South Dakota
South Dakota Native Tourism Alliance formed to increase NA tourism
Mount Rushmore National Memorial among USA TODAY’s best scenic views
Explore Mount Rushmore National Memorial in Keystone, South Dakota, named one of USA TODAYs Most Treasured Views in America for 2025.
Few states can boast of a culture and history as closely tied to its Native American heritage as South Dakota.
The state has the nation’s fourth-highest per capita population of Native Americans, and about one in ten of the residents in its second-largest city — Rapid City, gateway to Mount Rushmore and the Black Hills for millions of annual visitors — are Native American.
The state can claim historical Native American luminaries like Crazy Horse and Sitting Bill and modern ones like the late activist Russell Means, Olympian Billy Mills, author Virginia Driving Hawk Sneve and Mato Wayuhi, an actor, composer and performer who wrote the score for Hulu’s “Reservation Dogs.”
It’s the site of the Wounded Knee Massacre, but also the American Indian Movement of the 1970s and its occupation of Wounded Knee. More recently, the Standing Rock Sioux Tribe drew international attention to protests over the Dakota Access Pipeline just north of the South Dakota border and etched the phrase “Water is Life” into the cultural lexicon.
Those tribal ties help draw tourists. A survey from South Dakota Tourism in 2018 found that around 80% of visitors want a Native American “experience” during their stay. Yet the state’s nine tribal nations typically don’t see much from the billions in economic impact that tourism delivers to the state.
The South Dakota Native Tourism Alliance formed in 2019 to help bridge that divide. The nonprofit organization trains tour guides, plans tribal tour itineraries and works to develop tourism infrastructure in tribal communities.
Recently, it secured one of 10 J.M. Kaplan Innovation Prize awards, earning it $175,000 and connecting it with other early stage nonprofits across the U.S. for collaboration and guidance.
South Dakota Searchlight recently spoke with Rhea Waldman, South Dakota Native Tourism Alliance’s executive director, and Sarah Kills In Water, a Rosebud Sioux tribal member and member of the group’s board of directors.
EDITOR’S NOTE: The following conversation has been edited for length and clarity.
What can you tell us about what you’ve done so far? Can you give us an update on your economic catalyst tours?
Kills in Water: We worked with Destination America and developed multi-reservation tours, a multi-day tour that started in the Black Hills. They came through Pine Ridge, spent two days on Rosebud and went up to Standing Rock. They ended up marketing that itinerary to a company called Trafalgar, which operates heavily in South Dakota. So that was one major win.
Our tour guide training came up out of a need for another initiative that we worked on, helping the Sicangu Oyate Treaty Council and the Wild Foundation host the Wild 12 conference last year. They brought in people from all over the world, and they wanted to hear from our youth on questions like “How is the mining in the Black Hills going to impact your youth for the next seven generations, for the foreseeable future?”
So we went to engage with the Sicangu Youth Council, and they jumped on the opportunity. They provided a tour experience for a group of 50 international visitors at Bear Butte State Park. The kids were excited, and they were wanting to expand and do more, and so I brought them into my Trafalgar itinerary this year. They actually do the tours on Rosebud when Trafalgar comes through.
What’s lacking in the tourism landscape today that your organization aims to improve upon?
Kills In Water: The cultural piece is so important. Having these experiences with us, provided by us, told in our voices, our stories, everything, it makes it more personal, and I think it brings the realization to our visitors that these people are still here. After all the years of government oppression and everything that’s been done to them, they’re still here, and they’re still vibrant.
Tribal people sometimes have a really bad idea when they think about tourism. They think we’re selling our culture, but that’s not what we’re doing. All we’re here to do is help tribal nations define what stories they want to tell. What do you want to share with your visitors?
Waldman: South Dakota Tourism has been a great partner for us, and really helped us, because obviously they have a lot of data. One of those data points is that over 80% of people want to have a Native American experience when they visit South Dakota. Not even half of them actually do, though. So why don’t they do that? It’s because people don’t know where to go, where to find information.
What are the hidden gems that are already there that you point people to?
Waldman: Every tribal nation has their own gems. The tribes along the river have some of the most beautiful scenery you can imagine. Cheyenne River has one of the biggest buffalo herds in North America. There are cultural centers that have phenomenal art, that are showcasing local artists and the breadth of the history that Native Americans have experienced.
