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VIP Records helped launch Snoop Dogg’s career. Now the shop owner wants to build a museum

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VIP Records helped launch Snoop Dogg’s career. Now the shop owner wants to build a museum

In the early 1990s, Kelvin Anderson Sr. built a makeshift recording studio in the back of his Long Beach record store, a vinyl-filled paradise called the World Famous VIP Records on the corner of Pacific Coast Highway and Martin Luther King Jr. Avenue. He wanted to give youth a creative outlet in the gang ridden neighborhood.

Word quickly spread around the city, and aspiring artists started sprinkling in. Folks like Snoop Dogg, Warren G and Nate Dogg — who were part of a trio dubbed 213, the Long Beach area code at the time — famously cut their first demo there.

The late Christopher George Latore Wallace, better known by his stage name The Notorious B.I.G., is pictured with fellow artist Craig Mack and VIP Records owner Kelvin Anderson in front of the store.

(Courtesy of VIP Records)

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”Trust me, there were many kids in there,” says Anderson, who’s now 70 and known as “Pops” in the community. “Some were learning how to sing, dance, to be a producer and, in Ricky Harris’ case, how to be a comedian. There was a lot going on. Jamie Foxx used to hang out there. DJ Quik learned how to produce music there. It was a place to come and explore the possibility of being an entertainer.”

These are among the decades of stories that stem from the family-owned record store that has been a mecca for G-funk music and has helped boost the careers of some of rap’s biggest stars. Today, Anderson, who’s worked in the music industry for more than 50 years, is hoping to preserve the history of VIP Records by converting it into a museum and educational center.

“This brand is so loved and recognized around the world, so we need this museum,” Anderson said during a Tuesday unveiling event, co-hosted by the nonprofit Creative Class Collective. “The story needs to be told and the importance of Black music in general, and the role that it has played.”

Ashanti Dykes plays the guitar at the VIP Records event.

Ashanti Dykes plays the guitar at VIP Records.

(William Liang / For The Times)

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Anderson adds, “When it comes to rap and hip-hop, VIP Records was the first to sell rap music on the West Coast, period.”

Anderson’s older brother, Cletus, opened the first VIP Records in 1967, and his siblings helped open 13 more locations throughout L.A. County. Anderson, who is one of 10 children, followed his family’s tradition of moving from their Mississippi hometown to L.A. after he graduated high school, to help run the stores. In 1978, Cletus opened the World Famous VIP Records in Long Beach, and Anderson took it over a few months later. (Cletus died in 2024 at age 82.)

In 2017, the city of Long Beach made VIP Records’ iconic sign a historic landmark. Mayor Rex Richardson says that the city also put forth a “significant amount of money” to refurbish the sign and that he hopes to place it onto public property near the store so visitors can visit and experience it. He says he wants to turn it “into an actual monetary opportunity” to support Anderson’s vision for the museum. He and the Anderson family are in the process of working out an agreement.

Members of the Anderson family.

Members of the Anderson family. There were once 14 VIP Records locations throughout L.A. County but today, only the Long Beach store remains.

(William Liang / For The Times)

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“A museum, in order to do it right, it will need some sustainable resources, so let’s take this rich cultural capital we have and begin to put it on display,” says Richardson, adding that the restoration project is part of a larger plan known as Elevate 28 to beautify and highlight historic landmarks in Long Beach in time for the 2028 Summer Olympics, which Los Angeles is hosting. He also wants to open a legends walk to showcase famous Long Beach natives.

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Due to the ever-evolving music industry that has shifted to streaming, the Anderson family closed all but its Long Beach store, which is a few steps away from its original location. Historical artifacts fill the walls of the record store, including plaques and awards from various record labels and photos of artists like Rick James, the Jacksons and Donna Summer who visited the shop. Near the front of the store is a replica of the shop’s landmark sign that Snoop Dogg famously featured in his music video for “Who Am I (What’s My Name)?” from his 1993 debut album, “Doggystyle.” Next to a counter, there’s a framed image taken by longtime photographer, Duke Givens, of his childhood friend, Snoop Dogg, on display.

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“The reason why [VIP Records] has staying power is because of love,” says Givens, a Long Beach native who grew up frequenting the store and described it as a third space for locals. “It’s an institution. It’s more than just a location. You know how we have church, we have school, we have sports … we have VIP.”

