Final Christmas, Lorena Bello was at dwelling making a video for social media to advertise a brand new pair of earrings she had designed. “My mom was behind me and he or she was watching simply my telephone,” Ms. Bello, a graphic and 3-D designer from Viana do Bolo, Spain, mentioned in a current video interview.

When Ms. Bello rotated, her mom requested, “When did you take away the earring?’’

“No!” Ms. Bello recalled saying. “They don’t seem to be actual!” Utilizing an augmented actuality (AR) filter, she had been “sporting” a digital pair of mismatched earrings, a triangle-shaped stud and a protracted drop design — considered one of 300 NFTs, or nonfungible tokens, she had created for Jevels, a digital jewellery market.

Established by Zuzana Bastian in March 2021, it’s considered one of a variety of platforms and enterprise ventures which might be taking jewellery into the burgeoning NFT house. Pioneered by the artwork world (keep in mind Beeple and his $69.3 million public sale sale in March 2021?), it has began to be explored by vogue. The British jeweler Asprey not too long ago introduced a partnership with Bugatti to introduce its first NFTs, with plans for purchasers to fee sculptures and one-off items “fused with NFT know-how,” a information launch mentioned.

It was through the pandemic that Ms. Bastian, 33, who relies in Vienna and is a pharmacist by coaching, thought “there needs to be one other means” to decorate and be trendy throughout hours of Zoom conferences every day. Having found digital vogue in 2020, she began to speak to designers and contemplate the chances of blockchain, the metaverse and the benefits they might supply. She mentioned she started engaged on “the idea of a platform or a market the place you’ll find digital jewellery and vogue equipment that may be worn in AR, blended actuality and digital house.”

Jevels (the “v” stands for “digital”) debuted on Oct. 18 with three designs: a masks, a pearl necklace and a pair of earrings. It has been self-funded, run by Ms. Bastian along with her sister working as a enterprise adviser. Now it options the work of 9 designers and a complete of 21 items: a combination of digital and phygital, that means the piece exists in actual life in addition to digitally. Costs vary from $10, which embody Ms. Bello’s work, to $495 and purchases could be made by conventional strategies (bank card or PayPal) or with chosen cryptocurrencies.

The designs are made in restricted editions and, upon buy, homeowners obtain digital photos of their items, the format wanted to share 3-D knowledge and the hyperlink to a filter on Snapchat that allows them to “put on” their newly bought equipment. Ms. Bastian mentioned augmented actuality works effectively with Snapchat, however the course of is also appropriate with packages like Zoom, Google Meet and others.

There’s additionally “The Metaverse Starter Set for Type Lovers” accessible at $398, which comes with detailed directions on methods to declare and use digital jewellery in addition to what the model calls their “bodily twins,” items to put on in actual life.

“For our clients,” Ms. Bastian mentioned, “it’s usually the primary NFTs they purchase as a result of they see the usability.”

In a current Zoom interview, she switched amongst eight designs: 5 pairs of earrings, a necklace, a masks and a headpiece. A few of them glowed and others modified colour, all moved as she did and seemed surprisingly life like. She mentioned the designs had been made for “the individuals who spend their time on Zoom and wish to put on one thing particular.”

Flavia Bon is a Jevels buyer. “I simply cherished the thought,” she mentioned. “I believed like OK, I imply we’re continually speaking about utility in terms of NFTs after which she comes with this. OK, we’re making jewellery to put on in on a regular basis life and Zoom calls. I believed, ‘OK, now we’re speaking.’” She made a word of the discharge date and, when the primary drop appeared, she purchased the Crystalline Circuit Pendant Earrings by Alterrage, a digital and bodily vogue model.

Ms. Bon, 37, a self-employed design developer primarily based within the Netherlands, already had been inquisitive about and lively within the crypto house for a while, excited by what she noticed as its potentialities. She had been following Alterrage when she heard about Jevels, and he or she now owns greater than 200 NFTs, a mix of vogue and artwork.

In the actual world, she mentioned, her model may be very minimalist, however now, “I can get up my inside fashionista” — with totally different kinds for various conferences.

With regards to NFTs, there’s usually hypothesis about whether or not the worth of creations would possibly rise within the resale market. Ms. Bon mentioned she thinks Jevels is just too new for its designs to have that form of enchantment. Plus, if you purchase an NFT, “you do get hooked up to it,” she mentioned. “Our mind perceives it as an object we personal and we bond with it.”

