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The story behind BigDenDen, viral creator of ‘I’m From Indianapolis’ social media videos

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The story behind BigDenDen, viral creator of ‘I’m From Indianapolis’ social media videos


Dennis McCray, better known by Indianapolis social media users as BigDenDen, didn’t mean to start his profane catchphrase — a four-letter word stretched a little longer by his unique inflection that punctuates each of his increasingly viral videos.

“It’s S, H, E, T, T, T, T,” McCray, 43, told IndyStar.

The word, now yelled at him from car windows as he walks or worn on shirts by fans, was kept in one of his early “I’m From Indianapolis” videos as an outtake. He messed up the attempted video but ended up leaving in the expletive by mistake.

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In just over a month, McCray’s social media posts have gone from a few thousand plays to tens and hundreds of thousands each. He’s grown to more than 33,000 Instagram followers and 163,000 TikTok likes. He shoots enough clips for two or three videos in a day and aims for three or four posted each week.

McCray previously hosted a food review show, “Breakfast, Lunch and DenDen,” on WHMB-TV 40, and he’s been focused on making social media content for a little over a year. But his first “I’m From Indianapolis” video, posted just after Christmas, accelerated everything.

James Moore, 17, sought McCray out for a photo as he walked near Monument Circle Monday afternoon. The two bantered a bit and exchanged social media information.

“This is all new for me,” McCray said. “I’m like a quiet nerd.”

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‘I’m from Indianapolis’ videos take off on social media

McCray’s videos follow a simple formula: He’s from Indianapolis, he tells the viewer at the beginning, then it’s the meat of the matter, then his catchphrase.

The meat is where it gets interesting. Sometimes, he’s sharing some down-home regional wisdom. Others, it’s a history lesson on a particular building or location.

“The city has changed over the years,” McCray said. “I’m 43. Some places used to be a restaurant and are not a restaurant now. I just want to tell people about that.”

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Malls, restaurants, businesses, the weather and his fellow Hoosiers are all fair game. But, as is often the case with reviews, his takedowns of specific restaurants, businesses or buildings seem to have created the most heat behind him.

Like a video featuring a certain Wendy’s location near Eagle Creek.

“Man, that Wendy’s don’t ever have no food,” McCray said. “They don’t ever be there. They don’t ever do nothing. So I was shining the light on that.”

The video series began after someone accused him of losing his edge due to his tamer television persona, McCray said. So he went off, and a lot of people liked it.

McCray said his videos often result in social media follows from particular brands, and he has yet to receive any major pushback on unfavorable reviews.

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And yes, he really is from Indianapolis. Born and raised in the 49th Street and College Avenue area.

What’s next for BigDenDen

Content creation not yet a day job. McCray takes care of his 2-year-old twins, Jenesis and Myles. But he’s looking to become a global influencer. He’s mixed some sponsored content in with his usual videos. He has a few speaking engagements lined up. He has some opportunities to do stand-up, though he’s still working on what that may look like.

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He plans to keep on grinding in the content mines, as well as stepping up his personal appearances. He has plans to begin speaking in several township schools, which he is looking forward to.

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Probably best to leave out that catch phrase, though.

Rory Appleton is the pop culture reporter at IndyStar. Contact him at 317-552-9044 and rappleton@indystar.com, or follow him on Twitter at @RoryEHAppleton.





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All INdiana Politics | June 21, 2026

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All INdiana Politics | June 21, 2026


INDIANAPOLIS (WISH) — On Sunday’s edition of “All INdiana Politics,” WISH-TV Government Reporter Garrett Bergquist weighs in on Max Engling winning the nomination for secretary of state from Indiana’s GOP.

Later, Bergquist breaks down United Way’s 2026 ALICE report, which found that 40% of Indiana households can’t afford cost of living.

Last but not least, Bergquist sits down with Democrat Lindsey Haake and Republican Whitley Yates to discuss the race for Indiana secretary of state, the ALICE report, and the fragile peace deal between Iran and the U.S.

“All INdiana Politics” airs at 9:30 a.m. Sundays on WISH-TV.

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More than fun and games: Meet the family behind an Indianapolis Clowns legacy

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More than fun and games: Meet the family behind an Indianapolis Clowns legacy


CINCINNATI — The Savannah Bananas are back in Cincinnati, but this year they face a new opponent: the Indianapolis Clowns.

The Clowns were implemented into Banana Ball this season to honor the original Negro League team that played from the 1930s to 1989. The team also had stints in Miami (Florida) and here in Cincinnati as the Ethiopian and Cincinnati Clowns.

Rashawn Merchant

Original Indianapolis Clowns in front of their team bus.

So, when 93-year-old West Chester resident Myra Merchant heard the Clowns were coming to town, she said she was shocked.

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“It brings back a lot of beautiful memories,” she said.

Merchant’s husband, Henry Lewis “Speed” Merchant, was an outfielder for the original Clowns team. He coined the nickname “Speed” because of his pace on the bases.