Photographer Duke Givens poses for a portrait with an image he took in 1994.

Photographer Duke Givens poses for a portrait with an image he took in 1994.

(William Liang / For The Times)

The idea to open a museum came to Anderson several years ago when a father walked into the store with his two sons. As they thumbed through the vinyl records, one of the preteens said, “Dad, what’s that?” Anderson recalls.

“There were a lot of people at the store that day, and everyone seemed to be tuned in,” Anderson says. “It was funny. I said, ‘Man, we need to tell the story. We need to tell the story of the record business.’”

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During Tuesday’s event, Snoop Dogg called in and shared his support for the museum, marking a full-circle moment.

“I just want to thank you for giving us an opportunity to actually showcase our talent back when rap wasn’t so popular and it wasn’t so easy to do,” he said to Anderson. “All of y’all up there at the VIP gave us hope. Y’all gave us opportunity to actually make our dream come true and give us a platform to hear our voice for the first time on a cassette, to hear what we sounded like, to see what we meant to people.”

Travis A. Scott, a Long Beach native and rapper who goes by H.O.B.O (an acronym for Heart of a Brave One), went to VIP Records for the first time several years ago after hearing that Anderson was allowing artists to record music in the studio. He recorded his debut album, “City by tha Sea,” there and was signed under At Last VIP Entertainment, VIP Records’ label.

“VIP Records is a safe haven,” he says. “It protected me. It protected my mind from venturing fully into the gang violence and into the drug trade and all the other things that were negative in my community. This where I was able to come to be able to take my negative frustration out in a creative and productive way. That allowed me to free myself from the burdens of others calamities, to be able to be myself instead of what the community and the environment wanted me to be.”

The record store, which remains a place to find modern and classic albums, often hosts events for the community.

The record store, which remains a place to find modern and classic albums, often hosts events for the community.

(William Liang / For The Times)

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Anderson says he envisions great-grandparents bringing their great-grandkids to the space to learn about the evolution of the music industry and most importantly, VIP Records’ impact on it.

“We need that support,” says Anderson, adding that people can make donations via their foundation website. “We need everybody to get behind this movement. It would be something that people would enjoy throughout the rest of their life.”

As Tenisha Anderson, chief operating officer for VIP Records, flipped through photos of her father, Kelvin, in his early days at the store, she said that it’s a “no-brainer” for VIP Records to have a museum.

“There are so many things that are actually dying off, and I don’t want to be political, but they are even taking books away,” says Tenisha, who is also the founder of the VIP Family Foundation and runs several young adult programs including Beauty, Brains and Beats, a workshop that highlights the music industry from a female perspective. “The thing is, you can’t take the music away. The music is always going to tell the story. The music is always going to build you up emotionally. The music is always going to be empowering because it comes from the soul.”

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Out of work and with 2 teens, this mom may lose food stamps under Trump’s changes

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Out of work and with 2 teens, this mom may lose food stamps under Trump’s changes

Mara is a single mother of two in Minnesota. She and her family have depended on SNAP benefits to make ends meet.

Caroline Yang for NPR


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Caroline Yang for NPR

Although Mara is unemployed, she is busier than ever.

When she is not taking care of her two children, Mara is at her desk applying for jobs. She is surveying her belongings to see what she can pawn off to buy toiletries. Or she is sifting through bills, calculating which ones can wait and which need to be paid right away.

Soon, Mara, a single mom in Minnesota, may have another task on her busy schedule: figuring out how to afford food for her and her family.

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That’s because of new work requirements for people receiving aid from the Supplemental Nutrition Assistance Program, also known as SNAP or food stamps.

“It would be so beyond hard” to lose SNAP benefits, Mara said. “Without SNAP, there’s no funds for food.” Mara asked for her last name to be withheld given the stigma tied to receiving government assistance. She is also worried that speaking publicly will affect her chances of getting a job.

Previously, SNAP recipients with children under 18 were exempt from work requirements mandating that recipients work, volunteer or participate in job training at least 80 hours a month. But now, under President Trump’s One Big Beautiful Bill Act, that exemption only applies to those with children under 14 — which is how old Mara’s youngest child turned in December.

Mara poses for a portrait at CareerForce, a resource for job seekers in Minnesota.

“It would be so beyond hard” to lose SNAP benefits, Mara said.