Jackson Bridges, 21, a school pupil in Alabama, is also a Jevels buyer. Late final yr he was fascinated with NFTs and jewellery. “I used to be like, ‘I’m wondering if any individual’s accomplished this but?’” he mentioned — after which discovered Jevels on Instagram.

The primary piece he purchased (he doesn’t recall the precise worth, however thinks it was “about $50”) was a pair of Crystalline Circuit Pendant Earrings by Alterrage: “I feel it’s so cool what you are able to do with it and specific your self in an entire new medium.”

Mr. Bridges mentioned the enchantment was sporting the items through augmented actuality or on avatars. “I’m not likely interested by making a revenue on it,” he mentioned. “I purchase for me and what I like and what I wish to put on.” Whereas he’s learning finance in school, he’s additionally consulting and plans to make a profession in NFTs.

For Jacob Bamdas, 22, who mentioned he had been within the crypto house since 2017, a private curiosity in jewellery coupled along with his need to deliver one thing with real-world worth to the NFT house produced Chains, which operates by way of an internet site and Instagram feed.

The enterprise debuted in January with 10,000 NFT chains, designed by Michael Gauthier of the blockchain jewellery model Cryptojeweler, which seem very life like and, Mr. Bamdas mentioned, may very well be 3-D printed. Each sells for 0.1 Ether (about $300 on Tuesday).

Clients are also provided hospitality and concierge perks, resembling reductions, unique accesses and journey, relying on chain possession. “I believed, ‘Hey how are you going to actually promote this stuff and count on to get folks to spend money on your product, spend money on your paintings with out offering that real-world worth proposition?’” Mr. Bamdas mentioned.

One 24-year-old Chains buyer in Los Angeles mentioned he doesn’t purchase costly jewellery within the bodily world, however purchased 10 Chains in a single week and thought he had spent greater than the equal of $2,000.

Whereas Chains could be the equal of fantastic jewellery within the digital world, Icecap, a diamond NFT market based in 2020 by Jacques Voorhees, is extra the excessive jewellery class.

He mentioned he established the corporate — backed by his son Erik, an entrepreneur who was a Bitcoin advocate — to unravel what he described as a decades-long downside: that diamonds “must be a sound exhausting asset diversification selection for exhausting asset buyers.”

“Whenever you attempt to go upstream — if you take a diamond, you as a client, and attempt to promote it again into the business, it’s a nightmare,” mentioned Mr. Voorhees, 70. “It’s extraordinarily problematic. The place do you go? A pawnshop?” He mentioned a diamond can lose about half of its worth “within the spherical journey journey between shopping for it, holding it for somewhat bit and promoting it, regardless of the worth of the underlying asset.”

Icecap buys newly minimize diamonds from producers, shops them in an insured vault and makes them accessible on the market as NFTs, with costs in Ether that obtain a ten % margin. “So it creates a stage of safety, a stage of authentication,” Mr. Voorhees mentioned, “that makes it simple for consumers and sellers to commerce that backwards and forwards.

“Simply as within the gold business, should you put your gold in a vault you don’t wish to carry round your gold,” he added. “You set it in a vault, you’re taking a warehouse receipt, after which that warehouse receipt itself turns into a negotiable instrument you can purchase and promote with others — everybody understanding that the gold is sitting safely and fortunately in a vault someplace.”

An investor can hold the NFT to commerce or can redeem it for the precise diamond.

Costs vary from $3,000 to $250,000. “We’re not saying that it’s important to spend $100,000,” Mr. Voorhees mentioned, however he famous that the majority of his clients are interested by monetary funding.

In its first quarter, Mr. Voorhees mentioned, Icecap did $2,000 in gross sales; within the second, $39,000; the third, $186,000, and the fourth, $935,000. For the primary quarter of 2022, he mentioned, it’s on observe to attain $3 million.

And Icecap plans to develop. Not too long ago Mr. Voorhees introduced a partnership with the Miss Universe pageant group and Mouawad, the Swiss-Emirati jewellery and watch model that created the pageant’s Energy of Unity crown.

Set with 1,725 white diamonds and three golden canary diamonds, the crown will likely be provided as an NFT with fractionalized possession — permitting a variety of consumers to be partial homeowners of glittering gems.