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'It was sexy, it was fun': Why these waterbed devotees never gave up on the jiggle

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'It was sexy, it was fun': Why these waterbed devotees never gave up on the jiggle

The bed in Nancy Gerrish’s bright Los Feliz home appears perfectly normal — carved wooden headboard, fuzzy brown blanket, cream-colored bed skirt. The sheets are a tasteful leopard print. A few brocade throw pillows lie atop the spread to complete the earth-tone look.

But beneath that plush exterior, Gerrish’s bed hides a jiggling secret.

Sit on the mattress’ edge and it wobbles and undulates. Lie down and it rocks gently, as if you’re floating above a temperate pool of water.

And indeed, you are.

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“I tell people I have a waterbed, and everyone laughs,” says Gerrish, 78, a financial planner with white curly hair and manicured lavender nails. “But it’s a very comfortable bed to sleep in, and I personally don’t know why the world doesn’t have this.”

If you thought waterbeds had gone the way of 1970s trends like Troll dolls and polyester pantsuits, you are mostly correct. The wavy vinyl mattresses that became a symbol of the era’s sex, drugs and rock ’n’ roll lifestyle may no longer be part of the collective consciousness except as the butt of a joke in a period film or as a forbidden item on a boilerplate apartment lease. But they can still be found gently rippling in a handful of Southern California bedrooms.

Waterbeds account for less than 2% of all mattress sales today, according to the Specialty Sleep Assn., but the few remaining retailers receive daily calls from stubborn holdouts like Gerrish — mostly older folks who bought a fluid-filled mattress decades ago, fell in love with its wavy motion and won’t sleep on anything else. Now, these waterbed enthusiasts scour the internet for replacement mattresses, heaters and water treatment systems, determined to resist sleeping on standard mattresses — what they call “dead beds” — for as long as they can.

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“I worry,” said Donna Martin, 77, of Glendale, who has been sleeping in a waterbed for 50 years. “I think to myself if I ever have to go into a home, they won’t give me no waterbed.”

A black-and-white photo of several college-age people lying in a pile on a waterbed.

Forty-seven students from UCLA pile on top of a water bed , March 10, 1976, to establish a new record for a human pyramid on a water bed in Los Angeles. They broke the old record of 16, according to the press agent, in a stunt to publicize a then-current Hollywood production.

(Wally Fong / Associated Press)

The ‘Pleasure Pit’ boom

The modern waterbed was invented in 1968 by Charles Hall, a graduate student at San Francisco State, as part of his master’s thesis in design. Hall, then 24, had originally set out to create the world’s most comfortable chair, filling a plastic sack with gelatin and then cornstarch with disappointing results. Eventually, he landed on a winning formula — an 8-foot water-filled square vinyl mattress. He called it the “Pleasure Pit” and imagined it as a bed-chair hybrid — the only piece of furniture one would need.

“It was new, it was exciting, it was different, it was sexy, it was fun. It was our generation’s bed.”

— Denny Boyd, former president of the Waterbed Manufacturers Association.

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His prototype was featured in a show called “Happy Happenings” at the San Francisco Cannery art gallery that summer and articles about a new-fangled waterbed soon were appearing in newspapers and magazines across the country. A modern sleep trend was born.

“It was new, it was exciting, it was different, it was sexy, it was fun,” said Denny Boyd, former president of the Waterbed Manufacturers Assn., who once owned 35 waterbed stores throughout Texas, Missouri and Louisiana. “It was our generation’s bed.”

Waterbed sales skyrocketed from an estimated $13 million in 1971 to $1.9 billion in 1986, according to the New York Times. The mattresses were fairly cheap, but sales of the heavy wood frames that kept the mattresses from flopping around, plus water heaters and conditioners, brought in big bucks. By 1991, roughly 1 in every 5 mattresses sold in America was fluid-filled, according to the Washington Post. Hall received a patent for his invention in 1971 but rarely enforced it, and young entrepreneurs quickly turned the waterbed business into a lucrative industry.

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“There were a whole lot of people who were millionaires by the time they were 25,” Boyd said.

It was a wild, sex-soaked business. One early ad declared, “Two things are better on a waterbed. One of them is sleeping.” Boyd remembers hosting pajama party sales events at his stores where customers would show up in outrageous sleepwear — see-through nighties and G-strings. The store served wine and cheese and stayed open until 3 or 4 a.m.

“It was more than R-rated,” Boyd said.

