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Hotel and Airbnb price tags may soon spike. For travelers, that's a good thing

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Hotel and Airbnb price tags may soon spike. For travelers, that's a good thing

If you’re making travel plans for summer or fall, brace yourself for a jump in some advertised prices — which is, believe it or not, good news for consumers.

It’s the result of a new California law aimed at bringing transparency to the resort fees, service fees, host fees and other “drip pricing” that often inflates consumer’s bills beyond the rates first advertised, especially at lodgings and restaurants. Under the California law known as SB 478, which takes effect July 1, businesses selling their wares in California now must include mandatory fees in their initial advertised prices.

“The price you see is the price you pay,” California Attorney General Rob Bonta has said.

The law has gotten a lot of attention for its potential effects on struggling restaurants, many of which have imposed service fees since the arrival of the pandemic. (In fact, one legislator has proposed an eleventh-hour exception to exclude restaurants.) But the law also brings big changes for travelers and that industry — especially when it comes to the “resort fees” that many hotels automatically charge, saying they cover services and amenities such as pool and gym access.

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By putting a separate label on those fees, hotels have been able to advertise lower daily rates — an advantage when consumers are comparing prices. Now the hundreds of U.S. hotels that have been tacking “resort fees” onto their daily rates will be required to include them in the advertised rates that California consumers see.

At a consumer’s first glance online, it may seem the new rules have pushed the cost of a $149 room up by $20 to $50 per night. In fact, the hoteliers are just disclosing all pre-tax fees up front, as required — a change that may allow consumers to make better cost comparisons.

Cleaning fees should show up sooner

Meanwhile, the same law requires vacation rental hosts to include fees for service and cleaning from the beginning.

This follows an initial voluntary step taken by Airbnb in 2022. Under pressure to be more transparent, the company added a digital “toggle” switch allowing customers to initially see either a basic daily rate or a total showing how much those secondary fees would add to the daily rate. Now, Airbnb officials have said, customers in California will automatically see the “total before taxes” number.

In practice, the new requirement means that instead of quoting a $150-per-night rate to some search-page visitors, an Airbnb host would need to tell all consumers up front that the five-night rental will cost $1,050 (the $150 daily rate plus $150 service fee and $150 cleaning fee) — effectively $210 per day, before taxes. This will cover any destination being considered by a California-based consumer, an Airbnb representative said.

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The vacation rental company VRBO shows consumers two prices on its browsing pages: the basic nightly rate in larger bold type and the total price in smaller, plain type, no toggling needed.

Though the new law is aimed at any business selling to Californians, many businesses beyond the state may not comply immediately. If you’re planning a trip outside California, check closely to see what costs your prospective lodging is and isn’t disclosing. (But if you’re headed to a country within the European Union, no worries: The E.U. already requires businesses to advertise using their total cost, including taxes.)

“This is all about uncovering the hidden fees that are everywhere in our economy. It’s pretty sweeping,” said Jamie Court, president of Los Angeles-based Consumer Watchdog. He noted that if offenders ignore warning letters, they can face penalties of $1,000 per violation (potentially including other damages and attorneys’ fees).

Though this change will disrupt some hotels’ strategies for boosting profits, the changes also may give hoteliers a better chance at winning back customers from short-term rental companies, which have grabbed a hefty share of the travel market since the birth of Airbnb in 2007.

Lynn Mohrfeld, president and CEO of the California Hotel & Lodging Assn., said the group supported the legislation in Sacramento because it should bring “a level playing field” between hotels and the vacation rentals. “If everybody does it the same way, it’s makes it a better buying experience for the consumer.”

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The California law is unlikely to change base rates for airlines or rental cars, industry experts said, because the add-on fees those businesses charge are typically for voluntary services and items, such as preferred seats and insurance.

California Atty. Gen. Bonta has noted the transparency law doesn’t raise or lower any prices, but it does require more clarity and is intended to curtail “junk fees” and “drip pricing.”

How resort fees got to be enormous

Though many hotels do not charge resort fees, the practice has grown dramatically since the late 1990s, especially in vacation destination areas like Las Vegas, Palm Springs and San Diego. The fees typically range from $20 to $50 nightly.

