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An updated look at Wisconsin football's highest NIL player valuations

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An updated look at Wisconsin football's highest NIL player valuations


Wisconsin football returns to the field for spring practice in late March.

It is then that we’ll get a first glimpse at some of the Badgers’ newcomers, including former Miami quarterback Tyler Van Dyke, former Oklahoma running back Tawee Walker and former Arkansas linebacker Jaheim Thomas.

The spring period promises to be an active one after Wisconsin’s disappointing 7-6 campaign. Improvements are needed on both sides of the football as the program prepares to face one of the conference’s toughest schedules.

Before football itself returns, it’s time to check in on the latest NIL valuations for Wisconsin’s top players.

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On3’s NIL valuation algorithm is based on four factors: on-field performance, social media influence, general exposure and data of existing NIL deals.

Below are On3’s top 10 NIL valuations on the 2024 Wisconsin Badgers:

(Remember, these are only valuations and not reported or confirmed NIL deals or numbers)

Contact/Follow @TheBadgersWire on X (formerly Twitter), and like our page on Facebook to follow ongoing coverage of Wisconsin Badgers news, notes, and opinion. Follow Ben Kenney on X.

10

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QB Nick Evers

Apr 11, 2023; Madison, WI, USA; Wisconsin quarterback Nick Evers (7) is shown during practice Tuesday, April 11, 2023 at Camp Randall Stadium in Madison, Wis. Mandatory Credit: Mark Hoffman-USA TODAY Sports

On3 NIL Valuation: $81K

Nick Evers transferred to Wisconsin before last season and is yet to see any playing time. But the former four-star recruit brings a ton of pure talent to the table, and a ton of hype.

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9

OL Joe Huber

Wisconsin running back Chez Mellusi (1) takes advantage of a block by offensive lineman Joe Huber (60) during the first quarter of their game against Buffalo Saturday, Sept. 2, 2023, at Camp Randall Stadium in Madison, Wisconsin.

On3 NIL Valuation: $91K

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Huber was one of the numerous players to follow Luke Fickell from Cincinnati to Wisconsin. He’s in line to start at one of the guard positions this season.

8

OLB John Pius

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Oct 7, 2023; Charlottesville, Virginia, USA; Virginia Cavaliers quarterback Tony Muskett (11) is sacked by William & Mary Tribe linebacker John Pius (8) during the first half at Scott Stadium. Mandatory Credit: Amber Searls-USA TODAY Sports

On3 NIL Valuation: $122K

Pius was one of Wisconsin’s highest-rated transfers this offseason, coming off All-American honors at the FCS level. He should help spice up a pass rush that struggled to sack opposing quarterbacks last season.

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7

S Hunter Wohler

Nov 11, 2023; Madison, Wisconsin, USA; Wisconsin Badgers safety Hunter Wohler (24) celebrates following a play during the third quarter against the Northwestern Wildcats at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-USA TODAY Sports

On3 NIL Valuation: $127K

Wohler is the unquestioned leader of the defense, both statistically and emotionally. He is again set to be the best player when the Wisconsin defense takes the field, setting up what should be a selection in the 2025 NFL Draft.

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6

OT Jack Nelson

LAS VEGAS, NEVADA – DECEMBER 30: Offensive linemen Tanor Bortolini #63, Jack Nelson #79 and Cormac Sampson #62 of the Wisconsin Badgers walk to the line of scrimmage during the SRS Distribution Las Vegas Bowl against the Arizona State Sun Devils at Allegiant Stadium on December 30, 2021 in Las Vegas, Nevada. The Badgers defeated the Sun Devils 20-13. (Photo by Ethan Miller/Getty Images)

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On3 NIL Valuation: $175K

Nelson returns for his fourth season as a starter at Wisconsin and third as its left tackle. The veteran needs a big season to increase his NFL Draft stock.

5

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OT Riley Mahlman

Apr 11, 2023; Madison, WI, USA; Wisconsin offensive lineman Riley Mahlman (71) is shown during practice Tuesday, April 11, 2023 at Camp Randall Stadium in Madison, Wis. Mandatory Credit: Mark Hoffman-USA TODAY Sports

On3 NIL Valuation: $190K

Mahlman, meanwhile, is back for his fourth season at Wisconsin and third as a starter. He and Nelson occupy the bookends of the offensive line, two of the most important positions on the field.

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4

LB Jaheim Thomas

Oct 7, 2023; Oxford, Mississippi, USA; Mississippi Rebels running back Ulysses Bentley IV (24) runs the ball as Arkansas Razorbacks linebacker Jaheim Thomas (28) makes the tackle during the first half at Vaught-Hemingway Stadium. Mandatory Credit: Petre Thomas-USA TODAY Sports

On3 NIL Valuation: $200K

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Thomas was one of Wisconsin’s highest-rated transfer additions this offseason. He joins the Badgers after a 90-tackle, 6.5 tackle-for-loss, 3.5-sack 2023 season at Arkansas. He might lead the Badgers in tackles this season.

