Connect with us

Lifestyle

Peru: Chicha, the electric pulse of cumbia

Published

on

Peru: Chicha, the electric pulse of cumbia

Pedro Tolomeo Rojas, known as Monky, enters his studio in Lima on Oct. 21, 2024. Monky was a pioneer in the making of the posters that publicize cumbia concerts and are now considered chicha art. His posters still cover Lima and cities beyond, advertising upcoming concerts.

Ivan Kashinsky


hide caption

Advertisement

toggle caption

Ivan Kashinsky

This is part of a special series, Cumbia Across Latin America, a visual report across six countries developed over several years, covering the people, places and cultures that keep this music genre alive.

The people of Peru have many definitions for the word chicha: a sacred fermented corn drink, popular culture, popular art and, of course, Peruvian cumbia. It has also been used as a derogatory term, mocking immigrant culture in Lima during the mass migrations of Indigenous Andean people to Lima in the 20th century. When it comes to music, the term has become extremely controversial.

Advertisement
High school students dance folkloric music, such as Huayno, in the Plaza de Armas in Cusco on November 3, 2025. Huayno music was mixed with Colombian cumbia, among other genres, to make a kind of Peruvian cumbia known as chicha.

High school students dance folkloric music, such as huayno, in the Plaza de Armas in Cusco, Peru, on Nov. 3, 2024.

Ivan Kashinsky


hide caption

toggle caption

Ivan Kashinsky

Advertisement

PERU, SICUANI - Women gather after a celebration for the 137 anniversary for the city of Sicuani in Sicuani, Peru, on November 4, 2024. People say that the colors used for the clothing of the indigenous people inspired the colors of the posters that promote cumbia concerts are known as chicha art. Armonía 10, a Peruvian orchestra that plays cumbia, originally founded in 1972, played in Sicuani that night.

Women gather after a celebration for the 137th anniversary for the city of Sicuani, Peru, on Nov. 4, 2024. Armonía 10, a Peruvian orchestra that plays cumbia and was originally founded in 1972, played in Sicuani that night.

Ivan Kashinsky


hide caption

toggle caption

Advertisement

Ivan Kashinsky

PERU, LIMA - Berardo Hernández Jr. known as Manzanita Jr., holds his guitar in his kitchen in Lima, Peru, on November 2, 2024. Berardo’s father, Manzanita, is known for having a part in creating the sound of a new genre known as chicha, which emphasizes the electric guitar and mixes Colombian cumbia, with huayno, which is folkloric music from the Peruvian Andes, along with Cuban guaracha, rock ’n roll and other styles of music.

Berardo Hernández Jr., known as Manzanita Jr., holds his guitar in his kitchen in Lima, Peru, on Nov. 2, 2024. Hernández’s father, Manzanita, is known for having a part in creating chicha’s sound.

Ivan Kashinsky


hide caption

Advertisement

toggle caption

Ivan Kashinsky

In a small peña, or neighborhood club, in Lima, two legends — Berardo Hernandez Jr., the son of Manzanita, and Pancho Acosta, of Compay Quinto — filled the venue with intricate and melodic electric guitar sounds, soloing at a rapid pace, using their fingers instead of picks. Fans smiled and danced, soaking in the magical sonic experience. Acosta, Manzanita and Enrique Delgado, of Los Destellos, all had a part in creating the chicha genre, which emphasized electric guitar and was uniquely Peruvian.

Berardo, known as Manzanita Jr., aligns with the theory that all Peruvian cumbia can be considered chicha. Pancho, on the other hand, insists that chicha is specifically Tropical Andina, a sub-genre that mixes Colombian cumbia with Andean folkloric music, known as huayno. Alfredo Villar, an author and art historian, says chicha “is the most complex moment of Peruvian identity, because it mixes everything — from its deepest roots to its most extreme and complex external influences. This is why it is so difficult to define … Chicha will always surprise you.”

Advertisement
People drink chicha in a checheria in the sacred valley, near Cusco, in the pueblo of Calca on November 6, 2025. Chicha, a fermented corn drink was sacred to the indigenous of the region, and became a term to describe Peruvian Cumbia. The people of Peru have many definitions for the word chicha: a sacred fermented corn drink, popular culture, popular art, and of course, Peruvian cumbia. It has also been used as a derogatory term, mocking immigrant culture in Lima, during the mass migrations from the Andes to Lima in the twentieth century. When it comes to music, the term has become extremely controversial.

