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How personality trumped policy in this media election cycle

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How personality trumped policy in this media election cycle

Donald Trump speaks to the media at Green Bay Austin Straubel International Airport in Green Bay, Wisc., on Oct. 30, 2024.

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Looking at the media coverage leading to and throughout President-elect Donald Trump’s massive electoral success Tuesday, I wonder if we are seeing — at least a little bit — the impact of politics rendered as entertainment and spectacle.

Former Trump press aide Erin Perrine touched on the point Tuesday during the chatty live election night special hosted by ex-NBC anchor Brian Williams on Amazon’s Prime Video. Perrine noted Vice President Kamala Harris may have spent too much time during the campaign focused on her opponent, making the election seem like a referendum on his personality.

“Not only are we a deeply divided nation, but we aren’t sure where we want to go directionally at this point,” Perrine said early in the evening, before the size of Trump’s victory was apparent. “It’s a policy versus personality conversation that voters are having with themselves.”

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Williams’ election special itself seemed to reflect the turn toward spectacle, conducted from a studio set in Los Angeles with huge screens to display sweeping graphics, deploying the kind of technology used to film TV shows like Disney+’s The Mandalorian. They had no decision desk for calling vote projections — which kinda seems the point of live election specials — forcing the audience to focus on the entertainment of seeing big-name guests spar with each other while Williams cited results originally reported on other news platforms.

That turn toward entertainment benefits a candidate like Trump, who is an expert at building an image aimed at captivating and engaging people, using the news media as his messenger. Over his presidential campaign, there was plenty of coverage detailing what policies he proposed to advance in a second term — from extensive tariffs to mass deportations of undocumented immigrants.

But I suspect what really moves many Trump fans is his unique charisma, turning rallies into a display where he can say and do things which would typically end a conventional politician’s career. (Remember what he did with a faulty microphone at a recent rally?)

Helping him out are areas in media — and elsewhere — that pundit Matthew Sheffield has labeled “partisan ecosystems,” like Fox News Channel, Newsmax and conservative-friendly podcasters like Joe Rogan. Sheffield notes these corners of media can provide lots of important benefits to politicians: attacking political opponents, defending candidates’ behavior, keeping people loyal to the party and encouraging people who may feel negatively about the candidate to vote with the party.

It’s a media environment where politics is often presented as an entertaining spectacle, with amped-up conflict featuring distinct heroes and villains.

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Over the past election season, my thoughts have turned many times to a legendary book, Neil Postman’s prescient 1985 analysis, Amusing Ourselves to Death: Public Discourse in the Age of Show Business — often used as a textbook in many media analysis and ethics classes. It argues a now-obvious idea: as entertainment becomes a larger element in news coverage, especially on TV, a political leader’s image and ability to entertain us may become more important than their actual policies or actions.

And creating a powerful image is what Trump has excelled at, from his earliest days decades ago building his persona as a real estate baron in New York, to his modern incarnation as a political strongman promising to impose his will on American society. His supporters find him entertaining and feisty; even critics who hate his policies or his demeanor find it difficult to avoid talking about him.

When Harris first stepped up to assume the Democratic nomination from President Joe Biden, it seemed she might have found a way to create her own spectacle — focusing the political conversation on her rapid rise, selection of a running mate, unique identity and the need to introduce herself to voters, despite serving as vice president for nearly four years.

Watching the sitting vice president navigate a wave of media interest that included memes after pop star Charli XCX declared “Kamala is brat” and suggestions she go on the celebrities-interviewed-while-eating-hot-wings YouTube show Hot Ones, you couldn’t escape the sense that Harris faced pressure to entertain the public while explaining why she should be elected president.

But that dynamic quickly changed again, as talk turned to the outrageousness of Trump’s actions — from using expletives to refer to Harris in speeches to presenting a rally in New York City featuring a comic who joked about Puerto Rico as a “floating island of garbage.” It seemed an extension of an ethic Trump developed long ago: That being talked about in the press is always better than not being talked about, even if people are mostly saying he’s terrible.

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And the media elements connected to his effort — from selling keepsake Bibles to hawking Trump-centered NFT’s with gaudy images and appearing with popular podcasters like Rogan — kept the public focused on the GOP candidate’s outsized image.

Trump’s ability to yank back the spotlight persisted, even when Harris pulled off her own spectacles — like superstar endorsements from Beyoncé and an appearance on Saturday Night Live with her doppelganger, Maya Rudolph.

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That kind of media ubiquity – where people are entertained and feel a connection to a big personality – doesn’t just excite supporters. It seems calculated to reach voters who are less involved in the political process, like undecideds and first timers. It also can make extreme policies seem more palatable, allowing supporters to shrug off or downplay Trump’s talk of prosecuting enemies or deporting masses of undocumented immigrants.

