Minnesota
Good Question: How did Jell-O become a Midwestern staple?
MINNEAPOLIS — A dessert that’s beloved in Minnesota just celebrated a week honoring its fruity versatility. But its nationwide appeal is looking a bit wobbly.
On the heels of National Jell-O Week, we wanted to know: How did Jell-O become a Midwestern staple? And why has its popularity dipped over the years?
“People use it on everything,” said shopper Joan Cole after grabbing couple boxes herself with plans to make a Jell-O salad.
“Going to Lutheran church basements, there was always a Jell-O salad,” added shopper Laurie Franklin.
Jell-O is iconic in its name, jiggly shape, and versatility.
Based on Google searches, it’s Minnesota’s most popular dessert.
Cole believes Jell-O is more popular than ever, at least in the circles she runs around. Franklin disagrees.
“I think younger generations probably don’t even look at Jell-O as being cool,” she said.
One Minnesotan is fluffing up that uncool perception one kitschy video at a time.
Amber Estenson is known as That Midwestern Mom on her social media channels like Tiktok and Instagram. The Northern Minnesota native’s videos play into funny midwestern tropes while making Jell-O recipes she genuinely enjoys.
She visited WCCO’s studio kitchen where she made an Orange Fluff Salad consisting of cottage cheese, orange Jell-O, and Cool Whip. It’s a timeless recipe from church cookbooks now imprinted in Estenson’s mind.
“I’m passing it down to those (younger) generations,” she said of her social media efforts.
MORE: What makes up the price of a gallon gas?
That lineage of recipes traces back to Jell-O’s heyday. Trademarked in 1897, the powdered concoction became famous in the early 1900’s for creating vibrant, almost exotic desserts.
“It meant that you had refrigeration. So, it was kind of the food of the wealthy or the aristocracy,” Estenson said. Jell-O had another boost post-World War II as a simple way for hardworking moms to create unique meals. Many recipes found their way into cookbooks put together by church groups, especially in Minnesota and neighboring states.
“I think that’s the appeal of these salads is anybody can do this. It’s just dumping stuff in a bowl, stirring it around,” she said. Addition of fresh, or canned, fruit added to the “healthy” side of the salads and desserts.
Has Jell-O lost its popularity? “I’m probably the wrong person to ask this because if you open up my mother’s pantry there’s an entire door of Jell-O,” Estenson said with a laugh.
The past decade has been filled with not-so-rosy reports about Jell-O’s declining sales, as younger generations opt for healthier, more niche dessert options. Others might associate it with being sick or hospitalized, since it’s a soft food option.
Estenson’s videos might playfully poke fun at the recipes — but they also carry the torch for the wobbly wonder — holding firm in the heartland.
“Why did these recipes survive in Northern Minnesota or in the Midwest? It’s just because we’re hanging on to those things that we’ve always done. Grandma always did it. It reminds us of home,” she said.
Jell-O recently looked to revitalize its brand by giving its packaging a whole new look. It is more colorful and emphasizes that some of its treats are “zero sugar.”
A rest area along Interstate 94 in Minnesota has been closed to trucks until about Independence Day to accommodate an almost $3 million improvement project.
The eastbound I-94 Enfield rest area between St. Cloud, Minnesota and the Twin Cities between Wright County Road 8 and Highway 25 is now closed to cars and commercial vehicles as crews resurface the entrance and exit ramps, and update nearby sidewalks.
According to KNSI, the full closure is just the first phase of the project. The rest area will reopen to passenger vehicles only the week of May 11th. During that time, the truck parking area will remain closed as crews repave the lot.
The truck parking lot will reopen the week of June 30th, right around Independence Day. During that time, the passenger vehicle area will be shut down to allow for the resurfacing of the lot. The Minnesota DOT expects the rest area to be fully open by late July. The entire project is expected to cost $2.9 million.
Drivers heading east on I-94 are encouraged to use the Big Spunk Lake rest area near Avon, or to drive a little farther out to the Elm Creek rest area.
Could a UCLA baseball team that’s perfect in Big Ten play get better?
Bruins coach John Savage thinks so, which is a frightening prospect for the rest of a seemingly overmatched conference.
While Savage’s top-ranked Bruins completed a three-game sweep of Minnesota on Sunday with a 5-2 victory at Jackie Robinson Stadium — stretching their Big Ten winning streak to 21 games — he said there’s more upside to be realized.
“Offensively, we just really couldn’t get a lot going,” Savage said after his team went 1-for-5 with runners in scoring position and stranded six baserunners. “We just weren’t able to put a lot together, but when that pitching and defense shows up every day, it gives yourself a chance to win, and that’s kind of what we did all three games, really.”
Those elements were so good Sunday that they overshadowed Roman Martin’s solo homer in the third inning and Will Gasparino’s two-run shot in the sixth.
Bruins left fielder Dean West made three superb catches — two leaping and one diving — and four relievers combined to give up only one run in 4 ⅔ innings. Closer Easton Hawk needed only six pitches to record a 1-2-3 ninth inning while notching his third save in as many days.
Savage credited Minnesota’s pitching after the Golden Gophers (22-17 overall, 5-13 Big Ten) held the Bruins (36-3) to an average of five runs during the series and said many of his team’s offensive struggles were situational.
