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Toys are talking back thanks to AI, but are they safe around kids?

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Toys are talking back thanks to AI, but are they safe around kids?

Stuffed animals that talk back. Chessboards with pieces that move on their own. And a chatty holographic fairy in a crystal ball.

Your next toy purchase might be powered by artificial intelligence and able to converse with your kids.

Chatbots and AI-powered assistants that can quickly answer questions and generate texts have become more common after the rise of OpenAI’s ChatGPT. As AI becomes more intertwined in our work and personal lives, it’s also shaking up playtime.

Startups have already unleashed AI toys in time for the holidays. More are set to hit the shelves for both kids and adults in the new year.

Some parents are excited to test the toys, hoping that the chatty bot interactions will educate and entertain their children. Others don’t want the seemingly sentient tech near their loved ones until it has more guardrails and undergoes further testing.

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Researchers at the U.S. PIRG Education Fund say they have already found problems with some of the toys they tested. Among the issues: an AI teddy bear that could be prompted into discussing sexual fetishes and kink, according to the group.

Toy makers say AI can make play more interactive, and they take safety and privacy seriously. Some have placed more limits around how chatty some of these products can be. They say they are taking their time figuring out how to use AI safely with children.

El Segundo-based Mattel, the maker of Barbie and Hot Wheels, announced earlier this year that it had teamed up with OpenAI to create more AI-powered toys. The initial plan was to unveil their first joint product this year, but that announcement has been pushed into 2026.

Here’s what you need to know about AI toys:

What’s an AI toy?

Toys have featured the latest technology for decades.

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Introduced in the 1980s, Teddy Ruxpin told stories aloud when a tape cassette was inserted into the animatronic bear’s back. Furbys — fuzzy creatures that blinked their large eyes and talked — came along in the ’90s, when digital pets, Tamagotchi, also were all the rage.

Mattel released a Barbie in 2015 that could talk and tell jokes. The toy maker also marketed a dream house in 2016 that responded to voice commands.

As technology has advanced, toys have also gotten smarter. Now, toy makers are using large language models trained to understand and generate language that powers products such as OpenAI’s ChatGPT. Mattel sells a game called Pictionary vs. AI, in which players draw pictures and AI guesses what they are.

Equipped with microphones and connected to WiFi, AI toys are pricier than traditional ones, are marketed as companions or educational products and can cost $100 or even double that.

Why are people worried about them?

From inappropriate content to privacy concerns, worries about AI toys grew this holiday season.

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U.S. PIRG Education Fund researchers tested several toys. One that failed was Kumma, an AI-powered talking teddy bear that told researchers where to find dangerous objects such as knives and pills and conversed about sexually explicit content. The bear was running on OpenAI’s software.

Some toys also use tactics to keep kids engaged, which makes parents concerned that the interactions could become addictive. There are also privacy concerns about data collected from children. Some worry about how these toys will impact kids’ developing brains.

“What does it mean for young kids to have AI companions? We just really don’t know how that will impact their development,” said Rory Erlich, one of the toy testers and authors of PIRG’s AI toys report.

Child advocacy group Fairplay has warned parents not to buy AI toys for children, calling them “unsafe.”

The group outlined several reasons, including that AI toys are powered by the same technology that’s already harmed children. Parents who have lost their children to suicide have sued companies such as OpenAI and Character.AI, alleging they didn’t put in enough guardrails to protect the mental health of young people.

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Rachel Franz, director of Fairplay’s Young Children Thrive Offline program, said these toys are marketed as a way to educate and entertain kids — online to millions of people.

“Young children don’t actually have the brain or social-emotional capacity to ward against the potential harms of these AI toys,” she said. “But the marketing is really powerful.”

How have toy makers and AI companies responded to these concerns?

Larry Wang, founder and chief executive of FoloToy, the Singapore startup behind Kumma, said in an email the company is aware of the issues researchers found with the toy.

“The behaviors referenced were identified and addressed through updates to our model selection and child-safety systems, along with additional testing and monitoring,” he said. “From the outset, our approach has been guided by the principle that AI systems should be designed with age-appropriate protections by default.”