3

DL James Thompson Jr.

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Sep 22, 2023; West Lafayette, Indiana, USA; Wisconsin Badgers defensive end James Thompson Jr. (90) celebrates after sacking Purdue Boilermakers quarterback Hudson Card (1) during the first half at Ross-Ade Stadium. Mandatory Credit: Robert Goddin-USA TODAY Sports

On3 NIL Valuation: $211K

This slot is a bit surprising. But Thompson returns as Wisconsin’s most productive defensive lineman, and one of the most important pieces of the 2024 defense.

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2

CB Ricardo Hallman

Wisconsin cornerback Ricardo Hallman (2) runs 95 yards for a touchdown after an interception during the second quarter of their game against Rutgers Saturday, October 7, 2023 at Camp Randall Stadium in Madison, Wisconsin.Mark Hoffman/Milwaukee Journal Sentinel

On3 NIL Valuation: $394K

Hallman has quickly become one of the faces of this Wisconsin team. His seven interceptions led the team in 2023, easily sealing his status as the Badgers’ No. 1 corner.

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1

QB Tyler Van Dyke

Nov 24, 2023; Chestnut Hill, Massachusetts, USA; Miami Hurricanes quarterback Tyler Van Dyke (9) looks to pass against the Boston College Eagles during the first half at Alumni Stadium. Mandatory Credit: Brian Fluharty-USA TODAY Sports

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On3 NIL Valuation: $400K

Van Dyke transferred to Wisconsin this offseason after starting for three years at Miami. While he’s a well-known name across the sport, a stellar year in Phil Longo’s offense would explode his popularity and NFL Draft status.

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Wisconsin multi-county police chase, 2 people from Illinois arrested

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Wisconsin multi-county police chase, 2 people from Illinois arrested


Fond du Lac County Sheriff’s Office

Two people from Illinois were arrested following a police chase that started in Fond du Lac County and ended in Winnebago County on Friday, May 8.

Initial traffic stop

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What we know:

According to the Fond du Lac County Sheriff’s Office, just after 1 p.m. the sheriff’s office got an alert for a stolen vehicle out of Illinois heading northbound on I-41 from County Road Y.

It was learned that the vehicle was involved in two different police chases in the past week in Illinois, but had eluded officers each time.

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A short time later, a deputy spotted the vehicle on I-41 near Winnebago Street. The deputy continued to follow the suspect vehicle northbound, waiting for more deputies to get into position to attempt a high-risk traffic stop. Once those deputies were in position, a high-risk traffic stop was conducted. The vehicle initially pulled over and stopped, but right after deputies got out of their squad cars and started telling the people to get out of the vehicle, it instead fled northbound on I-41.

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Chase into Winnebago County

What we know:

The chase went into Winnebago County, with the vehicle failing to pullover and instead speeding up. As the chase continued, the vehicle continued driving recklessly, passing by other vehicles on the interstate, including passing on the shoulder and weaving between vehicles, all at a high rate of speed.

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The vehicle exited I-41 and ran three red lights. The chase continued southbound on State Highway 26, with the vehicle continuing to pass vehicles at a high rate of speed on the two-lane highway.

The vehicle then went off the road and drove through the yard of a home before circling around in the yard, traveling through the ditch, and reentering the highway going northbound. It then went into a field near County Road Z and Clay Road.

As a sergeant with the sheriff’s office was moving in to perform a Pursuit Intervention Technique (PIT Maneuver), the suspect vehicle went into reverse and rammed the front of the squad. The vehicle then attempted to leave the field by traveling through a ditch and back up onto the road, where another sheriff’s squad ended the chase by intentionally striking the vehicle and pushing it off the road and back into the ditch.

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The vehicle rolled over in the ditch, came to rest upright, but was then disabled and could not move. Two people got out of the vehicle and were taken into custody. The vehicle started on fire and a fire department had to respond to extinguish the fire. Both people from the vehicle were evaluated by medical personnel on scene.

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Facing charges

What we know:

The driver of the vehicle was identified as a 23-year-old man from Des Plaines, Illinois. He was taken to the Fond du Lac County Jail on the following charges:

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  • Fleeing/Eluding an Officer
  • 1st-Degree Reckless Endangering Safety (2 Counts)
  • Resisting/Obstructing Officer
  • Delivering Illegal Articles by Inmate (Ecstasy Pills).

The driver’s criminal history in Illinois was flagged as armed and dangerous with previous weapons offenses, dangerous drug offenses, and criminal damage to property.

