Because the creator of a sequence that has attracted 1.2bn reads, Rachel Smythe is without doubt one of the world’s main webtoons creators. However in her native New Zealand, virtually nobody appears to know what she does.
“If I’m going to a celebration, folks can be like: ‘I don’t know what that’s,’” stated Smythe, whose graphic novel primarily based on her ‘Lore Olympus’ sequence topped the New York Occasions bestseller record final yr. “And once I inform them that I bought a job with an app that was based in Korea, they are saying: ‘Rachel, it appears like a rip-off — are you going to be OK?’”
Webtoons, comedian strips which can be designed to be learn on a smartphone, are South Korea’s newest cultural export to interrupt out of Asia after the worldwide success of Ok-pop superstars BTS and Netflix sensation Squid Recreation.
They’re already large enterprise in Japan. In January final yr Piccoma, the Japanese webtoon subsidiary of Korea’s Kakao Leisure, achieved month-to-month revenues of $96mn, making it the second-top grossing non-gaming app on the planet. It was second solely to TikTok, surpassing YouTube’s app and Tinder.
Now webtoons are breaking into the mainstream. All of Us Are Lifeless, a South Korean zombie apocalypse coming-of-age drama that started life as a digital comedian on the Naver Webtoon platform, was on the finish of February probably the most watched non-English language present on Netflix. Kakao webtoons Itaewon Class, Shifting, and Dr Mind have been efficiently was TV sequence on Netflix, Disney+, and Apple TV+ respectively.
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However Smythe’s expertise illustrates how webtoons nonetheless stay unknown to many outdoors East Asia, at the same time as they collect a burgeoning military of younger non-Asian followers and goal the American market.
One of many pioneers of the trade is Kim Jun-koo, a software program engineer who was pissed off by the sluggish loss of life of conventional Korean manhwa comedian books within the wake of the Asian monetary disaster within the late Nineties.
His webtoon platform Naver Webtoon, which he based in 2004, is now the world’s largest, boasting 750,000 creators and 82mn month-to-month energetic customers. Gross merchandise quantity, a metric for the sum of money spent by customers throughout the app, elevated from $492mn in 2019 to $900mn in 2021.
“A webtoon will not be a digital model of a comic book e-book. It’s a comedian that has been created digitally,” stated Kim. “In Korea, comedian books have been fading away, it was an instance of a dire scenario resulting in innovation.”
Main platforms like Naver Webtoon and Kakao Webtoon supply creators instruments to create and add webtoons at no cost, giving audiences a near-unlimited vary of content material.
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“There isn’t a style limitation in webtoons, and the genres are very various,” stated Jang Min-gi, professor of media communications at Kyungnam College. “Customers can see them on the transfer, entry them in a short time and think about them in a really quick span of time.”
With a whole bunch of hundreds of creators and tens of hundreds of thousands of month-to-month readers, webtoon corporations are in a position to deploy a variety of monetisation methods. Some use a YouTube-style mannequin of attracting massive audiences with free content material, others a Netflix-like mannequin of attracting paying subscribers for the preferred sequence or a “microtransaction” fee mannequin favoured by gaming apps.
“The enterprise mannequin has now developed extra into making readers pay for the subsequent episodes in the event that they wish to learn them instantly . . . if the story is enjoyable and compelling, readers gained’t wish to wait,” stated Tune Jin-woo, head of platform operation administration at Kakao Leisure, which operates Kakao Webtoon.
Analysts and trade leaders describe a “virtuous circle”, whereby profitable diversifications into different media entice legions of worldwide followers, who’re then turned on to webtoons as they search out the supply of their favorite tales and characters.
“It prices rather a lot to supply movies and cleaning soap operas, particularly fantasy movies, whereas making comics requires little cash however can have good visible results,” stated Park Jeong-seo, head of webtoon enterprise at Kakao Leisure.
In addition to exporting their very own audiences to international platforms, Korean platforms have set about “importing” international audiences by means of offers giving them entry to what Kim Jun-koo describes as “tremendous IP”.
In 2019, Kakao Leisure entered right into a collaboration with American comedian e-book writer DC Comics. Naver Webtoon has entered into partnerships with DC, its rival Marvel, Archie Comics, and Hybe, the South Korean enterprise behind BTS.
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Each platforms have constructed loyal audiences in Europe, Latin America, and south-east Asia. Naver Webtoon, which affords providers in French, Spanish and German, is launching its personal European company, whereas Kakao Webtoon launched in Thailand and Taiwan final yr.