People drink chicha in Calca, Peru, on Nov. 6, 2024. A fermented corn drink, chicha was sacred to the Indigenous of the region before it became a term to describe Peruvian cumbia.

Ivan Kashinsky


hide caption

toggle caption

Ivan Kashinsky

Advertisement

A woman stands next to an “Inca cuy” in the sacred valley, near Cusco, in the pueblo of Lamay on November 6, 2025. Cuyes, or guinea pigs, where sacred to the indigenous of the region. Chicha, a fermented corn drink was also a sacred to the indigenous of the region, and became a term to describe Peruvian Cumbia. The people of Peru have many definitions for the word chicha: a sacred fermented corn drink, popular culture, popular art, and of course, Peruvian cumbia. It has also been used as a derogatory term, mocking immigrant culture in Lima, during the mass migrations from the Andes to Lima in the twentieth century. When it comes to music, the term has become extremely controversial.

A woman stands next to an “Inca cuy” in Lamay, Peru, on Nov. 6, 2024. Like chica, the fermented corn drink, cuyes, or guinea pigs, were sacred to the Indigenous of the region.

Ivan Kashinsky


hide caption

toggle caption

Advertisement

Ivan Kashinsky

PERU IQUITOS - Helner Misael Sánchez Casanova, known as Tacto, a member of Los Wembler’s de Iquitos, plays a bombo drum in his house in Iquitos, Peru. Los Wembler’s were founded in 1968 and were one of the first to play a new sub-genre of Peruvian Cumbia, known a cumbia Amazonica. The band mixed Colombian cumbia with Amazonian rhythms, psychedelic electric guitar, animal sounds from the jungle and other styles of music to create a unique genre.

Helner Misael Sánchez Casanova, known as Tacto, a member of Los Wembler’s de Iquitos, plays a bombo in his house in Iquitos, Peru, on Oct. 26, 2024. Los Wembler’s was founded in 1968 and was one of the first to play a new sub-genre of Peruvian cumbia, known a cumbia Amazonica. The band mixed Colombian cumbia with Amazonian rhythms, psychedelic electric guitar, animal sounds from the jungle and other styles of music to create a unique genre.

Ivan Kashinsky


hide caption

Advertisement

toggle caption

Ivan Kashinsky

A view of the barrio of Belén seen from the city of Iquitos, Peru, on Oct. 26, 2024.

A view of the barrio of Belén seen from the city of Iquitos, Peru, on Oct. 26, 2024.

Ivan Kashinsky


hide caption

Advertisement

toggle caption

Ivan Kashinsky

The inconceivable mix of Colombian cumbia, Cuban guaracha, Andean huayno and psychedelic rock, as well as countless other genres, including jazz and bossa nova, that melted together in Lima at the end of the 1960s created a truly delicious sound. Chicha peaked in the ’80s as Lorenzo Palacios Quispe, known as Chacalón or El Faraón de la Cumbia, and Los Shapis, an Andean band from Huancayo, brought chicha to the masses.

Advertisement
PERU, IQUITOS - The art of Ashuco, Jose Araujo, a Amazonian chicha artist, covers the walls and couple dance and talk in El Refugio, a bar in Iquitos, Peru, known for live cumbia music on October 26, 2024. El Refugio is also known to be a place where lovers escape to spend time together. Iquitos is home of Los Wembler’s de Iquitos, one of the first bands to create the Cumbia Amazonica genre, mixing Colombian cumbia with Amazonian rhythms, psychedelic electric guitar, animal sounds from the jungle and other styles of music.

Art by José “Ashuco” Araujo, a Amazonian chicha artist, covers the walls of El Refugio, a bar in Iquitos, Peru, that’s known for live cumbia as and couples dance and talk on Oct. 26, 2024.

