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Toys are talking back thanks to AI, but are they safe around kids?

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Toys are talking back thanks to AI, but are they safe around kids?

Stuffed animals that talk back. Chessboards with pieces that move on their own. And a chatty holographic fairy in a crystal ball.

Your next toy purchase might be powered by artificial intelligence and able to converse with your kids.

Chatbots and AI-powered assistants that can quickly answer questions and generate texts have become more common after the rise of OpenAI’s ChatGPT. As AI becomes more intertwined in our work and personal lives, it’s also shaking up playtime.

Startups have already unleashed AI toys in time for the holidays. More are set to hit the shelves for both kids and adults in the new year.

Some parents are excited to test the toys, hoping that the chatty bot interactions will educate and entertain their children. Others don’t want the seemingly sentient tech near their loved ones until it has more guardrails and undergoes further testing.

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Researchers at the U.S. PIRG Education Fund say they have already found problems with some of the toys they tested. Among the issues: an AI teddy bear that could be prompted into discussing sexual fetishes and kink, according to the group.

Toy makers say AI can make play more interactive, and they take safety and privacy seriously. Some have placed more limits around how chatty some of these products can be. They say they are taking their time figuring out how to use AI safely with children.

El Segundo-based Mattel, the maker of Barbie and Hot Wheels, announced earlier this year that it had teamed up with OpenAI to create more AI-powered toys. The initial plan was to unveil their first joint product this year, but that announcement has been pushed into 2026.

Here’s what you need to know about AI toys:

What’s an AI toy?

Toys have featured the latest technology for decades.

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Introduced in the 1980s, Teddy Ruxpin told stories aloud when a tape cassette was inserted into the animatronic bear’s back. Furbys — fuzzy creatures that blinked their large eyes and talked — came along in the ’90s, when digital pets, Tamagotchi, also were all the rage.

Mattel released a Barbie in 2015 that could talk and tell jokes. The toy maker also marketed a dream house in 2016 that responded to voice commands.

As technology has advanced, toys have also gotten smarter. Now, toy makers are using large language models trained to understand and generate language that powers products such as OpenAI’s ChatGPT. Mattel sells a game called Pictionary vs. AI, in which players draw pictures and AI guesses what they are.

Equipped with microphones and connected to WiFi, AI toys are pricier than traditional ones, are marketed as companions or educational products and can cost $100 or even double that.

Why are people worried about them?

From inappropriate content to privacy concerns, worries about AI toys grew this holiday season.

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U.S. PIRG Education Fund researchers tested several toys. One that failed was Kumma, an AI-powered talking teddy bear that told researchers where to find dangerous objects such as knives and pills and conversed about sexually explicit content. The bear was running on OpenAI’s software.

Some toys also use tactics to keep kids engaged, which makes parents concerned that the interactions could become addictive. There are also privacy concerns about data collected from children. Some worry about how these toys will impact kids’ developing brains.

“What does it mean for young kids to have AI companions? We just really don’t know how that will impact their development,” said Rory Erlich, one of the toy testers and authors of PIRG’s AI toys report.

Child advocacy group Fairplay has warned parents not to buy AI toys for children, calling them “unsafe.”

The group outlined several reasons, including that AI toys are powered by the same technology that’s already harmed children. Parents who have lost their children to suicide have sued companies such as OpenAI and Character.AI, alleging they didn’t put in enough guardrails to protect the mental health of young people.

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Rachel Franz, director of Fairplay’s Young Children Thrive Offline program, said these toys are marketed as a way to educate and entertain kids — online to millions of people.

“Young children don’t actually have the brain or social-emotional capacity to ward against the potential harms of these AI toys,” she said. “But the marketing is really powerful.”

How have toy makers and AI companies responded to these concerns?

Larry Wang, founder and chief executive of FoloToy, the Singapore startup behind Kumma, said in an email the company is aware of the issues researchers found with the toy.

“The behaviors referenced were identified and addressed through updates to our model selection and child-safety systems, along with additional testing and monitoring,” he said. “From the outset, our approach has been guided by the principle that AI systems should be designed with age-appropriate protections by default.”

The company welcomes scrutiny and ongoing dialogue about safety, transparency and appropriate design, he said, noting it’s “an opportunity for the entire industry to mature.”

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OpenAI said it suspended FoloToy for violating its policies.

