Lifestyle
'It was sexy, it was fun': Why these waterbed devotees never gave up on the jiggle
The bed in Nancy Gerrish’s bright Los Feliz home appears perfectly normal — carved wooden headboard, fuzzy brown blanket, cream-colored bed skirt. The sheets are a tasteful leopard print. A few brocade throw pillows lie atop the spread to complete the earth-tone look.
But beneath that plush exterior, Gerrish’s bed hides a jiggling secret.
Sit on the mattress’ edge and it wobbles and undulates. Lie down and it rocks gently, as if you’re floating above a temperate pool of water.
And indeed, you are.
In L.A., water rules everything around us. Drink up, cool off and dive into our stories about hydrating and recreating in the city.
“I tell people I have a waterbed, and everyone laughs,” says Gerrish, 78, a financial planner with white curly hair and manicured lavender nails. “But it’s a very comfortable bed to sleep in, and I personally don’t know why the world doesn’t have this.”
If you thought waterbeds had gone the way of 1970s trends like Troll dolls and polyester pantsuits, you are mostly correct. The wavy vinyl mattresses that became a symbol of the era’s sex, drugs and rock ’n’ roll lifestyle may no longer be part of the collective consciousness except as the butt of a joke in a period film or as a forbidden item on a boilerplate apartment lease. But they can still be found gently rippling in a handful of Southern California bedrooms.
Waterbeds account for less than 2% of all mattress sales today, according to the Specialty Sleep Assn., but the few remaining retailers receive daily calls from stubborn holdouts like Gerrish — mostly older folks who bought a fluid-filled mattress decades ago, fell in love with its wavy motion and won’t sleep on anything else. Now, these waterbed enthusiasts scour the internet for replacement mattresses, heaters and water treatment systems, determined to resist sleeping on standard mattresses — what they call “dead beds” — for as long as they can.
“I worry,” said Donna Martin, 77, of Glendale, who has been sleeping in a waterbed for 50 years. “I think to myself if I ever have to go into a home, they won’t give me no waterbed.”
Forty-seven students from UCLA pile on top of a water bed , March 10, 1976, to establish a new record for a human pyramid on a water bed in Los Angeles. They broke the old record of 16, according to the press agent, in a stunt to publicize a then-current Hollywood production.
(Wally Fong / Associated Press)
The ‘Pleasure Pit’ boom
The modern waterbed was invented in 1968 by Charles Hall, a graduate student at San Francisco State, as part of his master’s thesis in design. Hall, then 24, had originally set out to create the world’s most comfortable chair, filling a plastic sack with gelatin and then cornstarch with disappointing results. Eventually, he landed on a winning formula — an 8-foot water-filled square vinyl mattress. He called it the “Pleasure Pit” and imagined it as a bed-chair hybrid — the only piece of furniture one would need.
“It was new, it was exciting, it was different, it was sexy, it was fun. It was our generation’s bed.”
— Denny Boyd, former president of the Waterbed Manufacturers Association.
His prototype was featured in a show called “Happy Happenings” at the San Francisco Cannery art gallery that summer and articles about a new-fangled waterbed soon were appearing in newspapers and magazines across the country. A modern sleep trend was born.
“It was new, it was exciting, it was different, it was sexy, it was fun,” said Denny Boyd, former president of the Waterbed Manufacturers Assn., who once owned 35 waterbed stores throughout Texas, Missouri and Louisiana. “It was our generation’s bed.”
Waterbed sales skyrocketed from an estimated $13 million in 1971 to $1.9 billion in 1986, according to the New York Times. The mattresses were fairly cheap, but sales of the heavy wood frames that kept the mattresses from flopping around, plus water heaters and conditioners, brought in big bucks. By 1991, roughly 1 in every 5 mattresses sold in America was fluid-filled, according to the Washington Post. Hall received a patent for his invention in 1971 but rarely enforced it, and young entrepreneurs quickly turned the waterbed business into a lucrative industry.
“There were a whole lot of people who were millionaires by the time they were 25,” Boyd said.
It was a wild, sex-soaked business. One early ad declared, “Two things are better on a waterbed. One of them is sleeping.” Boyd remembers hosting pajama party sales events at his stores where customers would show up in outrageous sleepwear — see-through nighties and G-strings. The store served wine and cheese and stayed open until 3 or 4 a.m.
“It was more than R-rated,” Boyd said.
Competition among the mostly male sales force was fierce. “People used to throw rocks at each other’s stores and look in dustbins to see client lists,” Boyd said. “At the trade shows, you had to hire a security guard to watch your space so people wouldn’t sneak back in and poke holes in your mattress.”
