Lifestyle
The Egyptian Lover has always been that guy
A strobe of light dances off trees in the Santa Barbara mountains as the Egyptian Lover takes the decks. It’s the weekend before Halloween, high time for the freaks to descend. The Egyptian Lover steps into the booth, cutting his iconic figure against the night sky — Kangol hat on backward, Roland TR-808 drum machine operating as an extra appendage — L.A.’s most mythic figure of freakiness rising. The scene: A vaguely bohemian indie-electronic festival running rampant with stoned college kids dressed as Velma and Scooby, tech-house bros and aging Burners looking for a dopamine hit. It’s not immediately the kind of vibe that feels compatible with the famously raunchy electro-hop that the Egyptian Lover pioneered in the 1980s, defining an era of L.A. partying and shaping the West Coast hip-hop scene that would come after. But this infectious sound and the Egyptian Lover himself are their own universes, have been for a long time. A crowd connects because they have no other choice but to connect— even now, he holds a mystique that feels older than the pyramids. Build it and they will come.
Think of an Egyptian Lover set as a piece of performance art that takes you somewhere both far away and eerily familiar — yesterday, tomorrow, Egypt, South-Central. There is rapping, there is pop-locking, there is scratching, there is narrative and character. Each set is an homage to a version of the past that was always drawing from the future, leaving you on a unique energetic plane. Tonight, he’s pulling from the same record bag that he built 40 years ago — his earliest influences being inflection points in his set: Afrika Bambaataa’s “Planet Rock,” Prince, Kraftwerk. He sings into the mic as he plays his hits — “Egypt Egypt,” “My House (On the Nile).” He scans the crowd as his fingers do the kind of inconceivable tricks on the turntables that cemented him as one of the greats, embodying one of this most famous songs (“What Is a D.J. if He Can’t Scratch”), and plays his drum machine live with his sunglasses on in the pitch black, clear that he’s connecting to source. “Santa Barbara freaaaaaaaks,” the Egyptian Lover says into the mic. “Santa Barbara freaaaaaaaks,” the angels, monsters and Luigis in the crowd parrot back to him.
Most of the people at the festival weren’t even born when the Egyptian Lover possessed crowds of 10,000 at the L.A. Sports Arena when headlining for legendary party crew Uncle Jamm’s Army in the early ’80s, his combination of turntable skills, scent of his Jheri curl activator and burgeoning Lothario aura creating an intoxicating vibe soup that inspired collective frenzy. But his lore, his legend is felt here and everywhere else. When I tell a friend I’m writing about the Egyptian Lover, she starts dancing like a pharaoh, hands jutting in opposite directions. When I tell my mom I’m writing about the Egyptian Lover, she instinctively starts singing, “Egypt / Egypt / Egyptian Lover,” pairing it with a reflexive pop-lock, ingrained from her days dancing to his music at clubs in Tijuana.
The Egyptian Lover wears an Entire Studios shirt, and jacket, a David Yurman necklace, glasses from Gentlemen’s Breakfast, and his own hat.
There’s a delicate balance between then and now for the Egyptian Lover, who goes by Egypt for those in the know. But the mistake people make is their idea of the Egyptian Lover existing strictly in terms of the past — a nostalgia act. Egypt embraces his past, keeps it as close to his chest as he does his 808. He’s never been one of those artists who wants to escape the thing that made him popular in the first place, feeling creatively imprisoned by his impact and then pivoting, only never to be heard from again. He made this world from scratch — where freakiness was encouraged, where hieroglyphics including camels, pyramids, the Eye of Horus, ankh and pharaohs are part of the visual language, where nasty lyrics paired with an entrancing electro beat are the formula. And he’s brought that world with him wherever he goes. Over his 40-year career, he’s never stopped touring. In the last few months alone he’s played nearly 20 cities across the globe.
Earlier this year, independent book publisher Bob Dominguez released an archival photobook celebrating 40 years of the Egyptian Lover’s seminal album, “On the Nile,” after working on it for two years. (808 copies of the book, also called “On the Nile,” were released total.) It charts the Egyptian Lover’s rise through old photos, from the artist’s personal collection, where the gold chains are stacked, curls are juicy, chest hair is popping and the windbreaker tracksuits are scratchy. It features interviews with L.A. musical icons who were there when it happened, including the Arabian Prince, Ice-T, Dām-Funk, and those watching his rise from afar, giving shape and understanding to what was happening in L.A., including Detroit legend Moodymann. It features hand-written parts of his history, drawings, old party fliers, lyrics jotted down from the album. Seeing all of the ephemera in one place, it strikes you how many layers and how much time it takes to truly build a world and an identity, how strong you have to be in your artistry and conviction to hold onto it for decades after.