The company welcomes scrutiny and ongoing dialogue about safety, transparency and appropriate design, he said, noting it’s “an opportunity for the entire industry to mature.”

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OpenAI said it suspended FoloToy for violating its policies.

“Minors deserve strong protections and we have strict policies that developers are required to uphold. We take enforcement action against developers when we determine that they have violated our policies, which prohibit any use of our services to exploit, endanger, or sexualize anyone under 18 years old,” a company spokesperson said in a statement.

What AI toys have California startups created?

Curio, a Redwood City startup, sells stuffed animals, including a talking rocket plushie called Grok that’s voiced by artist Grimes, who has children with billionaire Elon Musk. Bondu, a San Francisco AI toy maker, made a talking stuffed dinosaur that can converse with kids, answering questions and role-playing.

Skyrocket, a Los Angeles-based toy maker, sells Poe, the AI story bear. The bear, powered by OpenAI’s LLM, comes with an app where users pick characters like a princess or a robot for a story. The bright-eyed bear, named after writer Edgar Allan Poe, generates stories based on that selection and recites them aloud.

But kids can’t have a back-and-forth conversation with the teddy bear like with other AI toys.

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“It just comes with a lot of responsibility, because it greatly increases the sophistication and level of safeguards you have to have and how you have to control the content because the possibilities are so much greater,” said Nelo Lucich, co-founder and chief executive of Skyrocket.

Some companies, such as Olli in Huntington Beach, have created a platform used by AI toy makers, including the creators of the Imagix Crystal Ball. The toy projects an AI hologram companion that resembles a dragon or fairy.

Hai Ta, the founder and chief executive of Olli, said he views AI toys as different from screen time and talking to virtual assistants because the product is structured around a certain focus such as storytelling.

“There’s an element of gameplay there,” he said. “It’s not just infinite, open-ended chatting.”

What is Mattel developing with OpenAI?

Mattel hasn’t revealed what products it is releasing with OpenAI, but a company spokesperson said that they will be focused on families and older customers, not children.

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The company also said it views AI as a way to complement rather than replace traditional play and is emphasizing safety, privacy, creativity and responsible innovation when building new products.

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George Saunders thinks ambition gets a bad rap : Wild Card with Rachel Martin

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George Saunders thinks ambition gets a bad rap : Wild Card with Rachel Martin

A note from Wild Card host Rachel Martin: George Saunders is considered one of the master storytellers of our time. He uses humor and empathy to draw readers into characters and situations that stick deeply in the imagination.

He also seems like a guy totally preoccupied with the liminal space between the living and the dead. And I dig this because I am also preoccupied with this in-between-space. It was the setting for his best selling book “Lincoln in the Bardo” and of his newest novel, “Vigil.”

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L.A. Affairs: I told my husband that something had to change. I just didn’t know what would come next

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L.A. Affairs: I told my husband that something had to change. I just didn’t know what would come next

As he rolled up in front of my Van Nuys duplex, his teal Ford Tempo shimmering in the speckled fall sun, a wave of first-date excitement flooded my system.

Leaning across the center console, he flung open the passenger door.

“Sorry,” he said brightly, “I threw up in that seat on the 405 yesterday, but I think I mostly cleaned it up.”

I paused, looked at the seat and then back at his hopeful, earnest face.

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“I ate vitamins on an empty stomach then sat in traffic,” he said with a shrug.

Well, I thought, at least it was just partially digested vitamins and not a carne asada burrito. It could be worse.

Deciding to be the cool girl, I slid into the not-quite-clean seat and took a deep breath.

Brian was 6 feet 4 and a moppy-haired brunette musician with magnetic stage presence. We’d met through a mutual friend from his band, a guy who made me laugh by drawing inappropriate images on my spiral notebooks in my theater classes at Cal State Northridge.

The week before, I’d watched them play a show in Calabasas and felt something shift. Onstage, Brian closed his eyes when he sang, swaying slightly offbeat as his wild waves caught the light. I was smitten.

