Wisconsin
Small Bites: The unassailable allure of the Wisconsin cheese hut
It’s time to reimagine your road snack game.
This is our newsletter-first column, Microtones. It runs on the site on Fridays, but you can get it in your inbox on Thursdays by signing up for our email newsletter.
“Small Bites” is about exploring the broader world of food and drink in Madison through approachable and specific experiences.
Summer in the Upper Midwest is equal parts sitting by a lake and spending time in a car to get to said lake. Where I grew up in Minnesota, we had three massive suburban lakes within a 10-minute drive. But don’t assume those lakes are good enough. There are better lakes if you head north (or northeast, into the part of Wisconsin vacationland annexed by Twin Cities Money sometime in the early 1990s). My family would drive up to a Minnesotan vacation spot near where my mom grew up, just outside of Moorhead, and the best we could hope for was some Doritos or a skinny beef stick from the gas station. Pickings were slim, or rather, Slim Jim.
It wasn’t until I was older and heading to college in Chicago that I got to experience the Wisconsin cheese hut. Rising in the distance along the various truckstops of I-94, just cresting over the green tree tops, I could see the red lettering on yellow background perfectly: CHEESE. Inside, the store was jam-packed with various cheddars and goudas, shrink-wrapped or waxed, all proudly in a line to represent America’s Dairy State (California has not—and will not—ever claim the cultural title). Aside from the cheeses, most cheese huts have a wide variety of meat sticks, jerkies, and sausages, and the experience feels more like a grocery store than a road trip fuel-up destination. Especially with all the stacked cases of New Glarus beer.
But I’m old now. College was 20 years ago. A bag of chips eaten at the wrong time of day in a moving vehicle might ruin my stomach. Don’t get me wrong: a vacuum-sealed bag of cheese curds and some landjäger aren’t health foods. But they are real food. And that can make a difference for an aging gastrointestinal tract. So I say this: it’s time to stop treating the roadside cheese hut as a tourist stop or cultural artifact and embrace them as a quick way to grab tasty snacks.
Back in December, my partner and I drove down to Miami to visit family. And deep in the middle of Georgia, we finally saw the much-lauded cult-favorite gas station/rest stop/compound known as Buc-ee’s. It was about three-to-four times the size of the Love’s across the interstate with hundreds of gas pumps and a carnival-sized convenience store. Inside, you could find a central hub where hot sandwiches were pumped out at rapid speed (including some head-turners like the hot pastrami). Deeper in, a weary traveler would find themselves lost in aisle after aisle of packaged snacks. A veritable snack haven. A snacker’s paradise.
We left with some fudge (wait, why?), Beaver Nuggets (just caramel puffcorn), and habañero mango hot sauce (again, why?). All three items had the Buc-ee’s logo on them, but I think it’s clear that Buc-ee’s doesn’t have a facility producing all these foodstuffs with original recipes. It may be a one-stop snack adventure, but I struggled to find anything unique or culturally relevant inside that Buc-ee’s that might suggest I was in a specific region of the United States. Banality, thy name is Buc-ee’s.
Flip that against a roadside cheese hut, and you’ll see what I’m talking about. You might find some award-winning Sartori Cheese varieties like Merlot BellaVitano or MonteAmoré Cheddar. Or you can even pop into Carr Valley’s own retail location just off of I-94 in Mauston. The company’s cheesemaker, Sid Cook, has won “more national and international awards than any other cheesemaker in North America,” as Carr Valley’s website puts it. There are other incredible smaller-but-world-class creameries like Uplands (home of the second-most decorated cheese in US history) and Saxon that have incredible renown and are commonly spotted at these cheese huts. And whatever dairy’s cheese curds you may find while browsing Ehlenbach’s Cheese Chalet in DeForest, it’s important to remember that fresh packed curds are hard to find outside of dairy-rich regions. I’m not suggesting that Wisconsinites take cheese curds for granted, but manna from heaven, if constantly falling out of the sky, is hard to value properly.
What’s a bag of jalapeño kettle chips when you can just peel and eat an entire summer sausage like a banana? Who has the power to judge you for holding a brick of Hook’s Two-Year Cheddar like a sandwich, taking bites out of the corner while you drive on to your destination? These roadside cheese huts are more than just supplies for eventually: they’re repositories for gustatory delight in the here and now. Forget stopping for a frozen custard: there’s a tub of Merkt’s and a bag of pretzels that are calling your name from Humbird Cheese in Tomah. Sure, you can get your fill of high-end cheese from the kind folks at Fromagination when you get home to Madison. But why not indulge in the good stuff while you’re on your way out to an adventure? There’s some really good string cheese out there that I’m sure you’ll want to dig into once you get past Stevens Point.
