OHOW to continue as Official Healthcare Provider of the Panthers

MILWAUKEE – Milwaukee Athletics and Orthopaedic Hospital of Wisconsin (OHOW) have agreed to a 3-year extension of their longstanding partnership through Milwaukee Panther Sports Properties, the locally-based team of Learfield – the media and technology company powering college athletics.

OHOW has been a dedicated partner of the Panthers since 2011 and will continue as their Official Healthcare Provider, staffing team doctors at Milwaukee’s home sporting events and offering orthopedic care for Panther student-athletes through the 2027-28 athletics season.

“For well over a decade, Orthopaedic Hospital of Wisconsin has stood by our side, championing our athletes and our mission,” said Amanda Braun, Milwaukee Director of Athletics. “We are very thankful to continue this amazing partnership with OHOW and we are grateful for physicians Dr. Don Middleton, Dr. Patrick Jost, Dr. Jake Bauwens, and Dr. John Wu who work hand-in-hand with our student-athletes. A renewed commitment from such a long-time partner speaks volumes, and we’re honored to keep moving forward together.”

In addition to category exclusivity, OHOW also receives assets including courtside signage at Panther Men’s Basketball, Women’s Basketball and Volleyball contests, logo placement on Milwaukee’s media backdrop, signage at the Panthers’ athletic training facility, and in-state use of all official Milwaukee Athletics logos and marks.

“OHOW’s partnership with UWM is a critical piece of our community involvement,” said Brandon G. Goldbeck, OHOW Chief Executive Officer. “The relationship is easy when UWM and OHOW align with all targets of excellence. This has been a wonderful benefit for the hospital as well as the UWM student athletes. The credit for service must include the OHOW team physicians. The efforts of Dr. Patrick Jost, Dr. Don Middleton, Dr. Jake Bauwens, and Dr. John Wu cannot be underscored. They dedicate hundreds of hours to serving the injured athletes. With their dedicated commitment, both sides are stronger.”

“We’re thrilled to continue our longstanding relationship with OHOW as the Official Healthcare Provider of Milwaukee Athletics,” added Kristina Filipovic, General Manager of Milwaukee Panther Sports Properties. “Their support of Milwaukee Athletics and Panther student-athletes as well as the care they provide to Milwaukee and surrounding communities makes them an invaluable partner for the success of our athletics programs.”

Milwaukee Panther Sports Properties is the exclusive multimedia rights holder for Milwaukee Athletics and oversees all sponsorship agreements on behalf of the Panthers.

About OHOW
Orthopaedic Hospital of Wisconsin (OHOW), located in Glendale, Wisconsin, has been delivering superior outcomes in orthopedic care to their patients for nearly 25 years.  OHOW focuses solely on the full-service treatment of orthopedic injuries and conditions, allowing them to emerge as leading experts in orthopedics. They provide surgery, inpatient overnight stays, laboratory services, diagnostic imaging, and rehabilitation services.

OHOW is a physician-owned organization and is nationally recognized for the exceptional quality of care provided to patients. Its locations includes the main hospital in Glendale as well as eight outpatient physical therapy facilities in the greater Milwaukee area.

About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.