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An updated look at Wisconsin football's highest NIL player valuations

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An updated look at Wisconsin football's highest NIL player valuations


Wisconsin football returns to the field for spring practice in late March.

It is then that we’ll get a first glimpse at some of the Badgers’ newcomers, including former Miami quarterback Tyler Van Dyke, former Oklahoma running back Tawee Walker and former Arkansas linebacker Jaheim Thomas.

The spring period promises to be an active one after Wisconsin’s disappointing 7-6 campaign. Improvements are needed on both sides of the football as the program prepares to face one of the conference’s toughest schedules.

Before football itself returns, it’s time to check in on the latest NIL valuations for Wisconsin’s top players.

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On3’s NIL valuation algorithm is based on four factors: on-field performance, social media influence, general exposure and data of existing NIL deals.

Below are On3’s top 10 NIL valuations on the 2024 Wisconsin Badgers:

(Remember, these are only valuations and not reported or confirmed NIL deals or numbers)

Contact/Follow @TheBadgersWire on X (formerly Twitter), and like our page on Facebook to follow ongoing coverage of Wisconsin Badgers news, notes, and opinion. Follow Ben Kenney on X.

10

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QB Nick Evers

Apr 11, 2023; Madison, WI, USA; Wisconsin quarterback Nick Evers (7) is shown during practice Tuesday, April 11, 2023 at Camp Randall Stadium in Madison, Wis. Mandatory Credit: Mark Hoffman-USA TODAY Sports

On3 NIL Valuation: $81K

Nick Evers transferred to Wisconsin before last season and is yet to see any playing time. But the former four-star recruit brings a ton of pure talent to the table, and a ton of hype.

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9

OL Joe Huber

Wisconsin running back Chez Mellusi (1) takes advantage of a block by offensive lineman Joe Huber (60) during the first quarter of their game against Buffalo Saturday, Sept. 2, 2023, at Camp Randall Stadium in Madison, Wisconsin.

On3 NIL Valuation: $91K

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Huber was one of the numerous players to follow Luke Fickell from Cincinnati to Wisconsin. He’s in line to start at one of the guard positions this season.

8

OLB John Pius

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Oct 7, 2023; Charlottesville, Virginia, USA; Virginia Cavaliers quarterback Tony Muskett (11) is sacked by William & Mary Tribe linebacker John Pius (8) during the first half at Scott Stadium. Mandatory Credit: Amber Searls-USA TODAY Sports

On3 NIL Valuation: $122K

Pius was one of Wisconsin’s highest-rated transfers this offseason, coming off All-American honors at the FCS level. He should help spice up a pass rush that struggled to sack opposing quarterbacks last season.

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7

S Hunter Wohler

Nov 11, 2023; Madison, Wisconsin, USA; Wisconsin Badgers safety Hunter Wohler (24) celebrates following a play during the third quarter against the Northwestern Wildcats at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-USA TODAY Sports

On3 NIL Valuation: $127K

Wohler is the unquestioned leader of the defense, both statistically and emotionally. He is again set to be the best player when the Wisconsin defense takes the field, setting up what should be a selection in the 2025 NFL Draft.

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6

OT Jack Nelson

LAS VEGAS, NEVADA – DECEMBER 30: Offensive linemen Tanor Bortolini #63, Jack Nelson #79 and Cormac Sampson #62 of the Wisconsin Badgers walk to the line of scrimmage during the SRS Distribution Las Vegas Bowl against the Arizona State Sun Devils at Allegiant Stadium on December 30, 2021 in Las Vegas, Nevada. The Badgers defeated the Sun Devils 20-13. (Photo by Ethan Miller/Getty Images)

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On3 NIL Valuation: $175K

Nelson returns for his fourth season as a starter at Wisconsin and third as its left tackle. The veteran needs a big season to increase his NFL Draft stock.

5

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OT Riley Mahlman

Apr 11, 2023; Madison, WI, USA; Wisconsin offensive lineman Riley Mahlman (71) is shown during practice Tuesday, April 11, 2023 at Camp Randall Stadium in Madison, Wis. Mandatory Credit: Mark Hoffman-USA TODAY Sports

On3 NIL Valuation: $190K

Mahlman, meanwhile, is back for his fourth season at Wisconsin and third as a starter. He and Nelson occupy the bookends of the offensive line, two of the most important positions on the field.

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4

LB Jaheim Thomas

Oct 7, 2023; Oxford, Mississippi, USA; Mississippi Rebels running back Ulysses Bentley IV (24) runs the ball as Arkansas Razorbacks linebacker Jaheim Thomas (28) makes the tackle during the first half at Vaught-Hemingway Stadium. Mandatory Credit: Petre Thomas-USA TODAY Sports

On3 NIL Valuation: $200K

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Thomas was one of Wisconsin’s highest-rated transfer additions this offseason. He joins the Badgers after a 90-tackle, 6.5 tackle-for-loss, 3.5-sack 2023 season at Arkansas. He might lead the Badgers in tackles this season.

3

DL James Thompson Jr.

