Lifestyle
How Pandora Is Surviving Trump’s Trade War
Pandora, the world’s largest jewelry company, is based in Denmark and has nearly 500 stores in the United States, more than in any of its other key markets. But in some ways, its real home is Thailand, where the company has been making its products for nearly four decades.
Like many global corporations, Pandora has used a continent-crossing supply chain to sell its goods worldwide at a low cost. But last month, that supply chain became a grave weakness when President Trump said he would impose 36 percent tariffs on goods entering the United States from Thailand, alongside steep tariffs on dozens of other countries.
After Mr. Trump unveiled his “reciprocal” tariffs, Pandora’s shares were among the worst performing in Europe. A week later, Mr. Trump postponed those tariffs until early July, offering a reprieve.
But the threat looms, and Alexander Lacik, the chief executive of Pandora, is not expecting the uncertainty that is paralyzing businesses to end. Unless tariffs return to previous levels, the next year will be turbulent, he said in an interview. For now, he added, there is little to do but wait to see how investors, customers and competitors react.
“With the information at hand today, I would be crazy to make big strategic decisions,” Mr. Lacik said.
Alongside business leaders all over the world, Mr. Lacik is grappling with how to respond to Mr. Trump’s unpredictable policies, which have generated almost maddening uncertainty. The Trump administration has started to show a willingness to lower tariffs, but his first agreements, with Britain and China, have posed more questions than answers, and tariffs are still higher than they were a couple of months ago.
Although some aspects of the trade war have been suspended, Pandora and other multinationals are in limbo, waiting for more agreements to be completed.
Pandora, best known for its silver charm bracelets, has been making jewelry in Thailand since 1989. Across three factories, thousands of people handcraft the products. The company is building a fourth plant in Vietnam, but Mr. Trump has threatened tariffs of 46 percent on Vietnamese goods.
Last year, the company sold 113 million pieces of jewelry, about three items every second, making it the largest jewelry brand by volume, with stores in more than 100 countries. A third of its sales, 9.7 billion Danish kroner, or $1.4 billion, were generated in the United States, and Mr. Lacik said he had no intention of moving away from the company’s most profitable market.
But prices will rise, he said, and who will bear the brunt of that is unclear.
“The big question is, am I going to pass on everything to the U.S. consumer, or am I going to peanut butter it out and raise the whole Pandora pricing globally?” Mr. Lacik said.
But Pandora keeps several months’ worth of stock, giving him time to see how other jewelers change their pricing and then decide.
A few things can be done immediately, such as streamlining parts of the supply chain. The day after the reciprocal tariffs were announced, Pandora said it would change its distribution so that products sold in Canada and Latin America would no longer move through the company’s distribution hub in Baltimore, a process that would take six to nine months to complete.
Moving production into the United States is not being considered, in part because of higher labor costs. Pandora employs nearly 15,000 craftspeople in Thailand and expects to hire 7,000 more in Vietnam.
In an earnings report last week, the company estimated the cost of the trade war. If higher tariffs on Thai imports, 36 percent, and Chinese imports, 145 percent, go back into effect, they will cost Pandora 500 million Danish kroner, or $74 million, this year, and then 900 million Danish kroner, $135 million, annually after that.
But the jeweler is not panicking. In fact, the economic curveballs are starting to feel normal, Mr. Lacik said. “We are battle ready,” he added.
When he joined the company as the chief executive in 2019, Pandora was struggling. Its share price had dropped more than 70 percent from its peak three years earlier. Mr. Lacik instituted a “complete overhaul,” he said, with new branding and store designs, an emphasis on its “affordable luxury” label, and a showcase of its complete jewelry line, not just charms.
That prepared the company for the trials that hit the global economy next. First, the Covid-19 pandemic, when 15,000 store employees were sent home and some factory workers slept on cots to keep production going. Then a surge in inflation risked customers pulling back.
Mr. Lacik’s strategy appeared to be working. In January, Pandora’s share price reached a record high. Since then, however, it has dropped more than 20 percent.
The company has managed to shield itself from some of the trade turmoil. After Mr. Trump raised tariffs on China during his first term, Pandora stopped sourcing all of its showroom furniture and display materials for its 3,000 stores from China.
“We had some readiness,” Mr. Lacik said, so they were not “caught completely with our pants down.”
Lifestyle
Why is the ‘Bachelorette’ canceled? A guide to the Taylor Frankie Paul controversy
Taylor Frankie Paul attends the Oscars on Sunday, a week ahead of her scheduled Bachelorette premiere.
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The new season of ABC’s reality TV series The Bachelorette was all filmed and set to premiere on Sunday. But parent company Disney now says it will not air as planned.