One of the challenges comes when you think about the great American road trip. When you’re on Interstate 90 between Sioux Falls and Rapid City, none of the reservations really are right there. I live in Pierre, and even though we’re the state capital, it is actually hard to get people out here. It’s because we are 35 miles from the interstate, so it takes you at least an hour and a half to travel there and back. So how much can you see here in order for people to come? That’s even worse for the reservations, because they are not the capital, and people don’t necessarily know all the things they can do.
What is it that this grant in particular might help you do?
Kills in Water: The nine tribal nations in our state are so geographically spread out. We don’t always have the resources to get out and go to these tribal nations ourselves. I live in Rosebud, and unless there’s gas money or something tied to it, sometimes I can’t just go to Flandreau. Pine Ridge is close enough where I can volunteer my time, because they’re only an hour and a half from us. With these funds, I see us increasing our partnerships with each tribal nation and really strengthening our efforts that way at the grassroots level.
Waldman: The grant is unrestricted, and that is huge. We’re all aware of travel reimbursement after the fact, but if you’re living in a place where you’re maybe living paycheck to paycheck and you don’t have a thriving business yet, waiting for travel reimbursement can take a while. If you do something like gift cards for gas, that is definitely not something that you can reimburse with federal grants.
And we’re not only getting money. There are 10 different organizations that receive this innovation grant, and we are meeting with them frequently. We can learn from those other amazing entrepreneurs. In addition, the entire team at the JM Kaplan Fund are there to help us succeed, because they know they are funding early stage nonprofits. They’re there with us every step of the way. Yes, money is great and we still need more, but having people that rally for you, that are there for you, that are your family and want to see you succeed, that is really special.
This Q&A was originally published on South Dakota Searchlight. South Dakota Searchlight is part of States Newsroom, the nation’s largest state-focused nonprofit news organization.
The South Dakota State baseball team is fighting for its season today against Arizona State in the Lincoln Regional. The game is set for 2 p.m.
The No. 4 Jackrabbits (24-32) lost 4-1 to No. 1 Nebraska in the opening game. No. 3 Arizona State lost a 706 heartbreaker to No. 2 Ole Miss in the opening round in 14 innings. The game took nearly 5.5 hours and ended around 1:20 a.m.
Here’s how to watch South Dakota State’s win-or-go-home game.
Watch South Dakota State baseball vs … on ESPN+
South Dakota State vs. Arizona State baseball stream, radio
Stream: ESPN+
Radio: KJJQ 910 AM
South Dakota State vs. Arizona State time today
- Date: Saturday, May 30
- Time: 2 p.m. CT
- Location: Haymarket Park in Lincoln, Nebraska
South Dakota State vs. Arizona State prediction
Paul Cifonelli, Argus Leader: This was always a tough draw for South Dakota State, as I thought this was the toughest regional in the country. At worst it’s the third toughest, with Chapel Hill and College Station in contention.
The Jackrabbits do have an advantage since Arizona State and Ole Miss went at it until after 1 a.m. Both teams stressed their pitching staffs, and every at bat required intense focus. The problem is South Dakota State doesn’t have the same top-end pitching these other teams do.
If Drew McDowell pitches, the Jacks might have a shot here. Otherwise they’ll have to win a slugfest, and I just don’t like those odds.
Prediction: Arizona State 8, South Dakota State 3
MISSION, S.D. (Dakota News Now) – In rural South Dakota, miles often separate expectant mothers from healthcare.
“A lot of women out here are left without any maternity care options,” said Rachel Kocak.
In Mission, moms mark their due dates and calculate miles to the nearest delivery location. Rachel Kocak, expecting her third child, said one option just closed.
“We used to have a birthing unit, I think up until a couple of months ago, and they lost their OB. So, Winner is no longer delivering babies,” Rachel said.
Some mothers remember when they could reach the hospital within a five-minute drive.
“IHS, for tribal members, they don’t deliver babies out here or provide prenatal care,” Rachel explained.
Families hope to reach the hospital before the baby arrives.
“So women either have to drive to Valentine, which is about 30 to 35 minutes from Mission, they can go to Wanblee, which is on the Pine Ridge Reservation, or they have to go to Pierre, Rapid City, or Sioux Falls,” Rachel said.
And if the roads are bad.
“I think there are a lot of babies who are unintentionally born at home. So it’s a tough place, I think, for mothers,” Rachel said.
The March of Dimes breaks down government data, showing a large portion of rural South Dakota as a maternity care desert, requiring travel of 38 or more minutes to reach an appointment or delivery room. The infant mortality rate is higher among native American babies born, compared to other races.