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Our first date unfolded on a stylish vintage couch in a cafe rumored to have once belonged to someone from punk-rock band NOFX. We sipped tea. This man had never had a sip of alcohol in his life, by choice, which felt both bizarre and wildly exotic to me at the time. I worried the absence of cocktails might make the night awkward. Instead, we talked for hours, our words tumbling over each other like we’d been rehearsing for years.

Within six months, he’d moved into my apartment. From there, we leapfrogged to Venice, then Marina del Rey and finally to Mar Vista, where we bought our second home and planted ourselves like people who understood picket fences. Two extraordinary children later, we had built something that looked, from the outside, like a Hallmark movie with much better music. I would stand in our kitchen at dusk, the marine layer settling in, peaceful as I loaded the dishwasher in a life I hadn’t necessarily seen for myself.

Then life, because it always does, began to press.

In 2019, my mother-in-law suffered a stroke and moved into our home while she recovered. I love her deeply and was grateful we could care for her. However. Caregiving inside a tiny West L.A. “bungalow” (as my MIL kindly referred to it) magnified everything from love to exhaustion. We survived it, yet hadn’t fully exhaled when the COVID-19 pandemic arrived like a cosmic reminder of how life loves a dramatic arc.

Suddenly, we were always home. Always in each other’s line of sight, always negotiating space that didn’t exist. I would often escape to our tiny yard for another DIY project, clutching coffee or whiskey like a flotation device and internally screaming in his direction: “Why are you always here?”

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My chronic illness flared, and fear hovered over me like smog. Both sets of our parents were aging rapidly and reminding us of our own mortality. Grief layered itself over everything, but we kept the children steady and the house functioning. We kept showing up as best we could.

Yet somewhere along the way, large pieces of ourselves went missing.

In 2023, I fled to Mexico City with a friend. In photographs from that week, I barely recognize the woman staring back at me. She was heavy, pale; her eyes dulled and vacant. I realized I had become a highly efficient machine for other people’s needs and had lost track of my own.

Months later, on a routine mental health walk near the Mar Vista park, I heard a podcast clip that stopped me in my tracks. “Life is a melting ice cube,” Mel Robbins said casually.

I physically froze on the sidewalk.

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A melting ice cube.

Every time I passed that corner I thought about it, how this life was dripping away whether we were awake inside it or not.

That night I told Brian something had to change. I didn’t know what it meant. I just knew I could not continue living a version of life that felt like survival instead of participation.

As the friend he has always been, he listened.

Over the next year, we experimented. We tried reshaping our marriage into something more expansive. We tried an open relationship. We tried to rediscover the spark that had once felt effortless. What we discovered instead was that the truest thing between us had always been friendship.

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So we separated.

Here’s the part people don’t expect to hear: It didn’t destroy us.

Somehow, without the pressure of being everything to each other, we became better. We are kinder and more honest. We parent as a team who spends holidays together and we will head to Coachella soon to complain about the bus lines amid total exhaustion yet again.

I turned 50 in the middle of the unraveling, sandwiched somewhere in the chaos of a second painful surgery and my mother’s death. To mark the end of a massive season in my life, I went to Spain for two months. I walked unfamiliar streets with music carrying me on its wings, ate dinner at 10 p.m. and remembered who I was when no one needed me to be anything in particular.

I came home a different person.

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Now, Brian and I date other people. We talk on the phone most days about the kids, life and whatever absurd situation the world has thrown at us. We take it day by day, week by week, like adults who have finally accepted that certainty is an illusion.

Someone recently called our story “so L.A.”

I smiled.

Los Angeles has always been a city of reinvention, of artists and dreamers, and of people brave enough to admit when something needs to evolve. This city taught me how to chase a musician in a teal Ford Tempo. It also taught me how to build a family and how to let go without burning everything down.

Love does not always look the way we expect. Sometimes it transforms and sometimes it softens into something steadier and less cinematic.

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Evolution is not failure; it is movement, and movement (even when it hurts) is proof you are still alive inside your life.

In Los Angeles of all places, I know how to begin again.

The author is a Los Angeles–based novelist and essayist. She writes about love, reinvention and modern relationships. Find her on Instagram: @marykathrynholmes.

L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.