Competition among the mostly male sales force was fierce. “People used to throw rocks at each other’s stores and look in dustbins to see client lists,” Boyd said. “At the trade shows, you had to hire a security guard to watch your space so people wouldn’t sneak back in and poke holes in your mattress.”

By the mid-1990s, however, the party was over. After a precipitous rise, the waterbed market dried up. Boyd says the decline was due to a handful of factors, one of which was the advent of the “softside” waterbed mattress, which looked and felt more like a traditional bed and didn’t require pricy bed frames or special sheets — accessories that generated the bulk of the revenue for waterbed stores. At the same time, several new alternative mattress technologies hit the market, including airbeds, the Sleep Number, Tempur-Pedic and memory foam.

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“These were more conventional beds, easier to sell and less complicated,” Boyd said. “They also had lots of advertising behind them.”

In 1995, the Waterbed Manufacturers Assn. rebranded itself as the Specialty Sleep Assn.

Donna Martin, 77, rests on her waterbed in her apartment in Glendale.

Donna Martin, 77, rests on her waterbed in her apartment in Glendale. Martin has used waterbeds for the past 50 years.

(Genaro Molina / Los Angeles Times)

Dedicated ‘water heads’ remain

For some, the waterbed was never a passing trend. It‘s a lifelong devotion.

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Gerrish, the financial planner from Los Feliz, bought her first water-filled mattress in 1996 after sleeping on a friend’s waterbed. “I couldn’t believe how comfortable it was,” she said. “It’s very soft on all your joints, and if you like to cuddle, your arm sinks into the bed so there’s no pressure on it.”

She moved her waterbed to Los Angeles from New York 21 years ago. When she eventually sells her Los Feliz home, she hopes to take it with her wherever she moves next. (She was relieved to learn that it is illegal for landlords to forbid waterbeds in California in rental units built after 1973, though they can require tenants to have insurance for damage caused by the bed.)

“I feel so cozy. It’s hard to get out of it,” she said. “And anyone visiting me loves it. I think the [traditional] mattress companies don’t want this information getting out.”

Gerrish has been sleeping on a water-filled mattress for 28 years, but several L.A. waterbed lovers have had an even longer relationship with Hall’s 1968 invention.

Martin, the 77-year-old in Glendale, has been sleeping on a waterbed since she got her first one as a hand-me-down from a friend.

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“I’ve had five mattresses since the first time I set one up. I love it,” she said.

Recently, she slept on her sister’s Swedish memory foam mattress while taking care of her pets for the weekend. The verdict? No, thank you. Martin has a squashed disk in her spine and finds the waterbed is easier on her hips.

“At first it was OK, but then the same thing happened, too much pressure,” she said. “I would rather not sleep in something else.”

A closeup of part of a waterbed.

A closeup of a waterbed at the Afloat factory in Corona.

(Chris Carlson / Associated Press)

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A hand lifting part of a mattress up to reveal a waterbed.

City Furniture CEO Keith Koenig shows the new waterbed on display as he speaks during an interview with the Associated Press in Tamarac, Fla., in 2018. Koenig and inventor Charles Hall, pioneers of the waterbed industry in the United States, are hoping to generate a new wave of popularity for the old furniture concept by using a wholesome new pitch.

(Brynn Anderson / Associated Press)

Steve Hertzmann, 62, of San Pedro, gets it. He’s been a waterbed devotee for 40 years and is surprised that the wavy mattresses have never made a comeback.

“The best part is in the wintertime when you’re freezing cold,” he said. “The waterbed has a heater, and you hop in and you’re all warm.”

Marty Pojar, who has a store called the Waterbed Doctor in Westminster, would love to see a renaissance, but he thinks the technology needs a rebrand.

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“The word ‘waterbed’ creates a stigma,” he said. “When people hear it, they are thinking of the big, old wood-frame waterbeds with lots of wave action.”

In fact, waterbeds have evolved over the years. Consumers can now pick among mattresses that offer old-school full-motion waves and others that are semi-waveless or have almost no waves at all. Many beds also have two separate water mattresses, one on each side, so if two people are sleeping together and one person gets out of bed, the other doesn’t experience any rocking.

With enough advertising dollars behind it, Pojar thinks renaming waterbeds “flotation sleep systems with temperature control” could bring in new customers.

“Reeducating the public is a big challenge, but there is a big opportunity there, I believe,” Pojar said.