By the mid-1990s, however, the party was over. After a precipitous rise, the waterbed market dried up. Boyd says the decline was due to a handful of factors, one of which was the advent of the “softside” waterbed mattress, which looked and felt more like a traditional bed and didn’t require pricy bed frames or special sheets — accessories that generated the bulk of the revenue for waterbed stores. At the same time, several new alternative mattress technologies hit the market, including airbeds, the Sleep Number, Tempur-Pedic and memory foam.
“These were more conventional beds, easier to sell and less complicated,” Boyd said. “They also had lots of advertising behind them.”
In 1995, the Waterbed Manufacturers Assn. rebranded itself as the Specialty Sleep Assn.
Donna Martin, 77, rests on her waterbed in her apartment in Glendale. Martin has used waterbeds for the past 50 years.
(Genaro Molina / Los Angeles Times)
Dedicated ‘water heads’ remain
For some, the waterbed was never a passing trend. It‘s a lifelong devotion.
Gerrish, the financial planner from Los Feliz, bought her first water-filled mattress in 1996 after sleeping on a friend’s waterbed. “I couldn’t believe how comfortable it was,” she said. “It’s very soft on all your joints, and if you like to cuddle, your arm sinks into the bed so there’s no pressure on it.”
She moved her waterbed to Los Angeles from New York 21 years ago. When she eventually sells her Los Feliz home, she hopes to take it with her wherever she moves next. (She was relieved to learn that it is illegal for landlords to forbid waterbeds in California in rental units built after 1973, though they can require tenants to have insurance for damage caused by the bed.)
“I feel so cozy. It’s hard to get out of it,” she said. “And anyone visiting me loves it. I think the [traditional] mattress companies don’t want this information getting out.”
Gerrish has been sleeping on a water-filled mattress for 28 years, but several L.A. waterbed lovers have had an even longer relationship with Hall’s 1968 invention.
Martin, the 77-year-old in Glendale, has been sleeping on a waterbed since she got her first one as a hand-me-down from a friend.
“I’ve had five mattresses since the first time I set one up. I love it,” she said.
Recently, she slept on her sister’s Swedish memory foam mattress while taking care of her pets for the weekend. The verdict? No, thank you. Martin has a squashed disk in her spine and finds the waterbed is easier on her hips.
“At first it was OK, but then the same thing happened, too much pressure,” she said. “I would rather not sleep in something else.”
A closeup of a waterbed at the Afloat factory in Corona.
(Chris Carlson / Associated Press)
City Furniture CEO Keith Koenig shows the new waterbed on display as he speaks during an interview with the Associated Press in Tamarac, Fla., in 2018. Koenig and inventor Charles Hall, pioneers of the waterbed industry in the United States, are hoping to generate a new wave of popularity for the old furniture concept by using a wholesome new pitch.
(Brynn Anderson / Associated Press)
Steve Hertzmann, 62, of San Pedro, gets it. He’s been a waterbed devotee for 40 years and is surprised that the wavy mattresses have never made a comeback.
“The best part is in the wintertime when you’re freezing cold,” he said. “The waterbed has a heater, and you hop in and you’re all warm.”
Marty Pojar, who has a store called the Waterbed Doctor in Westminster, would love to see a renaissance, but he thinks the technology needs a rebrand.
“The word ‘waterbed’ creates a stigma,” he said. “When people hear it, they are thinking of the big, old wood-frame waterbeds with lots of wave action.”
In fact, waterbeds have evolved over the years. Consumers can now pick among mattresses that offer old-school full-motion waves and others that are semi-waveless or have almost no waves at all. Many beds also have two separate water mattresses, one on each side, so if two people are sleeping together and one person gets out of bed, the other doesn’t experience any rocking.
With enough advertising dollars behind it, Pojar thinks renaming waterbeds “flotation sleep systems with temperature control” could bring in new customers.
“Reeducating the public is a big challenge, but there is a big opportunity there, I believe,” Pojar said.
For now, longtime devotees are keeping his business alive. Change can be difficult for a lifelong waterbed fan, as Larry Johnson of Mar Vista has learned firsthand.
The accountant slept on a waterbed for 50 years, until May, when his wife convinced him that a standard mattress would make it easier to get out of bed as they age.
A few days in, Johnson was on the fence. The “dead bed” was not as soft as his waterbed. He missed the rocking motion.
“It’s going to take some getting used to,” he said.
Lifestyle
Video: Prada Peels Back the Layers at Milan Fashion Week
new video loaded: Prada Peels Back the Layers at Milan Fashion Week
By Chevaz Clarke and Daniel Fetherston
February 27, 2026
Lifestyle
Bill Cosby Rape Accuser Donna Motsinger Says He Won’t Testify At Trial
Bill Cosby
Rape Accuser Says Cosby Won’t Take Stand At Trial
Published
Bill Cosby‘s rape accuser Donna Motsinger says the TV star can’t be bothered to show up to court for a trial in a lawsuit she filed against him.
