Lifestyle
Is this $130 ‘head orgasm’ in Orange County worth it? We tried it
I’m getting a brain massage — and it’s sublime.
I’m lying on a heated massage bed, cocooned in a soft, weighted blanket, as Kayla Faraji caresses my cheeks with billowy, pink goose feathers. She slides them down the sides of my neck and around my bare shoulders, sending chills up my spine.
“Now I’m scratching, scratching your chest,” Faraji whispers into my ear, especially breathy. “These are golden nails.” She drags long, prickly iron nail tips up my arms and along my collarbone, filling my ears with a raspy scraping sound.
Kayla Faraji tickles reporter Deborah Vankin’s hands with pink goose feathers.
(Ariana Drehsler / For The Times)
It’s all part of an hour-long ASMR session at Faraji’s new Kas Wellness in Costa Mesa.
“It’s deeply relaxing and restorative — and there’s such a need for that right now,” Faraji says of our session. “I feel like ASMR is the future of wellness, the new massage.”
Kayla Faraji does “tracing” on reporter Deborah Vankin’s arms with bamboo chopsticks.
(Ariana Drehsler / For The Times)
ASMR, or autonomous sensory meridian response, is the pleasurable tingling feeling brought on by gentle auditory, visual or tactile stimuli — think the sound of cellophane wrap crinkling, oil droplets sizzling, fingernails rhythmically tapping a desktop or a hairbrush swooshing through thick, wavy locks. The feeling is sometimes called a “head orgasm” because, for those who respond to it, ASMR can not only calm the central nervous system, but may bring on a sense of euphoria, giddiness or acute alertness.
Only about 20% of the population, however, experience “the tingles,” as the sensation is often referred to. But for those who are ASMR-sensitive, studies show there are health benefits: It may temporarily alleviate stress, sleeplessness, low mood and chronic pain as well as aid focus. People who experience ASMR also show lowered heart rate and blood pressure because it activates the parasympathetic nervous system for relaxation.
Over the last decade, ASMR has exploded in popularity — the term was coined in 2010 by cybersecurity analyst Jennifer Allen and in 2025 “ASMR” was a top search term on YouTube. But until recently, the ASMR community has primarily coalesced online. ASMR enthusiasts — a.k.a. “Tingleheads” — typically have watched videos online of a practitioner whispering while combing a client’s hair, for example, or dipping rose petals into paraffin wax and, after they harden, tapping the edges on a hard surface to trigger a sense of relaxation or bliss.
Faraji, in addition to opening Kas Wellness, also posts ASMR videos on TikTok, where she has more than 300,000 followers. One of her videos — in which she chews gum while dripping warm massage oil onto the back of a client’s neck — has garnered more than 26 million views.
But ASMR‘s online dominance is changing as more and more brick-and-mortar ASMR studios pop up around the country.
“There’s been a lack of real-world opportunities for people to intentionally have their ASMR triggered by an expert,” says physiologist Craig Richard, author of 2018’s “Brain Tingles.” “It’s only starting to happen in the real world where you can go and explore it through an intentional ASMR practitioner, like you can walk in and get a massage.”
Kas Wellness has opened in Costa Mesa, one of two in-person ASMR studios in the L.A. area.
(Ariana Drehsler / For The Times)
As the founder of ASMR University, which compiles and shares research findings around ASMR, Richard keeps an updated list of in-person ASMR studios internationally — and they’re still rare, he says. “As of January, there are 16 businesses that stimulate ASMR in person in the U.S., four in Canada, 11 in Europe and one in South Africa,” he says.
In addition to Kas Wellness, the L.A. area also has Soft Touch ASMR Spa in Pasadena, which caters to women and nonbinary clients. But little else.
ASMR practitioner Kayla Faraji.
(Ariana Drehsler / For The Times)
Faraji says she conceived Kas Wellness as a full-scale “luxury ASMR boutique” with spa vibes. The space is a mash-up of textures: Rows of warm, flickering candles illuminate a cool, polished concrete floor; velvet curtains ripple by plush and furry throw rugs. There’s a candy dish in the lobby, which is awash in hues of cream and white, offering visitors gummies infused with passion fruit and the calming herb ashwagandha.