Health Department maps show counties in medium blue have 56 infant deaths per 100,000 births. Dark blue counties have three times as many. Grants aim to increase the number of healthcare workers, and funding supports a doula workforce program.
Kocak would like to see doulas and midwives available.
“Great opportunity for anyone who wants to become a home-birth midwife out here. The birth rate is still, I’m not sure what it is, but it’s high. There’s still a growing young population, and just not enough people to help deliver the babies,” Rachel said.
If care were closer, the outcomes could be brighter.
“You know, having the support network can make a huge change in the lives of these young, you know, these babies and young mothers who are building new families,” Rachel said.
The South Dakota Department of Health released a statement to Dakota News Now, which can be read in full below.
The South Dakota Maternal and Infant Health Task Force was created in 2025 to bring partners together to help improve the health and wellbeing of mothers and infants across the state. Their 5-year strategic plan was recently released, which has three priority areas: postpartum care to improve maternal health; safe sleep education and prevention strategies to protect infant health; and systems of care work that improves access, coordination, and quality of care statewide. One of the strategic plan activities that is supported by Rural Health Transformation is the creation of Regional Maternal and Infant Health Hubs, which will create a hub-and-spoke network connecting hospitals, clinics, tribal health services, and community organizations. These hubs will improve care coordination, strengthen referral pathways, and expand access to services for families in rural and tribal communities.
Copyright 2026 Dakota News Now. All rights reserved.
While the race to secure the nomination for governor has dominated the headlines ahead of the June 2 primary, Republican voters will also choose a candidate for one of South Dakota’s two U.S. Senate seats.
Incumbent U.S. Sen. Mike Rounds, who is seeking a third, six-year term, holds a comfortable lead over his GOP primary challenger, Justin McNeal, a Navy veteran and business owner from Rapid City, according to the latest poll from News Watch and the Chiesman Center for Democracy.
Here is a recap of the two candidates along with their thoughts heading into the June 2 election. The winner of the Republican primary will meet Democrat Julian Beaudion and Independent Brian Bengs in the Nov. 3 general election.
Hometown: Fort PierreAge: 71Occupation: Insurance broker; businessman; former governor (2003-2011); U.S. senator since 2015In their own words:
Rounds provided the following statement to News Watch:
“Working in the U.S. Senate, I’ve stayed focused on results that matter for our kids and grandkids. That means keeping the government off your back and out of your business and wallet. That means keeping our communities safe and creating a business climate that encourages job growth to keep our kids in South Dakota. And that means safety through a commitment to our men and women in uniform.
This past summer, we worked with President Trump to pass the Republicans’ Working Families Tax Cuts legislation. Without Congressional action, the average South Dakota family would have seen a $2,500 tax hike this year. Our legislation not only prevented the largest tax increase in American history, but it also provided additional tax relief for hard-working South Dakota families. That includes no tax on tips, no tax on overtime and no tax on Social Security for nearly 9 out of 10 seniors.
We’ve accomplished some great things, but our work is not done. I am running for reelection to continue bringing results back home to South Dakota.”
Hometown: Rapid City (born in Illinois and raised in Texas)Age: 42Occupation: Business owner (Dakota BioChar); Navy veteran (2001-2007)In their own words:
“I’m feeling the people in South Dakota are ready for a change. The challenge we are running into is that not enough people know who we are, but as soon as they know who we are, it’s an easy decision for them,” McNeal told News Watch in a phone interview. “I don’t have millions and millions of dollars. I’ve been largely self-funding this race up to this point.”
McNeal, who is a licensed pilot, said he has flown his small plane to events throughout the state in an attempt to get his name out.
“I talk to people about the issues that matter and I tell them the biggest thing you can do to help me is tell 10 people about me and to go vote June 2. We need about 50,000 votes to win the primary,” he said.
McNeal is not critical of Rounds and conceded “he is very popular” but said Rounds has not done enough to tackle the country’s growing fiscal deficit.
“I don’t think Mike is doing a bad job. I’m just concerned with the federal debt and the people that got us into that mess are not going to be the ones to get us out of it,” McNeal said.
“This is going to cripple the country. It just seems like politicians are focused on what they can bring to their home district or home state. And the problem with that is every member of Congress is doing the same thing, so everyone is taking and taking without making sure we can pay for it.”
South Dakota News Watch is an independent nonprofit. Read, donate and subscribe for free at sdnewswatch.org. Contact politics and statehouse reporter Alexander Rifaat: 605-736-4396/alexander.rifaat@sdnewswatch.org.
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