What once struck me about conservatism in a simpler time — say, the days of George W. Bush and Sarah Palin — was that the party developed a way of talking about the issues anyone could adopt, like learning a language. But Trump’s ability to leverage media attention as entertainment seems more unique to him — something that legendarily awkward figures like JD Vance and Ron DeSantis might have trouble re-creating, raising questions about how lasting the impact may be.

In the days and weeks to come, there will likely be a lot of columns like this, trying to make sense of a result that some didn’t see coming, and which heralds tremendous change for society and media.

But it may be wise to consider how the rise of politics as entertainment, and the media’s contribution to that ascent, has shaped the current social landscape.

Edited by Jennifer Vanasco. Web page produced by Beth Novey.

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Shy on the dance floor? Virtual reality ‘partners’ aim to help you find your groove

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Shy on the dance floor? Virtual reality ‘partners’ aim to help you find your groove

Entrepreneur David Huang tests out a VR headset while conducting demonstrations of the social dance lesson app Dance Guru at the Augmented World Expo in Long Beach, Calif., June 17, 2026.

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Wedding season is in full swing, bringing with it a familiar sense of dread for anyone who fears the dance floor.

But relief may finally be at hand with the help of a new app, Dance Guru, and a virtual reality (VR) headset.

The social dance instruction app transports users to a spacious, digital dance studio. Waiting inside is a computer-generated coach: a handsome, male avatar wearing a shirt open to his navel. He speaks with a slightly gravelly English accent.

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“Watch me now,” he instructs at the start of a waltz lesson — which NPR tried out at the Augmented World Expo in Long Beach, Calif., an annual conference showcasing the latest developments in virtual and augmented reality.

The avatar then demonstrates a basic box step.

From there, the lesson becomes interactive. The coach tells the user to hold his hand while an electric pinging sound tracks the student’s foot placement.

“One, two, three, four, five, six,” the virtual teacher counts down.

When the user stumbles, he remains remarkably patient. “Do not worry, foundations take time. Let’s try that again. Work on grounding your steps more intentionally.”

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Solving the beginner’s dilemma

Dance Guru creator David Huang said he came up with the idea for the app a couple of years ago out of frustration.

“I always wanted to learn to dance and I was always terrible at it,” Huang said. “And I always ended up stopping midway through the lessons.”

He soon realized that many beginners hit the exact same roadblocks.

“Private lessons are too expensive, and you feel like you’re always forgetting the dance steps,” Huang said. “You cannot find a partner to dance with. So I figured maybe I can create something like this.”

The Dance Guru platform currently offers tutorials in salsa, bachata, waltz, and cha-cha, in both lead and follow modes. To make the digital instruction feel authentic, Huang used motion-capture technology to record the movements of real-life dance teachers — with their permission.

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Building on the legacy of online tutorials and video games

Dance Guru belongs to a small but growing wave of apps using VR to demystify social dance. At a nearby booth, conference attendee Victor Chen is testing out a competing app called Trip the Light. It currently offers salsa lessons, as well as freestyle options, where a user can dance with a partner without having to learn specific steps.

Trip the Light's booth at the Augmented World Expo included posters of the app's virtual instructors. Real-life performers, who gave Trip the Light permission to motion capture their movements, were used as a basis for these avatars.

Trip the Light’s booth at the Augmented World Expo included posters of the app’s virtual instructors. Real-life performers, who gave Trip the Light permission to motion capture their movements, were used as a basis for these avatars.

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“A lot of times when you’re trying to learn a choreography, it’s watching a YouTube video and you have to pause it, rewind, and play it,” Chen said. “If you were to have a virtual avatar dancing in front of you and correcting for any parts that you missed, it might be a lot easier.”

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How to have the best Sunday in L.A., according to Deidre Hall

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How to have the best Sunday in L.A., according to Deidre Hall

For half a century, Deidre Hall has taken on every kind of disaster in the drama-packed town of Salem, Ill., as a star of “Days of Our Lives.”

There was the time — actually, it happened twice — when her character, Dr. Marlena Evans, was famously possessed by the devil and even levitated.

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In Sunday Funday, L.A. people give us a play-by-play of their ideal Sunday around town. Find ideas and inspiration on where to go, what to eat and how to enjoy life on the weekends.

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Or the time a serial killer, who was actually Marlena under hypnosis, seemed to kill several beloved characters. The long-running show’s storylines have become legendary, and in March, while promoting “Hail Mary,” actor Ryan Gosling even gave Hall a shout-out, admitting he was a fan, praising the hard work of soap opera actors and calling her an “OG acting inspiration.”

But Hall’s real life in Santa Monica is much quieter than her character’s, and she likes it that way.

“When I bought my house in Santa Monica, I didn’t realize how great it would be to live near Montana Avenue,” says Hall, 78, about the popular shopping spot. Every day, she walks to the main street with her golden retriever, Riley, and enjoys Pilates, art and good food along the way. “The owners of the Farms Market even keep dog biscuits, so guess where the dog wants to go every time we walk — the Farms, of course,” she says, laughing.