“Minors deserve strong protections and we have strict policies that developers are required to uphold. We take enforcement action against developers when we determine that they have violated our policies, which prohibit any use of our services to exploit, endanger, or sexualize anyone under 18 years old,” a company spokesperson said in a statement.

What AI toys have California startups created?

Curio, a Redwood City startup, sells stuffed animals, including a talking rocket plushie called Grok that’s voiced by artist Grimes, who has children with billionaire Elon Musk. Bondu, a San Francisco AI toy maker, made a talking stuffed dinosaur that can converse with kids, answering questions and role-playing.

Skyrocket, a Los Angeles-based toy maker, sells Poe, the AI story bear. The bear, powered by OpenAI’s LLM, comes with an app where users pick characters like a princess or a robot for a story. The bright-eyed bear, named after writer Edgar Allan Poe, generates stories based on that selection and recites them aloud.

But kids can’t have a back-and-forth conversation with the teddy bear like with other AI toys.

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“It just comes with a lot of responsibility, because it greatly increases the sophistication and level of safeguards you have to have and how you have to control the content because the possibilities are so much greater,” said Nelo Lucich, co-founder and chief executive of Skyrocket.

Some companies, such as Olli in Huntington Beach, have created a platform used by AI toy makers, including the creators of the Imagix Crystal Ball. The toy projects an AI hologram companion that resembles a dragon or fairy.

Hai Ta, the founder and chief executive of Olli, said he views AI toys as different from screen time and talking to virtual assistants because the product is structured around a certain focus such as storytelling.

“There’s an element of gameplay there,” he said. “It’s not just infinite, open-ended chatting.”

What is Mattel developing with OpenAI?

Mattel hasn’t revealed what products it is releasing with OpenAI, but a company spokesperson said that they will be focused on families and older customers, not children.

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The company also said it views AI as a way to complement rather than replace traditional play and is emphasizing safety, privacy, creativity and responsible innovation when building new products.

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Jewelry Among the Exhibits at a Daniel Brush Retrospective

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Jewelry Among the Exhibits at a Daniel Brush Retrospective

Nearly four years after his death, a retrospective of the multidisciplinary work by the self-taught American artist Daniel Brush — encompassing sculpture, paintings and jewelry in materials as diverse as steel, Bakelite and gold — is scheduled to open June 8 at the Paris location of L’Ecole, School of Jewelry Arts.

“Daniel Brush: The Art of Line and Light” will be the fifth time that L’Ecole has exhibited the artist’s work. But its president, Lise Macdonald, said she believed Mr. Brush’s legacy warranted repeated consideration: “He is a very niche artist, but he is excellent — really one of the greatest artists of the 20th and 21st century.”

The diversity of his creations has been part of his appeal, she said. “We don’t really consider him as purely a jeweler but more a protean artist where jewelry was part of his approach.”

L’Ecole Paris, which operates in an 18th-century mansion in the Ninth Arrondissement and is supported by Van Cleef & Arpels, has prepared programming to complement the show, from conversations with experts on Mr. Brush’s work (to be held on site and streamed online) to jewelry-making workshops for children. Details of the free exhibition and the events are on the school’s website; the show is scheduled to end Oct. 4.

The exhibition is to include more than 75 pieces, which span much of Mr. Brush’s five-decade career. They have been selected by Olivia Brush, his wife and collaborator, and by Vivienne Becker, a jewelry historian and author who said she first met the couple more than 30 years ago. Some exhibits, they said, have never been seen by the public before.

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Ms. Becker, who wrote the 2019 monograph “Daniel Brush: Jewels Sculpture,” said the artist had possessed vast knowledge of the history of jewelry and shared her belief that jewels “answer a very important, very basic human impulse to adorn — that it’s essential to customs, beliefs, and ceremonies around the world.” She also has written a book documenting the L’Ecole exhibition — and with the same title — that examines the artist’s preoccupation with the themes of light and line.

“He loved the idea of making a real, intransigent, opaque metal into something that was almost translucent, or transparent,” said Ms. Becker, citing as an example a trio of bangles made in 2009 to 2010 that are called the “Rings of Infinity.” The lines that he engraved on the aluminum pieces functioned, she explained, to “elevate the jewel from a trinket to a great, great work of art.”

A series of engraved steel panels titled “Thinking About Monet” used the interplay of line and light to achieve a different effect, she said. Mr. Brush made individual strokes in tight formation on the panels, producing gently rippling surfaces whose color changes with shifting light conditions.

