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Palermo's Pizza celebrating 60 years in operation

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Palermo's Pizza celebrating 60 years in operation


MILWAUKEE — Milwaukee’s own Palermo’s Pizza is expanding. The company will start building a new 200,000 square-foot facility this summer in West Milwaukee. 


What You Need To Know

  • Palermo’s Pizza was founded by Italian immigrants in the 1950s
  • It’s expanding into a new 200,000 square-foot facility this summer
  • That means the company is hiring for 50 new positions

It will allow Palermo’s to grow its production capacity and add 50 new jobs. This comes as the family-owned business is celebrating 60 years in operation. 

Founded by Italian immigrants in the 1950s, Palermo’s Pizza has deep roots in Milwaukee, family and tradition.

“My grandparents came over from Italy with nothing in their pocket,” said Nick Falluca, chief product and innovation officer at Palermo’s.

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He said they worked hard and eventually turned some of their favorite Italian recipes into a business.

In 1964, the Falluca family opened a bakery out of a house on Milwaukee’s East Side. Four years later, they transitioned that bakery into an Italian restaurant. That’s where the family began offering their signature frozen pizzas for customers to buy and make at home. From there, they started selling those frozen pizzas at local grocery stores and bars.

Decades later, Palermo’s Pizza has grown into a national and international brand, selling millions of pizzas each year at major retailers, like Costco. Despite its growth, Palermo’s remains committed to its roots and values.

Still, every one of its frozen pizzas ties back to grandma and grandpa.

“We’d be at the dinner table, and everybody would be like, ‘Why is he screaming?’ And we would be like, ‘No, that’s just how grandpa talks,’” Falluca said. “He was loud and vibrant. That’s how the name ‘Screaming Sicilian’ came about.” 

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Dax Schaefer is the corporate chef for Palermo’s, and Brianna Fyock is a manager and senior food scientist for the company. They both said while they are not related to the Falluca family by blood, anyone who works for Palermo’s is treated like family.

“The Falluca family has been nothing but generous to their employees,” Schaefer said.

“It really does feel like family here,” Fyock added. “To actually see the start to finish, from the idea of a pizza to creation, and then be able to buy it for your family in a grocery store, is such a great experience.”

Falluca said prioritizing the customer, employees and a quality product also comes from grandpa.

“That’s how he ran the restaurant, putting the customer first, really great food, and focusing on your employees,” Falluca said. “That’s how to create a great business, product and customer service.”

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Milwaukee, WI

Enjoy a weekend of fun at Milwaukee's Lakefront Festival of Art

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Enjoy a weekend of fun at Milwaukee's Lakefront Festival of Art


Head to the Milwaukee Art Museum for a weekend of art, food, music, and much more at the Lakefront Art Festival.

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You can meet 120 artists from across the nation and shop for paintings, ceramics, fiber, metalwork, jewelry, and more.

You can also sample Milwaukee flavor from local restaurants, lounge in the sunshine in the beer and wine gardens, and make art in the outdoor Kohl’s Art Studio.

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The family-friendly event runs from Friday, June 14 through Sunday, June 16, rain or shine.

Festival admission includes access to the museum.

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For more information on the festival, click here.

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Milwaukee, WI

Juneteenth Milwaukee Freedom Ball; highlights community leaders, raises money for the Juneteenth pageant

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Juneteenth Milwaukee Freedom Ball; highlights community leaders, raises money for the Juneteenth pageant


MILWAUKEE — The Milwaukee community came out in full support of the annual Juneteenth Freedom Ball at the Harley-Davidson Museum.

TMJ4 News

Honorees for the 2024 Freedom Ball

Three people were honored tonight at the ball for their commitment to improving the community.
Mike Falbo received the ‘Joseph M. Winston Community Commitment Award.’

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Janette Mitchell-Herrera was honored as the 2024 Freedom Ball Volunteer of the Year.’

Steve Mahan, was celebrated as the 2024 Freedom Ball Father of the Year.

Our very own Stephanie Brown emceed the event, which helped raise money for the Juneteenth pageant.

Freedom Ball 2024 Steph Brown

TMJ4 News


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Hey there! At TMJ4 News, we’re all about listening to our audience and tackling the stuff that really matters to you. Got a story idea, tip, or just want to chat about this piece? Hit us up using the form below. For more ways to get in touch, head over to tmj4.com/tips.


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Milwaukee, WI

Locals react to former President Trump calling Milwaukee a 'horrible' city

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Locals react to former President Trump calling Milwaukee a 'horrible' city


MILWAUKEE, Wisc. — On Thursday, Former President Donald Trump reportedly called Milwaukee a “horrible” city.

In response, his campaign said he was referring to the city’s violent crime rate and voter fraud.

TMJ4 wanted to hear directly from people who call Milwaukee home, so we took to the streets to do just that.

Rather than simply asking, we created a sign to see if his statement would make a statement and get people talking.

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“It’s just a regular city. People are just really afraid of the narratives that are being pushed,” said Omar Jaime.

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Omar Jaime/

“He’s coming here in a couple of weeks. So, I think it takes an awful lot of ignorance to say something that negative before he’s coming if he really thinks he should be president,” said Dorsey.

Beth Dorsey

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Beth Dorsey

“I love this part of the world. It has made me a large part of who I am today and for somebody to say this is a horrible city, it’s 100% not true. It’s not a horrible city; it’s a wonderful city,” said Johnson.

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 Lynden Johnson

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Lynden Johnson.

Elaine Rojas-Castillo spent nearly two hours in the heart of the Third Ward, asking anyone who would stop to share their thoughts.

Most agreed with Jaime, Dorsey, and Johnson, but one man who saw our sign thought otherwise.

ERC: “We pulled this from his words.”

MAN: “I would like to see the whole conversation.”

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ERC: “We can get the clip for you if you’d like.”

MAN: “I can look it up myself.”

He says he doesn’t believe Trump could have said this and blames the media for twisting his words.

ERC: “So, when you see something like this, in your mind, what do you think?”

MAN: “False.”

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ERC: “That he said it or that it is?”

MAN: “That he didn’t say that.”

ERC: “If you see that he did say it, what do you think about this?”

MAN: “I would be extremely surprised.”

He said he plans to support the former president in November for the first time, after leaving the Democratic Party a few years ago.

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“Why? Because of Democrats, because of Biden’s administration, because of its policies. That’s why I’m going for Trump,” the man said.

Dorsey said she was grateful that we were having this conversation and hopes others pay attention to what every candidate says and make an informed decision at the ballot box.

“We need to think about, not just what’s important to us, but what’s important to our communities. Just think about other people more than ourselves and I don’t think Trump does that,” said Dorsey.


Talk to us:

Hey there! At TMJ4 News, we’re all about listening to our audience and tackling the stuff that really matters to you. Got a story idea, tip, or just want to chat about this piece? Hit us up using the form below. For more ways to get in touch, head over to tmj4.com/tips.

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