Kas Wellness offers one signature ASMR service — or “sensory journey” — for one hour, 90 minutes or 100 minutes. Clients may upgrade to a “four hand session,” in which two practitioners work on them simultaneously. As in a massage, guests undress “to the level of their comfort,” Faraji says (I did from the waist up) and slip beneath crisp white sheets on a treatment bed in a private room. Practitioners — there are four at Kas Wellness — then stimulate the head, face, chest, arms, hands and back using “tingle tools,” as they’re sometimes called, or “triggers.” One is a so-called “sparkle brush,” filled with tiny beads that rattle as the brush sweeps through hair; another is a soft “sensory brush” that provides a form of white noise when swooshing over skin; jade stone combs feel cool to the touch and give off a hollow scratching sound.
Tools used for an ASMR session include pink goose feathers, skeleton hands, bamboo chopsticks, metal golden nails, green jade combs, sensory brushes and a pink sparkle brush.
(Ariana Drehsler / For The Times)
Faraji likes to use her own nails as a sensory trigger.
“The human connection is such a part of this,” she says. “We try to spend time incorporating real touch as much as possible.”
That said, the ASMR experience is distinctly different than a massage, Faraji explains.
“Fundamentally, the concept of a massage is manipulating your tissue and muscles through pressure,” she says. “ASMR is the complete opposite — we use light sensory touch to relieve stress. We’re not kneading or applying pressure or manipulating your joints. It’s surface touch. We have so many nerves in our body and they’re all firing — it takes your body out of fight or flight.”
For an additional $20, guests can don robes and enjoy the lounge area before their treatment. It features hanging macrame chairs, a tabletop mindfulness garden and refreshments such as sparkling water, hot tea and Japanese whiskey. There’s also a meditation corner, where visitors can scribble what they want to let go of in their life on pieces of water soluble paper, before dropping them into a dish of floating candles and watching their troubles dissolve. Then they’re encouraged to light a candle and meditate on positive intentions they want to bring into their lives.
Kayla Faraji caresses Deborah Vankin’s head with green jade combs, which make a hollow “click-clacking” sound.
(Ariana Drehsler / For The Times)
Kas Wellness also offers custom sound baths for up to eight guests at a time. Faraji leads the sound bath experience and, by request, ASMR practitioners will gently brush clients’ hair or scritch-scratch their arms while they listen to her play the singing bowls.
Kas Wellness may be rooted in ASMR, but the overall effect feels more robust: part high-end massage studio, part spa, part sound bath destination and part meditation center.
Reporter Deborah Vankin lights a floating meditation candle after her ASMR session.
(Ariana Drehsler / For The Times)
“It’s about the mind-body-soul connection and ASMR is just the anchoring modality,” Faraji says of her new boutique. “It’s equally important to have the gratitude breathwork at the end [of a session] for mindfulness. Because if your mind isn’t well, your body will never feel calm.”
After my treatment, I lingered in the lounge, where everything felt especially pronounced: my bare feet on the cool cement floor, my toes sinking into the plush rug, even the scent of my hot peppermint tea. I’m not sure if I’d felt the tingles, per say, but I was relaxed for the rest of the day.
“ASMR is such a universal thing,” Faraji says. “When we’re younger, physical touch is such a big part of our creativity — girls will sit and braid each other’s hair and there was that rhyming game, where you tickle each other’s backs [like] spiders crawling up your back. But as we get older, we have less access to soft nurturing touch, especially if you’re single. I think that’s why ASMR resonates with so many people. It’s just comforting.”
Lifestyle
Thanks to ‘Mormon Wives,’ Dirty Soda Is a National Obsession
The first time Pop’s Social, a catering company in South Orange, N.J., that specializes in dirty soda, served an alcoholic drink at an event, something strange happened.
At the event in December, its nonalcoholic offering, a spiced pear-cider seltzer with vanilla and peach syrups, cream, lemon and cold foam, was a hit. The Prosecco-spiked version? Not so much.
“People were more interested in the mocktail than the cocktail,” Ali Greenberg, an owner of the business, said in an interview.
