Milwaukee, WI
Milwaukee shoppers frustrated by grocery prices as election year nears
Wisconsinites share their thoughts on recent grocery prices
Wisconsinites share their thoughts on recent grocery prices and how it’s effecting their daily shopping habbits.
Adriana Maldonado is a yoga therapist in Wauwatosa with two children at home and three who are grown up that she tries to help with groceries. She has a one-word description for the economy.
“Awful.”
Maldonado said she’s had to pick up extra work to pay bills and other expenses.
“I also bartend at Gibraltar’s, and I also drive for Veyo, which picks up medical patients,” Maldonado said. “And whatever odds and ends I can do, I will do.”
Maldonado added she has cut back on some spending.
“I had to get rid of car insurance for a little while and then I just picked up a cheaper (policy),” Maldonado said. “I cut back on any eating out.”
Maldonado said her faith in the political system and in politicians is broken.
“This is just playing a game on humans,” Maldonado said of the political process.
Maldonado said she encourages people to shop at small local businesses.
“Stop shopping at large companies, come to more local places, put money back into our community,” Maldonado said. “It makes more sense. If we continue to shop the big (stores) we’re going to lose people. There’s so many businesses closing right now, it’s so sad.”
Maldonado is in the sweet spot for one of the most consequential discussions happening across the country: How is the country doing economically? Is daily life affordable? Are we facing sticker shock at the grocery store?
And the enduring political question: Are we better off today than the last time we voted?
President Donald Trump says the Golden Age is upon us, complaints about affordability are a hoax, and any concerns are the fault of the Biden administration combined with the Federal Reserve’s refusal to slash interest rates.
Countering that perspective:
- National consumer sentiment sits near all-time lows, according to the University of Michigan’s monthly survey. The latest survey released Dec. 5 found sentiment improved slightly from November but remained 28 percentage points below December 2024 levels. “Consumers see modest improvements from November on a few dimensions, but the overall tenor of views is broadly somber, as consumers continue to cite the burden of high prices,” University of Michigan Surveys of Consumers Director Joanne Hsu said.
- The U.S. job market is showing signs of slowing, adding just 64,000 jobs in November, according to the most recent employment report from the Bureau of Labor Statistics. The unemployment rate rose to 4.6%, the highest in four years. Preliminary data for October 2025 released Dec. 16 showed a loss of 105,000 jobs that month, largely driven by layoffs of federal workers.
- The Urban Institute reported in October that Americans are struggling to afford essentials like food, childcare and housing. Nearly four in five Americans believe the U.S. economy will not improve in the year ahead.
- The U.S. job market has been stagnant in recent months, and paycheck growth has been falling steadily for more than three years.
- Consumers never adjusted to the supply chain chaos and dramatic rise in prices during the COVID pandemic. Many of those prices never came down. “The price level changed so much because we had such high inflation for a couple of years there and you’re continuing to add inflation to an already high price level … people haven’t had time to adjust to that,” said Dominic Ceci, chief investing officer for Johnson Financial Group. “In the last five years, we’ve had more inflation than we did in a long time. If you think about prices in 2020, pre-pandemic versus now, it’s a huge difference. It’s a whiplash effect.”
Marquette Poll indicates widespread pessimism
According to the most recent Marquette Law School Poll, 47% of those surveyed in early November said their groceries have “gone up a lot,” and 28% said groceries have “gone up a little.”
In the same poll, people were asked to predict if the cost of living would increase, decrease or stay the same in the next 12 months. Two-thirds said they expect the cost of living to go up.
Historically, the party in power performs poorly in midterm elections. That means Republicans and Trump are running short on time to change people’s minds, according to Marquette Law School Poll director Charles Franklin.
“He is now suffering from this widespread perception, and especially with swing voters, these policies aren’t helping inflation, they’re really exacerbating it,” Franklin said. “That’s tied to tariffs but also other things.”
The widespread frustration with the economy helped Democratic candidates in New York, Virginia, New Jersey and Miami win races in 2025.
