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After brands dump Kanye West, many people ask: What took so long? | CNN Business

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After brands dump Kanye West, many people ask: What took so long? | CNN Business


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CNN Enterprise
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Earlier this week Adidas ended its partnership with rapper and dressmaker Ye (who beforehand glided by Kanye West). Its choice got here across the similar time {that a} flurry of different corporations additionally minimize ties with the artist — however weeks after Ye started making offensive remarks.

Many puzzled: What took Adidas and others so lengthy?

In spite of everything, Ye’s habits had been troubling for a while. He even referred to as out Adidas instantly throughout a podcast look during which he made antisemitic feedback, bragging the corporate would by no means minimize ties with him.

The most recent saga started in early October when Ye wore a shirt with the slogan “White Lives Matter,” an announcement that the Anti-Defamation League has linked to the Ku Klux Klan. At the moment Adidas, which first partnered with the artist in 2013 for Yeezy-branded footwear and garments, mentioned it was reviewing the partnership.

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Then, throughout an look on a “Drink Champs” podcast episode the weekend of October 16, Ye repeated antisemitic conspiracy theories amongst different offensive claims. He referenced Adidas instantly: “I can say antisemitic issues, and Adidas can’t drop me,” he mentioned. “Now what?”

For a number of days, that gave the impression to be true.

Adidas didn’t announce it was severing ties with Ye till Tuesday, October 25, over every week after the podcast was launched.

In that assertion the corporate mentioned it “doesn’t tolerate antisemitism and every other type of hate speech,” calling Ye’s latest feedback “unacceptable, hateful and harmful” in addition to in violation of the corporate’s “values of variety and inclusion, mutual respect and equity.”

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Adidas wasn’t the one firm to take its time: Balenciaga minimize ties with Ye final week, and whereas Hole and Ye parted methods in September, it didn’t pull the Yeezy Hole line from cabinets till this week. Foot Locker additionally mentioned this week that it might take away Yeezy merchandise, and TJ Maxx adopted by saying it might not buy the gadgets on the market in shops.

However Adidas took a lot of the highlight following Ye’s feedback on the “Drink Champs” podcast.

Why the delay? In such a scenario, corporations face a dilemma, mentioned Andrew Gilman, founder and CEO of CommCore, a consulting group with experience in disaster communication. On the one hand, they “need to be actually quick,” he mentioned. “On the similar time, they wish to be deliberate.”

When strolling that tightrope, corporations can slip. And a unsuitable transfer may have penalties for his or her funds and repute.

It appears that evidently the final straw for Adidas was a picture that went viral this weekend. Pictures from a Los Angeles freeway overpass present a small group of demonstrators with their arms raised in what seems to be the Nazi salute behind banners studying, “Honk if you realize” alongside “Kanye is true in regards to the Jews.”

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As that picture caught traction on-line, stress mounted for Adidas to take a stance.

The incident “woke these corporations up,” mentioned Amy Shanler, affiliate professor of public relations on the Boston College School of Communication, referring not simply to Adidas however to the opposite corporations that minimize ties with Ye this week. It made them notice “it’s not simply Kanye speaking to Kanye … there are different people who find themselves listening.”

These individuals, who affirmed Ye’s antisemitic message, should not ones corporations wish to be linked with. From their perspective,”we are able to’t be in any respect related — even a second-degree affiliation — with these hate teams,” Shanler mentioned.

As for the earlier incidents, Shanler famous that corporations don’t at all times understand how far is just too far, even when critics have been calling them out. Plus, corporations might concern that by addressing a controversial incident, they’ll find yourself publicizing it.

And so they’re nervous about being the primary to take a stance.

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“Once you’re the primary, you turn out to be essentially the most seen, you’re the primary model that everyone’s speaking about,” Shanler mentioned. “Once you’re not the primary, it’s rather a lot simpler to hitch that bandwagon.”

After which, in Adidas’ case particularly, there’s the monetary fallout that outcomes from severing ties.