According to new legal docs, obtained by TMZ. Motsinger says Bill will not testify in court … she claims it’s “because he does not care to appear.”
Motsinger says Bill won’t show his face at the trial either … and the only time the jury will hear from him will be a previously taped deposition.
As we previously reported, Motsinger claims Bill drugged and raped her in 1972. In the case, Bill admitted during a deposition that he obtained a recreational prescription for Quaaludes that he secured from a gynecologist at a poker game.
TMZ.com
Bill also said he planned to use the pills to give to women in the hopes of having sex with them.
Motsinger alleged Bill gave her a pill that she thought was aspirin. She claimed she felt off after taking it and said she woke up the next day in her bed with only her underwear on.
Here, it sounds like Motsinger wants to play the deposition for the jury.
Lifestyle
Baz Luhrmann will make you fall in love with Elvis Presley
Elvis Presley in Las Vegas in Aug. 1970.
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“You are my favorite customer,” Baz Luhrmann tells me on a recent Zoom call from the sunny Chateau Marmont in Hollywood. The director is on a worldwide blitz to promote his new film, EPiC: Elvis Presley in Concert — which opens wide this week — and he says this, not to flatter me, but because I’ve just called his film a miracle.
See, I’ve never cared a lick about Elvis Presley, who would have turned 91 in January, had he not died in 1977 at the age of 42. Never had an inkling to listen to his music, never seen any of his films, never been interested in researching his life or work. For this millennial, Presley was a fossilized, mummified relic from prehistory — like a woolly mammoth stuck in the La Brea Tar Pits — and I was mostly indifferent about seeing 1970s concert footage when I sat down for an early IMAX screening of EPiC.
By the end of its rollicking, exhilarating 90 minutes, I turned to my wife and said, “I think I’m in love with Elvis Presley.”
“I’m not trying to sell Elvis,” Luhrmann clarifies. “But I do think that the most gratifying thing is when someone like you has the experience you’ve had.”
Elvis made much more of an imprint on a young Luhrmann; he watched the King’s movies while growing up in New South Wales, Australia in the 1960s, and he stepped to 1972’s “Burning Love” as a young ballroom dancer. But then, like so many others, he left Elvis behind. As a teenager, “I was more Bowie and, you know, new wave and Elton and all those kinds of musical icons,” he says. “I became a big opera buff.”
Luhrmann only returned to the King when he decided to make a movie that would take a sweeping look at America in the 1950s, ’60s, and ’70s — which became his 2022 dramatized feature, Elvis, starring Austin Butler. That film, told in the bedazzled, kaleidoscopic style that Luhrmann is famous for, cast Presley as a tragic figure; it was framed and narrated by Presley’s notorious manager, Colonel Tom Parker, portrayed by a conniving and heavily made-up Tom Hanks. The dark clouds of business exploitation, the perils of fame, and an early demise hang over the singer’s heady rise and fall.
It was a divisive movie. Some praised Butler’s transformative performance and the director’s ravishing style; others experienced it as a nauseating 2.5-hour trailer. Reviewing it for Fresh Air, Justin Chang said that “Luhrmann’s flair for spectacle tends to overwhelm his basic story sense,” and found the framing device around Col. Parker (and Hanks’ “uncharacteristically grating” acting) to be a fatal flaw.
Personally, I thought it was the greatest thing Luhrmann had ever made, a perfect match between subject and filmmaker. It reminded me of Oliver Stone’s breathless, Shakespearean tragedy about Richard Nixon (1995’s Nixon), itself an underrated masterpiece. Yet somehow, even for me, it failed to light a fire of interest in Presley himself — and by design, I now realize after seeing EPiC, it omitted at least one major aspect of Elvis’ appeal: the man was charmingly, endearingly funny.
As seen in Luhrmann’s new documentary, on stage, in the midst of a serious song, Elvis will pull a face, or ad lib a line about his suit being too tight to get on his knees, or sing for a while with a bra (which has been flung from the audience) draped over his head. He’s constantly laughing and ribbing and keeping his musicians, and himself, entertained. If Elvis was a tragedy, EPiC is a romantic comedy — and Presley’s seduction of us, the audience, is utterly irresistible.
Unearthing old concert footage
It was in the process of making Elvis that Luhrmann discovered dozens of long-rumored concert footage tapes in a Kansas salt mine, where Warner Bros. stores some of their film archives. Working with Peter Jackson’s team at the post-production facility Park Road Post, who did the miraculous restoration of Beatles rehearsal footage for Jackson’s 2021 Disney+ series, Get Back, they burnished 50-plus hours of 55-year-old celluloid into an eye-popping sheen with enough visual fidelity to fill an IMAX screen. In doing so, they resurrected a woolly mammoth. The film — which is a creative amalgamation of takes from rehearsals and concerts that span from 1970 to 1972 — places the viewer so close to the action that we can viscerally feel the thumping of the bass and almost sense that we’ll get flecked with the sweat dripping off Presley’s face.