Caroline Yang for NPR


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Caroline Yang for NPR

The Trump administration has argued that the mission of the nation’s largest anti-hunger program has failed.

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“SNAP was intended to be temporary help for those who encounter tough times. Now, it’s become so bloated that it is leaving fewer resources for those who truly need help,” the White House said in a statement in June.

But policy experts say the SNAP changes do not fully take into account the unique challenges faced by single parents like Mara or the sluggish job market in many parts of the country. They argue that losing food assistance will only create more barriers for recipients struggling to find work.

The timeline for implementing the new SNAP policy varies based on state and county. In Mara’s home state of Minnesota, recipients who don’t qualify for an exemption or meet work requirements will be at risk of losing assistance as early as April 1. Others may have more months depending on when they next need to certify they are eligible for benefits.

Over 100 job applications

Mara imagined she would have a job by now.

It was August when she was let go from her part-time administrative assistant role due to her workplace restructuring. Since then, Mara estimates that she has applied for over 100 positions. She has also attended job fairs and taken free workshops on resume writing.

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She has been working since high school, she said, but “ I’ve never been out of work for more than one month, so it’s very difficult.”

Mara spends time working at the computer at CareerForce, a resource for job seekers in Minnesota, on March 4.

Mara spends time working at the computer at CareerForce, a resource for job seekers in Minnesota, on March 4.

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Caroline Yang for NPR

Although she misses her old job, Mara said it didn’t pay enough to support her and her kids, so she relied on SNAP benefits.

Many recipients are part of the low-wage labor market, where job security is often unpredictable and turnover tends to be high, according to Lauren Bauer, a researcher at the Brookings Institution who has studied SNAP extensively.

“SNAP is supposed to be there to help people smooth that and not let the bottom fall out when they experience job loss,” she said. “And this policy doesn’t account for that at all.”

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Mara’s lowest point came in November when the government shutdown led to disruptions in SNAP benefits. Not only was she searching for a new job, but she was constantly figuring out where to get her family’s next meal.

“I might be looking for food stuff during the day when I should have been looking for a job,” she said. “Then, I’m trying to make up that time in the evening after my kids go to bed.”

During the pause, Mara turned to food banks, which revealed other challenges. First, food pantries do not always provide enough for an adult and two growing teenagers, she said. Second, they often lack gluten-free foods, which is essential for her daughter who has celiac disease, an autoimmune disorder that causes digestive problems if gluten is consumed. Gluten-free products tend to be more expensive.

If Mara loses access to SNAP again because of the new work requirements, she fears another stretch of long days spent looking for the right food and enough to feed her family.

“I would be so reliant on looking for food shelves or food banks,” she said. “There would not be time to even live.”

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“We’re going to see increases in poverty. We’re going to see increases in food insecurity”

The Congressional Budget Office estimates that roughly 2.4 million people will lose food benefits in a typical month over the next decade as a result of the new SNAP requirements — including 300,000 parents like Mara with children 14 or older.

Gina Plata-Nino, the SNAP director at the nonprofit Food Research & Action Center, says many of the affected recipients will be single mothers who make up a majority of single parent households in the U.S. She added that the changes target a group that often lacks or struggles to afford a support system to help care for their children.

“How can they have a full-time job when they need to pick up their children [for] various activities?” she said. “And they are working — just not enough hours because they need to be there present for their children.”

Mara shops for groceries at a local discount grocery store.

Mara shops for groceries at a local discount grocery store.

Caroline Yang for NPR


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The new law also imposes work requirements on veterans, homeless people, young adults aging out of foster care, and able-bodied adults without dependents from ages 55 to 64.

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It also toughened the criteria for waiving work requirements for recipients in areas with high unemployment. Previously, there were multiple ways to determine a weak labor market and secure a waiver. Now, it only applies to places with an unemployment rate above 10%. (Alaska and Hawaii have a different measure.)

For those who fail to meet the work requirement, SNAP provides assistance for up to three months within a three-year span. But Bauer from the Brookings Institution argues that it is not enough and the impact of SNAP changes will be widespread.

“We’re going to see increases in poverty. We’re going to see increases in food insecurity. We’re going to see increasing strain on the charitable food sector,” she said.

Mara holds her favorite anchor ring, which carries the inscription, "God for me provide thee."

