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South Dakota Native Tourism Alliance formed to increase NA tourism

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South Dakota Native Tourism Alliance formed to increase NA tourism


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  • South Dakota has a rich Native American history, but its nine tribal nations see little economic benefit from tourism.
  • The South Dakota Native Tourism Alliance was formed to help tribes develop and market authentic tourism experiences.
  • The alliance recently won a $175,000 grant to help expand its efforts across the state’s geographically spread-out tribal nations.

Few states can boast of a culture and history as closely tied to its Native American heritage as South Dakota.

The state has the nation’s fourth-highest per capita population of Native Americans, and about one in ten of the residents in its second-largest city — Rapid City, gateway to Mount Rushmore and the Black Hills for millions of annual visitors — are Native American.

The state can claim historical Native American luminaries like Crazy Horse and Sitting Bill and modern ones like the late activist Russell Means, Olympian Billy Mills, author Virginia Driving Hawk Sneve and Mato Wayuhi, an actor, composer and performer who wrote the score for Hulu’s “Reservation Dogs.”

It’s the site of the Wounded Knee Massacre, but also the American Indian Movement of the 1970s and its occupation of Wounded Knee. More recently, the Standing Rock Sioux Tribe drew international attention to protests over the Dakota Access Pipeline just north of the South Dakota border and etched the phrase “Water is Life” into the cultural lexicon.

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Those tribal ties help draw tourists. A survey from South Dakota Tourism in 2018 found that around 80% of visitors want a Native American “experience” during their stay. Yet the state’s nine tribal nations typically don’t see much from the billions in economic impact that tourism delivers to the state.

The South Dakota Native Tourism Alliance formed in 2019 to help bridge that divide. The nonprofit organization trains tour guides, plans tribal tour itineraries and works to develop tourism infrastructure in tribal communities.

Recently, it secured one of 10 J.M. Kaplan Innovation Prize awards, earning it $175,000 and connecting it with other early stage nonprofits across the U.S. for collaboration and guidance.

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South Dakota Searchlight recently spoke with Rhea Waldman, South Dakota Native Tourism Alliance’s executive director, and Sarah Kills In Water, a Rosebud Sioux tribal member and member of the group’s board of directors.

EDITOR’S NOTE: The following conversation has been edited for length and clarity.

What can you tell us about what you’ve done so far? Can you give us an update on your economic catalyst tours?

Kills in Water: We worked with Destination America and developed multi-reservation tours, a multi-day tour that started in the Black Hills. They came through Pine Ridge, spent two days on Rosebud and went up to Standing Rock. They ended up marketing that itinerary to a company called Trafalgar, which operates heavily in South Dakota. So that was one major win. 

Our tour guide training came up out of a need for another initiative that we worked on, helping the Sicangu Oyate Treaty Council and the Wild Foundation host the Wild 12 conference last year. They brought in people from all over the world, and they wanted to hear from our youth on questions like “How is the mining in the Black Hills going to impact your youth for the next seven generations, for the foreseeable future?” 

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So we went to engage with the Sicangu Youth Council, and they jumped on the opportunity. They provided a tour experience for a group of 50 international visitors at Bear Butte State Park. The kids were excited, and they were wanting to expand and do more, and so I brought them into my Trafalgar itinerary this year. They actually do the tours on Rosebud when Trafalgar comes through. 

What’s lacking in the tourism landscape today that your organization aims to improve upon?

Kills In Water: The cultural piece is so important. Having these experiences with us, provided by us, told in our voices, our stories, everything, it makes it more personal, and I think it brings the realization to our visitors that these people are still here. After all the years of government oppression and everything that’s been done to them, they’re still here, and they’re still vibrant.

Tribal people sometimes have a really bad idea when they think about tourism. They think we’re selling our culture, but that’s not what we’re doing. All we’re here to do is help tribal nations define what stories they want to tell. What do you want to share with your visitors? 

Waldman: South Dakota Tourism has been a great partner for us, and really helped us, because obviously they have a lot of data. One of those data points is that over 80% of people want to have a Native American experience when they visit South Dakota. Not even half of them actually do, though. So why don’t they do that? It’s because people don’t know where to go, where to find information.