Adidas will take a €250 million (about $249 million) within the fourth quarter due to the choice, the corporate mentioned this week. Issues may worsen from there, famous Douglas Hand, a vogue lawyer who’s a companion within the agency Hand Baldachin & Associates.

“That’s simply the short-term affect,” he mentioned. “Kanye and Yeezy have been a big aspect of their revenues and profitability,” he famous. “They’re actually, in impact, shuttering a model that has been very, very profitable for them.”

Yeezy merchandise generated practically $2 billion in gross sales final 12 months for Adidas, 8% of the corporate’s whole income, based on Morgan Stanley. The road helped Adidas appeal to new prospects and get extra shelf house in shops. (Adidas mentioned it stays “the only real proprietor of all design rights to present merchandise in addition to earlier and new colorways below the partnership” with Ye.)

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Adidas said it will take a big loss in the fourth quarter because its cutting ties with Ye.

Adidas has a monetary obligation to its shareholders. Earlier than it abandons such a profitable deal, it has to make certain that’s the correct transfer.

Most public corporations “are very a lot beholden to monetary choices, above and past choices that could be extra aligned with mission,” mentioned Hand.

However there are prices to dragging your ft.

The corporate might maintain injury to its repute. It’s not but clear whether or not that may occur on this case, famous Gilman. “What they’ll lose will depend on how sturdy the model is to start with,” Gilman mentioned.

And by holding quiet for days after Ye’s podcast apperance, Shanler mentioned, Adidas “missed a possibility to make a forceful and immutable assertion in opposition to antisemitism.”

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— CNN Jordan Valinsky, Sonya Hamasaki and Nathaniel Meyersohn contributed to this report.

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Naval Academy Takes Steps to End Diversity Policies in Books and Admissions

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Naval Academy Takes Steps to End Diversity Policies in Books and Admissions

The Pentagon and U.S. Naval Academy are proceeding with actions in support of the Trump administration’s push to eliminate “woke” initiatives throughout the federal government.

The U.S. Naval Academy said it had ended its use of affirmative action in admissions, reversing a policy it previously defended as essential for diversity and national security, according to a federal court filing on Friday. And Defense Secretary Pete Hegseth’s office has ordered the Naval Academy to identify books related to so-called diversity, equity and inclusion themes that are housed in the school’s Nimitz Library, and to remove them from circulation.

This week, according to a defense official who spoke on the condition of anonymity to discuss policy decisions, Mr. Hegseth’s office became aware that the nation’s military service academies did not believe that President Trump’s Jan. 29 executive order to end “radical indoctrination” in kindergarten through 12th-grade classrooms applied to them, as they are colleges. The defense secretary’s office informed the Naval Academy that Mr. Hegseth’s intent was for the order to apply to the academies, and that the secretary expected compliance.

“The U.S. Naval Academy is fully committed to executing and implementing all directives outlined in executive orders issued by the president and is currently reviewing the Nimitz Library collection to ensure compliance,” said Cmdr. Tim Hawkins, a Navy spokesman. “The Navy is carrying out these actions with utmost professionalism, efficiency, and in alignment with national security objectives.”

The academy’s library in Annapolis, Md., houses roughly 590,000 print books, 322 databases, and more than 5,000 print journals and magazines, Commander Hawkins said.

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The court filing on the admissions policy, submitted by the Naval Academy, the Department of Defense, Mr. Hegseth and other officials, states that the Naval Academy changed its admissions policy in February in response to federal directives prohibiting the practice of considering race, ethnicity and sex during the admissions process.

The Naval Academy superintendent issued revised internal guidance on Feb. 14, stating that would not be happening, according to the filing. The superintendent, Vice Admiral Yvette M. David, reaffirmed this change on Wednesday, when she testified before a subcommittee of the Senate Armed Services Committee.

“At no time are race, sex or ethnicity considered in the qualification of a candidate,” she said. The Naval Academy did not immediately respond to a request for comment about the admissions policy on Friday.

Thus far, the review of Nimitz Library’s holdings has identified 900 books that may run afoul of the defense secretary’s verbal order. According to a second defense official, they include “The Autobiography of Martin Luther King Jr.,” “Einstein on Race and Racism,” and a biography on Jackie Robinson.