“I don’t even want to stop,” the Egyptian Lover says into the mic on stage in Santa Barbara. “I’ve been in this s— for 40 years. Oh, yeah. I’m loving it. I’m loving it.”
Born Greg Broussard in 1963, the Egyptian Lover grew up on the east side of South-Central in a house where the record collection included Dean Martin, the O’Jays, Barry White, Tom Jones and Frank Sinatra. The classics. Broussard’s father, Creole from Louisiana, was objectively fly — “the Rat Pack guy” — a photo from the book shows him in a slick black turtleneck under a suit jacket, long pendant chain hanging down to his torso. His mother, once a choir singer and one of 16 children, had generational roots in Watts and Compton. She was supportive of her son’s burgeoning musical interests, lending him the $600 he needed to buy his first drum machine, effectively changing the course of his life and the state of L.A. music as we know it. His brother, David Broussard, is a musician, too, and served as his earliest influence — he played the saxophone and read music, encouraging his brother to hone in on his practice. “He didn’t know how to DJ, but he taught me how to DJ — he taught me everything,” Egypt says. “I was listening to this record. He said, ‘Start it over, only listen to the bass line.’ I’d never heard that before. He said, ‘Start it over, only listen to the drums.’ Now I heard the record in layers. When I started making music, I made it in those layers.”
The name, legend and sound of the Egyptian Lover drew from the lure of the unknown, from pop culture. It was an amalgamation of his favorite artists, infused with a genetic code that was specific to L.A. The Nile was a place far away enough from the violence of his neighborhood, where gunshots were par for the course and the streets were being hit hard by the crack epidemic. He was also an aspiring Casanova, inspired by the swag of silent film actor Rudolph Valentino, known as the Latin Lover. Egypt was moved by the Dean Martin records his dad had at home — they showed him how an artist could create a unique imprint for themselves. “No matter what record you pick out of his career, they all sounded the same. They had that Dean Martin sound — that signature,” Egypt says. “I said, ‘If I was an artist, I would do that. Every record I make will be my style — the Egyptian Lover style, not the West Coast, not the East Coast, but the Egyptian Lover style.’” (The world-building has been so strong that to this day, people still make the mistake of thinking he’s from Egypt. He’s traveled the world playing music, but that’s one place he still hasn’t made it to.)
Broussard was shy growing up, and his way of getting to know people — or, more specifically, meeting women — was by making mixtapes and selling them with his friend and classmate Snake Puppy (a future hip-hop pioneer who would go on to be part of L.A.’s Dream Team), at James Monroe High School in the San Fernando Valley. Even the bus driver bought the Egyptian Lover’s mixtapes, which pulled everyone from Rod Stewart to Rick James into the same universe. “I had one turntable, one cassette player, a boombox and I was just making the best mixtape ever,” he remembers. “I put a rap on an instrumental song, ‘Bounce, Rock, Skate, Roll.’ I was selling that at my high school for $5 and then it got so popular one of my friends said, ‘Man, it’s supply and demand. You’re selling out before you get to school. Double the price for $10.’ Ten dollars is a lot in 1979.”
The Egyptian Lover wears a Margiela suit, David Yurman necklaces, stylist’s own shoes and sweater, and his own ring, hat and glasses.
At the time, Uncle Jamm’s Army, led by master programmer and promoter Rodger Clayton, was throwing the most legendary functions in L.A. The Egyptian Lover as we know him today was born of that ecosystem. His technical skill was instinctual and his style was unmatched — up until this point, scratching was mostly an East Coast thing. Under Egypt’s steady hand, each zip of a record sounded like an incantation. “[Fellow Uncle Jamm’s Army DJ] Bobcat always called me the devil,” Egypt remembers. “He was like, ‘There’s no way you can do these things that you’re doing.’” After a few months of DJing with Uncle Jamm’s, another member, Gid Martin, came up to him and said, “Between me and you, people are only paying to get in to see if you’re DJing. They’re coming to see you.”
