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The lifespan of lip filler is brief. It’s injected, molded, and quickly absorbed back into the system. Lately, hidden in between the needle and admiring your new pouty grin, a secret third step has crept in: AI.
College students working two jobs, rushing to submit coursework, and maintaining a social life don’t give up looking their best. Time is the price to pay, and young people find themselves leaning on AI tools as a pocket beauty consultant.
Faith Fronduto, a senior at Boston University, understands how efficiency can outweigh effort when it comes to looking and feeling on par.
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NBC10 Boston Faith Fronduto, a senior at Boston University.
“We don’t really know what’s real and what’s not,” said Fronduto. “We then therefore feel tempted to contour as well—even if we think it’s wrong or it’s not authentic—just the sole need to fit in.”
The reality is this: in addition to homework and life advice, Gen-Z has found a new way to depend on AI: beauty. And according to experts, it’s forecasted to stay circulating in their daily routine for years to come.
To explore this issue, NBC10 Boston collaborated with Boston University journalism students taking an in-depth reporting class taught by investigative reporter Ryan Kath. We took a deep dive into the presence of AI in social media and broadly, the beauty industry.
AI isn’t just simply creeping into the industry, it’s becoming the heart and soul of it. According to a report by The Business Research Company, AI in the beauty industry is expected to skyrocket by 21% in 2029, a whopping $5 billion increase.
A wave of tools such as “color-matching technologies, virtual try-on technologies, personalized beauty recommendations, chatbots for customer support, AR-based beauty content creation,” are rewriting how we perceive ourselves and others.
Experts studying the effects of AI say that pressure to look “snatched,” Gen-Z lingo for perfect, has only intensified as AI-altered images circulate faster than ever.
Dr. Jeffrey Spiegel, founder and owner of The Spiegel Center, a plastic surgery practice specializing in feminization facial and body surgery, said patients now arrive at appointments with a clear expectation of their ideal “after.”

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NBC10 Boston Dr. Jeffrey Spiegel with NBC10 Boston’s AI reporter Brianna Borghi
“People will come in with photos of others that have used artificial intelligence or other visual modification software to look more like themselves,” said Speigel, “What we’re seeing is a more empowered and a more knowledgeable group of young women who come in because they know there are things they can do.”
Spiegel noted he has long noticed the trend for young women wanting to preserve their youth, counteracting the signs of aging around the eyes and between the eyebrows using facelifts and blepharoplasties. Now, he said clients define attractiveness as matching the digitally enhanced image of themselves made with the quick click of the “retouch” wand on social media platforms.
“You know what’s going on is that with social media and the omnipresent telephone and screens in our lives,” said Spiegel, “We are subjected to so many images in such rapid succession, like has never happened at any time in human history.”
Dr. Jill Walsh, founder of Digital Aged Consulting Group and researcher and lecturer at Boston University, studies how social media shapes teens’ lives and how parents can guide their children to use technology intentionally. Her work connects digital behavior and psychology, exploring how AI and algorithms especially affect young women.
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NBC10 Boston Dr. Jill Walsh, founder of Digital Aged Consulting Group and researcher and lecturer at Boston University.
During a focus group in October with a group of young women, Walsh jotted a variety of words on a whiteboard like “Ozempic,” “body neutral,” and “body positivity.”
Among all the categories, the women wanted to talk about one thing in particular: the messages they received about their bodies on social media.
“All we’re ever doing is talking about and policing bodies,” Walsh observed. “Even body positivity is still all about your body, right? And there’s sort of no escape from this idea of what bodies should look like.”
In her mind, AI is going down a darker hole than meets the eye. One of the most alarming developments, she notes, is deep fakes or AI-generated videos that take real people – from family members to politicians or yourself – to make them say or do whatever they want.
“I can take this body and put my face on it and that’s getting better and better,” Walsh said, while gesturing towards herself. “I do worry about the idealized version of what we’re going to be seeing. I think all of those are really front of mind for me right now.”
If people continue to doomscroll through TikTok, X, or Instagram and see endless content of nose jobs, face edits, or AI-generated supermodel versions of themselves, these behaviors slowly become normalized, Walsh opined.
Women are not measuring themselves up with the regular Calabasas supermodels and influencers, but with digitally perfected versions of their own faces.
Walsh said it is hard to pinpoint how this fast-moving, sophisticated technology is taking effect on young women, but she does know that it exploits psychological trends that have infamously shown to have dangerous effects.
“We’re always looking for the person who has more,” Walsh said. “What we do know for sure is that comparison is really bad for our well-being, and for some people can lead to anxiety, depression, disordered eating.”
According to a report published by Pew Research Center, public commentary generally assumes Gen Z to be the most frequent users of AI. College students are often accused of using AI to manage coursework, but the role of AI in a student’s life before and after class is lesser known.