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Sep 22, 2023; West Lafayette, Indiana, USA; Wisconsin Badgers defensive end James Thompson Jr. (90) celebrates after sacking Purdue Boilermakers quarterback Hudson Card (1) during the first half at Ross-Ade Stadium. Mandatory Credit: Robert Goddin-USA TODAY Sports

On3 NIL Valuation: $211K

This slot is a bit surprising. But Thompson returns as Wisconsin’s most productive defensive lineman, and one of the most important pieces of the 2024 defense.

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2

CB Ricardo Hallman

Wisconsin cornerback Ricardo Hallman (2) runs 95 yards for a touchdown after an interception during the second quarter of their game against Rutgers Saturday, October 7, 2023 at Camp Randall Stadium in Madison, Wisconsin.Mark Hoffman/Milwaukee Journal Sentinel

On3 NIL Valuation: $394K

Hallman has quickly become one of the faces of this Wisconsin team. His seven interceptions led the team in 2023, easily sealing his status as the Badgers’ No. 1 corner.

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1

QB Tyler Van Dyke

Nov 24, 2023; Chestnut Hill, Massachusetts, USA; Miami Hurricanes quarterback Tyler Van Dyke (9) looks to pass against the Boston College Eagles during the first half at Alumni Stadium. Mandatory Credit: Brian Fluharty-USA TODAY Sports

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On3 NIL Valuation: $400K

Van Dyke transferred to Wisconsin this offseason after starting for three years at Miami. While he’s a well-known name across the sport, a stellar year in Phil Longo’s offense would explode his popularity and NFL Draft status.

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New Wisconsin AD Shawn Eichorst: Badgers Need ‘Texas Swagger’ And Less Humility

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New Wisconsin AD Shawn Eichorst: Badgers Need ‘Texas Swagger’ And Less Humility


New Wisconsin athletic director Shawn Eichorst, who spent the last eight years at Texas, believes his new and old schools have much in common.

Both are well-regarded research universities in state capitals that belong to major conferences and have relatively similar enrollments.

He also pointed out one difference.

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“There’s swag at Texas, right?” Eichorst said Tuesday during his introductory news conference. “There’s 30 million people in Texas. We’ve got swag, too, but we have a little humility with that deal. We need to get our shoulders up. We need to feel good about what it is that we’re doing.”

Wisconsin could gain more of that Texas swagger if its football program gets back to winning the way it did the last time Eichorst was employed in Madison. Eichorst, who most recently worked as a deputy athletic director at Texas, received a five-year deal worth $1.6 million annually, with provisions for increases and incentives. He was hired 2½ months after Chris McIntosh left to become the Big Ten’s deputy commissioner for strategy.

Eichorst worked at Wisconsin from 2006-11 when Barry Alvarez was AD and Bret Bielema was leading the football program. He followed that up with stints as an athletic director at Miami (2011-12) and Nebraska (2012-17) before Texas athletic director Chris Del Conte hired him in 2018.

He returns to Wisconsin with the Badgers coming off back-to-back losing seasons in football, a notable fall for a program that had 22 straight winning seasons from 2002-23. Wisconsin coach Luke Fickell has gone 17-21 after posting a 53-10 record with one College Football Playoff appearance in his last five years at Cincinnati.

Eichorst hasn’t worked with Fickell before but said he’s encouraged by their initial conversations.

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“Obviously he’s won every place he’s been,” Eichorst said. “My expectation is more of me than him, meaning I need to pour into him, learn more about his program, how he has things set up, how his athletes are taken care of, how we’re supporting that endeavor. And then we can figure out, as we move along, what that might look like.”

Football struggles led to Eichorst’s downfall the last time he was an athletic director.

He fired Nebraska coach Bo Pelini in 2014 and hired Mike Riley, who had gone 93-80 in 14 seasons at Oregon State. Eichorst was dismissed shortly after Nebraska suffered an early-season loss to Northern Illinois in 2017. Riley was fired at the end of that season after going 19-19 in three years.

When Eichorst’s hiring was announced last week, he spoke about how much he had grown from that Nebraska stint. Wisconsin interim chancellor Eric Wilcots led the search and has emphasized Eichorst’s accomplishments at Texas, which has won the Learfield Directors’ Cup all-sports standings five times in the last six years.

Texas ranked anywhere from fifth to ninth in the Directors’ Cup standings in the five years before Wilcots’ arrival. Texas’ football team went a combined 23-27 from 2014-17 but has made two College Football Playoff appearances in the last three years.

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“Everybody looks at the end result of what we did at Texas,” Eichorst said. “When we got there in 2018, we weren’t very good in a lot of areas. And that didn’t change overnight.”

Eichorst said one thing that has caught his attention about Wisconsin is the overall quality of its head coaches.

“You’re going to be as good as your coaches,” Eichorst said. “That’s it. If you have an elite group of coaches who are working together and uniting and galvanizing and learning from one another and taking it out to their individual programs, I think you can start to build something special. I go back to Texas. We built a room of really elite head coaches and put them at the top of everything we did to help guide us.”

Eichorst said this job is particularly important to him because of his Wisconsin roots. He was born in Lone Rock, about 45 miles northwest of the Madison campus.

He treasured his previous stint at Wisconsin and says he believes this school “represents everything that is great about higher education and college athletics.”

