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The antithesis of the Olympics: Using AI to write a fan letter

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The antithesis of the Olympics: Using AI to write a fan letter

In a Google ad during the Olympics, a dad uses AI tool Gemini to write a letter from his daughter to star hurdler Sydney McLaughlin-Levrone.

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On Fresh Air in 1986, Maurice Sendak told Terry Gross a story about a little boy who sent him a card and a drawing. Sendak wrote back, including a drawing of his own. Later, the boy’s mother wrote Sendak again, explaining that her son loved the response so much that he ate it. To Sendak, this was the ultimate compliment. “He saw it, he loved it, he ate it,” he chuckled.

Their correspondence stands in contrast to another fan letter many Olympics fans have seen in recent days. During the games, a number of AI ads have been in rotation, but none has raised as many eyebrows as one for Gemini, Google’s AI assistant. In the commercial, a father’s voiceover explains that his daughter, like him, is a runner. And she’s a huge fan of Olympic hurdler Sydney McLaughlin-Levrone. He says he’s “pretty good with words,” but he wants her fan letter to Sydney to be “just right.”

Does he help her? Does he encourage her? Does she enter into the process at all? No. He just asks Gemini to write the letter. The prompt: “Help my daughter write a letter telling Sydney how inspiring she is. And be sure to mention that my daughter plans on breaking her world record. She says sorry, not sorry.”

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Where to begin. Where! To! Begin!

Let us address quality first

I do not like generative AI, but for the sake of research, I fed this prompt – this very prompt! – into Gemini. I am not going to post the result here in full, but I can assure you that if you ranked all the middle managers of your bank from most to least inspiring, went to the one at the bottom, and asked them to write a draft of this letter for you, this is what you would get. The result is obligatory, desultory, boring and obviously machine-made. It contains sentences like, “You’ve shown the world that with determination, anything is achievable,” a toothless flop of a sentence that is, for the record, false.

The only – the only! – spark of personality comes in the machine’s dutiful inclusion of “sorry not sorry,” which Ad Dad put in the prompt. That is not artificial intelligence, it is a program taking the one piece of yourself that you included and spitting it back out, unchanged.

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The problem with an AI approach to admiration

Generative AI advocates have sometimes claimed an interest in helping people with disabilities or people with limited English. Their internal business plans may reveal what role those considerations actually play in their planning, and AI could indeed have some of those applications. The bigger issue is that in many cases, including this one, the marketing of generative AI is a broadside against singularity in favor of digestibility, against creativity in favor of drudgery. It’s perfect for anyone who watched the video for Pink Floyd’s “The Wall” and rooted for the meat grinder.

What Google is selling in this ad is not an assistive device; it is the promised replacement of your flawed humanity with the immaculate verbiage of Google. Immaculate verbiage like, “Watching you compete is like witnessing magic unfold.” So if you like your letters awkwardly structured and with all the emotion of a birthday card from your eye doctor, Gemini can help.

What a fan letter could be

Ad Dad is going about this all wrong. He says Gemini can get the letter “just right.” But there is no need for a fan letter to be “just right.” There is perhaps no truer example on Earth of “it’s the thought that counts” than a letter to someone you admire, telling them how much their work or their example means to you. Ad Dad’s daughter could have done anything from writing a short note in her own words to drawing a picture, and it would have been fine.

If you do want to help your kid write a fan letter as an exercise, don’t give her a tool designed to extrude the average of all the other letters that have come before it. Sit down with her and help her be specific. When did you first see Sydney compete? What does it look like to you when she goes over a hurdle? How do you feel when you see her perform? Do you like her stance? The way she hits a finish line? Her smile when she wins? What do you love about running? And sure, go over spelling with her if you want, too, or help her with her grammar. It’s a perfect opportunity.

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A fan letter is not the beginning of a transaction, or even necessarily an exchange (though it can be that). It is an offering, a gift given in appreciation. Its purpose is not to impress, but to express. That it contains your wild and beautiful self – however imperfect, misspelled, and simple as it may be — is what makes it valuable.