Ivan Kashinsky


hide caption

toggle caption

Ivan Kashinsky

Advertisement

Alfredo Villar Luquin, a writer who has immersed himself in the world of chicha, puts his hand over a painting of Chacalón in his house on November 11, 2024. The painting is by Monky, Pedro Tolomeo Rojas, who is a pioneering chicha artist. Lorenzo Palacios Quispe, known as Chacalón, brought chicha to the masses in Lima.

Alfredo Villar Luquin, a writer who has immersed himself in the world of chicha, puts his hand over a painting of Chacalón in his house on Nov. 11, 2024. The painting is by Pedro Tolomeo Rojas, the pioneering chicha artist better known by “Monky.” Lorenzo Palacios Quispe, known as Chacalón, brought chicha to the masses in Lima.

Ivan Kashinsky


hide caption

toggle caption

Advertisement

Ivan Kashinsky

PERU, SICUANI - Fans of Armonia 10 watch as the band plays at the 137 anniversary for the city of Sicuani in Sicuani, Peru, on November 4, 2024. Armonia 10, a Peruvian orchestra that plays cumbia, was originally founded in 1972.

Fans of Armonía 10 watch as the band plays at the 137th anniversary celebration for the city of Sicuani, Peru, on Nov. 4, 2024. A Peruvian orchestra that plays cumbia, Armonía 10 was originally founded in 1972.

Ivan Kashinsky


hide caption

Advertisement

toggle caption

Ivan Kashinsky

Chacalón, who was the son of migrant parents and grew up in a barrio on the cerro of San Cosme, working odd jobs, became a megastar among marginalized migrants in the capital. Thousands would come down from the barrios on the mountains above Lima to see him sing from the heart about the struggles of daily life and the migrant experience, giving birth to the saying, “When Chacolón sings, the mountains come down.” Los Shapis made history in 1983 when they filled a stadium in Lima, demonstrating the power of chicha and the new Andean residents of Lima. Chacalón died at the age of 44; 60,000 people attended his funeral. Los Shapis would go on to tour the world.

Estella Gonzalez, from the band, Son Estrella, sings on the street to promote the band in Iquitos on October 27, 2025. The band plays cumbia, as well as other tropical music. Iquitos is home of Los Wembler’s de Iquitos, one of the first bands to create the Cumbia Amazonica genre, mixing Colombian cumbia with Amazonian rhythms, psychedelic electric guitar, animal sounds from the jungle and other styles of music.

Estella Gonzalez, a member of Son Estrella, sings on the streets of Iquitos on Oct. 27, 2024, to promote the band.

Ivan Kashinsky

Advertisement


hide caption

toggle caption

Ivan Kashinsky

Advertisement
PERU, SICUANI - Jose Luis Mendoza Zapata, bongo player and Leandro Lozada, singer of Armonia 10, stand in their hotel room before a concert in Sicuani, Peru, on November 4, 2024. Armonia 10 is a Peruvian orchestra that plays cumbia, originally founded in 1972.

Jose Luis Mendoza Zapata, bongo player, and Leandro Lozada, singer of Armonía 10, pose for a photo in their hotel room before a concert in Sicuani, Peru, on Nov. 4, 2024.

Ivan Kashinsky


hide caption

toggle caption

Ivan Kashinsky

Advertisement

PERU, LIMA - Pancho Acosta, of Compay Quinto, holds his guitar in his house in Lima, Peru, on November 2, 2024. Acosta is known for having a part in creating the sound of a new genre known as chicha, which emphasizes the electric guitar and mixes Colombian cumbia, with huayno, which is folkloric music from the Peruvian Andes, along with Cuban guaracha, rock ’n roll and other styles of music.

Pancho Acosta, of Compay Quinto, poses for a photo with his guitar in his home in Lima, Peru, on Nov. 2, 2024.

Ivan Kashinsky


hide caption

toggle caption

Advertisement

Ivan Kashinsky

Last November, in Lima’s cemetery of El Sauce, throngs of people crowded around graves bringing food and drink to the deceased during Dia de Todos los Santos, or All Saints’ Day. As the light began to fade over the desert mountains surrounding the capital, four saxophonists played huayno music from Huancayo. The sound echoed off the walls of graves as families danced and drank beer. Chacolón could be heard from the speakers of a street vendor, and a family played Los Shapis on portable speakers while visiting their loved ones. Forty years later, chicha was still very alive in the Peruvian capital.