Dirty soda — a customizable blend of soda, flavored syrup, creamer and sometimes fruit, served over pebble ice — has been crossing into the mainstream for years, especially after the cast of “The Secret Lives of Mormon Wives,” the hit reality show that premiered in 2024, frequented Swig, the Utah chain that started it all.
But its reach has gone far beyond the Mormon corridor, and its rise in popularity has dovetailed with an overall decline in U.S. alcohol consumption. “There’s not a lot of Mormon people in our neighborhood,” said Greenberg. “But there are a lot of people who are sober-curious or not drinking.”
The reality show, which follows a group of Mormon influencers in Utah, helped popularize dirty soda beyond the Mountain States and inspired a wave of TikTok videos on the subject. Swig rapidly expanded — growing from 33 locations in Utah and Arizona in 2021 to now more than 150 locations in 16 states — along with other Utah chains, and spawned copycats nationwide.
Dirty soda has joined other Mormon cultural exports, like tradwife influencers, a “Real Housewives” franchise in Salt Lake City and Taylor Frankie Paul, the Bachelorette who wasn’t, that have captivated America.
With the recent rollouts of dirty soda at McDonald’s, Chick-fil-A and Dunkin’ — behold the Dunkin’ Dirty Soda: Pepsi, coffee milk and cold foam — and the appearance on grocery shelves of Dirty Mountain Dew and a coconut-lime Coffee Mate creamer for homemade dirty sodas, we may have reached peak dirty.
The idea for dirty soda came out of a desire for members of the Church of Jesus Christ of Latter-day Saints, which has millions of followers in Utah and surrounding states, to have more options for social drinking, as the church prohibits the consumption of alcohol, hot coffee and hot caffeinated tea.
When Swig introduced dirty soda in 2010, it filled a need, providing a pick-me-up for car-pooling moms and an after-school treat for their kids. It was quickly adopted by many in the community.
“In other cultures, parents go, they pick up their coffee in the morning, and for me and for a lot of my other friends’ parents, it was, ‘Let’s go pick up our dirty soda,’” Whitney Leavitt, a breakout star of “Mormon Wives,” said in an interview.
Leavitt was surprised when her dirty soda order became a recurring question from reporters in recent years. “They were so excited to hear all of the different syrups and creamers that we add to our drinks to make whatever your go-to dirty soda is,” Leavitt said. (Hers is sparkling water with sugar-free pineapple, sugar-free peach and sugar-free vanilla syrups, raspberry purée, a squeeze of lime, and fresh mint if she’s “feeling really fancy.”)
In April, Leavitt became the chief creative and brand officer at Cool Sips, a beverage chain based in New York that sells dirty sodas.
“Mormon Wives” inspired Kaitlyn Sturm, a 26-year-old mother of three from Jackson, Miss., to post recipes for dirty sodas on her TikTok. The one she makes the most contains Coke or Dr Pepper, homemade cherry syrup, a glug of coconut creamer and a packet of True Lime crystallized lime powder, which she combines in a pasta-sauce jar filled with pebble ice. “It kind of has become like a ritual, where I make one for my husband as well, and we have it most evenings,” Sturm said in an interview.
The trend has also hit fast-food menus. The new “crafted soda” menu at McDonald’s is riddled with dirty soda DNA. The Dirty Dr Pepper, with vanilla flavoring and a cold-foam topper, is the chain’s version of what has shaped up to be the universal dirty soda flavor. Since 2024, Sonic, beloved for its porous, soda-absorbing pebble ice, has offered “dirty” drinks — your choice of soda plus coconut syrup, sweet cream and lime.
These drinks might feel new, but there are antecedents in the Italian sodas of the ’90s (fizzy water and a pump of Torani syrup); the Shirley Temple (ginger ale or lemon-lime soda with grenadine and maraschino cherries); and the egg cream, a tonic of seltzer, chocolate syrup and milk. And what is a dirty Dr Pepper with cold foam if not a descendant of the root beer float? “It’s just a soda fountain from 125 years ago,” Kara Nielsen, a food and beverage trend forecaster, said in an interview.