A kid doesn’t need a comms strategy or a marketing department. There is all kinds of time for her to learn how to write a proper business letter, or a complaint letter, or a letter to Congress, or a legal brief or business plan. A kid needs to develop confidence that her voice is valuable and should be used. And over time, of course her writing can improve — but only if she’s given a chance to build skills. If you tell her to hit up Gemini when she wants to produce a letter, how will she ever live without it? Choosing a message of “don’t practice, just hit this button” is strange anywhere, but it feels downright perverse during the Olympics.

All an admirer needs to be is her best self. And who knows? If she genuinely makes a gesture on paper from the bottom of her heart, somebody might become overwhelmed and eat it. It’s been known to happen.

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Timothée Chalamet brings a lot to the table in ‘Marty Supreme’

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Timothée Chalamet brings a lot to the table in ‘Marty Supreme’

Timothée Chalamet plays a shoe salesman who dreams of becoming the greatest table tennis player in the world in Marty Supreme.

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Last year, while accepting a Screen Actors Guild award for A Complete Unknown, Timothée Chalamet told the audience, “I want to be one of the greats; I’m inspired by the greats.” Many criticized him for his immodesty, but I found it refreshing: After all, Chalamet has never made a secret of his ambition in his interviews or his choice of material.

In his best performances, you can see both the character and the actor pushing themselves to greatness, the way Chalamet did playing Bob Dylan in A Complete Unknown, which earned him the second of two Oscar nominations. He’s widely expected to receive a third for his performance in Josh Safdie’s thrilling new movie, Marty Supreme, in which Chalamet pushes himself even harder still.

Chalamet plays Marty Mauser, a 23-year-old shoe salesman in 1952 New York who dreams of being recognized as the greatest table-tennis player in the world. He’s a brilliant player, but for a poor Lower East Side Jewish kid like Marty, playing brilliantly isn’t enough: Simply getting to championship tournaments in London and Tokyo will require money he doesn’t have.

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And so Marty, a scrappy, speedy dynamo with a silver tongue and inhuman levels of chutzpah, sets out to borrow, steal, cheat, sweet-talk and hustle his way to the top. He spends almost the entire movie on the run, shaking down friends and shaking off family members, hatching new scams and fleeing the folks he’s already scammed, and generally trying to extricate himself from disasters of his own making.

Marty is very loosely based on the real-life table-tennis pro Marty Reisman. But as a character, he’s cut from the same cloth as the unstoppable antiheroes of Uncut Gems and Good Time, both of which Josh Safdie directed with his brother Benny. Although Josh directed Marty Supreme solo, the ferocious energy of his filmmaking is in line with those earlier New York nail-biters, only this time with a period setting. Most of the story unfolds against a seedy, teeming postwar Manhattan, superbly rendered by the veteran production designer Jack Fisk as a world of shadowy game rooms and rundown apartments.

Early on, though, Marty does make his way to London, where he finagles a room at the same hotel as Kay Stone, a movie star past her 1930s prime. She’s played by Gwyneth Paltrow, in a luminous and long-overdue return to the big screen. Marty is soon having a hot fling with Kay, even as he tries to swindle her ruthless businessman husband, Milton Rockwell, played by the Canadian entrepreneur and Shark Tank regular Kevin O’Leary.

Marty Supreme is full of such ingenious, faintly meta bits of stunt casting. The rascally independent filmmaker Abel Ferrara turns up as a dog-loving mobster. The real-life table-tennis star Koto Kawaguchi plays a Japanese champ who beats Marty in London and leaves him spoiling for a rematch. And Géza Röhrig, from the Holocaust drama Son of Saul, pops up as Marty’s friend Bela Kletzki, a table tennis champ who survived Auschwitz. Bela tells his story in one of the film’s best and strangest scenes, a death-camp flashback that proves crucial to the movie’s meaning.

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In one early scene, Marty brags to some journalists that he’s “Hitler’s worst nightmare.” It’s not a stretch to read Marty Supreme as a kind of geopolitical parable, culminating in an epic table-tennis match, pitting a Jewish player against a Japanese one, both sides seeking a hard-won triumph after the horrors of World War II.

The personal victory that Marty seeks would also be a symbolic one, striking a blow for Jewish survival and assimilation — and regeneration: I haven’t yet mentioned a crucial subplot involving Marty’s close friend Rachel, terrifically played by Odessa A’zion, who’s carrying his child and gets sucked into his web of lies.