“If I’m trying to compare products like a certain, you know, lipstick or blush and compare prices and show me, okay, where can I get this for the lowest price?” said Fronduto, “You’re putting in pictures and getting a completely different output, and you’re asking it to change things.”
Social media should be an enjoyable platform to interact and connect with friends, but undetectable AI and digital enhancement has skewed reality and set unrealistic expectations on users, Fronduto believes.
“You feel tempted to apply a filter to fit in thinking that, Oh, I’m just enhancing myself,” Fronduto said. “It’s tempting and I can empathize. Even the filters that make your lips look better and your nose look better, everything is kind of the touch of a button.”
The story was written by Hijazi and Vineeth and edited by Kath.
NBC10 Boston
NBC10 Boston Celine Hijazi and Anaina Vineeth.
Local News
Boston is preparing for a significant combination of major events this summer, from the FIFA World Cup to the return of Tall Ships and America’s 250th anniversary celebrations. Millions of visitors are expected to pass through the city, many of them navigating Boston for the first time. Here are answers to some of the most common questions visitors may have before they arrive.
Passengers using a rideshare app can only be picked up in designated areas for ride app vehicles. Look for signs to your terminal’s designated Ride App pickup area before requesting your ride.
Taxis are available at designated stands on the Arrivals level at Terminals A, B, C and E. Taxi dispatchers are located in all terminals to help you. Taxis are priced per mile, according to the Boston Police Department: for the first ⅛ of a mile, you pay $3.80, then, for each ⅛ mile after, you pay $0.40. Passengers also pay a $2.75 toll for all trips from Boston proper to Logan Airport and communities on the North Shore. However, passengers don’t have to pay a toll from Boston proper to East Boston (not including the airport).
No, you don’t need a CharlieCard to ride the train (the T). Most MBTA subway and bus riders can pay directly with a credit card, debit card, smartphone, or smart watch. If you’re riding the Commuter Rail, you’ll need to download the MBTA mTicket app before your trip to purchase and scan Commuter Rail tickets directly from your phone.
However, if you’d like to purchase a CharlieCard, you most certainly can. In fact, the MBTA launched a special edition collectable CharlieCards featuring iconic Boston landmarks to celebrate the summer’s slew of major events. As of Tuesday, cards are available at fare kiosks at Park Street, Downtown Crossing, and Forest Hills stations. Cards will be rolled out at over a dozen more stations throughout the subway system this week.

Boston Stadium (Gillette Stadium) is located in the town of Foxborough, which is about 22 miles (35 km) south of Boston.
The Boston Host Committee for the FIFA World Cup 2026 suggests fans leave plenty of time to travel to the stadium. If you’re driving from Boston, allocate between 60 to 90 minutes to get to the stadium, and 45 to 50 minutes if you’re driving from Providence.
If you’re taking the Commuter Rail to the stadium, you must buy a Boston Stadium train ticket in advance ($80 roundtrip) from the MBTA mTicket app. The train will take you directly to and from each World Cup match. Arrive at South Station at the time shown for your boarding group (you can see all Boston Stadium train ticket schedules here). The train ride is about an hour long. All Boston Stadium train tickets include a return trip after the match, with trains starting to leave Foxboro Station 30 minutes after the final whistle and roughly every 15 minutes until all trains have departed.
If you’re taking the Boston Stadium express bus ($95 roundtrip), you must buy tickets in advance. Bus service starts three to four-and-a-half hours before kickoff. Arrive at your bus pickup (there are over 90 locations across Greater Boston plus from the Rhode Island Convention Center in Providence) no later than 30 minutes before your scheduled departure time. After the match buses will start leaving 30 minutes after the final whistle.
Boston Stadium’s gates open three hours before kickoff. Parking (which must be booked in advance) will be open to fans fours hours before kickoff. FIFA encourages fans to arrive early for security screening, ticket scanning, and entry before kickoff. For more information on getting to and from the stadium, see the Boston Host Committee’s fan travel guide.
There are plenty of World Cup watch parties hosted at local bars and restaurants across Boston’s neighborhoods. Standout spots include Boston’s only Scottish bar, The Haven, which is the de facto home base for Scottish fans; and The Lansdowne Pub in Fenway, which will offer World Cup-themed cocktails and food tied to specific games. There will also be a FIFA Fan Festival at Boston’s City Hall Plaza from June 12 through 27 featuring live match broadcasts and a cultural showcase highlighting local artists, musicians, and performers.