Though Leavitt moved to New York City with her family in December, her dirty soda ritual has remained consistent, with one key difference. “In Utah, we don’t get to walk to dirty soda shops,” Leavitt said. “We have to drive there.”
Lifestyle
Chaos Gardening: A Laid-Back Way to Garden
Annuals include flowers like marigolds and nasturtiums. They grow fast but won’t come back the next spring (though they will drop seeds and possibly propagate). Perennials like lavender and sage will return year after year, but they may take longer to grow. Wildflower and pollinator packets often contain both annual and perennial seeds but are frowned upon by some serious gardeners, because the selection can be haphazard and ill-suited to the area.
It’s a good idea to exercise a little situational awareness. How much rain can you expect? How much sunlight? Dig the earth and feel it between your fingers — is it sandy? Loamy? These are things to keep in mind as you prepare for your journey into horticultural chaos.
“You want to prepare your soil, your site, at least a little bit,” said Deryn Davidson, a sustainable landscape expert at Colorado State University Extension in Longmont, Colo. “Try to get rid of weeds. Make sure the soil is ready to receive seeds.”
Davidson, who has written about chaos gardening, strongly advised covering the seeds with a layer of soil, lest they become bird food. As for watering, that depends on where you live, she added. On the whole, though, the formula is straightforward: “Soil, sun and water is what these seeds need,” Davidson said.
Not everyone is a fan of the trend, or at least the way it has been portrayed on social media. “Nature is not chaos — nature is pattern,” said Robin Wall Kimmerer, a botanist and the author of “Braiding Sweetgrass,” which recommends imbuing modern life with Indigenous wisdom.
“It seems unrealistic,” Kimmerer said of the chaos gardening videos she has watched. The feeling of effortlessness they convey — a common social media effect, almost always the result of deft editing — seems to elide the work that goes into a garden, whether chaotic or not, she suggested.
“I want my garden to be natural and biodiverse,” she said. “That’s a good impulse. I don’t think this technique is going to get you there, but that’s an important impulse.”
Boitnott, the maker of the viral video, offered a simple reason for why chaos gardening has become popular: “It just makes you happy.”
Lifestyle
What is an eye massage? We tried it at this under-the-radar L.A. spot
Admission: I suffer from eyestrain. Even right this very second. As a reporter working on a computer more than eight hours most days, my eyes often feel fatigued and itchy by evening.
I’m not alone: More than half of the U.S. population lives with computer vision syndrome, also known as digital eyestrain, and nearly 16.4 million Americans suffer from dry eye syndrome. So I was especially excited to stumble on New Vogue Spa, in the City of Industry, which offers a relaxing, if intriguing, treatment called “Eyeball Care” — something I’d never heard of before at a day spa.
New Vogue Spa is an Asian-style spa with Korean and Chinese influences. The spa’s offerings include massages and body scrubs — I was curious about the “Red Wine Body Scrub” — but I couldn’t help exploring eyeball care, which was much needed after my 50-minute drive from Silver Lake. (The City of Industry is about 30 minutes from downtown L.A. without heavy traffic.)
So it came to be that I found myself lying on a massage table, wearing what looked like protruding diving goggles, with clouds of cool, aromatic steam oozing from both sides of it and engulfing my face. A spindly plastic tube extended from my forehead to the “Eye Spa” machine. Serene spa music, a blend of classical piano and loudly chirping birds, trilled in the background as the machine sloshed and gurgled. It felt like lying, creekside, in a spa robe wrapped in a blanket of chamomile and rosemary-scented fog.
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As my esthetician, Jenny Chen, adjusted the eye mask and added essential oils to the mist, New Vogue manager Lesley Xie explained that the 60-minute, $125 Eyeball Care treatment aims to hydrate and stimulate blood circulation in the eye area, decrease puffiness and dark circles and aid eye fatigue and dry eye syndrome.
“It’s really helpful for overall eye health for people who are on computers for a long time or sleep really late or who are reading a lot,” she said.
1. The Eyeball Care treatment included a mask filled with cool, aromatic steam to help relieve fatigued eyes. 2. Slippers in the Himalayan Salt Room.