Josh Safdie, who co-wrote and co-edited the film with Ronald Bronstein, doesn’t belabor his ideas. He’s so busy entertaining you, as Marty ping-pongs from one catastrophe to the next, that you’d be forgiven for missing what’s percolating beneath the movie’s hyperkinetic surface.

Marty himself, the most incorrigible movie protagonist in many a moon, has already stirred much debate; many find his company insufferable and his actions indefensible. But the movies can be a wonderfully amoral medium, and I found myself liking Marty Mauser — and not just liking him, but actually rooting for him to succeed. It takes more than a good actor to pull that off. It takes one of the greats.

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The Best of BoF 2025: A Year of Global Upheaval

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The Best of BoF 2025: A Year of Global Upheaval
Trade turmoil, luxury’s slowdown and shifting consumer behaviours reshaped global fashion in 2025, pressuring manufacturers from Vietnam to China while opening frontiers in India, Africa and Latin America. But creative resilience and bold investment signalled where the industry may find its next wave of growth.
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Hungarian filmmaker Béla Tarr — known for bleak, existential movies — has died

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Hungarian filmmaker Béla Tarr — known for bleak, existential movies — has died

Hungarian director Béla Tarr at the Berlin International Film Festival in 2011.

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Béla Tarr, the Hungarian arthouse director best known for his bleak, existential and challenging films, including Sátántangó and Werckmeister Harmonies, has died at the age of 70. The Hungarian Filmmakers’ Association shared a statement on Tuesday announcing Tarr’s passing after a serious illness, but did not specify further details.

Tarr was born in communist-era Hungary in 1955 and made his filmmaking debut in 1979 with Family Nest, the first of nine feature films that would culminate in his 2011 film The Turin Horse. Damnation, released in 1988 at the Berlin International Film Festival, was his first film to draw global acclaim, and launched Tarr from a little-known director of social dramas to a fixture on the international film festival circuit.

Tarr’s reputation for films tinged with misery and hard-heartedness, distinguished by black-and-white cinematography and unusually long sequences, only grew throughout the 1990s and 2000s, particularly after his 1994 film Sátántangó. The epic drama, following a Hungarian village facing the fallout of communism, is best known for its length, clocking in at seven-and-a-half hours.

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Based on the novel by Hungarian writer László Krasznahorkai, who won the Nobel Prize in Literature last year and frequently collaborated with Tarr, the film became a touchstone for the “slow cinema” movement, with Tarr joining the ranks of directors such as Andrei Tarkovsky, Chantal Akerman and Theo Angelopoulos. Writer and critic Susan Sontag hailed Sátántangó as “devastating, enthralling for every minute of its seven hours.”

Tarr’s next breakthrough came in 2000 with his film Werckmeister Harmonies, the first of three movies co-directed by his partner, the editor Ágnes Hranitzky. Another loose adaptation of a Krasznahorkai novel, the film depicts the strange arrival of a circus in a small town in Hungary. With only 39 shots making up the film’s two-and-a-half-hour runtime, Tarr’s penchant for long takes was on full display.

Like Sátántangó, it was a major success with both critics and the arthouse crowd. Both films popularized Tarr’s style and drew the admiration of independent directors such as Jim Jarmusch and Gus Van Sant, the latter of which cited Tarr as a direct influence on his films: “They get so much closer to the real rhythms of life that it is like seeing the birth of a new cinema. He is one of the few genuinely visionary filmmakers.”

The actress Tilda Swinton is another admirer of Tarr’s, and starred in the filmmaker’s 2007 film The Man from London. At the premiere, Tarr announced that his next film would be his last. That 2011 film, The Turin Horse, was typically bleak but with an apocalyptic twist, following a man and his daughter as they face the end of the world. The film won the Grand Jury Prize at the Berlin International Film Festival.

After the release of The Turin Horse, Tarr opened an international film program in 2013 called film.factory as part of the Sarajevo Film Academy. He led and taught in the school for four years, inviting various filmmakers and actors to teach workshops and mentor students, including Swinton, Van Sant, Jarmusch, Juliette Binoche and Gael García Bernal.

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In the last years of his life, he worked on a number of artistic projects, including an exhibition at a film museum in Amsterdam. He remained politically outspoken throughout his life, condemning the rise of nationalism and criticizing the government of Hungarian leader Viktor Orbán.

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