What are the hidden gems that are already there that you point people to? 

Waldman: Every tribal nation has their own gems. The tribes along the river have some of the most beautiful scenery you can imagine. Cheyenne River has one of the biggest buffalo herds in North America. There are cultural centers that have phenomenal art, that are showcasing local artists and the breadth of the history that Native Americans have experienced.

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One of the challenges comes when you think about the great American road trip. When you’re on Interstate 90 between Sioux Falls and Rapid City, none of the reservations really are right there. I live in Pierre, and even though we’re the state capital, it is actually hard to get people out here. It’s because we are 35 miles from the interstate, so it takes you at least an hour and a half to travel there and back. So how much can you see here in order for people to come? That’s even worse for the reservations, because they are not the capital, and people don’t necessarily know all the things they can do. 

What is it that this grant in particular might help you do? 

Kills in Water: The nine tribal nations in our state are so geographically spread out. We don’t always have the resources to get out and go to these tribal nations ourselves. I live in Rosebud, and unless there’s gas money or something tied to it, sometimes I can’t just go to Flandreau. Pine Ridge is close enough where I can volunteer my time, because they’re only an hour and a half from us. With these funds, I see us increasing our partnerships with each tribal nation and really strengthening our efforts that way at the grassroots level.

Waldman: The grant is unrestricted, and that is huge. We’re all aware of travel reimbursement after the fact, but if you’re living in a place where you’re maybe living paycheck to paycheck and you don’t have a thriving business yet, waiting for travel reimbursement can take a while. If you do something like gift cards for gas, that is definitely not something that you can reimburse with federal grants.

And we’re not only getting money. There are 10 different organizations that receive this innovation grant, and we are meeting with them frequently. We can learn from those other amazing entrepreneurs. In addition, the entire team at the JM Kaplan Fund are there to help us succeed, because they know they are funding early stage nonprofits. They’re there with us every step of the way. Yes, money is great and we still need more, but having people that rally for you, that are there for you, that are your family and want to see you succeed, that is really special.

This Q&A was originally published on South Dakota Searchlight. South Dakota Searchlight is part of States Newsroom, the nation’s largest state-focused nonprofit news organization.

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FCS Football Recruiting Roundup: South Dakota, Montana State Target 2027 Defensive Standouts

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FCS Football Recruiting Roundup: South Dakota, Montana State Target 2027 Defensive Standouts


Welcome to another edition of the FCS Football Central Recruiting Roundup.

As spring practice winds down, recruits are still continuing to get on campus to visit schools and meet with their coaching staff. I caught up with some of the latest prospects who received an offer from an FCS program after their visit.

Amarie King | 2027 | DB | 5’7″ 140 lbs | Case High School | Racine, WI

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King received his latest offer from South Dakota on April 17 after speaking with defensive coordinator Billy Kirch.

“Coach Kirch told me bout the offer, and that conversation went well. He told me a lot about the school, and asked me what my family and parents do. He said that my film was amazing and that he wanted to offer me,” King said.

“My recruitment is going well, although it is a little stressful here and there, but I am really just being patient and trusting the process, and keep working.”

He has visits to South Dakota and Drake coming up. Last season, he finished with 44 tackles, eight pass breakups, and six interceptions for the Eagles.

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Jayden Harris | 2027 | ATH | 6’2″ 170 lbs | Manteca High School | Manteca, CA

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Harris picked up his latest offer from Montana State on Friday when he was in Bozeman for the Bobcats’ Junior Day, and meeting with cornerbacks coach Jordan Lee, defensive coordinator Bobby Daly, and head coach Brent Vigen.

“First, it was Coach Lee, then I had meetings with Coach Daly and Coach Vigen, who broke the news while we were talking. They want me to come in and play early. They like my versatility as a defensive back, and that’s why they offered me,” Harris said.