From July 11 through 16, a fleet of tall ships will sail into Boston as part of Sail250, a global gathering of tall ships to celebrate the 250th anniversary of the founding of the United States. Most Sail Boston activities are expected to be concentrated along Boston’s waterfront. If you’re coming from outside of Boston, take the Commuter Rail into South Station. From there, take the Silver Line to the Seaport District and Boston Waterfront, where you can visit the Tall Ships. If you’re coming from North Station, it’s about a 0.6-mile walk to Christopher Columbus Waterfront Park in the North End, where you can enjoy a great view of the ships. Other spots to see the Tall Ships include Castle Island, East Boston and Charlestown. You can find a schedule of free events here, and can use Sail Boston’s interactive harbor map to see the Parade of Sail route through Boston Harbor, recommended viewing locations along the waterfront, and public access to piers and Tall Ship berthing areas.
The Boston Pops Fireworks Spectacular will take place on Saturday, July 4 at the DCR Hatch Shell on the Esplanade from 7 to 9:30 p.m. The event features the Boston Pops led by Keith Lockhart, guest performances by Lainey Wilson and Chance The Rapper, and a fireworks show starting at 9:15 p.m. There are several places to watch the fireworks, including the Charles River Esplanade near the Hatch Memorial Shell; Castle Island Beach in South Boston; and Memorial Drive in Cambridge. The Hatch Shell is accessible via the Arthur Fiedler Footbridge. The Esplanade is accessible via a footbridge at the intersection of Silber Way and Back Street near Boston University’s campus; a footbridge at the intersection of Fairfield and Back Streets in Back Bay; a pedestrian ramp where the Harvard Bridge goes over Storrow Drive; the Frances Appleton Pedestrian Bridge in Beacon Hill; and from the Charles River/MGH T stop on the Red Line.
Walk. Boston was ranked as the second-most walkable city in the world, according to a 2025 Time Out survey. Downtown Boston is approximately 1.5 square miles, making it easy to access many points of interest in a short amount of time.
There are many public restrooms hidden in plain sight in Boston. From libraries and to firehouses, here’s a running list of public restrooms.
Yes. In addition to subway and bus service, the MBTA also operates ferry service from Boston to several coastal neighborhoods, islands, and even Logan airport.
In Boston, the main ferry terminals are located along Atlantic Ave, just outside of the Aquarium Station on the Blue Line. Each MBTA ferry terminal is marked with a T sign. Fares depend on the route you take, but range from $2.40 to $9.75 each way. Ferries operate year-round and include both indoor and outdoor seating. They also offer a fantastic view of Boston and the Boston Harbor Islands. You can find schedules and maps here as well as a beginner’s guide here.
If you see a “Resident Parking Only” sign in a neighborhood, it means you need a resident parking permit sticker for that space. However, metered parking and garage parking is available throughout the city.
Most meters operate from 8 a.m. to 8 p.m. Monday through Saturday (on Sundays and City holidays you can park for free). You can generally only park in a metered spot for two hours before needing to move your car. You can pay your meter with quarters, credit cards, and by using the ParkBoston app (if a ParkBoston decal is on the meter where you parked). Metered parking ranges between $2.50 and $3.75 per hour, depending on the neighborhood.
Downtown Boston has more than 6,300 parking spaces in thirteen public parking garages, according to the Downtown Boston Alliance, with most garages offering discounted parking rates on nights and weekends. Garage parking typically ranges from $10 to $20 for the first hour, with daily maximums up to $75.
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The FIFA World Cup is coming to Massachusetts, and when it comes to having a place for people to hang out together, there will be a free fan zone where everyone can celebrate the big event.
Seven World Cup matches will take place at Gillette Stadium in Foxborough, MA this summer, and the first one is right around the corner, to be played on June 13, with Scotland taking on Haiti.
Fan Zones are a public space to watch the game for people who don’t have tickets to the actual game. Held in public places, they broadcast the mach on giant screens to offer an immersive experience to watch the game, according to FIFA>
“At the heart of FIFA Fan Festival Boston, (a) Cultural Showcase will ignite the stage with a vibrant celebration of the spirit, creativity, and cultural heartbeat of Boston and communities across the Commonwealth of Massachusetts,” FIFA said.
Where will the fan zone be located when the World Cup games start in just 11 days?
The official FIFA Fan Festival for the 2026 World Cup in Boston will be located at Boston City Hall Plaza at 1 City Hall Sq. Boston, MA.
“The festival will run daily from June 12 through June 27, offering live match broadcasts, cultural showcases, food vendors, and entertainment,” according to FIFA.
The fan zone will open between 11 a.m. and 3 p.m. and will stay open until after dark, between 8:30 p.m. and 12:30 a.m. according to reports.
Here are some of the offerings at the fan zone in Boston, according to the FIFA website:
While the game is free, you do need to register in advance.
“You can select which days and matches you plan to attend through the FIFA World Cup Boston 2026 website or the Meet Boston events page. Up to six people can register on a single application,” the World Cup Boston website says.
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