“We’re now specializing in increasing into the US, which is the world’s largest content material market. To turn into profitable there, we have to make webtoons tailor-made for American tastes,” stated Park Jeong-seo of Kakao Leisure, which acquired Los Angeles-based webtoon writer Tapas Media final yr in a deal value $510mn.
Naver Webtoon’s 14mn American customers constituted 17 per cent of its world readership, in contrast with 25 per cent in South Korea, 15 per cent in south-east Asia, 8 per cent in Japan and 4 per cent in Europe.
Final yr, it accomplished the $600mn acquisition of Canadian firm Wattpad, a platform for user-generated written content material with 94mn customers of its personal.
In addition to giving the corporate entry to new customers in international markets, executives consider the acquisition will assist them to drive up the standard of their creations by partnering with promising illustrators.
“There are two strategies of telling tales — one visible, and one written — so if we deliver these collectively, it’s only going to be stronger,” stated Aron Levitz, president of Wattpad.
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Naver Webtoon CEO Kim Jun-koo stated that whereas his firm’s ambitions have been backed by its deep-pocketed mother or father, Korean net portal Naver, “we’re planning to have extra aggressive acquisitions, and if we’d like bigger funding, then we’re planning to assessment an IPO or exterior financing.”
As webtoon platforms goal the US, analysts have questioned whether or not Korea’s “digital snack tradition” will resonate with an American viewers.
However executives and creators are putting their confidence in a bunch of customers that they argue is routinely missed: younger ladies and teenage women. Of Naver Webtoons’ US customers, over 70 per cent are below 24. Younger ladies represent 80 per cent of Wattpad’s readership.
It was this demographic that powered Rachel Smythe’s ‘Lore of Olympus’ webtoon primarily based on the Greek fable of the romance of Persephone and Hades to the highest of each digital and bodily best-seller charts.
“Younger ladies are so passionate and simply have a lot to offer, but typically the issues that they like are insulted and seemed down upon,” stated Smythe.
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“However that is an app the place the issues that they like are celebrated and handled with respect. I believe that’s why it’s doing so properly.”
On the day after Doug Burgum became governor of North Dakota in 2016, he addressed questions about what he would do about all of his wealthy investments.
They included extensive real estate developments benefiting from state programs that he was suddenly in a position to oversee. His answer was that he would “manage” his conflicts of interest, but he would not divest from his holdings in the state.
“The issue here is to make sure that I have no conflict of interest relative to many state programs and decisions,” he said at the time in an interview with a local newspaper.
Since then, however, his range of holdings, which include extensive urban real estate development in the state, tens of millions in technology investments as well as oil and gas leases, intersected with his policy decisions as governor, a New York Times review has found.
That is particularly true for extensive development efforts in downtown Fargo that have been the beneficiaries of targeted state and federal tax benefits. But at the time, he did not disclose the specifics of any potential conflicts or how he managed them.
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Now, as Donald J. Trump’s pick for secretary of the interior, Mr. Burgum could face questions about how he plans to avoid conflicts in leading an agency with vast influence over the use of public lands in ways that reverberate for landholders, energy producers and others.
Rob Lockwood, a spokesman for Mr. Burgum, said in an email to The New York Times: “Everyone who knows Doug Burgum knows that he is a man of outstanding character and ethics who complied with all guidelines as governor.”
Mr. Burgum, whose confirmation hearing is scheduled for Thursday, said in an agreement with the Office of Government Ethics that he would divest from a few holdings that include oil and gas and mineral leases that could pose conflicts.
But he also said he would hold on to other investments that he had been advised might be financially affected by particular matters that could come before the interior secretary. These investments include a range of venture capital funds and some of his Fargo real estate developments, though he will resign from managerial duties in his companies. In those cases, he said, the ethics office had determined that he would be able to recuse himself from decisions that had an impact on those entities or get a waiver.
The Interior Department has long been susceptible to ethical concerns. It has influence over how vast tracts of mineral-rich federal land can be used. During Mr. Trump’s first term, the department became a center of allegations and investigations about conflicts of interest involving high-ranking officials, including the two men who served as its secretary.
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Federal law has much stricter disclosure and recusal standards than Mr. Burgum operated under as North Dakota’s governor. It also has criminal prohibitions against officials becoming involved in decisions that could personally benefit themselves or family members.