People sell flowers outside of a cemetery as motorcycles drive by in the Iquitos, Peru, on October 28th, 2024. Iquitos is home of Los Wembler’s de Iquitos, one of the first bands to create the Cumbia Amazonica genre, mixing Colombian cumbia with Amazonian rhythms, psychedelic electric guitar, animal sounds from the jungle and other styles of music.

People sell flowers outside of a cemetery as motorcycles drive by in the Iquitos, Peru, on Oct. 28, 2024.

Ivan Kashinsky


hide caption

Advertisement

toggle caption

Ivan Kashinsky

PERU IQUITOS - Helner Misael Sánchez Casanova, known as Tacto, a member of Los Wembler’s de Iquitos, visits his dad Salomon Sánchez Saavedra, Peru. Salomon founded the band with his five sons in 1968. Los Wembler’s were one of the first to play a new sub-genre of Peruvian Cumbia, known a cumbia Amazonica. The band mixed Colombian cumbia with Amazonian rhythms and other styles of music to create a unique sound.

Helner Misael Sánchez Casanova, known as Tacto, a member of Los Wembler’s de Iquitos, visits the grave of his father, Salomon Sánchez Saavedra, at Lima’s cemetery of El Sauce on Oct. 28, 2024. Salomon founded the band with his five sons in 1968.

Ivan Kashinsky

Advertisement


hide caption

toggle caption

Ivan Kashinsky

Advertisement
PERU, LIMA - Four saxophonists from Huancayo, play huayno music as a family dances while they visit their deceased loved ones on Día de Todos los Santos in the cemetery of El Sauce in Lima on November 1, 2024. Huayno music was mixed with Colombian cumbia to make a kind of Peruvian cumbia known as chicha.

Four saxophonists from Huancayo, Peru, play huayno music as a family dances while they visit their deceased loved ones on Día de Todos los Santos, or All Saints’ Day, in Lima’s cemetery of El Sauce on Nov. 1, 2024.

Ivan Kashinsky


hide caption

toggle caption

Ivan Kashinsky

Advertisement

This coverage was made with the support of the National Geographic Explorer program.

Ivan Kashinsky is a photojournalist based in Los Angeles. You can see more of his work on his website, IvanKphoto.com, or on Instagram, at @ivankphoto.

Advertisement

Lifestyle

Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump

Published

on

Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump

Correspondents of CBS’ 60 Minutes pose for a portrait in 2023. From left to right, they are Sharyn Alfonsi, L. Jon Wertheim, Bill Whitaker, Lesley Stahl, Scott Pelley, Cecilia Vega, and Anderson Cooper. Former Executive Producer Bill Owens sits on the far right. Only Wertheim, Whitaker and Stahl remain at the program.

CBS Photo Archive/CBS via Getty Images/CBS


hide caption

toggle caption

Advertisement

CBS Photo Archive/CBS via Getty Images/CBS

Stay up to date with our Up First newsletter sent every weekday morning.

When CBS fired Scott Pelley on Tuesday night, the new 60 Minutes executive producer, Nick Bilton, told Pelley it was for insubordination at a staff meeting the day before.

The veteran correspondent argues he was defending the DNA of 60 Minutes and the integrity of its journalism.

Advertisement

The battle royale over the network’s most prestigious and profitable news program is part of a broader fight over the direction of CBS News.

And given CBS’s acquisition by a billionaire family whose business interests have become intertwined with the political interests of President Trump, it reflects a larger war over control of the media in the current moment.

That father and son, Larry and David Ellison, bought CBS’ parent company, Paramount, last summer. In January, they became co-owners of TikTok’s U.S. operations. Now they’re seeking approval from Trump’s regulators to buy Warner Bros. Discovery, the parent company of CNN.

A glamorous show shorn, for now, of most its stars

CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents' Association Dinner on April 25, 2026 in Washington, D.C.

CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents’ Association Dinner on April 25, 2026 in Washington, D.C.