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‘Stay Alive,’ about daily life in Nazi Berlin, shows how easy it is to just go along

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‘Stay Alive,’ about daily life in Nazi Berlin, shows how easy it is to just go along

It’s been 80 years since Adolf Hitler shot himself in his bunker, yet our fascination with the Nazi era seems eternal. By now I’ve read and seen so many different things that I’m always surprised when somebody offers a new angle on what the Nazis wrought.

Ian Buruma does this in Stay Alive: Berlin, 1939-1945, a new book about living in a country where you have no control over what happens. Inspired by the experience of his Dutch father, Leo, who was forced to do factory work in Berlin, Buruma uses diaries, memoirs and some personal interviews — most of the witnesses are dead, of course — to explore how it felt to be in Berlin during World War II. He weaves together a chronicle that carries Berliners from the triumphant days when Germany steamrolled Poland and daily life felt almost “normal” (unless you were Jewish, of course) through the end of the war when bombs pulverized the city, and Soviet soldiers arrived to rape and pillage.

As he writes of air raid drills, food shortages and the incessant deluge of rumors, Buruma has to deal with the difficulty that most ordinary Germans left behind very little record. They kept their heads down and tried to stay alive. And so the book moves among more interesting characters whose multiplicity gives dimension to our usual flattened sense of Nazi Germany.

We meet Coco Schumann, a young Jewish guitarist who risks his life to play the jazz music that Nazis considered degenerate. We meet 15-year-old Lilo, who starts off thinking that Nazi ideals make life beautiful, but comes to admire the greater nobility of those who tried to assassinate Hitler. There’s the dissident intelligence officer Helmuth von Moltke, a conservative who seeks to work from inside against the Nazis (he gets hanged for his trouble). And there’s Erich Alenfeld, a Jew who converted to Christianity and remained a German patriot: He sent a letter to Reichsminister Hermann Göring asking if he could serve.

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We also encounter several of the usual suspects, most notably propaganda minister Joseph Goebbels who, when not coercing young actresses into sex, is busy generating false headlines, ordering movie spectacles to distract the masses (he loved Disney films), and monitoring the city’s morale. Always laying down edicts — like ordering Jews to wear the yellow star — he’s the Nazi who may have done most to affect Berlin’s daily life: He even keeps banning and reinstating dancing.

Along the way, Stay Alive is laced with nifty details. How one family trained its parrot to say “Heil, Hitler” to fool the Nazis if they came to arrest someone. How, a crew of filmmakers kept shooting a movie with no film in the camera so they wouldn’t be drafted to fight doomed last ditch battles. How Jewish villas in the posh Grunewald area were bought up or seized by Nazi bigshots, but now belong to Russian oligarchs. And how some of those trying to elude the Nazis became known as U-boats, because they dived into the city’s murky underworld, even hiding out in brothels.

As one who’s written well for decades about historical guilt and denial, Buruma is too savvy to belabor familiar Nazi horrors. That said, he offers two dark truths that strike me as being especially apt in these days when authoritarianism is making a worldwide comeback.

The first is that you can’t live in a dirty system without somehow being corrupted. Whether you were a famous symphony conductor or a cop on the beat, Nazism tainted virtually everyone, forcing people to do and say abhorrent things they often didn’t believe in, and weakening their moral compass. As von Moltke wrote his wife: “Today, I can endure the sufferings of others with an equanimity I would have found execrable a year ago.”

He wasn’t alone. The second dark truth is how easy it is to simply go along. Most Berliners — and even Buruma’s own father — did their jobs, took their pleasures and preferred not to think about the evils under their noses. This, Buruma says, “is disturbing but should not surprise anyone. Human beings adapt, carry on, turn away from things they don’t wish to see or hear.”

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If the book has a hero, it’s probably Ruth Andreas-Friedrich, a journalist who didn’t turn away. Along with her partner, the conductor Leo Borchard, she ran a resistance group named Uncle Emil, risking her life to protect Jews, help them escape, and support other groups battling the Nazis. All this makes her much braver than I’ve ever been. But I equally admire her refusal to be sanctimonious about those who, fearing prison or worse, didn’t rise up against the dictatorship. She had the rare virtue of being righteous without being self-righteous.

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