Mr. Burgum previously disclosed his detailed financial assets for the first time in 2023 as a presidential candidate. An updated version he submitted recently was released by the government ethics office on Wednesday ahead of his hearing, showing a range of assets that could puts his net worth well over $100 million.
While Mr. Burgum was governor, his policies included expanding a state tax program targeted narrowly at real estate development firms like his own that were seeking to revitalize aging downtowns.
His firm, called Kilbourne after his mother’s maiden name, was one of a handful of developers in the state relying in a significant way on such tax breaks and by far the largest in Fargo, according to local officials. He also gave final approval to the zones that benefited from a federal tax credit program, which included areas with his company’s projects in them.
Mr. Burgum was not paid a salary by Kilbourne and “had zero operational authority,” Mr. Lockwood said.
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Still, Mr. Burgum continued to have investments in the company’s projects and maintained formal positions in their entities, financial disclosure forms show.
While Mr. Burgum was in office, questions about other ethical choices emerged, including his use of a luxury box at the Super Bowl provided by a regional electricity utility.
After the tickets were reported by The Associated Press, Mr. Burgum said he accepted them to have “quality time” with company executives and he repaid the utility $37,000.
The controversy prompted the governor’s office to enact an ethics policy stating that office officials should “take great care to avoid conflicts of interest or even the perception of a conflict of interest,” including in cases of overseeing policies that involve personal business interests. But the guidelines did not state what actions should be taken when an appearance of a conflict arose.
More enforceable state ethics rules requiring disclosures of potential conflicts of interest did not go into effect until 2022, the result of a 2018 ballot initiative.
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Ethics experts in North Dakota and outside the state say that under generally understood norms, Mr. Burgum probably should have made more disclosures about potential conflicts and how he would mitigate them.
“Even a small appearance is enough to trigger an obligation to be open to the public,” said Kedric Payne, a government ethics expert with the Campaign Legal Center.
‘Nobody Really Cared’
In his first State of the State address, in 2017, Mr. Burgum laid out an unusual plan for a state that was one of the most sparsely populated in the country: Go urban.
“It takes safe, healthy cities with vibrant, walkable main streets and downtowns to attract and retain a skilled work force,” he said.
In Mr. Burgum’s vision — built upon his mother’s reverence for historic buildings — North Dakota towns would grow upward rather than outward.
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His dream also aligned with his business strategy.
For more than a decade, he had been focusing his development interests in downtown Fargo, eventually becoming one of the state’s biggest urban developers. He also became one of the most reliant on a government tax incentive program called Renaissance Zones.
The program gave state tax incentives for companies that invested in neglected neighborhoods. Mr. Burgum quickly made use of them as well as other similar tax break programs, through acquiring and renovating a turn-of-the-century manufacturing building that was scheduled for demolition, and then turning it over to the local university.
The program allows for state income tax exemption for five years, offering investors in big projects to save up tohundreds of thousands of dollars a year per project in property tax savings.
Twenty Kilbourne projects worth about $300 million have received the Renaissance designation, Jim Gilmour, the city’s director of strategic planning and research, said in an interview. Each of the Kilbourne Renaissance projects was approved individually by a number of city and county entities, with the state’s Commerce Department overseeing the program.
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As governor, Mr. Burgum eventually made an expansion of the program a plank in his economic agenda. In his State of the State speech in 2023, he proposed a “Renaissance Zone 2.0.” Among the changes, which were enacted by the Legislature and signed by Mr. Burgum, was a provision to allow for the tax benefits to last an extra three years.
(Kilbourne has not added any new Renaissance Zone projects since then, and Fargo’s county government so far has not agreed to adopt the expansion in benefits.)
Dustin Gawrylow, a longtime Republican critic of the program who unsuccessfully lobbied against the bill, said the perception of a conflict from Mr. Burgum’s status as a top Renaissance developer who could potentially benefit from the expansion was sometimes discussed behind closed doors around the State Capitol.
“It was brought up, but nobody really cared,” Mr. Gawrylow said.
Mr. Lockwood said that “local leaders, the media, and Fargoans are very aware of Doug’s decades-long efforts to revitalize the city.”
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Managing Conflicts
While Mr. Burgum was running for governor in 2016, a different state tax break program he used became a subject of discussion on the campaign trail.
Mr. Burgum had founded in 2008 a firm called Arthur Ventures with his nephew, James Burgum, that had invested about $65 million in technology startups up to that point. The firm had taken advantage of a state angel investment tax break program, which provided benefits for certain funds that put money into small startups.