It’s no secret that Madison is becoming more and more developed everyday. New apartment buildings are needed to meet Madison’s current housing crisis, but they often come at the expense of unique restaurants and businesses. As Dane County continues to grow, more and more of the city will become steel and glass. Just know that when that starts to happen, you always can run away to a roadside cheese hut to dip back into a bit of Wisconsin’s Germanic and Nordic roots. What are you waiting for? Grab a half-pint of mozzarella balls and eat ‘em like a bag of popcorn. Sure can’t do that at any rest stop in Georgia.
Wisconsin
Wisconsin Lutheran boys basketball pursues three-peat with revamped lineup
Yusuf Gray Jr. highlights: Watch Iowa State recruit’s top plays
Yusuf Gray Jr.’s highlights as he led West Allis Central to a win over Dooney Johnson and Milwaukee Juneau
Over the first couple weeks of the WIAA high school boys basketball season, the Journal Sentinel will be checking in with the Milwaukee area’s three reigning state championship teams.
Our visits began with reigning Division 3 champion Milwaukee Academy of Science, which will compete in D2 in the WIAA postseason this year. The next check-in comes with a team that knows all about repeating in a higher division, the two-time defending state champions from Wisconsin Lutheran. The Vikings won their fourth WIAA state title and second consecutive after receiving a competitive balance elevation from D2 to D1 last season. The quest for a third straight title will also be in D1, and the Vikings look up to the challenge.
Here is what to know about Wisconsin Lutheran, which improved to 4-0 with a 69-20 victory over New Berlin West on Dec. 12.
Roles to fill around returning stars Zens, Knueppel
Wisco’s two leading scorers from the 2024-25 team return, but the surrounding cast looks a bit different this season. Northern Iowa commit and 6-foot-7 senior forward Zavier Zens (22.2 points per game last season) and 6-10 junior guard Kager Knueppel (13.5 ppg) are the two returning starters, while the three graduated starters include guard Isaiah Mellock (11.1 ppg, Wisconsin Lutheran College), forward/guard Alex Greene (10.9 ppg, Concordia) and forward Ben Langebartels (2.3 ppg).
Coach Ryan Walz said he wants to see Zens become a more vocal leader this year, while adding Knueppel can round out his ability as a three-level scorer.
“I think that’s a big step for any senior to make, to get outside of yourself, to be able to be engaged with other people on the team and not just always be worried about what you’re doing, but also being concerned for your teammates and showing that kind of leadership,” Walz said of Zens.
“From our standpoint, we want to see [Kager] be an effective basketball player at the basket, in the midrange and from three-point range. That’s the next step for guys who are on the cusp of being really, really good players, and that’s what Zavier did last year,” Walz added on Knueppel.
In place of the graduates this season have been former reserve 6-foot junior guard Riley Walz (4.2 ppg last season), former reserve forward and 6-6 senior Kinston Knueppel (5.0 ppg) as well as junior 6-7 forward Jamail Sewell.
“Riley’s going to have to handle the ball and distribute it, get us into offense and really control what we do, and Kinston is that versatile piece – kind of like Alex Greene last year – where he has to find ways where he can influence the game offensively with his intelligence, his skill level, his flexibility of being able to go inside and outside,” coach Walz said. “Jamail is 6-7, almost 6-8, and obviously anybody who saw him in football pads saw this enormous man, and he moves really, really well and has great hands. He needs to catch up on some of his basketball things and his skill and his understanding of the game, but he is an enormous presence on the floor.”
The Vikings again do not lack for size and will send one of the tallest starting fives in the state to the floor night-in and night-out between Zens, Kinston Knueppel, Kager Knueppel and Sewell. Kager Knueppel said teams will also have to watch out for Riley Walz on the perimeter as they crowd the paint.
“He’s been working really hard. I like him coming into the point guard role because he does not turn the ball over and he can shoot threes really well,” Kager Knueppel said.
As they learned with a late substitution in the D1 title game in March, every player needs to be ready for their moment.
“You don’t know when your time is going to come but you have to be ready, and so as coaches it’s our job to absolutely keep pushing them and moving them forward as best that we can,” coach Walz said.
Wisconsin Lutheran not shying from expectations
Returning top players to a team coming off consecutive state titles creates expectations around the program to compete for a three-peat. Zens said the team is embracing those expectations, while relying on the experience that has led them this far.
“We all know there’s high expectations for us, but those are our expectations for ourselves as well,” Zens said.
The pressure to defend a title is nothing new for Kager Knueppel, and something he thinks the team will be prepared for on a nightly basis.
“All of our guys understand that we have a target on our back, and people will want to come after us and beat us,” Knueppel said.
Coach Walz said the tone of keeping expectations in their proper framework is set by Zens.