“Politicians need to react to that,” Ceci said of voters’ feelings on the economy. “There’s some stuff they can do. There’s tax policy. There’s all kinds of things, but is it realistic that any of that gets done or gets done effectively? Probably not. You really need all of the people to come together to agree to pass bills and make things happen.”
People coming together is not exactly a hallmark of today’s politics.
Milwaukee resident Blanca Rivera, a former parent educator with Bay View Community Center, said food in particular has gotten more expensive. She has three children, and two of them have already moved out or contribute financially to her household.
Even with fewer people to feed, Rivera said she’s spending around $400 per week on food for her family.
“The same amount of money that we spend now for only us three, it’s the same amount of money I used to spend for four to six people before,” said Rivera, who sometimes also shops for other relatives.
To save money, Rivera has cut back on trips to see family members in El Salvador. She used to visit at least two or three times per year, but her budget now only allows for one.
“When you want to go over there, you don’t want to go empty handed. You wanted to bring something” for relatives, Rivera said. “I used to bring seven luggage bags – now I bring two.”
Rivera is also reducing personal care-related expenses to save more money for her family’s more basic needs.
“Before, I used to go and do my nails, my hair, maybe go to buy a nice perfume,” she said. “Now, I’ve got to wait three, four months to do my hair.”
The Journal Sentinel went shopping last year. And then went back.
President Trump said prices would start falling shortly after he took office in January 2025, and in recent months said his administration is bringing down some prices and slowing inflation.
But lower prices have not been seen in Milwaukee area grocery stores.
In August 2024, the Milwaukee Journal Sentinel collected the price of a basket of groceries at five Milwaukee-area stores: Walmart, Pick ‘n Save, Target, Festival Foods and Woodman’s.
On Dec. 2, 2025, the Journal Sentinel returned to the same stores to compare how prices changed over the past 16 months. Totals were collected using the same list of common staple items across all five stores. Name brand items were purchased; some stores offer house brands that would significantly bring down prices.
The full grocery list was:
- Almond Milk: 64 ounces
- 100% whole wheat bread: 24-ounce loaf
- Bacon: one pound
- Bananas
- Beef: one pound, 80% lean, not certified Angus
- Butter: one pound
- Cheerios: 8.9-ounce box
- Cheez-its: 12.4-ounce box
- Eggs: one dozen
- Flour: five pounds
- Green beans (canned)
- Strawberry jelly/jam: 18 ounces
- Iceberg lettuce: one head
- Milk: one gallon
- Oranges
- Paper towel: two-roll package
- Peanut butter: 18 ounces
- Toilet paper: six pack
At Walmart, 401 E. Capitol Drive in Milwaukee, the cost was $63.84 in August 2024, and $69.31 on Dec. 2 2025, up around 8.6%. Walmart remains the cheapest of the five stores.
At Woodman’s, 8131 S. Howell Ave. in Oak Creek, the cost was $61.38 in 2024 and $69.80 on Dec. 2, an increase of 13.7%.
At Festival Foods, 11111 W. Greenfield Ave., in West Allis, the cost was $85.62 in 2024 and $94.58 on Dec. 2, an increase of 10.5%.
At Target, 2950 S. Chase Ave., in Milwaukee, the cost was $69.88 in 2024 and $70.21 on Dec. 2, an increase of 0.5%. However, this Target does not carry a name-brand bag of flour, the house brand was substituted, likely lowering the overall cost.
Finally, at Pick ‘n Save, 605 E. Lyon St. in Milwaukee, the price was $83.18 in 2024 and $81.53 on Dec. 2. That’s a decrease of 2%.
Substituting store-brand alternatives for name-brand grocery items does offer some savings for customers. For example, Pick ‘n Save’s store-brand grocery list cost $57.33 in December.
Some items fluctuated wildly in price since August 2024. A bird flu epidemic drove national egg prices to more than $6 per dozen in March 2025. Prices have dropped significantly since then, but the national average price of a dozen eggs in September 2025 remained above August 2024 levels.
