“We are excited to bring this program to the Boys and Girls Club of Southern Maine for the second year and support all the great work they do with the kids in our community,” said Dajuan Eubanks, team president, Maine Celtics. “We thank Sun Life for their partnership and continued support in bringing this program to Maine.”

Sun Life U.S. is a leading provider of employee benefits and health services that help people access the care and coverage they need. The company became partners of the Maine Celtics in 2023, an expansion of its partnership with the Boston Celtics. In June of that year Sun Life and the Maine Celtics unveiled a newly renovated basketball court at the Boys and Girls Club.

“When we equip kids with the knowledge they need to live healthier lives, we help them become healthy adults,” said Ed Milano, vice president of Marketing, Sun Life U.S. “We’re pleased to be able to work with the wonderful staff at the Boys and Girls Club, along with the Maine Celtics, and see how much fun the kids have during the Fit to Win experience.”

Sun Life U.S. has been an official partner of the Boston Celtics for more than a decade and has been conducting the Fit to Win program with the YMCA of Greater Boston since 2015. More than 2,000 children have participated in the program throughout New England. In addition to Fit to Win, Sun Life and the Boston Celtics conduct the #SunLifeDunk4Diabetes campaign each November, raising money for the YMCA of Greater Boston’s Healthy Habits program, which helps at-risk adults learn to better manage their health and avoid type 2 diabetes.

For more information about the Fit to Win program with Sun Life and the Boston Celtics, visit https://www.nba.com/celtics/community/fit-to-win.

About Sun Life 
Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2024, Sun Life had total assets under management of C$1.51 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Sun Life U.S. is one of the largest providers of employee and government benefits, helping approximately 50 million Americans access the care and coverage they need. Through employers, industry partners and government programs, Sun Life U.S. offers a portfolio of benefits and services, including dental, vision, disability, absence management, life, supplemental health, medical stop-loss insurance, and healthcare navigation. Sun Life employs more than 8,500 people in the U.S., including associates in our partner dental practices and affiliated companies in asset management. Group insurance policies are issued by Sun Life Assurance Company of Canada (Wellesley Hills, Mass.), except in New York, where policies are issued by Sun Life and Health Insurance Company (U.S.) (Lansing, Mich.). For more information visit our website and newsroom.

About the Maine Celtics 
Originally called the Maine Red Claws, the Maine Celtics have been the NBA G League Affiliate of the Boston Celtics since the team’s inaugural campaign during the 2009-10 season. The Boston Celtics purchased the franchise prior to the start of the 2019-20 season and renamed the team to the Maine Celtics in May 2021. The Celtics play their home games at the Portland Expo. During the Red Claws/Celtics’ first 13 seasons in Maine, 21 players have earned GATORADE Call-Ups to the NBA, including four players to Boston. Additionally, 37 Boston Celtics have been assigned to Maine for development or rehabilitation. 14 former Maine coaches have made the jump to the NBA, including Boston Celtics Head Coach Joe Mazzulla and Boston Celtics Director of Player Personnel Austin Ainge.

Media contacts

Devon Fernald
Sun Life U.S.
[email protected]
781-800-3609

Evans Boston
Maine Celtics
[email protected]
617-943-8776

https://www.facebook.com/SLFUnitedStates   
https://www.linkedin.com/company/sun-life-financial  

SOURCE Sun Life U.S.