Two funds managed by Arthur Ventures earned investors $800,000 in tax benefits. But the program came under fire from Republican lawmakers for sending a large portion of the investments into out of state startups.
In March 2016, while Mr. Burgum was campaigning, James Burgum testified before the Legislature to try to help save the program that was under attack. The campaign of Doug Burgum’s Republican opponent called him the “poster child” for the problems with the program.
Mr. Lockwood said in his statement to The Times that “job creators being attacked by career-politician opponents for using a law designed to encourage economic investment, innovation and entrepreneurship in North Dakota was a ‘water is wet’ moment.”
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Later in the campaign, after Mr. Burgum’s Democratic opponent raised concerns about his ability to manage conflicts of interest, Mr. Burgum said he would “take all the appropriate steps to assure North Dakotans that I’m fully focused on serving them with integrity and transparency.”
After taking office, he explained that meant that he gave up his day-to-day management positions while maintaining his investments under the leadership of others.
But the federal disclosure Mr. Burgum filed to run for president in 2023 revealed that he did not entirely step away. He was listed in various positions ranging from manager and president for various Kilbourne-affiliated limited liability companies and maintained investments of around $15 million to $60 million in several dozen Kilbourne-related entities and funds.
Kilbourne’s managers downplayed his role in the firm, even as they highlighted his affiliation as helping to attract other investors. In an interview with a local publication, Lauris Molbert, Kilbourne’s executive chairman of the board, said the governor’s hefty investments were an important signal to other investors to get on board.
“He personally put his balance sheet to work,” Mr. Molbert said.
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A Development Opportunity
In the spring of 2018, a state news release announced that Mr. Burgum had designated 25 neighborhoods in North Dakota to be opportunity zones.
Their designation was part of a new federal program similar to Renaissance Zones but devised to limit federal tax liability in order to help direct investment into struggling neighborhoods.
The idea, Mr. Burgum said, was to “help revitalize our low-income areas in North Dakota.”
Left unsaid, however, was that two of the neighborhoods chosen were ones where his firm owned properties it was hoping to develop. In the years that followed, Kilbourne developed five projects in those areas through two investment funds that offered the tax breaks, with Mr. Burgum’s stake valued between $2 million and $10 million, according to his 2023 financial disclosure.
The structure for the opportunity zones was enacted under the Trump administration, and governors were given leeway in selecting the zones as long as they met certain criteria.
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Under the system set up in North Dakota, the city and county of Fargo applied to the state’s Commerce Department for opportunity zone status for 11 areas, including the two containing the Kilbourne properties. Of those, Mr. Burgum designated the two with his properties and three others in the region.
Brett Theodos, a senior fellow at the Urban Institute who has studied the federal opportunity zone program, said he had never heard of such a prominent official tasked with designating the areas having a stake in the zones selected.
“A lot of the country qualified, so there were a lot of options for governors to choose from,” he said. “The whole trust-us approach is problematic.”
Tim Mahoney, Fargo’s mayor, said in an interview that initially he had concerns about whether Kilbourne might get favored in its extensive dealings with the city, but he has concluded that the treatment was aboveboard.
The city relies extensively on the approval of state loans and other sources of funding that are under the governor’s purview.
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Mr. Mahoney said he had not spoken to Mr. Burgum directly about any of Kilbourne’s business. But, he said, the governor had met with the planning department and pressured him and other city officials repeatedly to make downtown development a major priority, arguing that added properties build a tax base that supports schools, water, the police and city streets.
That fits with Mr. Burgum’s general evangelism for urbanism — and with where he has invested his money.
“The governor was very clear on what his bias was,” Mr. Mahoney said. “His bias is downtown places will make more in taxes for everybody.”
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.
BP is cutting 4,700 jobs, or just over 5 per cent of its workforce, as chief executive Murray Auchincloss tries to save costs and revive a share price that has lagged behind rivals over the past year.
The UK oil major is also reducing the number of contractors it uses by 3,000 this year, adding that 2,600 of those had already departed, according to a memo sent to staff on Thursday by Auchincloss.
In the memo, Auchincloss said BP was making “strong progress” in its attempt to be a “simpler, more focused, higher-value company”.
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Auchincloss, who marks his first year as permanent chief executive on Friday, has come under mounting pressure from shareholders after several quarters of disappointing results.
