. That distinction matters, because Maine’s problem is not a lack of debate it is a lack of results. We have seen the trajectory: higher costs, slower growth, and a steady outmigration of young workers. I believe Owen McCarthy represents a break from that pattern.
His Maine 2040 plan focuses on creating 50,000 new jobs in sectors where Maine has real advantages — maritime and defense, advanced forest products, and life sciences. These are export-driven industries tied directly to Maine’s workforce, geography, and institutions. What sets Owen apart is not only what he proposes, but how he approaches governing.
He prioritizes modernizing permitting so projects do not stall. He supports using technology to reduce costs and increase efficiency. He focuses on making it easier to build, hire, and expand in Maine.
That same practical mindset extends to healthcare. Expanding telehealth, strengthening EMS systems, improving provider flexibility, and shifting toward earlier intervention are not abstract reforms. They are system upgrades designed to improve access while controlling costs.
Maine voters consistently respond to competence. They reward candidates who understand problems and present plans to solve them. I believe they are tired of rhetoric that does not translate into results, and skeptical of politics that prioritizes messaging over execution.
Owen’s approach is grounded in solving the issues that shape daily life — affordability, healthcare access, job creation, and government efficiency. That is not just policy positioning. It is a governing model that speaks directly to voters.
Some will point to his lack of political experience. But I believe Maine’s core problems are not the result of insufficient political experience; they are the result of policies that have failed to deliver measurable improvement. Experience inside a broken system, by itself, is not a solution.
If Republicans want to win, this primary must be taken seriously. From my perspective, it is not about choosing a nominee for governor who can energize the base. It is about selecting someone who can compete in a broader electorate that is frustrated and looking for change.
That requires a candidate who can speak beyond the base, not by abandoning principles, but by demonstrating competence and a credible plan to address Maine’s challenges. I believe Owen McCarthy offers that combination. He represents a shift away from managed decline and toward economic execution.
This is not just another primary. It is a decision about whether Republicans position themselves to win Maine or whether they remain trapped in a cycle of repeating the same strategies and expecting different outcomes.
If Republicans want to compete for Maine’s future, they cannot afford to nominate a candidate who only motivates part of the electorate. They need someone who expands it.
I believe Owen McCarthy is that candidate.
And if the goal is to win Maine, then the choice should be unmistakable
Maine
Stalwart 7 in Varsity Maine baseball poll
The only notable change in the top-seven of the Varsity Maine baseball poll is that Gorham now has eight first-place votes, two more than last week. The order of the seven teams is identical. In fact, the only change in the top-seven over the past three polls is the swap at the top after Gorham’s win over South Portland on May 19.
Furthermore, Gorham, South Portland, Oxford Hills, Cheverus, Bangor, Mt. Ararat and Fryeburg have been ranked in the top seven for four straight weeks, and six of those squads have been among the top seven in every poll this spring.
Meanwhile, Scarborough is ranked for the first time since May 5, and Ellsworth and Thornton swapped spots.
The Varsity Maine baseball poll is based on games played before June 2, 2026. The top 10 teams are voted on by the Varsity Maine staff, with first-place votes in parentheses, followed by total points.
1. Gorham (8) 89
2. South Portland 79
3. Oxford Hills (1) 75
4. Cheverus 55
5. Bangor 42
6. Mt. Ararat 41
7. Fryeburg Academy 30
8. Ellsworth 27
9. Thornton Academy 25
10. Scarborough 12
Also receiving votes: Washington Academy 8, Monmouth Academy 4, Cony 4, Leavitt 2, Falmouth 2.
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