Egypt tells the story of how he discovered the Roland TR-808 drum machine for the first time the way someone recalls meeting the love of their life — half of it prescriptive, every inflection point memorized; the other half still novel and almost unbelievable, the miracle of discovering a foundational truth about yourself for the first time. Egypt felt something kindred in listening to “Planet Rock,” the genre-bending anthem by East Coast hip-hop pioneer Afrika Bambaataa. When he met Afrika Islam, Bambaataa’s mentee, he told him that the track was made using a drum machine. A drum machine? He’d heard of drum sets, never drum machines. “I went to the Guitar Center in Hollywood to buy it and I asked the clerk, ‘Can you show me how to program it?’ So I made ‘Planet Rock’ over and I was listening to it on these big amplifiers. I started changing the beat up a little bit and doing crazy stuff — just trying it and it was working. That’s when the clerk said, ‘Don’t turn around.’ So I turned around and I saw all these rock and roll guys who I’ve seen on MTV before looking at me, dancing and clapping. Like, ‘Whoa.’”
The night he played his 808 live for the first time at an Uncle Jamm’s Army party in 1983 is “what transformed Egypt from a DJ to an artist,” Egypt’s brother, David, is quoted as saying in Dominguez’s book. The crowd was screaming his name while dancing, wholly possessed by the deeply ancestral, bewitchingly robotic beat of the drum machine coming from Uncle Jamm’s Army’s regular set-up — a temple of sound worship made up of 100 Cerwin Vega speakers. It was this moment, in part, that would spark a meteoric rise for Egypt, resulting in nearly a dozen albums (the latest of which was made this year), KDAY programmer Greg Mack playing his songs on a loop on the radio, and becoming the label boss of Egyptian Empire Records. “To this day, I still do my concerts based on the last hour of the Sports Arena,” Egypt says.
Egypt’s brand of electro is as physical as it is mental, the first time you hear it, it’s forever ingrained. Dominguez, who was born years after Egypt’s debut “On the Nile” came out, remembers driving around his hometown of Logan Heights in San Diego as a kid with his dad, who would play the Egyptian Lover as an education. “Egypt just caught my ear as a kid,” Dominguez, who also works in culture marketing at Nike, remembers. “Skipping up a few years, in high school when I’m independent through my music, I remember having “Egypt Egypt” on my iPod Nano. This was the song to big me up. Like, ‘I’m in the mix. I’m in it.’”
There is one thing that can be agreed upon: the Egyptian Lover is, has always been, that guy. In the book, there are photos of him in high school, posing with two women flanking either side of him. “He’s one of the best DJs in the world, especially still mixing vinyl, and he holds his own to all these guys who are basically sticking a USB in something,” his childhood friend AJ Kirby says. I get to our interview early, watch Egypt get out of his BMW from my rearview mirror and head into Mexican haunt El Cholo’s South Park location he’s been coming to for the last few years whenever he needs a quiet place to talk business. When I walk into the empty restaurant a couple minutes later, he’s sitting in a corner booth holding court, chips and salsa already on the table. The servers seem to know him. He just got back from Croatia, where over the years he’s played festivals like Love International and Dimensions. I follow his Instagram where he gives updates on tour. One of the most recent: “Berlin…. Yall ready?”
Egypt shows me a video of a festival he played in Latvia. It’s the part of his set where he does a call and response with the crowd. A wall of thousands of bodies, not a phone in sight, are in total admiration, locked into the moment. “8-0-mothaf—-8,” they scream in reverence of Egypt’s drum machine. “8-0-muthaf—-8.” The energy is overwhelming, even through a video. It’s easy to see why touring, despite being hard on anyone, especially someone who has been doing this for decades, would drive him all these years. There’s nothing like affecting a crowd with your sound — which for Egypt’s has transcended its birthplace (L.A.), even its metaphorical birthplace (Egypt), and has gone global.
An August Virgo with no agent and an ability to respond to emails at lightning speed, Egypt has been doing his own booking for years. Since retiring from the police force, his childhood friend and former neighbor, Kirby, has been touring with him. In Santa Barbara, he was hawking some of Egypt’s records and apparel, including a letterman jacket that has the words “FREAK-A-HOLIC” running down the arm sleeve. Each show is a chance to return to the self, remind people of the story he’s telling. Egypt recalls the time he opened for Afrika Bambaataa. He wanted to see the artist perform “Planet Rock” live, but he went in a completely different direction, abandoning his hit completely. The moment stuck with Egypt for years. “I wanted to see why he is who he is,” he recalls. “He didn’t show us that. I realized I had to show them why I am who I am.”