The decision to shelve the show’s 22nd season came on Thursday, after TMZ published a video it says shows would-be bachelorette Taylor Frankie Paul physically attacking her then-boyfriend, Dakota Mortensen, in 2023.
“In light of the newly released video just surfaced today, we have made the decision to not move forward with the new season of ‘The Bachelorette’ at this time, and our focus is on supporting the family,” Disney Entertainment said in a statement reported by the Associated Press, New York Times and others.
The video, filmed by Mortensen, appears to show Paul hitting, grabbing and throwing three barstools at him. A child can be heard crying on the couch nearby, and Mortensen says at one point: “Your daughter is sitting right there.”
Paul has three children: two with her ex-husband Tate Paul and one, born in 2024, with Mortensen. She confirmed the end of their three-year on-again, off-again relationship in May 2025. NPR has reached out to both of their representatives.
In a statement shared with NBC News, Paul’s representative called the video the “latest installment of [Mortensen’s] never-ending, desperate, attention-seeking, destructive campaign to harm Taylor without any regard for the consequences for their child.”
Paul’s representative told People in a statement that Paul is “exploring all of her options, seeking support, and preparing to own and share her story,” and “very grateful for ABC’s support as she prioritizes her family’s safety and security.”
Mortenesen told Entertainment Weekly that he categorically denies “these baseless claims about me and our relationship,” calling it “a deeply upsetting situation.”
“I am focusing on our son and his safety, and hope that Taylor will do the same,” he added.

NPR has not independently verified the authenticity of the video, which TMZ says was used as evidence in legal proceedings. But it matches Utah’s Herriman City Police Department’s description of a February 2023 incident that led to Paul’s arrest on charges of assault, criminal mischief and commission of domestic violence in the presence of a child.
Court records obtained by NPR show that Paul agreed to plead guilty to the third-degree felony of aggravated assault and has been serving 36 months of probation. When asked about the incident on a 2025 podcast, she acknowledged that her kids were present but said she “never had hurt” her daughter and “never intentionally did anything with my children.”
The couple’s turbulent relationship was a central plot point of the other reality TV show that made Paul famous: The Secret Lives of Mormon Wives, which premiered in 2024 and just released its fourth season last week.
Earlier this week, People and other entertainment outlets reported that filming of the show’s fifth season had been halted amid reports of an investigation into domestic assault allegations involving Paul and Mortensen — presumably a separate incident, though details are scarce.
An unnamed spokesperson with Utah’s Draper City Police Department told People that “allegations have been made in both directions,” and “contact was made with involved parties” on Feb. 24 and 25, though declined to elaborate as the investigation is ongoing. NPR has reached out to Draper police, but did not hear back in time for publication.
There’s a lot we still don’t know. But if you’re just tuning in, we can help fill in some gaps.
(Left-right) Jennifer Affleck, Mayci Neeley, Mikayla Matthews, Taylor Frankie Paul, and Miranda McWhorter of The Secret Lives of Mormon Wives attend an event at SiriusXM Studios in May 2025.
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Who are we talking about?
At the center of the controversy is Taylor Frankie Paul.
She’s a 31-year-old influencer best known as the self-proclaimed creator of “MomTok,” a friend group-slash-collective of Utah-based Mormon moms that rose to social media fame in 2020.
They posted dance trends, beauty routines, skits and lifestyle videos to TikTok, promoting a more modern side of Mormonism and challenging its traditional gender roles. But it didn’t take long for controversy to strike, in the form of the 2022 “soft swinging scandal.”
The what scandal?
Paul revealed in a May 2022 livestream video that she and her then-husband, Tate Paul, had been “soft swinging” with other couples in their social circle. She described it as “when you hook up but don’t go all the way.”
“The agreement was just like, as long as we were both there and we saw it and we knew it, it was okay, and the second it goes behind without each other, then you’ve stepped out of the agreement,” she said. “And I did that.”
Paul and her then-husband, who had been in an open relationship, divorced later that year (she called the swinging situation “the tip of the iceberg” of their problems). Her confession also caused rifts in the MomTok community, since she had claimed — without naming names — that other members were involved in the swinging group.
When did Mortensen enter (and leave) the picture?
Paul and Mortensen confirmed their relationship on TikTok in September 2022, several months after she hinted at it online. It quickly turned rocky.
The couple broke up in December, then got back together in January 2023 — a month before the domestic violence incident that prompted Paul’s arrest. The relationship, while turbulent, continued, and Paul announced her pregnancy in September. Their son, Ever, was born in March 2024.
The Secret Lives of Mormon Wives, the documentary-style show following Paul and her #MomTok circle, premiered on Hulu later that year.