Kristina Bumphrey/Variety via Getty Images/Variety


hide caption

Advertisement

toggle caption

Kristina Bumphrey/Variety via Getty Images/Variety

But the specifics of this individual episode matter — for 60 Minutes, CBS, its audience of millions, and even the news business itself.

Advertisement

The program has been the most glamorous post in broadcast news. The correspondents are the stars of the show. And now, there are just three of them.

Anderson Cooper left last month, concerned over the direction of the network’s coverage. Last week was a virtual bloodbath: correspondents Cecilia Vega and Sharyn Alfonsi were fired. So were a producer and two show executives — including Tanya Simon, a longtime staffer who had stepped up as executive producer when her predecessor resigned in protest before the Ellisons’ takeover.

With Pelley’s ouster, only correspondents Lesley Stahl, Bill Whitaker, and Jon Wertheim remain. Now they are considering whether to resign, according to two associates with knowledge.

Their brand-new boss, Bilton, was previously a tech reporter for The New York Times and an investigative reporter for Vanity Fair. He executive-produced a documentary for Netflix about a couple accused of laundering Bitcoin and has been a producer on several other films.

Notably, he has no experience in television news.

Advertisement

Neither does Bari Weiss, whom David Ellison installed as the network’s editor in chief last October. The Ellisons also bought her center-right views-and-news site, The Free Press.

She has maintained that the network of Walter Cronkite needs a makeover for the digital moment. She has also contended for years that CBS, along with the rest of mainstream media, is too reflexively anti-Trump, anti-Israel, and too woke.

A rejection of CBS News executives’ overtures

The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.

The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.

Matt Winkelmeyer/Getty Images/Getty Images North America


hide caption

Advertisement

toggle caption

Matt Winkelmeyer/Getty Images/Getty Images North America

Bilton attempted to set a conciliatory tone at Monday’s meeting — his first with the show. Pelley, a formidable veteran correspondent and former CBS Evening News anchor, wasn’t having it.

Pelley called Bilton unwelcome and unqualified. And Pelley said that Weiss was attempting to “murder” the program.

Advertisement

In firing Pelley on Tuesday, Bilton said the journalist had hijacked the meeting and rejected overtures to work constructively through their differences. (NPR obtained a copy of the firing notice.) Bilton wrote that Pelley’s “antipathy to the future of the show came through loud and clear.”

In his own statement late Tuesday evening, shared with NPR, Pelley accused CBS’s new news leadership of killing 60 Minutes‘ DNA and pushing him “to inject falsehoods and bias into a politically sensitive story” and “to include assertions that are unverified.”

The accusations, to which CBS has not yet responded, echo those made by Alfonsi and Vega, the two correspondents fired last week.

Earlier this year, Alfonsi publicly complained after Weiss held one of her stories at the last minute, and kept it frozen for weeks, demanding an on-camera interview with a Trump White House official that never played out. It ran, unchanged from the intended version, with additional statements from the administration tacked on to the end.

After being fired, Vega said in a statement obtained by NPR that her team had “experienced efforts to insert political bias into our stories.”

Advertisement

“Let’s call this what it is: censorship, both censorship and self-driven” Vega continued. “It is dangerous for the show and dangerous for democracy.”

Weiss previously rejected Alfonsi’s and Vega’s allegations. (CBS said Vega’s claims, for example, were “not based in reality” while expressing appreciation for her work.)

Weiss and Bilton say digital threat requires a 60 Minutes overhaul now

In a meeting this morning, Weiss said that Pelley chose his own path — that is, to be fired rather than to find a way to work through his concerns, according to attendees. The network and Weiss have not yet publicly addressed Pelley’s accusations of interference. 

Bilton and Weiss say they respect the show’s traditions, its accomplishments and its legacy of enterprise reporting, extended interviews and visual storytelling. It rose in the ratings 9% over the past season under Simon.

The two news leaders say, however, 60 Minutes needs to be overhauled before it becomes increasingly irrelevant in the era of streamers and other sources of news, information and entertainment in the digital age.

Advertisement

Interviews with 12 current and former CBS News staffers, from producers to executives, suggest great reservations and suspicions remain about Weiss’ judgment and her ability to handle the prominent and even famous journalists on whom her division relies.

