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Are The Cleveland Guardians Creating A Dynamic Brand Experience That Deepens The Connection Between The Team And Its Fans, And Reflects The Team’s History, Its Commitment To Cleveland, And Its Vision For The Future, On And Off The Field? | Defector

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Are The Cleveland Guardians Creating A Dynamic Brand Experience That Deepens The Connection Between The Team And Its Fans, And Reflects The Team’s History, Its Commitment To Cleveland, And Its Vision For The Future, On And Off The Field? | Defector


I’m so glad you asked. If you’re anything like me, you were already wondering whether or not the Guardians’ new brand platform marks a significant step in the team’s evolution of the Guardians brand, designed to deepen fan engagement, ignite excitement, and unite the club under a unified brand vision for seasons to come. Thanks to a press release (via Craig Calcaterra), we can stop wondering:

The Cleveland Guardians, in collaboration with Landor, the world leading brand consultants, today announced the launch of “Outplay Ordinary” – a bold new brand platform and refreshed visual identity set to debut in the 2025 baseball season. This initiative marks a significant step in the team’s evolution of the Guardians brand, designed to deepen fan engagement, ignite excitement, and unite the club under a unified brand vision for seasons to come.

Now I know what you’re saying: This holistic brand platform can’t possibly speak to both lifelong fans and the next generation of Guardians supporters. Well, buddy, better start eating some humble pie:

Harnessing its expertise in sports branding and brand experience, Landor collaborated with the Cleveland Guardians and Contempo Design + Communications to craft a holistic brand platform that speaks to both lifelong fans and the next generation of Guardians supporters. The process included immersive workshops, creative exploration, and fan-driven testing to ensure the platform reflects the spirit of Cleveland and the passion of its baseball community.

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Of course we all know what all this means. Only a dullard wouldn’t understand what they’re talking about when they promise “a brand platform that reflects our relentless drive.” You’d have to be a real ignoramus not to grasp, when the Guardians promise the “infusing [of] character, energy and novelty into every aspect of the brand and welcoming fans before, during and after a game,” what exactly is being discussed here. I won’t waste my time or yours explicating the concrete actions that have been taken and are being laid out in this concise, plainspoken document describing a process that was surely undertaken by a very small team at minimal expense, resulting in an announcement with all the enviable clarity of the Pepsi logo redesign brand manual.

Frankly, it would be an insult to everyone involved were I to elucidate, in practical terms, what it means that “the new identity ensures the Guardians brand is felt as much as it is seen.”

But I understand you still may have questions; you’re only human. Most obviously, the question on everyone’s lips: Is “Outplay Ordinary” just a tagline?

“‘Outplay Ordinary’ is more than a tagline. It’s a call to action, a mindset, and a commitment to making every moment extraordinary,” says Jordan Taylor, creative director at Landor.

That answers that.

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[MLB.com]



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Cleveland, OH

Obituary for MICHAEL ANTHONY HERYAK at Ripepi Funeral Home

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Obituary for MICHAEL ANTHONY HERYAK at Ripepi Funeral Home


MICHAEL ANTHONY HERYAK, age 63 beloved husband of Janet for 37 years loving father of Lillian Viet An Tran, Rosa Matthew Orehek and Edwin fiance, Jessica DiSalvatore cherished grandfather of Theodore, Alexander deceased, Xavier deceased, Benjamin, and Magdalena Tran son of Michael and Marlette Heryak deceased brother of Marlette Christe



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Cleveland, OH

Cosm to Cleveland: Immersive sports experience with wall-to-wall screens coming to Gateway District

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Cosm to Cleveland: Immersive sports experience with wall-to-wall screens coming to Gateway District


CLEVELAND, Ohio (WOIO) – Cosm’s immersive technology with wall-to-wall screens is coming to the Gateway district in Cleveland.

Cosm to Cleveland: Immersive sports experience with wall-to-wall screens coming to Gateway District(Courtesy of Cosm)

Cosm, Bedrock and Rock Entertainment Group (REG) made the announcement on Monday.

Cosm uses shared reality to merge a stadium atmosphere to give fans the “best seat in the house.”

“Cleveland has long been recognized as a premier entertainment and sport city with one of the most dedicated fan bases in the country, making it the ideal location for Cosm,” said Nic Barlage, CEO of Rock Entertainment Group. “This groundbreaking, innovative technology represents the future of live sports and attractions.”

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The location for the Cosm will be at the intersection of East 4th Street, Prospect Avenue, and Huron Road.

Cleveland will be Cosm’s fifth venue after locations in Los Angeles, Dallas, Atlanta, and Detroit.

The main screen will be 30 meters in diameter with a 12K+ LED dome.

According to the press release, programming will include:

  • A slate of live sports offerings featuring NCAA Football, NFL, UFC, NBA, MLB, WWE, NHL, Premier League (EPL) and international soccer, Men’s and Women’s NCAA Basketball, Tennis, Golf, and more; building on official partnerships with leagues and broadcasters including FOX Sports, ESPN, NBC Sports, TNT Sports, CBS Sports, Amazon, and more.
  • Experiential cinema, expanding on the heels of Cosm unveiling the world’s first-ever cinematic presentation in Shared Reality of The Matrix, in partnership with Little Cinema and Warner Bros. Pictures.
  • Immersive art experiences from members of the Cosm Studios Creator Program, including world-renowned photographer and filmmaker Bo Bridges and his surfing film Big Wave; filmmaker, director and co-founder of Planetary Collective Guy Reid; acclaimed composer and new media artist Ricardo Romaneiro; global artist and DJ Chris Holmes; award-winning new media artist Nancy Baker Cahill; and additional creators and studios to join the program in the future.
  • Cirque du Soleil’s timeless production “O.”
  • Additional entertainment including live music, performance, and more.



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Cleveland, OH

LeBron James back in Ohio

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LeBron James back in Ohio


CLEVELAND, Ohio (WOIO) – LeBron James is back in Ohio for the holiday and was even spotted at the Cavs practice facility.

James, 40, recently picked up his $52.6 million player option with the Lakers, making him a free agent next summer.

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Any team, including the Cavs, could theoretically trade for him now if James waives his no-trade clause, or sign him after the upcoming season.





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