The cost of a dozen Grade A large eggs at the five Milwaukee-area stores ranged from $1.97 to $2.49 on Dec. 2.
Is the affordability issue overblown?
Chris Dare was at the Milwaukee Public Market with his son Jake and noticed that meat prices were higher than at their butcher shop back home in Oshkosh.
Still, both wondered if the broad reaction to elevated prices wasn’t a bit exaggerated.
“I don’t think it’s as bad as people are making it sound,” Chris Dare said. “The disappointing thing for me was COVID was an open door for prices to go up, with somewhat legitimate reasons, but of course when those reasons went away, prices didn’t go back down, which we knew was going to happen.”
His son Jake believes candidates will “weaponize” prices in upcoming elections.
“The cost of living and the cost of buying things, the purchasing power of the wages you make is going to affect politics,” Jake Dare said. “After the elections come and go, I think it’ll flatten back out again and you’ll have two years of, probably, steady increases … it’s cyclical, any time the elections come around.”
Both father and son think about how prices impact them when they go to the polls, and they encourage other voters to research candidates and vote based on what impacts them personally.
“I don’t think anybody wants to admit it,” Chris Dare said, but “let’s be realistic, I’m voting 100% selfishly how things affect me.”
Chris and Jake consider themselves conservative, but question what Trump could do in the near-term to lower prices.
“And unfortunately I don’t think any president has that much immediate control over the economy,” Chris Dare said. “As much as you’d like to have somebody march in and suddenly things turn around. … it doesn’t happen that quickly on the economy side.”
Shoppers want specifics from candidates on solutions
Karen and Lee Veldboom live in the city of Waukesha and have learned to be more selective when at the grocery store.
“We don’t buy beef,” Karen Veldboom said, adding that her family has cut back on sweets and other treats as well. “Everything is so volatile right now, you kind of go with what it is.”
Both believe prices and the economy will play a role in how people vote in 2026. And both yearn for the days of more civility and less anger.
“We lean conservative but there’s so much craziness going on now, you don’t even know who to support,” Lee Veldboom said. “You can’t go two days in a row without hearing something totally outrageous.”
Heather Wiese from Pewaukee has taken up thrift shopping since doing it with her daughter in 2020.
It’s a good way for her to save money and support smaller businesses, she said.
But it’s a different feeling at the grocery store.
“Prices are high, holy moly,” Wiese said. “The price of beef is way up. The price of everything is way up.”
Wiese doesn’t expect the issue of affordability to go away anytime soon.
“People really can’t afford a lot of stuff right now,” Wiese said.
What she doesn’t want to hear is a lot of rhetoric without specifics.
“I would like more details,” Wiese said. “I don’t think on day one everything is going to go down.”
Despite promises, they certainly haven’t in the past.
The grocery bill is just one of many factors affecting households each month. Here’s the price of other common household expenses as of Dec. 16, 2025, compared to a year ago:
- Gas, Milwaukee- Waukesha metro average: $2.499
- Utility Bill, Typical We Energies customer: $135.94 per month
- 30-Year Fixed Mortgage Rate, U.S. average: 6.22%
- Rent, Milwaukee average: $1,250
MILWAUKEE, Wis. – Several Milwaukee leaders are condemning recent Immigrations and Customs Enforcement activity in the city, though questions remain whether actions meant to limit the agency within city limits can be enforced.
The group led by U.S. Congresswoman Gwen Moore expressed anger at the nature of the at least 57 confirmed arrests made by ICE agents across Wisconsin during “targeted operations” that began in late June.
“They’re being kidnapped. They’re being disappeared. They’re being rushed through a judicial process without due process because they don’t have any money. And we’re here to decry that,” said Moore during a press conference July 9.
Back in April, Milwaukee Common Council members unanimously passed one of the key pieces of their “ICE Out MKE” package: an ordinance that prohibited ICE agents from wearing masks while working in the city. But the Department of Homeland Security has indicated they will not adhere to the ordinance, with representatives asserting the US Constitution’s Supremacy Clause allows for federal laws to supersede any local ordinance.