When she isn’t filming the daily soap opera, which airs on Peacock, Hall enjoys raising monarch butterflies, exploring the shops and restaurants on Montana, and hosting movie nights at home with her two sons.

Here’s what a perfect day in L.A. looks like for her.

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This interview has been lightly edited and condensed for length and clarity.

7 a.m.: Breakfast and dog walk

I usually kick off my day with a protein shake, feed our golden retriever and take her out for a walk. She’s a phenomenal girl. When we adopted her, her name was Riley, but I did think about naming her after Mrs. Hughes from “Downton Abbey.”

10 a.m.: Church and garden time

After I walk the dog and go to church, I like to spend some time in my yard. I’m not a natural gardener, but I really enjoy it. I started raising monarch butterflies because my identical twin sister, who played my twin on the show, planted a butterfly garden. Monarchs are amazing because they are transitional. Every year, they travel from Mexico to southern New England, but it’s getting harder for them. Their numbers have dropped by about 80%. To help, I plant milkweed, which is what they need to survive. I buy my milkweed from the Staghorn Garden on Wilshire Boulevard in Santa Monica. Julie, who owns the nursery, is delightful and has a wide variety of milkweed. The monarchs always seem to find my garden. Julie was raising some caterpillars too, and she cared a lot about them. We talked about how important it is to help the butterflies. That’s why I do this. Sometimes I get milkweed with eggs already on it, and Julie knows her butterflies are going to a good home.

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1 p.m.: Walk to Montana Avenue for some lunch

I live near Montana and love taking long walks, going to Pilates and trying out the great restaurants nearby, like R+D Kitchen and La La Land. I’m a big fan of the waffles at the Courtyard Kitchen. Just a few days ago, I had a chicken salad on raisin bread with an Arnold Palmer, and it was delicious. It is right on Montana and has a nice outdoor seating area. It’s one of my favorite spots. La La Land always has a long line in the morning, which is perfect if you want coffee. They serve coffee, doughnuts, croissants and avocado toast. There’s plenty of outdoor seating, and you can even bring your dog.

2 p.m.: Peek inside a clock shop

There’s a small clock shop on Montana Avenue that’s closed on Sundays, but if you walk by, you’ll see all kinds of clocks — standing, table and wall clocks. The owner is great at fixing them. Once, I bought a wall clock from MacKenzie-Childs, but it didn’t work. And I was really upset because it matched everything else on my countertop. I brought it to the owner and said, “I love this, but I can’t make it work.” He fixed it right away. His name is John, but I call him Geppetto. And we all know why. He really does have a magic touch.

2:30 p.m.: Visit a neighborhood art gallery

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Ten Women Gallery is run by 10 artists, all of whom show their work there. I was drawn to some watercolors there, bought a few cards and spoke with one of the artists. She told me, “You seem to love watercolors,” and mentioned that the artist who painted them, Pamela Harnois, lives in Los Angeles and teaches nearby. I got Pamela’s name and found out she taught at the Brentwood Art School. I was so inspired by her gift that I started taking private lessons with her on Saturdays. That gallery is where I discovered my love for watercolor painting.

3 p.m.: Grab some ice cream at Rori’s

The other day, my longtime girlfriend wanted to get ice cream and told me, “We are walking to Rori’s Artisanal Creamery.” It’s a small shop on Montana near Lincoln. They make everything themselves, using local ingredients from grass-fed cows with no added hormones. The place is family-owned and probably has the healthiest ice cream you’ll find. They switch up their flavors often, but my favorite is the salted caramel.

6 p.m.: Family dinner and movie night at home

R+D Kitchen is always packed, so my sons, who are 31 and 33, do the cooking. They come over, and together we make salads and cook dinner. There’s a neighborhood grocery store called the Farms, off Montana, a small family-run place that has everything we need. Everyone knows each other there, and people bring their dogs. We try to have movie night every Sunday. Sometimes the day changes, but we always make sure to have one night a week where we cook a meal and sit down as a family. Keeping that tradition has become really important to us. My sons are great cooks, which is funny because they definitely didn’t get that from me. [Laughs]

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9 p.m.: Take Riley for one last walk and visit neighbors

After dinner, I take my dog for a walk. It’s a great way to meet neighbors. We always go around the same block. We’ve met so many people, and since she’s a golden retriever, she loves meeting everyone.

10 p.m.: News, knitting and bedtime

I am a news junkie, so I usually watch whatever is on the news before I go to bed. I have a long-standing passion for knitting. Lately, though, the news would make me drop a stitch.

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Iris van Herpen Reaches for the Stars

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For Iris van Herpen, couture is a laboratory as much as a runway. Our chief fashion critic, Vanessa Friedman, takes us inside this Dutch designer’s latest Paris show — from sci-fi-inspired gowns to an audacious attempt at a dress made of charged plasma.

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