The passenger of the vehicle was identified as a 23-year-old woman from Franklin Park, Illinois. She was taken to the Fond du Lac County Jail on the following charges:

  • Fleeing/Eluding—Party to a Crime
  • 1st Degree Reckless Endangering Safety—Party to a Crime
  • Possession of THC
  • Possession of Drug Paraphernalia
  • Resisting and Obstructing an Officer

The Source: The Fond du Lac County Sheriff’s Office sent FOX6 a press release.

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Stepmom from hell accused of starving 35-pound teen daughter enters plea — could spend the rest of her life behind bars

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Stepmom from hell accused of starving 35-pound teen daughter enters plea — could spend the rest of her life behind bars


The Wisconsin stepmother from hell accused of abusing her 35-pound 14-year-old daughter by depriving her of food and water has entered a no-contest plea in the twisted case.

Melissa Goodman, 52, now faces up to 46 years in prison if she’s handed the maximum sentence for charges of chronic neglect causing great bodily harm, chronic neglect causing emotional damage and false imprisonment.

She’s set to be sentenced on July 1.

Goodman, along with husband Walter Goodman, have been accused of starving her autistic stepdaughter. Outagamie County Jail

Goodman, along with husband Walter Goodman, has been accused of starving her autistic stepdaughter.

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Goodman’s daughter Savanna Goodman and her girlfriend Kayla Stemler were also charged over the alleged abuse, People reported.

The family is accused of locking the teen in a bedroom without a mattress, restricting her to only her room for years and depriving her of food and water, according to Wisconsin prosecutors.

The mobile home they lived in became a house of horrors for the teenager, who was mistaken for a 6-year-old when she was found by cops in August 2025 and rushed to the hospital.

Walter Goodman, the victim’s father, called 911 to report that his daughter was lethargic and ill.

Responding officers found her weighing just 35 pounds; she was hospitalized with multi-organ dysfunction, including respiratory failure and pancreatitis.

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Melissa Goodman
Walter Goodman, the victim’s father, called 911 to report that his daughter was lethargic and ill. WBAY TV-2 | Green Bay, WI/YouTube

From 2020 until August 2025, the victim, whose name is not disclosed because she is a minor, was allegedly isolated in a trailer on Hattie Lane, in Oneida, Wisconsin.

Extended family members were told she was away on vacation or with other relatives to explain her absence.



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‘Song Sung Blue’ subject Claire Sardina playing Wisconsin State Fair

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‘Song Sung Blue’ subject Claire Sardina playing Wisconsin State Fair


When “Song Sung Blue” – the biopic about Milwaukee Neil Diamond tribute act Lightning & Thunder – had a premiere at the Oriental Theatre in Milwaukee last December, star Hugh Jackman gave Claire Sardina (played in the film by Kate Hudson) an engraved bench honoring Lighting & Thunder to be installed at Wisconsin State Fair Park.

In August, Sardina will get to have a seat on that bench – and sing again on a State Fair stage.

Sardina will perform with tribute act So Good: The Neil Diamond Experience Aug. 9 at the Bank Five Nine Amphitheater, the largest stage at the fair featuring free concerts with admission.

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For Sardina, it will be a return to a place central to Lighting & Thunder. The band performed in the Milwaukee area from 1989 until Mike Sardina, aka Lightning, passed away in 2006. The State Fair was one of their favorite places to play, and the couple got married there in 1994.

The couple’s wild story – from a performance at a Pearl Jam Summerfest concert to major health issues – was the subject of the documentary “Song Sung Blue” that inspired the biopic, and earned Hudson an Oscar nomination for portraying Claire Sardina.

Fair officials May 8 revealed the full headliner lineup for the stage, which includes:

  • Aug. 6: Sixteen Candles
  • Aug. 7 and 8: Here Come The Mummies
  • Aug. 10 and 11: Herman’s Hermits starring Peter Noone
  • Aug. 12: Hairbangers Ball
  • Aug. 13: Too Hype Crew
  • Aug. 14: The Gufs
  • Aug. 15: Let’s Sing Taylor – An Unofficial Live Tribute Show
  • Aug. 16: Pat McCurdy

All Bank Five Nine Amphitheater concerts are included with fair admission.

The lineup is also nearly complete for the Bank Five Nine Main Stage, with just a show on Aug. 11 to be announced.

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Tickets are on sale for these shows at wistatefair.com and include same-day fair admission:

  • Aug. 6: Hairball
  • Aug. 7: Nelly
  • Aug. 8: Bailey Zimmerman with Chandler Walters
  • Aug. 9: Wynonna Judd and Melissa Etheridge
  • Aug. 10: For King + Country with Rachel Lampa
  • Aug. 12: John Mulaney
  • Aug. 13: The All-American Rejects with Joyce Manor
  • Aug. 14: Lindsey Stirling with PVRIS
  • Aug. 15: AJR with Em Beihold
  • Aug. 16: The Beach Boys



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