The first season ended with the birth of Paul’s son and cliffhanger claims about Mortensen’s alleged infidelity, raised by another cast member, which he has denied. The two split in December 2024, but sparked reconciliation rumors the following spring. Their dynamic has remained a focus of the TV show, including in the most recent season.
What about these Mormon wives?
The Secret Lives of Mormon Wives, aka SLOMW, follows eight Mormon moms-slash-influencers (and their families) as they navigate marriages, friendships, faith and increasingly, the personal and professional pressures of fame.
“I feel like if anything, it’s had a positive impact and it shows people that they don’t have to be perfect to be part of a religion, and be close to God and Jesus,” cast member Macyi Neeley told NPR last year.
Filming for the first season began in 2023, though paused and resumed after Paul’s arrest.

The first episode of its first season, which premiered in September 2024, shows Paul trying to smooth things over with the moms after the swinging scandal. It also covers the domestic violence incident, featuring body camera footage of police arresting a tearful Paul outside the house (though no footage of what transpired inside).
Hulu said the show’s premiere was its most-watched unscripted season debut of 2024, surpassing The Kardashians and leading to a rapid renewal of more episodes.
SLOMW has maintained a near-constant filming schedule, releasing two 10-episode seasons in 2025 and another earlier this month. Season four covers the fall of 2025, as Paul was preparing to film The Bachelorette.

The show’s popularity has catapulted several of its stars, not just Paul, into other high-profile roles. Two cast members, Whitney Leavitt and Jennifer Affleck, appeared on Dancing with the Stars. Leavitt is now doing a stint as Roxie in Chicago on Broadway, and helped the show smash its box-office record this week.
How did Paul become The Bachelorette?
Paul confirmed her relationship with Mortensen was officially over on a September 2025 episode of the Call Her Daddy podcast. That’s also where she announced she had been chosen as the bachelorette.
It was an unusual pick, not only because of Paul’s complicated relationship with her ex and her high profile, but because she hadn’t previously competed in the Bachelor franchise. That’s a first: Each bachelorette so far has been a fan-favorite contestant from the season of The Bachelor before it.
Disney is the parent company of both Hulu (SLOWM) and ABC (The Bachelorette). The choice to bring in an existing influencer-slash-reality star was seen as a move to revitalize the Bachelorette, which has seen a sharp decline in viewership in recent years. Part of that is, ironically, due to casting controversies including unexpected, post-season revelations about contestants on both sides of the rose.
What’s next for each show?
ABC plans to air a rerun of American Idol in the show’s place on Sunday. It’s not clear if Paul’s season of The Bachelorette will ever air. NPR has reached out to Disney for comment.
It’s also not clear when or whether filming of SLOMW will resume. At a press event for The Bachelorette earlier this week, Paul weighed in on the production pause, telling People: “my heart hurts to see it, to go through it, especially at this time.”
“It’s a heavy time, and it’s unfortunate,” she continued. “I’m struggling for sure, but also at the same time I feel like if I don’t show up, then I’m just giving these opportunities away and not enjoying what we’ve worked on and something super exciting that’s coming.”
Lifestyle
L.A. Affairs: Everything was good. Then came the text I never wanted to get
My father spent the 1970s selling hunger to America: soda, waffles, chips, anything that promised satisfaction in 30 seconds flat. He also weighed 450 pounds and was always on a new diet with me as his little diet coach. All his best material came from our kitchen table: “L’eggo my Eggo,” “Once You Pop, You Can’t Stop,” “Coke Is It” — the lines he’d toss out between bites.
My grandma Beauty did the opposite. She fed me comfort, one recipe at a time, until I believed emotions had a flavor. My dad could sell the American consumer comfort, but he couldn’t quite give that same safety to the girl sitting across from him. Between my dad, who treated cravings like a religion, and my grandmother, who treated food like therapy, I grew up thinking connection was something you could taste before you could name it.
So when I met my Bumble date years later after my divorce, it wasn’t fireworks. It was something quieter. A sense memory. A familiar click in the body before the mind catches up.
The first meal we ever shared was at Dan Tana’s: rare steak and shrimp swimming in oil and garlic. He ordered quickly, confidently, passing plates back and forth like this was something we’d always done. Somewhere in that meal, I felt that oyster-like disbelief when something simple tastes better than expected, and you pretend not to notice because the surprise feels too intimate to say out loud.
After that night, we slipped into a rhythm. We went out to dinner a lot. Before I could even open a menu, he’d tell the waiter, “Sauce on the side, she eats like a celebrity,” making me feel adored, not demanding.
The dishes were always exquisite. Slow-roasted bone marrow, branzino laced with herbs, the kind of flavors that made us lean in and feed each other. He’d study my face and say, “Love it or hate it?,” shooting me a warm smirk.