Weiss had initially sought to reinvent the CBS Evening News, dropping a two-anchor format that had sagged in the ratings. Cooper turned down Weiss’ overtures to anchor it and left the network altogether, concerned about her approach, according to associates. (They spoke on condition of anonymity because Cooper has not chosen to speak publicly on the matter.)

David Ellison became chairman and CEO of CBS' parent company, Paramount, after buying it last year.

David Ellison became chairman and CEO of CBS’ parent company, Paramount, after buying it last year.

Noam Galai/Getty Images for Paramount/Getty Images North America


hide caption

Advertisement

toggle caption

Noam Galai/Getty Images for Paramount/Getty Images North America

The ratings have continued to sag under new anchor Tony Dokoupil. And some CBS journalists, including producers who have left the Evening News, have publicly accused Weiss of making editorial decisions driven by politics. She has rejected those claims.

The decision to take on overhauling two key shows — one listing, one highly profitable, both high profile — carries significant risks for Weiss and the network, even apart from other considerations.

Advertisement

But the Ellisons’ presence cannot be ignored.

When Shari Redstone was negotiating the sale of CBS’s parent company, Paramount, to the Ellisons’ Skydance Media last year, the network announced the end of Stephen Colbert’s late night show. He had been one of the president’s most biting and acerbic critics.

David Ellison also made a series of concessions directly to Trump’s chief broadcast regulator, Federal Communications Commission Chair Brendan Carr, gutting CBS’s diversity, equity and inclusion initiatives and appointing a conservative ombudsman to field complaints of bias against its news reporting.

Carr and other regulators approved the Paramount deal last summer.

The accommodations echo those made by other media titans.

Advertisement

Amazon and Blue Origin founder Jeff Bezos remade the editorial pages of the Washington Post, which he owns, into a far more hospitable zone for Trump at the outset of his second term. So did Los Angeles Times owner Dr. Patrick Soon-Shiong, a noted medical device inventor. Amazon and Blue Origin have multi-billion dollar contracts with the federal government. Soon-Shiong’s medical research firm routinely has patent applications up for review with federal regulators. One was approved Tuesday.

The Ellisons are hoping to win approval from federal regulators next month for their purchase of Warner Bros. Discovery in a deal valued at more than $110 billion. It would include Warner Bros. Studio, HBO and CNN, among other properties.

As Weiss routs CBS News’ old guard, the question of what role she might play at CNN — and what changes that portends at CBS — hangs over journalists at the two networks. The fate of 60 Minutes serves as a high-stakes case study for both.

Continue Reading

Lifestyle

We’re having a main character summer. Are you? : It’s Been a Minute

Published

on

We’re having a main character summer. Are you? : It’s Been a Minute
Are you ready for a whirlwind summer romance?Making plans to capitalize on summer can get overwhelming – from finding the right spot to hang or feeling comfortable in your clothes in the sweltering summer heat. So what does it mean to approach summer with a romantic joie de vivre?  Brittany is joined by Carly Olson, freelance journalist covering architecture and business, and Garrett Schlichte, writer and chef, to walk us through how to have a rom-com summer where you’re the star.Want more on how to be the best version of yourself? Check out these episodes:How to make friends & get good gossipIt only takes 30 minutes to be a good momSupport Public Media. Join NPR Plus.Follow Brittany on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.
Continue Reading

Lifestyle

Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market

Published

on

Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market

Kids’ vintage clothing sales are experiencing a remarkable boom at in-person markets and online, where prices for clothes for little ones have shot up on websites including Depop and Poshmark. Millennial parents are looking to outfit their kids in the clothes and TV and film characters they loved (or coveted) when they were kids.

The result? There’s a new generation of kiddos hitting the playground looking incredibly cool. Take Amari Case, a SoCal toddler who spent a Sunday afternoon this spring ambling around a vintage market in a West Hollywood warehouse clad in baggy jeans and a ’90s-era tee emblazoned with the “Dragon Ball Z” character Son Goku.

When she wasn’t scribbling on a Lorax coloring sheet, she’d been cruising around the market with her dad, Aaron Munoz Case, snapping up new pieces destined to make her the flyest kid at the preschool playground.