Egypt is self-assured and funny, cocky in a clear-eyed way. Even in his 60s, his “pyramid playboy” persona remains. There seems to be an understanding that artists like the Egyptian Lover exist in relation to their environment: In the ’80s when Egypt was DJing for thousands, a dance called “The Freak” was king — glorified grinding. While one of the main references, Prince, might have been nasty in a subtle way, songs rife with double entendre, Egypt was just nasty. Each song became permission for the crowd to become embodied: “Give me a freaky, kinky nation with a total female population / I can deal with that situation / I don’t care about my reputation,” he raps on stage in Santa Barbara to “Egypt Egypt.” Even his earworm “Dirty Passionate Yell,” released earlier this year on his “1987” album, proclaims: “I can do the things your lover can’t do / Fly you places and just spoil you / I can keep you happy every day and every night / With this ultra-freaky appetite.”
The lyrics in Egyptian Lover’s first album, “On the Nile,” served as a kind of manifestation of his last four decades in the game: “I’m the Egyptian Lover, baby / I’m number one / I’m a mixing-scratching-rappin’-lovin’-son-of-a-gun.” These days, Egypt lives what some might see as a double life. He’s been married since the ’90s, raising two stepdaughters and taking on the role of “Papa” to three grandkids who despite having no blood relation to Egypt look exactly like him. They’re close. He doesn’t have turntables or a studio in his house but he does have a playroom stacked with toys for his grandchildren.
The Egyptian Lover wears a Pro Club tracksuit, David Yurman necklaces, vintage Yves Saint Laurent glasses from Gentlemen’s Breakfast, and his own hat and ring.
The story of how he met his wife was its own kind of kindred moment, an encounter that would unknowingly carve out his path as an artist. Right after graduating high school, he was living in his parents’ backhouse and courting one of his classmates. One day, she came over and shared a new album she’d stumbled across, Kraftwerk’s “Computer World.” She asked Egypt to make a tape of it so they could both have a copy. When he heard it for the first time, it shifted something in his cellular makeup. He didn’t know music could sound like this. The German electronic band would become one of his musical touchstones forever more. “It blew me away. Like, ‘What is this?’ This is futuristic.” He ended up keeping the record and she kept the tape. After that, they lost touch. He became a touring musician, and she married someone else. Then his 10-year high school reunion happened and they ran into each other again. How could he ever forget the girl who showed him Kraftwerk? “I said, ‘Where’s your husband?’ She said, ‘I’m separated.’ We went on a date and got married,” Egypt remembers. Even with his grueling schedule, he tries not to be on tour for more than a couple weeks at a time. He’s a family man now.
“I think he’s honestly the busiest now since he’s been since the late ’80s,” Dominguez says about Egypt. In between tour dates earlier this year, he released a song with producer Josh Baker and Rome Fortune, “Dr. Feel Right.” He’s also in the process of completing his next album, set to be out mid-next year.
There’s a lineage of L.A. DJs who would arguably not be here if it wasn’t for the Egyptian Lover ripping all those years ago. He still serves as supreme inspiration. At the release party for the archival photobook, “On the Nile,” held at Peanut Butter Wolf’s Highland Park vinyl bar, the Gold Line, L.A. DJ Spiñorita watched in reverence as Egypt signed copies of the book. His music is a mainstay in any set she plays. “The Egyptian Lover is such a legend that it goes off anywhere,” she says, but especially for what she calls a “Dodgers crowd,” in other words, L.A. people. “It’s become part of who I am as a DJ. I will say that on the mic, ‘Where the freaks at?’ The crowd gets this excited feeling of: ‘We’re free, we’re here, we’re dancing, we’re being who we want to be, we’re feeling sexy.’”
Egypt’s music has been passed down through eras, generations, places, each group or moment claiming something about it as their own. “I’ll do some concerts, and all I’ll see is young kids singing the words to the song,” Egypt says. “I’m like, ‘This is so cool.’” On New Year’s Eve, Egyptian Lover plays on home turf at Zebulon. The New Year’s Eve show in L.A. has become a kind of tradition. It’s fitting: He was always the person meant to connect our past with the future. The ‘80s to infinity.