WATCH: Meet the family of Indianapolis Clowns legend Henry Lewis “Speed” Merchant

The Savannah Bananas are back in Cincinnati, but their opponents hit home for one family

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In 1950, he won the title for most stolen bases in a single season with 45 bases stolen in 80 games.

“(He) was a hell of a ball player,” Merchant said of her late husband. “He could run, he was a beautiful runner.”

“Speed” died of prostate cancer in 1982, but even four decades later, at the Merchant family’s table, sit dozens of photos and memorabilia — a physical record of a legacy Merchant refuses to let fade.

Table of memories

Noelle Blumel

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Merchant has saved photos and items from her huband’s time as a player, such as his passport, glove, and part of his uniform.

“I can’t help it, it’s part of history,” she said. “I thank God he had a chance to prove himself in the Negro League.”

Their three children, Charisse, Herma Jean and Rashawn Merchant, still live in the Cincinnati area as well and remember the tricks he used to do as a player.

“They came up with tricks (like) hiding the ball and digging into the dirt and coming up (with it),” Charisse said.

Charisse added that even after his time as a player, their father would still perform the tricks from time to time.

“He just knew how to do so many things,” Rashawn said. “He could take the baseball and roll it down his shoulder… could catch the ball behind his back, over his head.”

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Family bond

Myra Merchant

Charisse, Herma Jean, and Henry “Speed” Merchant pose with their newborn brother and son, Rashawn Merchant.

Myra said the tricks, in addition to the baseball, made the games a joyful spectacle.

“There was laughter and fun in the game, the way they played it, and it was enjoyable,” Merchant said.

That enjoyment, however, came with adversity. The Clowns often had to perform in the face of open discrimination.

“It was rough,” Charisse said. “(Going to) certain places to eat, they would send whoever was the lightest-skinned guy on the team. He would go to the back and get the sandwiches or whatever to eat.”

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The hostility didn’t stop there.

“Players being thrown ice, (patrons) would throw the bottles at them,” Charisse said. “But (the players) kept going and they would win the game and hurry up and get on the bus.”

Charisse added that sometimes the players could not change out of their jerseys after games because they had to leave the hostile environment immediately to avoid things escalating.

Myra described the era with unflinching clarity.

“Prejudice, back in the, the ’30s and ’40s, and even a lot of times in the ’50s, that prejudice was still there,” she said. “And you had to endure it, take it, smile and keep going.”

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When asked what made the players want to keep going, Myra’s answer was immediate.

“I’ll put it this way, our Lord came here, and he knew what he had to endure,” she said. “He kept going, and that’s what the Black man has done. He kept going. Because had he stopped, where would he have been today?”

Charisse and Rashawn echoed that sentiment.

“He loved the game. It was just in his blood, and that’s what he wanted to do,” they said.

Now with a new generation of the Clowns making headlines, the Merchant family said their hope is that the fans and players know about the pioneers who wore the name first.

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Keeping "Speed's" memory alive

Rashawn Merchant

The Merchant family wants everyone to know about the original Indianapolis Clowns players who were pioneers of the game.

“I thank God because it lives on. He’s part of history. And it lives on through the children and every Black player. Every Black man that came through hell,” Myra said.

Charisse and Rashawn said they want that history to be part of the celebration.

“Just remember that it started through a lot of hardship, that it wasn’t all fun and games,” Rashawn said. “There’s a history there and all of it’s not the best, but they made the best of what they had.”

Myra said the struggles they went through, though grueling, are part of what makes America a great country.

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“They were part of America. That’s what makes America great, and it is a great country,” she said. “This is a melting pot of beautiful colors. She have her problems — What country has none? But we can solve them together, united as one.”

This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.





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Slew of Scratches Come From the 50 Fly on Day Four of Indy PSS (Finals Scratches)

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Slew of Scratches Come From the 50 Fly on Day Four of Indy PSS (Finals Scratches)


2026 Pro Swim Series – Indianapolis

Finals Heat Sheet

Six women opted not to swim the 50 fly tonight, with Torri Huske, Erika Pelaez, and Liberty Clark all choosing to swim the 100 free A-final instead. They are the 7th, 8th, and 5th seed, respectively. Kristina Paegle and Anna Peplowski have likewise chosen the 100 free over the 50 fly, where they’re the 9th and 12th seeds for tonight.

On the men’s side, the only scratches come from the 100 breast, where American record holder Michael Andrew has decided to swim the 50 fly. He’ll be in lane 5 for that event tonight. Charlie Egeland has also scratched out of the 100 breast, which means his meet has come to an end.

Top – 16 SCRATCH REPORT

Women’s 800 Freestyle

Men’s 800 Freestyle

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Women’s 50 Butterfly

Men’s 50 Butterfly

Women’s 100 Breaststroke

Men’s 100 Breaststroke

Women’s 100 Freestyle

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Men’s 100 Freestyle





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