Xie said that eyeball care treatments are common in China. When she was growing up in Guangdong in Southern China, elementary school students were given a break every afternoon to perform “eye exercises,” which involved gently massaging pressure points around their eye areas, for 5-10 minutes.
“It released eye stress because we studied from eight o’clock in the morning until almost noon time,” she said. “It was a break for our eyes to prevent nearsightedness and tired eyes.”
New Vogue Spa’s treatment was supremely relaxing from the onset — part Head Spa, part facial, part eye care. Chen began by massaging my scalp for about 10 minutes, as I tried not to fall asleep.
Next she cleaned my face, applied massage cream and gently massaged my face and eye area, manipulating the outer corners of my eye sockets as well as under my brow bones and on my temples. She was precise and firm but careful — as she pressed on the outside corner of my eye, I felt tension draining down the side of my cheek and neck.
Esthetician Jenny Chen conducts “Golden Eye therapy” on reporter Deborah Vankin.
Xie said the massage is based on traditional Chinese medicine, focusing on stimulating acupressure points around the eyes.
“Gentle massage of these areas is believed to help promote blood circulation, relax the muscles responsible for focusing and relieve visual fatigue,” she said. “While it’s not a medical treatment for vision conditions, it’s widely used as a preventative and restorative method.”
The massage was followed by “Golden Eye therapy,” during which Chen used an electronic device on my face with a metal roller ball on it. It uses “ultrasonic vibration technology,” Xie said, to help the skin absorb the applied moisturizing cream and combat eye puffiness.
The main event was the “cooling steam therapy,” which Xie said was meant to be calming and refreshing and help relieve tired eyes. Chen fitted me with what looked like an enormous diving mask that quickly filled with cool, hydrating mist — I felt droplets of water dripping from my eyes and down my cheeks. The Eye Spa machine uses a “cold mist atomization process,” Xie said, “that disperses micro-particles of moisture combined with soothing essential oils.”
At the end of my treatment, Chen gave me under-eye gel pad masks, for added hydration, while conducting one last head massage. She applied moisturizing eye cream, face cream and sunscreen before sending me off.
Dr. Kristina Voss, an ophthalmologist with Keck Medicine of USC, was enthusiastic about the Eyeball Care treatment.
“It sounds wonderful. Anything that makes you feel good, I generally support,” she said. “It sounds safe because they’re not putting pressure on the eye. Direct pressure on the eyeball [is dangerous]. And I’d be nervous if they were putting something in the eye, but they’re not. Steam, or even cool condensation from a humidifier, is effective for dry eye. Massaging pressure points probably doesn’t treat dry eye, but could potentially treat eyestrain or tension headaches that can be interpreted as eyestrain.”
Los Angeles Times features writer Deborah Vankin inspects her eyeballs after her treatment.
Temporary relief aside, however, Voss warned that the treatment is not a replacement for seeing a doctor if a condition is ongoing.
“It’s relaxing and complementary to a doctor’s dry eye treatments — like medicated drops or in-office treatments — but it’s not a simple fix or cure all,” she said. “Ongoing doctor’s care would be important.”
After my treatment, I was invited to linger in the co-ed Himalayan Salt Room and Red Clay Room or woman-only spa area, complete with a warm soaking tub, lounge area and treatment rooms for body scrubs. (I skipped the adjacent New Vogue MedSpa, where you can get botox, dermal filler or microneedling treatments.)
Guests are also treated to a cup of homemade snow fungus tea (made from tremella mushrooms) with a single jujube, or red, date, floating inside. New Vogue makes a fresh batch every morning for guests, simmering the collagen-rich drink so long it becomes somewhat gelatinous.
1. The Himalayan Salt Room. 2. The co-ed lounge area. 3. The Red Clay Room.
“Snow fungus focuses on deep hydration and skin plumping, while red dates support circulation and a healthy glow,” Xie said, calling the concoction “a warm bowl of snow fungus and red date soup.”
I can’t speak to the medicinal benefits of snow fungus tea. But after a glass of the warm, woody-tasting drink — together with the hour-long tension-taming eye treatment — I saw the world in a whole new way while walking out the door: clearly, from a relaxed perspective and with the bigger picture in focus.
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