Neil Wright, from left, Kristine Nite Scalzo and Brandon Rosenblatt, co-founders of Elemeno Kids Vintage Market.

Advertisement

Showing off Amari’s new vintage satin L.A. Raiders jacket and tiny teal Grant Hill Detroit Pistons jersey, Munoz Case, who was also impeccably dressed, noted that while Amari went through a phase at about 18 months where she wanted to dress herself, eventually she gave up and went back to letting her dripped-out dad dictate her wardrobe.

Munoz Case found Amari’s first vintage piece at the Rose Bowl Flea Market and got the bug, going back every month to pick up something to add to his little’s wardrobe.

Trendspotters and researchers say Munoz Case isn’t alone in his quest. The market for kids’ vintage clothing has heated up precipitously over the last few years, perhaps hitting a boiling point in January when an Eeyore romper from the ’90s sold for over $3,000 on EBay. (It was new with tags, but one without tags still went for almost a grand about a month later.)

The thirst for tiny throwbacks is so popular that first-ever, all-kids market Elemeno — named after the “L-M-N-O” bit of “The Alphabet Song” and where Amari was toddling and shopping — drew 17 vendors and over 2,000 attendees over a single weekend in March. (There are plans for another Elemeno Kids Vintage Market pop-up later this year in New York, as well as plans to bring the event back to L.A. sometime next year.)

1

Advertisement
A child and mom seated.

2 A child wearing an Avirex jacket from the ’90s.

1. Cameron Scalzo, wearing a vintage McDonald’s T-shirt from the ‘90s, and mom Kristine Nite Scalzo. 2. Cameron Scalzo rocks an Avirex jacket from the ‘90s.

Eye Speak Vintage’s Kristine Nite Scalzo, who co-organized the event and is opening an all-kids vintage store in Pasadena this month, says she fell under the kids vintage spell in 2020 when she was pregnant with her son. She’d always been a vintage shopper for herself, so she knew she wanted to pass the passion down to the next generation. She started filling up her son’s closet, and soon enough, she found herself selling her other finds out of a bodega in her garage.

She has a by-appointment space in Pasadena now, where she draws everyone from Rihanna’s stylist to out-of-town moms who make a point to stop by on their way to Disneyland. “The community around kids vintage has really skyrocketed on Instagram over the past six years,” Scalzo says. “We want to know who we’re buying from. We want to know that we’re doing good with buying secondhand. And it’s a hobby for people that can turn into a possible business on the side. Because knowing there’s a big group that’s interested in vintage kids clothes, you can always pass an item [your kid outgrows] to someone else or resell it.”

Scalzo says some parents are out digging through bins at the Goodwill Outlet looking for the perfect piece, while others are content to pay up for, say, a ’90s Simpsons T-shirt or a mini-size Harley-Davidson jacket. Scouring the racks at the Elemeno market, most pieces cost $15 to $40, though there were special pieces pulled to the side in some booths with price tags that could make a parent’s eyes pop. (Think $275 for a set of well-worn Spider-Man overalls from the ’00s or $150 for a pair of Cross Colours denim shorts from the ’90s.)

Advertisement

In kids and adult vintage alike, mint condition is highly valued. No matter the era in which they were raised, kids tend to be messy. They get strawberry juice on their shirts or scuff up the knees on their Bugle Boy jeans. Vintage kids clothes that look pristine are more expensive, and while plain kids clothes do sell, items with characters on them or cool prints tend to draw more attention and dollars.

Brandon Rosenblatt, another of the Elemeno organizers, says he’s had his eye on a specific kids “Back to the Future” shirt for some time, but notes that it typically sells for about $1,000. He’s partial to McKids clothes for his daughter, from McDonald’s short-lived kids clothing brand, noting that he’s even snagged her a vintage official McDonald’s-themed aloha shirt from Hawaii, something he says he’s never seen anywhere else.

1 Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps.

2 Thalia Castilo and her kids Amora and Milo.

1. Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps. 2. Thalia Castilo and her kids Amora and Milo.

Advertisement

Other collectors, he says, might be a little less obscure, leaning into mainstream characters such as Strawberry Shortcake or from ’80s and ’90s properties including “The Land Before Time” and “Rugrats.”