“State and local sanctuary politicians attempting to ban our federal law enforcement from wearing masks is despicable and a flagrant attempt to endanger our officers,” said an ICE spokesperson in a statement to WTMJ. “To be crystal clear: we will not abide by unconstitutional bans. The Supremacy Clause makes it clear that state and local sanctuary politicians do not control federal law enforcement.”
During the recent arrests, ICE agents were spotted by groups like Voces de la Frontera wearing masks despite the ordinance. Agents also used the Milwaukee Police Department District 2 parking lot for staging purposes, which is against another “ICE Out” city ordinance. A statement from MPD said they were not told in advance that ICE intended to use the parking lot, and then asked them to leave.
No citations have been written by Milwaukee Police against any agents who have violated the mask ban, with the department citing the need for legal clarity from City Attorney Evan Goyke.
“We’re waiting to see what the city attorney’s advice will be on that,” said Milwaukee Mayor Cavalier Johnson July 9 when asked by WTMJ if any of the “ICE Out” package is enforceable.
ICE says those arrested will remain in custody pending removal proceedings.
TOP STORIES FROM THE WTMJ NEWSROOM:
Milwaukee Police Department (MPD)
MILWAUKEE – A shooting in Milwaukee on Wednesday, July 8 left one person wounded.
11th and Locust
What we know:
According to the Milwaukee Police Department, a 23-year-old was shot around 6:30 p.m. near 11th and Locust.
The victim arrived at the hospital for treatment.
The circumstances leading up to the shooting are under investigation.
FREE DOWNLOAD: Get breaking news alerts in the FOX LOCAL Mobile app for iOS or Android
MPD tips
What you can do:
Milwaukee police are seeking information to identify a suspect in connection with this incident.
Anyone with information is asked to contact Milwaukee police at 414-935-7360 or to remain anonymous, contact Crime Stoppers at 414-224-TIPS or P3 Tips.
The Source: The information in this post was provided by the Milwaukee Police Department.
Milwaukee community members gathered at pop-up events across the northwest side Wednesday as part of “Peace on Every Block,” a week of activities aimed at building community, mentorship and sharing resources for violence prevention.
The week is organized by Advance Peace Milwaukee, Milwaukee Community Cross Roads and Milwaukee County Department of Health and Human Services.
“We want to see everybody win, and that’s the whole theme about it, about healing, coming together, stopping the violence,” Desilynn Smith of Uniting Garden Homes said.
Lorenzo Davis of Advance Peace said the northwest side was a deliberate focus for the effort.
“Because this is where the gun violence is happening, and we’re trying to end the gun violence in the city of Milwaukee. We really want to do what’s best for Milwaukee,” Davis said.
The Milwaukee Police Department reported a 30 percent drop in homicides during the first half of 2026 compared to the same period last year. But community members say that progress doesn’t always reflect what people are experiencing on the ground.
Watch: ‘Peace on Every Block’ brings Milwaukee community together to fight gun violence
‘Peace on Every Block’ brings Milwaukee community together to fight gun violence
“The data doesn’t lie, that’s true, but when it’s like every day we’re hearing about a shooting, or we’re so connected to it, and so many people connected to it, it just doesn’t appear that way,” Smith said.
The events come as Milwaukee has seen several violent deaths in recent days. 42-year-old Kristy Syed was found shot to death on Milwaukee’s south side.
The Medical Examiner’s Office also identified 19-year-old Savannah Lynn, who was killed after gunfire broke out following a fight on the Fourth of July.
Nine-year-old Jade Riser died after a shooting that happened near East Burleigh Street last Thursday.
Smith said healing is central to any lasting change.
“If we don’t heal, we can’t stop anything, because violence is actually the secondary emotion that is really driven off a lot of pain,” Smith said.
Davis said the young people in these neighborhoods are ready for something better.
“They want to see a better inside Milwaukee. They want to see a better chance for Milwaukee, and they want to do something better for themselves. So, these kids out here, we promote peace with them, and we’re going to back them, and we want to see them win,” Davis said.
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