For now, longtime devotees are keeping his business alive. Change can be difficult for a lifelong waterbed fan, as Larry Johnson of Mar Vista has learned firsthand.

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The accountant slept on a waterbed for 50 years, until May, when his wife convinced him that a standard mattress would make it easier to get out of bed as they age.

A few days in, Johnson was on the fence. The “dead bed” was not as soft as his waterbed. He missed the rocking motion.

“It’s going to take some getting used to,” he said.

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George Clooney gets French citizenship — and another dust-up with Trump

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George Clooney gets French citizenship — and another dust-up with Trump

The French government confirmed this week that it has granted citizenship to George and Amal Clooney — pictured on a London red carpet in October — and their 7-year-old twins.

Henry Nicholls/AFP via Getty Images


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Henry Nicholls/AFP via Getty Images

One of Hollywood’s most recognizable stars is now officially a French citizen.

A French government bulletin published last weekend confirms that the country has granted citizenship to George Clooney, along with his wife, human rights lawyer Amal Clooney, and their 7-year-old twins.

The Clooneys — who hail from Lexington, Ky. and Beirut, Lebanon, respectively — bought an 18th-century estate in Provence, France in 2021. In an Esquire interview this October, the Oscar-winning actor and filmmaker described the French “farm” as their primary residence, a decision he said was made with their kids in mind.

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“I was worried about raising our kids in LA, in the culture of Hollywood,” Clooney said. “I felt like they were never going to get a fair shake at life. France — they kind of don’t give a s*** about fame. I don’t want them to be walking around worried about paparazzi. I don’t want them being compared to somebody else’s famous kids.”

In another interview on his recent Jay Kelly press tour, Clooney mentioned that his wife and kids speak perfect French, joking that they use it to insult him to his face while he still struggles to learn the language.

This week, after a French official raised questions of fairness, France’s Foreign Ministry explained that the Clooneys were eligible under a law that permits citizenship for foreign nationals who contribute to the country’s international influence and cultural outreach, The Associated Press reports.

The French government specifically cited the actor’s clout as a global movie star and the lawyer’s work with academic institutions and international organizations in France.

“They maintain strong personal, professional and family ties with our country,” the ministry added, per the AP. “Like many French citizens, we are delighted to welcome Georges and Amal Clooney into the national community.”

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They aren’t the only ones celebrating. President Trump, who has a history of trading barbs with Clooney, welcomed the news by taking another dig at the actor.

In a New Year’s Eve Truth Social post, Trump called the couple “two of the worst political prognosticators of all time” and slammed Clooney for throwing his support behind then-Vice President Kamala Harris during the 2024 election.

“Clooney got more publicity for politics than he did for his very few, and totally mediocre, movies,” wrote Trump, who himself has made cameos in several films over the years. “He wasn’t a movie star at all, he was just an average guy who complained, constantly, about common sense in politics. MAKE AMERICA GREAT AGAIN!”

Clooney responded the next day via a statement shared with outlets including Deadline and Variety.

“I totally agree with the current president,” Clooney said, before referencing the midterm elections later this year. “We have to make America great again. We’ll start in November.”

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Clooney and Trump — once friendly — have long criticized each other

Clooney, a longtime activist and Democratic Party donor, has remained active in U.S. politics despite his overseas move.

In July 2024, he rocked the political establishment by publishing a New York Times op-ed urging then-President Joe Biden — for whom he had prominently fundraised just weeks prior — to drop his reelection bid to make way for another Democrat with better chances of taking the White House. A growing chorus of calls led to Biden’s withdrawal from the race by the end of that month.

In a December interview with NPR’s Fresh Air, Clooney said his decision to speak out on that and other issues generally comes down to “when I feel like no one else is gonna do it.”

“You’ll lose all of your clout if you fight every fight,” he added. “You have to pick the ones that you know well, that you’re well informed on, and that you have some say and you hope that that has at least some effect.”

Clooney has been a vocal critic of Trump throughout both of his terms, most recently on the topic of press freedoms during the actor’s Broadway portrayal of the late journalist Edward R. Murrow last spring.

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And Trump has been similarly outspoken in his dislike of Clooney, including in an insult-laden Truth Social post — calling him a “fake movie actor” — after the publication of his New York Times op-ed.

In December, just days before this latest dust-up, Clooney shared in a Variety interview that he and Trump had been on good terms during the president’s reality television days. He said Trump used to call him often and once tried to help him get into a hospital to see a back surgeon.

“He’s a big goofball. Well, he was,” Clooney added. “That all changed.”