Auchincloss, who was first took the top job on a temporary basis in September, 2023 following the departure of Bernard Looney, last year announced a two-year plan to save $2bn of costs.
In the memo, the 54-year-old Canadian said BP had “stopped or paused 30 projects since June” to streamline its focus, and also intended to expand its operations in lower-cost hubs such as India.
Last year the company opened a 400-person technical centre in Pune, near Mumbai, India, to provide engineering, data and subsurface services.
“We are uniquely positioned to grow value through the energy transition. But that doesn’t give us an automatic right to win. We have to keep improving our competitiveness and moving at the pace of our customers and society,” Auchincloss said.
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BP shares rose nearly 2 per cent following the news, but have fallen 5 per cent since Auchincloss took the reins of the company on a permanent basis. The share price has lagged behind that of rivals, including Shell, ExxonMobil and Chevron.
BP’s workforce has swelled to roughly 90,000 people, with roughly 20,000 of those joining after it acquired the TravelCenters of America network of nearly 300 filling stations in 2023.
BP also bought out its joint venture partners in solar business Lightsource BP and Bunge Bioenergia last year, moves that added more staff.
This week BP postponed an event for investors in February so Auchincloss could recuperate from a “planned medical procedure”.
The company is due to report its fourth-quarter earnings on February 11.
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In recent weeks, analysts have cut their estimates for BP’s fourth-quarter profit after the company signalled trading in the period was weaker than it had expected.
Performers with the Bob Baker Marionette Theater gesture to the crowd of families at Vidiots, a historic theater in northeast Los Angeles, a few miles from where fires are still burning in the Altadena and Pasadena neighborhoods.
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The carpeted floor of the main theater at Vidiots is drizzled with popcorn as dozens of children and their families crowd around a puppet show. Show tunes blast over the speaker as a puppet named Yellow Cat (who is, indeed, a yellow cat) prances and twirls across the floor.
Vidiots is a historic theater in northeast Los Angeles, a few miles from where fires are still burning in the Altadena and Pasadena neighborhoods. Vidiots joined forces with the Bob Baker Marionette Theater nearby to give families and parents a way to take their minds off the devastation.
Diego Montoya shows off a marionette puppet.
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“The show was planned as a way to give families some relief, an opportunity to do something that’s fun and silly. To sit back and get away from the chaos of the world right now,” says Yellow Cat’s puppet master, Diego Montoya. Vidiots also screened movies and gave out pajamas and coloring books. Many of the families at the free event earlier this week are victims of the fire in one way or another — some have lost homes, others have children who have lost schools.
Three-year-old Leo Bane is one of the spectators of the puppet show. Part of his school burned down in the Eaton Fire, so this event is a welcome distraction for Leo and his mother, Tania Verafield.
“I think this is the only two hours I haven’t been constantly checking my phone and trying to get updates and I feel just some relief at watching my son giggle [as he watches] these amazing puppets,” says Verafield.
Iris Wong (left) sits with her mothe, Tina Yen, and Tania Verafield holds her son, Leo Bane, as they watch the show.
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Schools in the Pasadena and Altadena areas are largely closed as the fires continue to burn. The YMCA and local government are offering child care, but slots are filling up fast, and it’s falling on many families to look after their young ones. Many told me they’re relying on each other to get through this time.
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“People don’t know LA. It’s an amazing community,” says Ursula Knudsen. Both of her children lost their school campuses to the fire, and her younger daughter saw her school in flames as she evacuated with her father. Their home was also severely damaged.
“It’s not like Altadena needed a tragedy to come together as a community. That’s what’s wild. It’s only showing up 100 times more than it already was,” Knudsen says.
Buster Balloon shows off a puppet to children at the Vidiots theater.
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Coming to this free event with puppets, movies, and even a 6-foot-tall roving giraffe mascot has brought a moment of relief for Knudsen and her friend, Kate Mallor, whose children’s schools were also severely damaged by the fire. “It’s been so beautiful to see other moms here and to see our classmates and be able to hug,” says Mallor.
The puppet show in the main theater draws to a close with a grand finale. Yellow Cat is dancing to Barbra Streisand’s “Don’t Rain on My Parade,” and that’s no coincidence, says Montoya, the puppeteer.
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“It’s got a great message, you know, ‘Don’t rain on my parade, I’m going to have fun no matter what,’” Montoya says. “‘I’m going to do what brings me joy.’”
People walk by the exterior of Vidiots, which has a sign that says, “Here for you LA.”
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