On quieter dates, we watched movies in bed, talked about our kids, anything except for whatever was forming between us. On the nights I slept over, he’d bring me matcha lattes in the morning casually like it was no big deal, and every single time, I felt like I’d won an Academy Award.
“Thank you, ladies and gentlemen!” I’d exclaim.
And he’d shake his head, amused. “You’re too easy to please.”
But what he didn’t realize was remembering that I liked only a splash of milk and an extra shot of matcha fed a hunger in me I didn’t know I longed for.
Our banter was fun, constant and warm. Everything worked except for when a question leaned into the future. That’s when something tightened, a brief, instinctual clam-closing and then loosening again just as fast. But I kept going because the present was good. Because we laughed a lot. Because the world felt softer when I was with him.
Then one Sunday evening, I asked, “What are you doing for the Jewish holidays?” He gave a quick, unreadable flicker. It was gone before I could interpret it. We didn’t talk about it. We didn’t need to. We were both leaving for our own family week. When I returned excited to see him and celebrate a big work milestone I’d helped him prepare for, I got “the text.” Careful. Polite. And at the end, a line that blew a hole through my chest.
“I don’t see a romantic future with you.”
I read it again and again until my body revolted. A wave of heat shot through me. I wanted to scream but I just stood there frozen, unable to breathe, like someone had cracked open my chest and scooped the air out.
Suddenly, I wasn’t a grown-up woman living in Hollywood. I wasn’t a mother, not a nutritionist, not someone who has taken care of people for years.
I was 9. I was in Chicago. It was 1975. I was in my grandma’s kitchen, the place I loved most in the world. The only place I ever remember feeling safe. My fingers were gripping her apron. The smell of dill wafting through the air. Her soup was bubbling. Nourishment, comfort, stability in the form of broth and steady hands. Then my mother’s voice sliced through it: “Dawn, get in the car.”
As I was pushed into the station wagon, there were boxes everywhere. Clio Awards, stacks of Playboy magazines with my dad’s byline, and when my mother slid in after me, she bumped into my dad’s cigarette and the ashes ignited the map — burning a hole straight through the Midwest. My stomach was in knots. I kept reaching my hand toward my grandmother.
“Don’t make me go.”
My mom, irritated, honked the horn, and my dad stepped on the gas.
Standing in my kitchen decades later, looking at the text message, the same feeling of nausea washed over me. The ground shifted. My friends, trying to support me, started texting me. “Don’t you dare text him.”
But I did.
“Hi.”
He responded immediately. We met for Japanese that night, and without trying, we fell right back into our rhythm over Santa Barbara uni and lamb chops cooked exactly the way we like them, crisp on the outside, tender on the inside, the kind of dish that cracks when your knife hits it and then gives way like warm silk. We were not awkward. We were not mad. We were not resolved. We were two people who kept finding each other at a table, even when everything else was uncertain.
Then, somewhere between courses, he looked up and said, “You remind me of my mother.”
The words hit something in me I couldn’t name. Not a wound, an internal flinch. He always told me his mother was unpredictable. Warm one moment, stormy the next. Comforting and chaotic in the same breath. I was none of those things. And I knew instantly that whatever he meant was tangled and that my warmth might feel like comfort to him, but also, unconsciously, like danger. That being cared for and being overwhelmed lived very close together in his body.
I didn’t take it personally. I took it as information. Maybe I felt familiar to him in a way that carried both safety and alarm. A green light and a red light at the same intersection. And the strangest thing was, in that same moment, he reminded me of my father, a man who could charm a room, feed America slogans that defined a generation, win awards and still feel shaky where it mattered most — with me.
Two grown-ups sitting across a table, mirroring childhood patterns that neither of us fully understood.
Later, when he drove me home, he dropped something heavy: his story, not mine to tell. The kind of truth that shifts the room without explaining the entire plot.
Sitting there in his car, I realized it was never just the two of us. We both brought our ghosts, and they probably showed up before we even opened our menus. Maybe that’s the real story. You can share the same cravings and still have to adjust the salt and heat as each new combination of flavors come together and unfold.
The author is a nutritionist who wrote the bestselling book, “My Fat Dad: A Memoir of Food, Love and Family, With Recipes.” Find her on Instagram: @DawnLerman.
L.A. Affairs chronicles the search for romantic love in all its glorious expressions in the L.A. area, and we want to hear your true story. We pay $400 for a published essay. Email LAAffairs@latimes.com. You can find submission guidelines here. You can find past columns here.
Editor’s note: On April 3, L.A. Affairs Live, our new storytelling competition show, will feature real dating stories from people living in the Greater Los Angeles area. Tickets for our first event are on sale now at the Next Fun Thing.
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