Grooming Carla Perez
Production Cecilia Alvarez Blackwell
Styling assistants Berlin Ventura, Jael Valdez
The Egyptian Lover wears an Emporio Armani jacket and hat, a Pro Club shirt, Second/Layer pants, David Yurman necklace, vintage Cazal glasses from Gentlemen’s Breakfast, stylist’s own shoes, and his own ring and hat.
Lifestyle
Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump
Correspondents of CBS’ 60 Minutes pose for a portrait in 2023. From left to right, they are Sharyn Alfonsi, L. Jon Wertheim, Bill Whitaker, Lesley Stahl, Scott Pelley, Cecilia Vega, and Anderson Cooper. Former Executive Producer Bill Owens sits on the far right. Only Wertheim, Whitaker and Stahl remain at the program.
CBS Photo Archive/CBS via Getty Images/CBS
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CBS Photo Archive/CBS via Getty Images/CBS
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When CBS fired Scott Pelley on Tuesday night, the new 60 Minutes executive producer, Nick Bilton, told Pelley it was for insubordination at a staff meeting the day before.
The veteran correspondent argues he was defending the DNA of 60 Minutes and the integrity of its journalism.
The battle royale over the network’s most prestigious and profitable news program is part of a broader fight over the direction of CBS News.
And given CBS’s acquisition by a billionaire family whose business interests have become intertwined with the political interests of President Trump, it reflects a larger war over control of the media in the current moment.

That father and son, Larry and David Ellison, bought CBS’ parent company, Paramount, last summer. In January, they became co-owners of TikTok’s U.S. operations. Now they’re seeking approval from Trump’s regulators to buy Warner Bros. Discovery, the parent company of CNN.
A glamorous show shorn, for now, of most its stars
CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents’ Association Dinner on April 25, 2026 in Washington, D.C.
Kristina Bumphrey/Variety via Getty Images/Variety
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Kristina Bumphrey/Variety via Getty Images/Variety
But the specifics of this individual episode matter — for 60 Minutes, CBS, its audience of millions, and even the news business itself.
The program has been the most glamorous post in broadcast news. The correspondents are the stars of the show. And now, there are just three of them.
Anderson Cooper left last month, concerned over the direction of the network’s coverage. Last week was a virtual bloodbath: correspondents Cecilia Vega and Sharyn Alfonsi were fired. So were a producer and two show executives — including Tanya Simon, a longtime staffer who had stepped up as executive producer when her predecessor resigned in protest before the Ellisons’ takeover.

With Pelley’s ouster, only correspondents Lesley Stahl, Bill Whitaker, and Jon Wertheim remain. Now they are considering whether to resign, according to two associates with knowledge.
Their brand-new boss, Bilton, was previously a tech reporter for The New York Times and an investigative reporter for Vanity Fair. He executive-produced a documentary for Netflix about a couple accused of laundering Bitcoin and has been a producer on several other films.
Notably, he has no experience in television news.
Neither does Bari Weiss, whom David Ellison installed as the network’s editor in chief last October. The Ellisons also bought her center-right views-and-news site, The Free Press.
She has maintained that the network of Walter Cronkite needs a makeover for the digital moment. She has also contended for years that CBS, along with the rest of mainstream media, is too reflexively anti-Trump, anti-Israel, and too woke.
A rejection of CBS News executives’ overtures
The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.
Matt Winkelmeyer/Getty Images/Getty Images North America
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Matt Winkelmeyer/Getty Images/Getty Images North America
Bilton attempted to set a conciliatory tone at Monday’s meeting — his first with the show. Pelley, a formidable veteran correspondent and former CBS Evening News anchor, wasn’t having it.
Pelley called Bilton unwelcome and unqualified. And Pelley said that Weiss was attempting to “murder” the program.
In firing Pelley on Tuesday, Bilton said the journalist had hijacked the meeting and rejected overtures to work constructively through their differences. (NPR obtained a copy of the firing notice.) Bilton wrote that Pelley’s “antipathy to the future of the show came through loud and clear.”