“He is intrinsically motivated,” Walz said. “If your best player has no letdown and is leading by example, then that just brings everybody else along.”
Wisconsin
When does Wisconsin volleyball play again? NCAA tournament next match
Start time yet to be announced for regional finals match
Wisconsin’s Una Vajagic is ‘most underrated player in the whole NCAA’
Wisconsin setter Charlie Fuerbringer went out of her way after the Badgers’ win to say that Una Vajagic is the ‘most underrated player in the NCAA.’
AUSTIN, Texas – Wisconsin volleyball will be spending two more days in Austin.
The Badgers ensured that with a four-set win over Stanford on Dec. 12 in the NCAA tournament regional semifinals. It was the eighth consecutive win in the regional semifinals for Kelly Sheffield’s group and its first-ever win over Stanford in program history.
Here’s what to know about Wisconsin’s next match:
Who will Wisconsin volleyball play next?
Wisconsin’s next match will be against top-seeded Texas in the NCAA tournament regional finals, with the winner advancing to the Final Four.
What time is Wisconsin volleyball’s next match?
The Wisconsin-Texas match will be on Sunday, Dec. 14. A time has not yet been announced, but it will either be at 2 p.m. or 6:30 p.m. CT.
How to watch Wisconsin-Texas NCAA tournament regional finals match?
NCAA volleyball tournament bracket for regional finals
- Creighton vs. Kentucky on Dec. 13 at 5 p.m. in Lexington, Kentucky
- Purdue vs. Pittsburgh on Dec. 13 at 7:30 p.m. in Pittsburgh
- Wisconsin vs. Texas on Dec. 14 in Austin
- Winner of Nebraska/Kansas vs. winner of Louisville/Texas A&M on Dec. 14 in Lincoln, Nebraska
Wisconsin
How tariffs are affecting Wisconsin’s real and artificial Christmas trees
Nearly all artificial Christmas trees in the world today are made in China. And with that comes an up to 30 percent tariff rate on imported Christmas products — including artificial trees.
Kris Reisdorf is co-president of the Racine- and Sturtevant-based home and garden store Milaeger’s. On WPR’s “Wisconsin Today,” Reisdorf said tariffs are affecting their prices on artificial trees, but she’s mitigating most of the rate hike through negotiations with manufacturers and by taking on lower profit margins herself.
“We are doing our fair share in making Christmas affordable,” Reisdorf said. “When the average person is thinking 30 percent (tariffs), that’s not by any means what they’re really paying.”
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Milaeger’s “almost real” trees range from under $100 to well over $3,000. Reisdorff said she’s raised prices for all artificial trees by only around $20 compared to last year.
Residorf said tree sales are largely stable despite the uptick in tariff pricing.
An ABC News/Washington Post poll last year found that 58 percent of Americans were buying artificial trees instead of real ones. That’s up from 40 percent in 2010.
Greg Hann owns Hann’s Christmas Farm in Oregon. Hann also sits on the Wisconsin Christmas Tree Producers Association Board and is president-elect of the National Christmas Tree Association.
Hann told “Wisconsin Today” the COVID-19 pandemic in 2020 created a surge in business for real evergreen trees and that demand has been holding relatively steady ever since. That said, Hann acknowledged real Christmas tree sales are up for him and fellow growers this year. He attributed the increase in sales to the tariffs and the fact that farmers’ supplies are finally catching up to the higher demand brought on by COVID-19. Nearly all real trees come from the United States or Canada, according to Hann.
Hann said a recent survey by the National Christmas Tree Association found 84 percent of Christmas tree growers nationwide have kept prices the same over the last two years, and that includes his own farm. Being grown locally in Wisconsin, Hann said his business is largely unaffected by tariffs.
“It’s kind of nice to have a good supply with a stable price in this economy,” he said.
Reisdorf said that some artificial tree manufacturers are moving operations outside of China to places like Cambodia. But most other countries in the east are also facing tariff threats.
Instead, Reisdorf said artificial tree importers are lobbying President Donald Trump to lower his 30 percent tariffs on Christmas products like trees and ornaments, because those kinds of goods aren’t coming back to be made in the U.S.
Meanwhile, Hann said his organization is lobbying to have tariffs on artificial trees increased to 300 percent. He said the added tariff costs help create an “even playing field” between real and artificial trees, since farmers have to pay farm staff and cover fertilizer costs.
But it isn’t always about the cost. Reisdorf said artificial trees have the benefit of lasting “forever,” essentially.
Hann said many of his customers come to the farm looking to keep up the Christmas tradition of picking out their own family tree.
“They’re looking for that fragrance of a real tree,” he said. “They want to start that tradition of the family together. They pick the tree, they take it into their house.”
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