“A lot of millennials are having kids — like everyone who’s in their 30s and 40s — and they all want to put their kids in the same IP they grew up in,” Rosenblatt says.

“It’s the thrill of the hunt that gets everyone so excited,” Scalzo says. “Once you find that perfect nostalgic piece, you’re like ‘Holy s—,’ and you just want to chase that feeling again and again.”

Mia De La Rosa, a reseller who was at the Elemeno market, says that like Scalzo, she started buying kids vintage clothes when she was pregnant with her daughter, Liv, who’s 6 now, very into everything on PBS Kids and has a closet full of thrifted vintage garb covered in characters such as D.W., the annoying little sister from the ’90s show “Arthur.”

Everything Liv wears is “completely her style,” De La Rosa says. “She dresses herself every day and she gets compliments on what she’s wearing at school all the time.”

Advertisement

Other vintage-wearing kids — and in particular younger ones — might simply be sporting what their parents like or might just like the look of the shirt even if they don’t know what it’s advertising. (An 8-year-old boy at the Elemeno market, for instance, chose to wear a pristine T-shirt highlighting the ’90s Jim Carrey movie “The Mask” because it featured his favorite color: green.)

Derrick Broaster, a vintage enthusiast turned full-time reseller, says that while he chooses to put himself in clothes from the ’60s and ’70s, he outfits his two sons in clothes from the 2000s. (“How Bow Wow used to dress when he was a kid,” he says.)

Although his younger son tends to rebel against Broaster’s vintage picks, opting for whatever Spider-Man shoes happen to be in his eyeline, his older son has leaned in, letting his dad advise him on what vintage pieces could work and what would be the most stylish.

1 Brothers pose for a portrait wearing vintage clothing.

2 A family poses for a portrait wearing vintage clothing.

1. Julian, left, and Javier Gutierrez show off their vintage clothing. Javier says his mom always tells him to keep his vintage outfits clean. 2. Mom Priscilla Guzman, clockwise, Dad Javier Gutierrez and sons Julian and Javier Gutierrez enjoy the vibe of vintage clothing. Guzman says she’s been buying and selling kids’ vintage since her oldest son was born eight years ago.

Advertisement

Rosenblatt says a good portion of what vintage finds he sees in the market now has returned to the U.S. from places in Central America and South America or Asia where those pieces were likely sent decades ago after they were donated or given away.

“There’s a real underbelly of this vintage game with rag houses getting access to bulk product overseas and letting people sort through it,” he says. “There are companies now that rip through 20, 30 or 40,000 pieces of vintage clothing a week. It’s a really interesting ecosystem.”

For many kids vintage sellers, finding their stock is just as fun and interesting as getting it back into consumers’ hands. “Anywhere we can find clothes, we’re there,” says Matthew Carlos, owner of Long Gone Youth. He started selling vintage clothes 11 years ago, when he was 15, switched to kids vintage at 20 and has spent the last six years scouring flea markets, websites and swap meets.

“The kids market is definitely growing,” he says, “but I still feel like we haven’t even gotten close to where we can go. It’s just getting popular now, but the more events [like Elemeno] we can do, the more it’ll go mainstream.” Even now, some major brands like Gap and OshKosh B’gosh have recognized the interest in some of their styles from the ’80s and ’90s, moving to re-release the looks in limited runs.

Advertisement
Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.

Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.

Kids resale is also leaning into streetwear culture. Rosenblatt, who worked in the streetwear industry, says that he’s noticed that a good portion of those interested in kids vintage — particularly, male shoppers — tend to be fans of streetwear brands like Supreme, Fear of God Essentials and Bape. At Elemeno, for instance, a good portion of the parents we saw pushing strollers were well-dressed dads seemingly on solo missions, something you don’t always see at kid-centric events.

“I just want my son to feel like I did as a kid,” said Justin Nguyen, while watching his toddler, Jayden, play with bubbles. “I want him to be happy, carefree and joyful, and I want to be able to spend time with him. My mom and dad were always working, even on the weekends. Now that I’m a dad, taking my son out on weekends to do stuff like this just seems like a blessing.”

Advertisement
Continue Reading
Advertisement

Trending