Mr. Hegseth is scheduled to visit the Naval Academy on Tuesday and to speak to the Brigade of Midshipmen. It is unclear whether the secretary expects the books to be removed before his arrival.

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Defense officials said they were unaware whether the United States Military Academy at West Point, the United States Air Force Academy or the United States Coast Guard Academy had received similar orders, or whether the military’s graduate schools, such as the Naval War College and the Army’s Command and General Staff College, were expected to comply.

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Anti-Americanism is a mug’s game

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Anti-Americanism is a mug’s game

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Perhaps there is one simple reason why Donald Trump’s agenda is so hostile to Europe. Trump responds to flattery. Europe offers him almost none.

Even as European leaders sometimes try to massage the world’s most thin-skinned man, their publics make no secret of their contempt. Among voters in France, Germany and Spain, two-thirds say that Trump’s election has made the world less safe. Europe is too rowdy for sycophancy.

Trump surely notices this, just as he surely noticed the balloon of a giant orange baby flown on his state visit to London in 2019. His policies — imposing tariffs, threatening Greenland, shredding climate action, betraying Gaza and Ukraine — could hardly be better targeted as payback.

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The temptation for Europeans is to go further: to vent not only at him, but America itself. It’s a short jump from decrying the US president as a dictatorial moron to decrying the public who elected him. In February, Canadian ice-hockey fans booed the US national anthem; “Make America Go Away” has made a great baseball cap. But otherwise, anti-Americanism has been notable by its absence.

Compare this to the years of George W Bush, the president who claimed he was misunderestimated before choking on a pretzel, when Americans were routinely mocked as fat, ignorant and arrogant. New Yorkers on holiday were made to feel personally responsible for war crimes. On the eve of the Iraq war, Europeans joked about the difference between yoghurt and Americans. The punchline: after a while, yoghurt develops some culture. 

The then French president, Jacques Chirac, liked to say that he had a simple principle in foreign affairs: “I see what the Americans are doing and I do the opposite. That way, I’m sure to be right.” How they chuckled. This was the zenith not just of anti-American Islamist terrorism, but of anti-imperialist Latin American populists such as Hugo Chávez and Evo Morales.

But anti-Americanism has changed in 2025. Jokes about nationality don’t land as comfortably now. It’s rightly unfashionable to blame citizens for their governments, especially if the Americans we are most likely to encounter are despairing Democrats. 

Anyway, Netflix and social media have bound us all together. You can’t really dismiss American culture when you choose to consume it daily. Go to Paris today, and see how readily people speak English. Go to London, and puzzle at the number of NFL fans. Judging by JD Vance’s and Pete Hegseth’s Signal messages, the Trump team is more anti-European than Europeans are anti-American.

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Those repelled by Elon Musk’s X have moved to another West Coast-based network, Bluesky. European car buyers boycott Tesla but would buy a good American alternative. Just as the most effective takedowns of Bush came from an American filmmaker, Michael Moore, the best critiques of Trump and Musk will probably also come from the US itself. America is both thesis and antithesis. 

Diplomatically too, anti-Americanism doesn’t fit the moment. Trump has reconciled with one regime that was fanatically anti-American under Bush — that is, Putin’s Russia — and even makes sporadic gestures to chavista Venezuela. Europeans are hardly in anti-imperial mood: they want American protection, not withdrawal.

The lesson of the Bush years is that presidential idiocy is temporary. Five and a half years after invading Iraq, America elected Barack Obama as president. Anti-Americanism is akin to amputating your broken leg, instead of waiting for it to heal. 

But if it’s wrong to conflate Americans and their president, it’s wrong to disentangle them entirely. Trump reflects half of America. He reflects a society where a democratic majority is prepared to tolerate mass shootings and a warped political system. America provides so much of the world’s cultural backdrop that we sometimes mistake it for our own country. It is not, even when a Democrat is president. 

Just last spring, during Joe Biden’s presidency, the US was seen unfavourably by at least half the public in Greece, Singapore and Australia, and by more than 40 per cent in Britain and Canada. The next time pollsters ask the question, they will doubtless find record western disillusion. 