“The visit was cool! The snow was coming down, and the coaches still showed love. Recruiting is going well right now. Most schools that are in touch with me see something in me for sure, especially since I’m a zero-star athlete, so that’s love.  I feel like I’m the best DB in California, and my measurements and production speak for themselves.”

He also has offers from Idaho, Washington State, and Sacramento State. He has upcoming visits to Arizona State and New Mexico.

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Last season, he finished with 63 tackles, 11 pass breakups, nine interceptions, six tackles for loss, two sacks, two forced fumbles, and two pick-sixes for the Buffaloes.

Maurice “MJ” Harrell | 2026 | DB | 6’1″ 170 lbs | Hutchinson CC | Hutchinson, KS

Harrell picked up his first Division I offer from Houston Christian on April 17 after he spoke with cornerbacks coach DeMarcus Coleman.

“Coach Coleman called and told me he liked what we saw from the videos I sent him, and that he wanted me to be a part of his program,” Harrell said.

Last season, he finished with 20 tackles, 1.5 tackles for loss, one sack, and a fumble recovery for the Blue Dragons. Mercyhurst, Division II UTPB, and Missouri Southern are some other schools he has been in contact with.

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Jadhari Young | 2026 | WR | 6’1″ 200 lbs | De Anza College | Cupertino, CA

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Young received his latest offer from Eastern Illinois on April 15 after speaking with wide receivers coach Tino Smith.

“Coach Smith called me, and we had a long and great conversation. He told me he believes in me and that he thinks I can be great under his coaching,” Young said. “My recruitment has been going great since I graduated two weeks ago. A lot of coaches have expressed a lot of interest in me.”

Young also has offers from Sacramento State, Prairie View A&M, and Chicago State. Last season, he hauled in receptions for 559 yards and seven touchdowns for the Mountain Lions. He was named a Golden Coast Conference First Team selection.

He will be taking his official visit to Eastern Illinois on April 24. Gardner-Webb, West Florida, Monmouth, Stony Brook, and UMass are some other schools he is hearing from.

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AJ Moore | 2027 | RB | 5’9″ 200 lbs | College of Dupage | Glen Ellyn, IL

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Moore received his first Division I offer from Lindenwood on April 17 after speaking with running backs coach Lane Lawson.

“Coach Lawson called and offered me. He just told me he’d be really excited to have me over and thinks I could be a part of something special with the program they got going over there,” Moore said.

Last season, he finished with 81 carries for 518 yards and five touchdowns, while adding nine receptions for 73 yards and two touchdowns for the Chaparrals, who won their fifth consecutive NJCAA Division III national championship. Moore is working on scheduling his official visit to Lindenwood.

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Leshem Nyante | 2027 | OT | 6’5″ 265 lbs | Anna High School | Anna, TX

Nyante picked up his latest offer from Texas Rio Grande Valley on April 17 after he spoke with offensive line coach Jeff Bowen.

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“Coach Bowen reached out this morning to officially extend the offer. It was a great talk, and he mentioned they really liked my film and how I would fit their system. So we are focused on building that relationship now,” Nyante said.

“I’m really grateful for how my recruiting process is unfolding so far. Things are definitely moving fast with spring ball right around the corner, and it’s been great seeing the increase in interest every week.”

He also has offers from Arkansas State, Division II Midwestern State, and East Central University. Old Dominion, Texas State, UTEP, and New Mexico are some other schools he is hearing from. Nyante will be taking an official visit to Arkansas State in June.

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Matthew Lashley | 2027 | DB | 6’1″ 198 lbs | Riverside City College | Riverside, CA

Lashley received his latest offer from East Texas A&M on April 15 after speaking with safeties coach Luke Jaicks.

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“Coach Jaicks called and offered me. He’s a great coach, and I would love to play for him,” Lashley said. “My recruitment is going well; it’s starting to heat up after spring ball.”

He also has an offer from Southern Utah. Last season, he finished with 14 tackles and two interceptions for the Tigers.

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Follow FCS Football Central on social media for ongoing coverage of FCS football, including on XFacebook, and YouTube.