The effect “is really hard to understand. I couldn’t,” Ms. Becker said. “So many people ask, ‘Are they tinted? Are they colored?’ It’s absolutely nothing. It’s just the breaking of the light.”

Though Mr. Brush was a widely acknowledged master of skills such as granulation, the application of tiny gold balls to a metal surface, both Ms. Brush and Ms. Becker said the exhibition’s goal was not to highlight his virtuosity — nor, Ms. Becker said, was that ever a concern of Mr. Brush’s. “He didn’t want to talk about the technique at all,” she said. “Technique has to just be a means to an end. He just wanted people to be amazed, to have a sense of wonder again.”

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The works selected for the L’Ecole exhibition reflect his range, which veered from diamond-set Bakelite brooches inspired by animal crackers to a steel and gold orb meant to be an object of contemplation. “He didn’t want to have boundaries,” Ms. Brush said. “He wanted to do what he wanted to do when he wanted to do it.”

The couple met as students at what is now called Carnegie Mellon University in Pittsburgh, and her 1967 wedding ring was the first jewel that Mr. Brush made.

All of Mr. Brush’s works were one-of-a-kind creations, completed from start to finish by him in the New York City loft that served as a workshop as well as a family home. Photographs of the space, which contained a library with titles on the eclectic subjects that preoccupied him — Chinese history, Byzantine art, Impressionist painting — and the antique machinery that inspired him and that he used to make his tools, are featured in the exhibition and reproduced in Ms. Becker’s book.

Ms. Brush is a fiber artist in her own right, but Mr. Brush also frequently credited her as an equal participant on pieces bearing his name. “I did not physically make the work,” she explained, “but the work would not have evolved or happened the way it did if it were not for the way we lived our lives,” she said.

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Thanks to ‘Mormon Wives,’ Dirty Soda Is a National Obsession

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Thanks to ‘Mormon Wives,’ Dirty Soda Is a National Obsession

The first time Pop’s Social, a catering company in South Orange, N.J., that specializes in dirty soda, served an alcoholic drink at an event, something strange happened.

At the event in December, its nonalcoholic offering, a spiced pear-cider seltzer with vanilla and peach syrups, cream, lemon and cold foam, was a hit. The Prosecco-spiked version? Not so much.

“People were more interested in the mocktail than the cocktail,” Ali Greenberg, an owner of the business, said in an interview.

Dirty soda — a customizable blend of soda, flavored syrup, creamer and sometimes fruit, served over pebble ice — has been crossing into the mainstream for years, especially after the cast of “The Secret Lives of Mormon Wives,” the hit reality show that premiered in 2024, frequented Swig, the Utah chain that started it all.

But its reach has gone far beyond the Mormon corridor, and its rise in popularity has dovetailed with an overall decline in U.S. alcohol consumption. “There’s not a lot of Mormon people in our neighborhood,” said Greenberg. “But there are a lot of people who are sober-curious or not drinking.”

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The reality show, which follows a group of Mormon influencers in Utah, helped popularize dirty soda beyond the Mountain States and inspired a wave of TikTok videos on the subject. Swig rapidly expanded — growing from 33 locations in Utah and Arizona in 2021 to now more than 150 locations in 16 states — along with other Utah chains, and spawned copycats nationwide.

Dirty soda has joined other Mormon cultural exports, like tradwife influencers, a “Real Housewives” franchise in Salt Lake City and Taylor Frankie Paul, the Bachelorette who wasn’t, that have captivated America.

With the recent rollouts of dirty soda at McDonald’s, Chick-fil-A and Dunkin’ — behold the Dunkin’ Dirty Soda: Pepsi, coffee milk and cold foam — and the appearance on grocery shelves of Dirty Mountain Dew and a coconut-lime Coffee Mate creamer for homemade dirty sodas, we may have reached peak dirty.

The idea for dirty soda came out of a desire for members of the Church of Jesus Christ of Latter-day Saints, which has millions of followers in Utah and surrounding states, to have more options for social drinking, as the church prohibits the consumption of alcohol, hot coffee and hot caffeinated tea.

When Swig introduced dirty soda in 2010, it filled a need, providing a pick-me-up for car-pooling moms and an after-school treat for their kids. It was quickly adopted by many in the community.