“We have very, very good offensive players — some of them are in … little ruts right now, but that’s OK,” Savage said. “These guys play a lot and get a lot of at-bats; there’s a lot of ups and downs.”
When it comes to UCLA’s conference record, it’s all been up.
What it means
UCLA’s sweep is further evidence that the Bruins aren’t getting complacent because of their record.
“This culture is really solid, and these guys truly believe in one another and they’re playing for the team,” Savage said. “We’re very fortunate to have this group, and so they love playing together, so there’s no complacency and there’s no reason to because we haven’t done anything; I mean, you’re 36-3, that’s great, but at the end of the day it’s about getting better and playing your best baseball the next 75 days.”
Turning point
Spotting a dominant team an early lead is never a good idea.
That’s what happened when the Bruins struck for two runs in the bottom of the first inning.
West led off with a single to center field, took third on Roch Cholowsky’s double to left and scored on a balk. With one out, Martin hit an RBI infield single off the pitcher’s glove. UCLA was up 2-0, and the Golden Gophers could never catch up.
Did you see that?
Minnesota did not like it when Gasparino admired his home run by lingering in the batter’s box before commencing his trot around the bases.
There was consensus in both dugouts because Savage also didn’t care for it.
“I thought he probably stayed in the box a little too long for me,” Savage said. “That’s kind of not who we are, and they didn’t like that; I wouldn’t like that either, really.”
MVP
West saved multiple extra-base hits with his catches.
Which was his favorite?
“Probably the diving one,” West said. “I think that was the coolest one. I got to leave my feet and make a play on it.”
Up next
The Bruins will open a five-game stretch of nonconference games when they host Hawaii on Tuesday evening at Jackie Robinson Stadium.
Of the many terrible roster decisions Minnesota sports teams have made over the past 30 years, the worst of the bunch may have been trading Randy Moss to the Raiders for the No. 7 pick in the draft and linebacker Napoleon Harris.
Why are we bringing up a trade that happened 21 years ago? Because the New York Giants traded defensive tackle Dexter Lawrence to the Cincinnati Bengals for the No. 10 pick in this week’s NFL Draft. It was the first time a non-quarterback has been traded for a top-10 pick since the infamous Moss trade in 2005.
Minnesota traded Moss for the Raiders’ first-round pick, Harris, and a seventh-round pick on March 2, 2005. The Vikings used the No. 7 pick on wide receiver Troy Williamson, who never panned out in the NFL. He had 24 catches for 372 yards and two touchdowns as a rookie, 37 receptions for 457 yards and zero touchdowns in 2006, and just 18 catches for 240 yards and one touchdown in 2007.
Williams led the league with 11 dropped passes in 2006. Minnesota traded him to the Jacksonville Jaguars for a sixth-round pick after the 2007 season, where he played in 10 games over two seasons and totaled just eight catches for 64 yards. He was cut before the start of the 2010 season, and that was a wrap on the former South Carolina speedster’s NFL career.
Moss didn’t put up jaw-dropping numbers with the Raiders for two seasons, but he set an NFL record with 23 touchdown catches in 2007 with the New England Patriots. He caught 47 touchdowns in 48 regular-season games with the Patriots from 2007 to 2009.
Whether it was trading Moss to the Raiders, the Timberwolves sending Kevin Garnett to the Boston Celtics — or drafting Ricky Rubio AND Johnny Flynn over Steph Curry — or the Twins cutting David Ortiz and watching him become one of the greatest players in MLB history with the Boston Red Sox, Minnesota sports teams have a long history of making terrible decisions.
The Bengals, meanwhile, gave up the 10th overall pick for one of the best defensive tackles in the league. They’ll likely get great production from Lawrence, while the Giants are now under pressure to get the 10th pick right. New York also holds the No. 5 pick in Thursday’s first round of the draft.
By the way, the Vikings had two picks in the first round of the 2005 draft. After taking Williamson, they used the No. 18 pick on defensive end Erasmus James. He was just as much of a bust as Williams, playing in 23 games in three years with the Vikings. He had four sacks as a rookie, but injuries wiped out most of his 2006 and 2007 seasons before he was traded to Washington for a conditional seventh-round pick.
James was cut by Washington in December 2009, marking the end of his NFL career.
Add us as a preferred source on GoogleFollow
-
Ohio4 minutes agoOhio Secretary of State Democratic primary pits outsider vs. insider – Signal Ohio
-
Oklahoma10 minutes agoPutnam City West moves to virtual learning after student incident
-
Oregon16 minutes agoOregon Ducks Safety Target Elijah Butler Nearing Crucial Point in Recruitment
-
Pennsylvania22 minutes agoOfficials react to Pennsylvania abortion ruling, Medicaid ban struck down
-
Rhode Island28 minutes agoNothing Bundt Cakes opens first RI bakery
-
South-Carolina34 minutes agoSLED issues Blue Alert for armed, dangerous woman in Midlands
-
South Dakota40 minutes ago
SD Lottery Powerball, Lotto America winning numbers for April 20, 2026
-
Tennessee46 minutes agoTennessee Senate passes ‘CVS bill,’ reshapes pharmacy business as CVS threatens closures