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“Nobody will work harder for Wisconsin athletics,” Eichorst said. “I love this state, and I love everything that it represents. The passion is there. You can see it. I don’t have to make it up. I’ve lived it. It’s in my heart.”

___

AP college sports: https://apnews.com/hub/college-sports



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South Milwaukee, Wisconsin, officials in standoff with homeowner over year-round skeleton display

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South Milwaukee, Wisconsin, officials in standoff with homeowner over year-round skeleton display



The city of South Milwaukee, Wisconsin, has ordered a homeowner to take down his year-round giant skeleton display or face fines, but the homeowner is standing firm and refusing, even as the deadline to remove the display has passed.

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Now there’s a skeleton standoff.

The city cited ordinance violations in their order for Sean Oster to dismantle the lawn decorations. The notice specifically references “large Halloween decorations being displayed not during the appropriate time of year.”

Oster was also ordered to make other improvements to his property.

But Oster has refused to take down the display, which is re-dressed as the year goes on and is currently sporting a Fourth of July theme. The Institute for Justice, a public interest law firm, has come to his aid, saying the city’s actions violate Oster’s First Amendment rights.

City administrators declined to comment, citing a pending investigation. Neighbors have been divided by the display; some say they’re fine with it, and think it brings fun and positivity to the neighborhood, but some others want to see it removed and say the lawn should be kept up better and more consistently.

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Oster said he’s hoping to reach an agreement with the city, and said he’s corrected all other violations outside of the display. 



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Former Wisconsin judge to be sentenced after conviction in obstructing arrest of Mexican immigrant

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Former Wisconsin judge to be sentenced after conviction in obstructing arrest of Mexican immigrant


Former Wisconsin Judge Hannah Dugan, who was convicted of felony obstruction for helping an immigrant evade federal officers in a case that highlighted President Donald Trump’s sweeping immigration crackdown, is scheduled to be sentenced Wednesday in federal court.

Dugan, 67, faces up to five years in prison after a jury convicted her on Dec. 19. She resigned from her position as a Milwaukee County circuit judge two weeks later amid threats of impeachment from Republican state lawmakers. She had been a judge for nine years.

Trump administration tried to make an example out of Milwaukee judge

The Trump administration brought the case against Dugan as the president pressed ahead with his sweeping immigration crackdown. Trump’s administration and his allies branded Dugan as an activist judge, while Dugan’s attorneys said during the trial that the Trump administration was trying to make an example out of Dugan to “crush her.”

Immigrant rights advocates and other Dugan allies argued that the administration was trying to use her case to blunt judicial opposition to Trump’s immigration efforts. The case became a bellwether nationally in the conflict between the judiciary and Trump’s immigration crackdown.

Republican U.S. Rep. Tom Tiffany, a fierce Trump loyalist running for Wisconsin governor, urged authorities to “lock her up” in a social media post following her conviction.

Dugan’s attorneys declined to comment ahead of the sentencing. Dugan did not testify during her trial, but her attorneys said she would be making comments to the court on Wednesday. That would be her first public comments on the case in more than a year.

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Prosecutors push for ‘serious sentence’

Dugan’s attorneys argued that as a judge she was immune from prosecution. U.S. District Judge Lynn Adelman, who will hand down the sentence, has rejected attempts by Dugan to vacate her obstruction conviction.

Prosecutors argued in a sentencing memo filed last week that Dugan violated her oath as a judge and put both law enforcement and the public at risk.

“Judges are entrusted with tremendous discretion, but there is a line they cannot cross,” Executive Assistant U.S. Attorney Richard Frohling wrote. “The defendant crossed that line.”

Dugan’s attorneys argued she has “punished enough,” including resigning as a judge and facing threats of violence. They argued in her sentencing memo that she should not be sentenced to any jail time besides the part of one day she already spent in federal custody.

Under federal sentencing guidelines, the presentence report calls for 15 to 21 months behind bars. The judge is not bound by those guidelines.

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Prosecutors said the average sentence for obstruction cases is 16 months, but they did not recommend a sentence.

“This was a serious offense, and it warrants a correspondingly serious sentence,” Frohling wrote.

No matter what she is sentenced to, Dugan’s attorneys said they plan to file an appeal.

Dugan’s case was a first for Wisconsin

Dugan’s case marked the first time that a state judge in Wisconsin went to trial on charges of obstructing immigration agents. She was found not guilty of concealing an individual to prevent arrest, a misdemeanor.

On April 18, 2025, immigration officers went to the Milwaukee County courthouse after learning 31-year-old Eduardo Flores-Ruiz had reentered the country illegally and was scheduled to appear before Dugan for a hearing in a state battery case.

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Dugan confronted agents outside her courtroom and directed them to the chief judge’s office because she told them their administrative warrant wasn’t sufficient grounds to arrest Flores-Ruiz.

After the agents left, she led Flores-Ruiz and his attorney out a private jury door. Agents spotted Flores-Ruiz in the corridor, followed him outside and arrested him after a foot chase. A week later, FBI agents arrested Dugan in the courthouse, leading her outside in handcuffs.

Flores-Ruiz was deported in November.



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