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“In other cultures, parents go, they pick up their coffee in the morning, and for me and for a lot of my other friends’ parents, it was, ‘Let’s go pick up our dirty soda,’” Whitney Leavitt, a breakout star of “Mormon Wives,” said in an interview.

Leavitt was surprised when her dirty soda order became a recurring question from reporters in recent years. “They were so excited to hear all of the different syrups and creamers that we add to our drinks to make whatever your go-to dirty soda is,” Leavitt said. (Hers is sparkling water with sugar-free pineapple, sugar-free peach and sugar-free vanilla syrups, raspberry purée, a squeeze of lime, and fresh mint if she’s “feeling really fancy.”)

In April, Leavitt became the chief creative and brand officer at Cool Sips, a beverage chain based in New York that sells dirty sodas.

“Mormon Wives” inspired Kaitlyn Sturm, a 26-year-old mother of three from Jackson, Miss., to post recipes for dirty sodas on her TikTok. The one she makes the most contains Coke or Dr Pepper, homemade cherry syrup, a glug of coconut creamer and a packet of True Lime crystallized lime powder, which she combines in a pasta-sauce jar filled with pebble ice. “It kind of has become like a ritual, where I make one for my husband as well, and we have it most evenings,” Sturm said in an interview.

The trend has also hit fast-food menus. The new “crafted soda” menu at McDonald’s is riddled with dirty soda DNA. The Dirty Dr Pepper, with vanilla flavoring and a cold-foam topper, is the chain’s version of what has shaped up to be the universal dirty soda flavor. Since 2024, Sonic, beloved for its porous, soda-absorbing pebble ice, has offered “dirty” drinks — your choice of soda plus coconut syrup, sweet cream and lime.

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These drinks might feel new, but there are antecedents in the Italian sodas of the ’90s (fizzy water and a pump of Torani syrup); the Shirley Temple (ginger ale or lemon-lime soda with grenadine and maraschino cherries); and the egg cream, a tonic of seltzer, chocolate syrup and milk. And what is a dirty Dr Pepper with cold foam if not a descendant of the root beer float? “It’s just a soda fountain from 125 years ago,” Kara Nielsen, a food and beverage trend forecaster, said in an interview.

Though Leavitt moved to New York City with her family in December, her dirty soda ritual has remained consistent, with one key difference. “In Utah, we don’t get to walk to dirty soda shops,” Leavitt said. “We have to drive there.”

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Chaos Gardening: A Laid-Back Way to Garden

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Chaos Gardening: A Laid-Back Way to Garden

Annuals include flowers like marigolds and nasturtiums. They grow fast but won’t come back the next spring (though they will drop seeds and possibly propagate). Perennials like lavender and sage will return year after year, but they may take longer to grow. Wildflower and pollinator packets often contain both annual and perennial seeds but are frowned upon by some serious gardeners, because the selection can be haphazard and ill-suited to the area.

It’s a good idea to exercise a little situational awareness. How much rain can you expect? How much sunlight? Dig the earth and feel it between your fingers — is it sandy? Loamy? These are things to keep in mind as you prepare for your journey into horticultural chaos.

“You want to prepare your soil, your site, at least a little bit,” said Deryn Davidson, a sustainable landscape expert at Colorado State University Extension in Longmont, Colo. “Try to get rid of weeds. Make sure the soil is ready to receive seeds.”

Davidson, who has written about chaos gardening, strongly advised covering the seeds with a layer of soil, lest they become bird food. As for watering, that depends on where you live, she added. On the whole, though, the formula is straightforward: “Soil, sun and water is what these seeds need,” Davidson said.

Not everyone is a fan of the trend, or at least the way it has been portrayed on social media. “Nature is not chaos — nature is pattern,” said Robin Wall Kimmerer, a botanist and the author of “Braiding Sweetgrass,” which recommends imbuing modern life with Indigenous wisdom.

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“It seems unrealistic,” Kimmerer said of the chaos gardening videos she has watched. The feeling of effortlessness they convey — a common social media effect, almost always the result of deft editing — seems to elide the work that goes into a garden, whether chaotic or not, she suggested.

“I want my garden to be natural and biodiverse,” she said. “That’s a good impulse. I don’t think this technique is going to get you there, but that’s an important impulse.”

Boitnott, the maker of the viral video, offered a simple reason for why chaos gardening has become popular: “It just makes you happy.”

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