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Nature: Prairie chickens in South Dakota

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Nature: Prairie chickens in South Dakota




Nature: Prairie chickens in South Dakota – CBS News

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We leave you this Sunday morning with prairie chickens and sharp tail grouse near Ft. Pierre, South Dakota. Videographer: Kevin Kjergaard.

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Democrats fail to field candidates for a majority of South Dakota legislative seats

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Democrats fail to field candidates for a majority of South Dakota legislative seats


(SOUTH DAKOTA SEARCHLIGHT) – Democrats are running for 46 of South Dakota’s 105 legislative seats — leaving 56% of seats without a Democratic candidate.

That doesn’t bode well for the party ahead of November, said Michael Card, professor emeritus of political science at the University of South Dakota.

“It doesn’t put them in a position to actually put forward their ideological policy preferences and have much of a success at getting those enacted,” Card said.

In the state Senate alone, Democrats have failed to field a candidate for 22 seats, which is nearly two-thirds of the chamber. In the House, Democrats have failed to field a candidate for 38 seats, which is 54% of the chamber.

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There is only one Democratic legislative primary in the state: a state Senate race in District 26, which includes the Rosebud Reservation.

There are no statewide Democratic primaries, after announced candidates for governor and U.S. House dropped out or failed to gather enough petition signatures to make the ballot, leaving one Democrat in each of those races.

Statewide candidates will have less name recognition than Republican candidates ahead of the general election, since they didn’t have primaries, Card said. In the Legislature, Card said Democrats “are guaranteeing they won’t get a majority.”

In contrast, Republicans have primary races for governor, U.S. House and U.S. Senate. Five legislative districts do not have Republican primaries, but do have Republican candidates. There is a Republican candidate running for every legislative seat, except for one House seat in District 27, which includes the Pine Ridge Reservation.

Card said there are several factors leading to poor candidate turnout among Democrats, including a self-fulfilling cycle of failure.

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“A lack of winning makes fewer people willing to take a chance on running for office,” Card said. “Why run if I think I’m going to lose?”

Democrats haven’t held a statewide office since 2015, and they haven’t held a majority of either legislative chamber since 1994.

Joe Zweifel, deputy executive director of the South Dakota Democratic Party, said the organization worked “really, really hard” to convince Democrats to run for office.

“But you can’t force people to run for office,” said Zweifel, of Sioux Falls, who’s running for a legislative seat himself in District 12.

He’s heard the open seats called a “failure.” But he disagrees, choosing to focus on the Democrats who did step forward.

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“We’re running quality, good candidates in those races,” Zweifel said.

The South Dakota Democratic Party hopes to build on legislative successes, such as a new law from Rep. Kadyn Wittman, D-Sioux Falls, that commits state funding to cover the family portion of reduced-price school meals.

“That specifically is a return on investment for our donors, and it shows that Democrats are doing good things for the people of South Dakota,” Zweifel said.

Wittman’s success helped inspire Democratic District 13 House of Representatives candidate Ali Rae Horsted, of Sioux Falls, to take a second run at the Legislature. Horsted ran unsuccessfully for the Senate against Sen. Sue Peterson in 2024, garnering 42% of the vote.

Horsted plans to build on that success and the name recognition she already has in the district. She hopes she’ll have “better odds” in this election, since there are two House seats for every district.

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Horsted said it would better serve South Dakota if the state had a more balanced Legislature. While the latest Legislature was 92% Republican, 52% of voters in South Dakota are Republican. South Dakota has the lowest percentage of Democrats, 7.6%, in the Legislature nationwide.

“I think it’s important that people have options on the ballot,” Horsted said, “and people are able to vote for candidates that represent their values and their vision for the future of South Dakota.”

Makenzie Huber is a lifelong South Dakotan who regularly reports on the intersection of politics and policy with health, education, social services and Indigenous affairs. Her work with South Dakota Searchlight earned her the title of South Dakota’s Outstanding Young Journalist in 2024, and she was a 2024 finalist for the national Livingston Awards.

South Dakota Searchlight is part of States Newsroom, the nation’s largest state-focused nonprofit news organization.

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Copyright 2026 KOTA. All rights reserved.



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