This footage was originally shot for the 1970 concert film Elvis: That’s The Way It Is, and its 1972 sequel, Elvis on Tour, which explains why these concerts were shot like a Hollywood feature: wide shots on anamorphic 35mm and with giant, ultra-bright Klieg lights — which, Luhrmann explains, “are really disturbing. So [Elvis] was very apologetic to the audience, because the audience felt a bit more self conscious than they would have been at a normal show. They were actually making a movie, they weren’t just shooting a concert.”
Luhrmann chose to leave in many shots where camera operators can be seen running around with their 16mm cameras for close-ups, “like they’re in the Vietnam War trying to get the best angles,” because we live in an era where we’re used to seeing cameras everywhere and Luhrmann felt none of the original directors’ concern about breaking the illusion. Those extreme close-ups, which were achieved by operators doing math and manually pulling focus, allow us to see even the pores on Presley’s skin — now projected onto a screen the size of two buildings.
The sweat that comes out of those pores is practically a character in the film. Luhrmann marvels at how much Presley gave in every single rehearsal and every single concert performance. Beyond the fact that “he must have superhuman strength,” Luhrmann says, “He becomes the music. He doesn’t mark stuff. He just becomes the music, and then no one knows what he’s going to do. The band do not know what he’s going to do, so they have to keep their eyes on him all the time. They don’t know how many rounds he’s going to do in ‘Suspicious Minds.’ You know, he conducts them with his entire being — and that’s what makes him unique.”
Elvis Presley in Las Vegas in Aug. 1970.
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It’s not the only thing. The revivified concerts in EPiC are a potent argument that Elvis wasn’t just a superior live performer to the Beatles (who supplanted him as the kings of pop culture in the 1960s), but possibly the greatest live performer of all time. His sensual, magmatic charisma on stage, the way he conducts the large band and choir, the control he has over that godlike gospel voice, and the sorcerer’s power he has to hold an entire audience in the palm of his hands (and often to kiss many of its women on the lips) all come across with stunning, electrifying urgency.
Shaking off the rust and building a “dreamscape”
The fact that, on top of it all, he is effortlessly funny and goofy is, in Luhrmann’s mind, essential to the magic of Elvis. While researching for Elvis, he came to appreciate how insecure Presley was as a kid — growing up as the only white boy in a poor Black neighborhood, and seeing his father thrown into jail for passing a bad check. “Inside, he felt very less-than,” says Luhrmann, “but he grows up into a physical Greek god. I mean, we’ve forgotten how beautiful he was. You see it in the movie; he is a beautiful looking human being. And then he moves. And he doesn’t learn dance steps — he just manifests that movement. And then he’s got the voice of Orpheus, and he can take a song like ‘Bridge Over Troubled Water’ and make it into a gospel power ballad.
“So he’s like a spiritual being. And I think he’s imposing. So the goofiness, the humor is about disarming people, making them get past the image — like he says — and see the man. That’s my own theory.”
Elvis has often been second-classed in the annals of American music because he didn’t write his own songs, but Luhrmann insists that interpretation is its own invaluable art form. “Orpheus interpreted the music as well,” the director says.
In this way — as in their shared maximalist, cape-and-rhinestones style — Luhrmann and Elvis are a match made in Graceland. Whether he’s remixing Shakespeare as a ’90s punk music video in Romeo + Juliet or adding hip-hop beats to The Great Gatsby, Luhrmann is an artist who loves to take what was vibrantly, shockingly new in another century and make it so again.
Elvis Presley in Las Vegas in Aug. 1970.
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Luhrmann says he likes to take classic work and “shake off the rust and go, Well, when it was written, it wasn’t classical. When it was created, it was pop, it was modern, it was in the moment. That’s what I try and do.”
To that end, he conceived EPiC as “an imagined concert,” liberally building sequences from various nights, sometimes inserting rehearsal takes into a stage performance (ecstatically so in the song “Polk Salad Annie”), and adding new musical layers to some of the songs. Working with his music producer, Jamieson Shaw, he backed the King’s vocals on “Oh Happy Day” with a new recording of a Black gospel choir in Nashville. “So that’s an imaginative leap,” says Luhrmann. “It’s kind of a dreamscape.”
On some tracks, like “Burning Love,” new string arrangements give the live performances extra verve and cinematic depth. Luhrmann and his music team also radically remixed multiple Elvis songs into a new number, “A Change of Reality,” which has the King repeatedly asking “Do you miss me?” over a buzzing bass line and a syncopated beat.
I didn’t miss Elvis before I saw EPiC — but after seeing the film twice now, I truly do.
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