In his own statement late Tuesday evening, shared with NPR, Pelley accused CBS’s new news leadership of killing 60 Minutes‘ DNA and pushing him “to inject falsehoods and bias into a politically sensitive story” and “to include assertions that are unverified.”
The accusations, to which CBS has not yet responded, echo those made by Alfonsi and Vega, the two correspondents fired last week.
Earlier this year, Alfonsi publicly complained after Weiss held one of her stories at the last minute, and kept it frozen for weeks, demanding an on-camera interview with a Trump White House official that never played out. It ran, unchanged from the intended version, with additional statements from the administration tacked on to the end.
After being fired, Vega said in a statement obtained by NPR that her team had “experienced efforts to insert political bias into our stories.”
“Let’s call this what it is: censorship, both censorship and self-driven” Vega continued. “It is dangerous for the show and dangerous for democracy.”
Weiss previously rejected Alfonsi’s and Vega’s allegations. (CBS said Vega’s claims, for example, were “not based in reality” while expressing appreciation for her work.)
Weiss and Bilton say digital threat requires a 60 Minutes overhaul now
In a meeting this morning, Weiss said that Pelley chose his own path — that is, to be fired rather than to find a way to work through his concerns, according to attendees. The network and Weiss have not yet publicly addressed Pelley’s accusations of interference.
Bilton and Weiss say they respect the show’s traditions, its accomplishments and its legacy of enterprise reporting, extended interviews and visual storytelling. It rose in the ratings 9% over the past season under Simon.
The two news leaders say, however, 60 Minutes needs to be overhauled before it becomes increasingly irrelevant in the era of streamers and other sources of news, information and entertainment in the digital age.
Interviews with 12 current and former CBS News staffers, from producers to executives, suggest great reservations and suspicions remain about Weiss’ judgment and her ability to handle the prominent and even famous journalists on whom her division relies.
Weiss had initially sought to reinvent the CBS Evening News, dropping a two-anchor format that had sagged in the ratings. Cooper turned down Weiss’ overtures to anchor it and left the network altogether, concerned about her approach, according to associates. (They spoke on condition of anonymity because Cooper has not chosen to speak publicly on the matter.)
David Ellison became chairman and CEO of CBS’ parent company, Paramount, after buying it last year.
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Noam Galai/Getty Images for Paramount/Getty Images North America
The ratings have continued to sag under new anchor Tony Dokoupil. And some CBS journalists, including producers who have left the Evening News, have publicly accused Weiss of making editorial decisions driven by politics. She has rejected those claims.
The decision to take on overhauling two key shows — one listing, one highly profitable, both high profile — carries significant risks for Weiss and the network, even apart from other considerations.
But the Ellisons’ presence cannot be ignored.

When Shari Redstone was negotiating the sale of CBS’s parent company, Paramount, to the Ellisons’ Skydance Media last year, the network announced the end of Stephen Colbert’s late night show. He had been one of the president’s most biting and acerbic critics.
David Ellison also made a series of concessions directly to Trump’s chief broadcast regulator, Federal Communications Commission Chair Brendan Carr, gutting CBS’s diversity, equity and inclusion initiatives and appointing a conservative ombudsman to field complaints of bias against its news reporting.
Carr and other regulators approved the Paramount deal last summer.
The accommodations echo those made by other media titans.
Amazon and Blue Origin founder Jeff Bezos remade the editorial pages of the Washington Post, which he owns, into a far more hospitable zone for Trump at the outset of his second term. So did Los Angeles Times owner Dr. Patrick Soon-Shiong, a noted medical device inventor. Amazon and Blue Origin have multi-billion dollar contracts with the federal government. Soon-Shiong’s medical research firm routinely has patent applications up for review with federal regulators. One was approved Tuesday.
The Ellisons are hoping to win approval from federal regulators next month for their purchase of Warner Bros. Discovery in a deal valued at more than $110 billion. It would include Warner Bros. Studio, HBO and CNN, among other properties.
As Weiss routs CBS News’ old guard, the question of what role she might play at CNN — and what changes that portends at CBS — hangs over journalists at the two networks. The fate of 60 Minutes serves as a high-stakes case study for both.
Lifestyle
We’re having a main character summer. Are you? : It’s Been a Minute
Lifestyle
Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market
Kids’ vintage clothing sales are experiencing a remarkable boom at in-person markets and online, where prices for clothes for little ones have shot up on websites including Depop and Poshmark. Millennial parents are looking to outfit their kids in the clothes and TV and film characters they loved (or coveted) when they were kids.