In the same Variety interview, Clooney — the son of longtime television anchor Nick Clooney — slammed CBS and ABC for abandoning their journalistic duty by paying to settle lawsuits with the Trump administration. He expressed concern about the current media landscape, particularly the direction of CBS News under its controversial new editor in chief, Bari Weiss.

Weiss responded by inviting Clooney to visit the CBS Broadcast Center to learn more about their work, in a written statement published in the New York Post on Tuesday. It began with “Bonjour, Mr. Clooney,” in a nod to the actor’s new milestone.

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Clooney told NPR last month that he will continue to stand up for what he believes in, even if it means people who disagree with him decide not to see his movies.

“I don’t give up my right to freedom of speech because I have a Screen Actors Guild card,” he added. “The minute that I’m asked to just straight-up lie, then I’ve lost.”

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Possible measles exposure detected in Ky. after unvaccinated traveler visits Ark Encounter

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Possible measles exposure detected in Ky. after unvaccinated traveler visits Ark Encounter

LOUISVILLE, Ky. (WDRB) — Kentucky health officials are warning the public of possible measles exposures in northern Kentucky earlier this week. 

A post on the Kentucky Department for Public Health’s Facebook page said it “identified potential measles exposures in Grant County.” According to the post, the exposure was traced to “an unvaccinated, out-of-state traveler” who stayed at the Holiday Inn & Suites in Dry Ridge from Dec. 28-30.” That person also visited the Ark Encounter on Dec. 29.

Measles, a highly contagious respiratory virus, can cause serious health problems, especially in young children, according to the CDC’s website. The virus spreads through the air after someone infected coughs or sneezes. It can then linger for up to two hours after the infected person leaves. 

The virus can also be spread if someone touches surfaces that an infected person has touched. Symptoms include a cough, runny nose and red eyes, followed by white spots that appear on the face and down the body. Two doses of the MMR (measles, mumps and rubella) vaccine is the best protection against measles, according to health officials.

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Contact your healthcare provider if you think you or someone in your family may have been exposed.

More Local News:

Here’s a look at who’s running and what’s at stake in Kentucky’s 2026 elections

Woman critical after shooting at American Legion post in Parkland early Thursday

Woman dies after shooting outside fast food restaurant in downtown Louisville near NuLu

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Contract details reveal when Kentucky could seek repayment from BlueOval SK

Federal judge dismisses consent decree meant to spark police reform in Louisville

Dozens of vacancies raise safety concerns at Louisville Metro Corrections

Louisville doctors urge prevention as flu cases surge after the holidays

LMPD detective shared login to Flock camera system with DEA agent conducting immigration search

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Copyright 2026 WDRB Media. All Rights Reserved.

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Sunday Puzzle: New newsmakers of 2025

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Sunday Puzzle: New newsmakers of 2025

On-air challenge

Every year around this time I present a “new names in the news” quiz. I’m going to give you some names that you’d probably never heard before 2025 but that were prominent in the news during the past 12 months. You tell me who or what they are.

1. Zohran Mamdani

2. Karoline Leavitt

3. Mark Carney

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4. Robert Francis Prevost (hint: Chicago)

5. Jeffrey Goldberg (hint: The Atlantic)

6. Sanae Takaichi

7. Nameless raccoon, Hanover County, Virginia

Last week’s challenge

Last week’s challenge came from Joseph Young, of St. Cloud, Minn. Think of a two-syllable word in four letters. Add two letters in front and one letter behind to make a one-syllable word in seven letters. What words are these?

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Challenge answer

Ague –> Plagued / Plagues / Leagues

Winner

Calvin Siemer of Henderson, Nev.

This week’s challenge

This week’s challenge is a numerical one from Ed Pegg Jr., who runs the website mathpuzzle.com. Take the nine digits — 1, 2, 3, 4, 5, 6, 7, 8, 9. You can group some of them and add arithmetic operations to get 2011 like this: 1 + 23 ÷ 4 x 5 x 67 – 8 + 9. If you do these operations in order from left to right, you get 2011. Well, 2011 was 15 years ago.  Can you group some of the digits and add arithmetic symbols in a different way to make 2026? The digits from 1 to 9 need to stay in that order. I know of two different solutions, but you need to find only one of them.

If you know the answer to the challenge, submit it below by Thursday, January 8 at 3 p.m. ET. Listeners whose answers are selected win a chance to play the on-air puzzle.

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