Mara holds her favorite anchor ring, which carries the inscription, “God for me provide thee.”

Caroline Yang for NPR


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As anxiety hangs over her head, Mara tries to put on a brave face for her children. She does not want them to worry, explaining that her recent struggles have reminded her how tough life can get as an adult.

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“I remind them it’s not their responsibility and they’re not accountable for me or for what’s happening,” she said. “I say, just know you get to be a kid.”

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‘TODAY’ Show Dylan Dreyer Says Savannah Guthrie Will Likely Return, Not Sure When

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‘TODAY’ Show Dylan Dreyer Says Savannah Guthrie Will Likely Return, Not Sure When

Dylan Dreyer
Savannah Will Likely Come Back … Just Not Sure When

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‘American Classic’ is a hidden gem that gets even better as it goes

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‘American Classic’ is a hidden gem that gets even better as it goes

Kevin Kline plays actor Richard Bean, and Laura Linney is his sister-in-law Kristen, in American Classic.

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David Giesbrecht/MGM+

American Classic is a hidden gem, in more ways than one. It’s hidden because it’s on MGM+, a stand-alone streaming service that, let’s face it, most people don’t have. But MGM+ is available without subscription for a seven-day free trial, on its website or through Prime Video and Roku. And you should find and watch American Classic, because it’s an absolutely charming and wonderful TV jewel.

Charming, in the way it brings small towns and ordinary people to life, as in Northern Exposure. Wonderful, in the way it reflects the joys of local theater productions, as in Slings & Arrows, and the American Playhouse production of Kurt Vonnegut’s Who Am I This Time?

The creators of American Classic are Michael Hoffman and Bob Martin. Martin co-wrote and co-created Slings & Arrows, so that comparison comes easily. And back in the early 1980s, Who Am I This Time? was about people who transformed onstage from ordinary citizens into extraordinary performers. It’s a conceit that works only if you have brilliant actors to bring it to life convincingly. That American Playhouse production had two young actors — Christopher Walken and Susan Sarandon — so yes, it worked. And American Classic, with its mix of veteran and young actors, does, too.

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American Classic begins with Kevin Kline, as Shakespearean actor Richard Bean, confronting a New York Times drama critic about his negative opening-night review of Richard’s King Lear. The next day, Richard’s agent, played by Tony Shalhoub, calls Richard in to tell him his tantrum was captured by cellphone and went viral, and that he has to lay low for a while.

Richard returns home to the small town of Millersburg, Pa., where his parents ran a local theater. Almost everyone we meet is a treasure. His father, who has bouts of dementia, is played by Len Cariou, who starred on Broadway in Sweeney Todd. Richard’s brother, Jon, is played by Jon Tenney of The Closer, and his wife, Kristen, is played by the great Laura Linney, from Ozark and John Adams.

Things get even more complicated because the old theater is now a dinner theater, filling its schedule with performances by touring regional companies. Its survival is at risk, so Richard decides to save the theater by mounting a new production of Thornton Wilder’s Our Town, casting the local small-town residents to play … local small-town residents.

Miranda, Richard’s college-bound niece, continues the family theatrical tradition — and Nell Verlaque, the young actress who plays her, has a breakout role here. She’s terrific — funny, touching, totally natural. And when she takes the stage as Emily in Our Town, she’s heart-wrenching. Playwright Wilder is served magnificently here — and so is William Shakespeare, whose works and words Kline tackles in more than one inspirational scene in this series.

I don’t want to reveal too much about the conflicts, and surprises, in American Classic, but please trust me: The more episodes you watch, the better it gets. The characters evolve, and go in unexpected directions and pairings. Kline’s Richard starts out thinking about only himself, but ends up just the opposite. And if, as Shakespeare wrote, the play’s the thing, the thing here is, the plays we see, and the soliloquies we hear, are spellbinding.

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And there’s plenty of fun to be had outside the classics in American Classic. The table reads are the most delightful since the ones in Only Murders in the Building. The dinner-table arguments are the most explosive since the ones in The Bear. Some scenes are take-your-breath-away dramatic. Others are infectiously silly, as when Richard works with a cast member forced upon him by the angel of this new Our Town production.

Take the effort to find, and watch, American Classic. It’ll remind you why, when it’s this good, it’s easy to love the theater. And television.

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