The result? There’s a new generation of kiddos hitting the playground looking incredibly cool. Take Amari Case, a SoCal toddler who spent a Sunday afternoon this spring ambling around a vintage market in a West Hollywood warehouse clad in baggy jeans and a ’90s-era tee emblazoned with the “Dragon Ball Z” character Son Goku.
When she wasn’t scribbling on a Lorax coloring sheet, she’d been cruising around the market with her dad, Aaron Munoz Case, snapping up new pieces destined to make her the flyest kid at the preschool playground.
Neil Wright, from left, Kristine Nite Scalzo and Brandon Rosenblatt, co-founders of Elemeno Kids Vintage Market.
Showing off Amari’s new vintage satin L.A. Raiders jacket and tiny teal Grant Hill Detroit Pistons jersey, Munoz Case, who was also impeccably dressed, noted that while Amari went through a phase at about 18 months where she wanted to dress herself, eventually she gave up and went back to letting her dripped-out dad dictate her wardrobe.
Munoz Case found Amari’s first vintage piece at the Rose Bowl Flea Market and got the bug, going back every month to pick up something to add to his little’s wardrobe.
Trendspotters and researchers say Munoz Case isn’t alone in his quest. The market for kids’ vintage clothing has heated up precipitously over the last few years, perhaps hitting a boiling point in January when an Eeyore romper from the ’90s sold for over $3,000 on EBay. (It was new with tags, but one without tags still went for almost a grand about a month later.)
The thirst for tiny throwbacks is so popular that first-ever, all-kids market Elemeno — named after the “L-M-N-O” bit of “The Alphabet Song” and where Amari was toddling and shopping — drew 17 vendors and over 2,000 attendees over a single weekend in March. (There are plans for another Elemeno Kids Vintage Market pop-up later this year in New York, as well as plans to bring the event back to L.A. sometime next year.)
1. Cameron Scalzo, wearing a vintage McDonald’s T-shirt from the ‘90s, and mom Kristine Nite Scalzo. 2. Cameron Scalzo rocks an Avirex jacket from the ‘90s.
Eye Speak Vintage’s Kristine Nite Scalzo, who co-organized the event and is opening an all-kids vintage store in Pasadena this month, says she fell under the kids vintage spell in 2020 when she was pregnant with her son. She’d always been a vintage shopper for herself, so she knew she wanted to pass the passion down to the next generation. She started filling up her son’s closet, and soon enough, she found herself selling her other finds out of a bodega in her garage.
She has a by-appointment space in Pasadena now, where she draws everyone from Rihanna’s stylist to out-of-town moms who make a point to stop by on their way to Disneyland. “The community around kids vintage has really skyrocketed on Instagram over the past six years,” Scalzo says. “We want to know who we’re buying from. We want to know that we’re doing good with buying secondhand. And it’s a hobby for people that can turn into a possible business on the side. Because knowing there’s a big group that’s interested in vintage kids clothes, you can always pass an item [your kid outgrows] to someone else or resell it.”
Scalzo says some parents are out digging through bins at the Goodwill Outlet looking for the perfect piece, while others are content to pay up for, say, a ’90s Simpsons T-shirt or a mini-size Harley-Davidson jacket. Scouring the racks at the Elemeno market, most pieces cost $15 to $40, though there were special pieces pulled to the side in some booths with price tags that could make a parent’s eyes pop. (Think $275 for a set of well-worn Spider-Man overalls from the ’00s or $150 for a pair of Cross Colours denim shorts from the ’90s.)
In kids and adult vintage alike, mint condition is highly valued. No matter the era in which they were raised, kids tend to be messy. They get strawberry juice on their shirts or scuff up the knees on their Bugle Boy jeans. Vintage kids clothes that look pristine are more expensive, and while plain kids clothes do sell, items with characters on them or cool prints tend to draw more attention and dollars.
Brandon Rosenblatt, another of the Elemeno organizers, says he’s had his eye on a specific kids “Back to the Future” shirt for some time, but notes that it typically sells for about $1,000. He’s partial to McKids clothes for his daughter, from McDonald’s short-lived kids clothing brand, noting that he’s even snagged her a vintage official McDonald’s-themed aloha shirt from Hawaii, something he says he’s never seen anywhere else.
1. Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps. 2. Thalia Castilo and her kids Amora and Milo.
Other collectors, he says, might be a little less obscure, leaning into mainstream characters such as Strawberry Shortcake or from ’80s and ’90s properties including “The Land Before Time” and “Rugrats.”
“A lot of millennials are having kids — like everyone who’s in their 30s and 40s — and they all want to put their kids in the same IP they grew up in,” Rosenblatt says.
“It’s the thrill of the hunt that gets everyone so excited,” Scalzo says. “Once you find that perfect nostalgic piece, you’re like ‘Holy s—,’ and you just want to chase that feeling again and again.”
Mia De La Rosa, a reseller who was at the Elemeno market, says that like Scalzo, she started buying kids vintage clothes when she was pregnant with her daughter, Liv, who’s 6 now, very into everything on PBS Kids and has a closet full of thrifted vintage garb covered in characters such as D.W., the annoying little sister from the ’90s show “Arthur.”
Everything Liv wears is “completely her style,” De La Rosa says. “She dresses herself every day and she gets compliments on what she’s wearing at school all the time.”
Other vintage-wearing kids — and in particular younger ones — might simply be sporting what their parents like or might just like the look of the shirt even if they don’t know what it’s advertising. (An 8-year-old boy at the Elemeno market, for instance, chose to wear a pristine T-shirt highlighting the ’90s Jim Carrey movie “The Mask” because it featured his favorite color: green.)
Derrick Broaster, a vintage enthusiast turned full-time reseller, says that while he chooses to put himself in clothes from the ’60s and ’70s, he outfits his two sons in clothes from the 2000s. (“How Bow Wow used to dress when he was a kid,” he says.)
Although his younger son tends to rebel against Broaster’s vintage picks, opting for whatever Spider-Man shoes happen to be in his eyeline, his older son has leaned in, letting his dad advise him on what vintage pieces could work and what would be the most stylish.
1. Julian, left, and Javier Gutierrez show off their vintage clothing. Javier says his mom always tells him to keep his vintage outfits clean. 2. Mom Priscilla Guzman, clockwise, Dad Javier Gutierrez and sons Julian and Javier Gutierrez enjoy the vibe of vintage clothing. Guzman says she’s been buying and selling kids’ vintage since her oldest son was born eight years ago.
Rosenblatt says a good portion of what vintage finds he sees in the market now has returned to the U.S. from places in Central America and South America or Asia where those pieces were likely sent decades ago after they were donated or given away.
“There’s a real underbelly of this vintage game with rag houses getting access to bulk product overseas and letting people sort through it,” he says. “There are companies now that rip through 20, 30 or 40,000 pieces of vintage clothing a week. It’s a really interesting ecosystem.”
For many kids vintage sellers, finding their stock is just as fun and interesting as getting it back into consumers’ hands. “Anywhere we can find clothes, we’re there,” says Matthew Carlos, owner of Long Gone Youth. He started selling vintage clothes 11 years ago, when he was 15, switched to kids vintage at 20 and has spent the last six years scouring flea markets, websites and swap meets.
“The kids market is definitely growing,” he says, “but I still feel like we haven’t even gotten close to where we can go. It’s just getting popular now, but the more events [like Elemeno] we can do, the more it’ll go mainstream.” Even now, some major brands like Gap and OshKosh B’gosh have recognized the interest in some of their styles from the ’80s and ’90s, moving to re-release the looks in limited runs.
Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.
Kids resale is also leaning into streetwear culture. Rosenblatt, who worked in the streetwear industry, says that he’s noticed that a good portion of those interested in kids vintage — particularly, male shoppers — tend to be fans of streetwear brands like Supreme, Fear of God Essentials and Bape. At Elemeno, for instance, a good portion of the parents we saw pushing strollers were well-dressed dads seemingly on solo missions, something you don’t always see at kid-centric events.
“I just want my son to feel like I did as a kid,” said Justin Nguyen, while watching his toddler, Jayden, play with bubbles. “I want him to be happy, carefree and joyful, and I want to be able to spend time with him. My mom and dad were always working, even on the weekends. Now that I’m a dad, taking my son out on weekends to do stuff like this just seems like a blessing.”
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