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Europeans — and Canadians and others — are realising that we have our own values and not long to stand up for them. Boycott Philadelphia cream cheese if it makes you feel better. But most Europeans see that the times are now too serious for knee-jerk anti-Americanism.

Henry Mance is the FT’s chief features writer

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Hundreds of anti-Musk protests are planned at Tesla locations worldwide this weekend

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Hundreds of anti-Musk protests are planned at Tesla locations worldwide this weekend

Protesters showed up outside a Tesla showroom and service center in the North Hollywood area of Los Angeles on Saturday, March 15, 2025.

Richard Vogel/AP


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Richard Vogel/AP

Tesla facilities worldwide have been the target of protests objecting to Tesla CEO Elon Musk’s influential role in the Trump administration. This weekend, organizers who have been leading peaceful protests in recent weeks are staging what they hope to be their biggest day yet.

As part of the “Tesla Takedown” campaign, hundreds of nonviolent demonstrations are planned to take place across the U.S. on Saturday. Organizers are calling it a “global day of action” with a goal of 500 protests worldwide.

For weeks, the movement’s organizers have been encouraging people to boycott the EV maker by selling their Tesla cars and stocks. According to Tesla Takedown, thousands of grassroots groups and individuals worldwide are driving the decentralized effort.

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Tesla Takedown organizers say the movement is fueled by anger over Musk’s slashing of the federal government, and that it aims to hit the billionaire where it hurts — the electric vehicle company that’s become his main source of wealth.

Joel Lava, who has been helping lead Tesla Takedown protests in Los Angeles, says Musk’s work to dismantle government agencies and workforce through the unofficially named DOGE initiative is the primary motivator for the movement’s members.

“He’s spearheading DOGE, which is spearheading our country’s destruction — literally destroying our country’s infrastructure,” Lava said. “Therefore, we are taking direct aim at his power, which is his wealth, which is Tesla.” 

Musk critics point to a litany of other grievances, including his attacks on diversity, a gesture he made on the Inauguration Day stage that was widely interpreted to be a Nazi salute, and his support for far-right parties.

Musk and the White House did not respond to NPR’s request for comment.

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Since Musk’s political turn, Tesla sales have slumped, and investors have grown uneasy. But market analysts question how much the dip in Tesla sales and shares can be pinned on its CEO’s actions. Tesla has been losing market share to EV competitors for years. And the stock price has fallen in anticipation of auto tariffs. But Trump administration’s recently announced 25% import tariffs on cars made outside the U.S. could give the stock a welcome boost; auto industry analysts say that among domestic carmakers, Tesla will be the least impacted by the tariffs.

Some of the anti-Musk backlash has been violent. Tesla vehicles, dealerships and charging stations across the U.S. and in Europe have been the target of arson and vandalism. Some have taken to spray-painting swastikas on Tesla sedans and Cybertrucks.

Tesla Takedown movement, organizers say its participants are exercising their right to peacefully protest and that they oppose violence and property destruction.

But Musk did not make that distinction when he went after Valerie Costa, a community activist who has helped organize recent peaceful protests in the Seattle area as part of the Tesla Takedown demonstrations.

Musk, in a post on X earlier this month, accused Costa of “committing crimes,” without giving evidence or specific allegations. That was after he claimed that an environmental activist group she cofounded was backed by the ActBlue, a fundraising platform for Democrats.

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Costa told NPR that the accusations were false, and that Musk supporters subsequently targeted her in direct messages that included threats of physical violence.

“When one of the most powerful, if not the most powerful person in the world is saying you’ve committed a crime, it doesn’t matter what the truth is,” Costa said.

Tesla Takedown organizers who say they want to chip away at Musk’s power, and that starts with tarnishing Tesla’s brand.

“Trump only likes [Musk] because he’s rich,” Lava, the LA-based organizer, said. “If suddenly Musk becomes just another boring, low-end billionaire, Trump will dump him too, and that will also show the power we have as people to effect change.”

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