By one estimate, the U.S. hotel industry in 2017 reaped $2.7 billion in resort fees. Lauren Wolfe, counsel for the consumer advocacy group Travelers United and founder of KillResortFees.com, has called resort fees “the most deceptive and unfair pricing practice in the hotel industry.”

As consumer sentiment against the fees has grown, public officials have filed several court challenges nationwide, including a lawsuit against Marriott International by Pennsylvania’s attorney general. That suit led to a 2021 settlement, which led to Marriott’s announcement in May 2023 that it would start including resort fees in initial website search results. Hyatt followed with a similar change in July 2023, Hilton in September.

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In 2023, President Biden denounced resort fees and the Federal Trade Commission proposed a rule targeting junk fees and related practices. A Junk Fee Prevention Act was introduced to the Senate in March 2023, followed by a Hotel Fees Transparency Act in July, but so far, Congress has taken no action.

Meanwhile, some questions remain about how the travel industry will respond to California’s transparency law. For instance: What about companies that continue to advertise the lowest version of their rates in large type, while simultaneously disclosing the large true full price in smaller type?

“That seems to violate the intent of the law,” Court said, but “It’s up to a court to figure out. Companies are going to push to the limit.”

For those ready to make hotel or rental property reservations, a second new state late could also be helpful: Beginning July 1 under legislation known as SB 644, California consumers must be given 24 hours to cancel most lodging bookings without any charge, so long as the consumer has made the booking at least 72 hours ahead of arrival. The law includes hotels, rental agencies and third-party booking services.

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George Clooney gets French citizenship — and another dust-up with Trump

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George Clooney gets French citizenship — and another dust-up with Trump

The French government confirmed this week that it has granted citizenship to George and Amal Clooney — pictured on a London red carpet in October — and their 7-year-old twins.

Henry Nicholls/AFP via Getty Images


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Henry Nicholls/AFP via Getty Images

One of Hollywood’s most recognizable stars is now officially a French citizen.

A French government bulletin published last weekend confirms that the country has granted citizenship to George Clooney, along with his wife, human rights lawyer Amal Clooney, and their 7-year-old twins.

The Clooneys — who hail from Lexington, Ky. and Beirut, Lebanon, respectively — bought an 18th-century estate in Provence, France in 2021. In an Esquire interview this October, the Oscar-winning actor and filmmaker described the French “farm” as their primary residence, a decision he said was made with their kids in mind.

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“I was worried about raising our kids in LA, in the culture of Hollywood,” Clooney said. “I felt like they were never going to get a fair shake at life. France — they kind of don’t give a s*** about fame. I don’t want them to be walking around worried about paparazzi. I don’t want them being compared to somebody else’s famous kids.”

In another interview on his recent Jay Kelly press tour, Clooney mentioned that his wife and kids speak perfect French, joking that they use it to insult him to his face while he still struggles to learn the language.

This week, after a French official raised questions of fairness, France’s Foreign Ministry explained that the Clooneys were eligible under a law that permits citizenship for foreign nationals who contribute to the country’s international influence and cultural outreach, The Associated Press reports.

The French government specifically cited the actor’s clout as a global movie star and the lawyer’s work with academic institutions and international organizations in France.

“They maintain strong personal, professional and family ties with our country,” the ministry added, per the AP. “Like many French citizens, we are delighted to welcome Georges and Amal Clooney into the national community.”

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They aren’t the only ones celebrating. President Trump, who has a history of trading barbs with Clooney, welcomed the news by taking another dig at the actor.

In a New Year’s Eve Truth Social post, Trump called the couple “two of the worst political prognosticators of all time” and slammed Clooney for throwing his support behind then-Vice President Kamala Harris during the 2024 election.

“Clooney got more publicity for politics than he did for his very few, and totally mediocre, movies,” wrote Trump, who himself has made cameos in several films over the years. “He wasn’t a movie star at all, he was just an average guy who complained, constantly, about common sense in politics. MAKE AMERICA GREAT AGAIN!”

Clooney responded the next day via a statement shared with outlets including Deadline and Variety.

“I totally agree with the current president,” Clooney said, before referencing the midterm elections later this year. “We have to make America great again. We’ll start in November.”

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Clooney and Trump — once friendly — have long criticized each other

Clooney, a longtime activist and Democratic Party donor, has remained active in U.S. politics despite his overseas move.

In July 2024, he rocked the political establishment by publishing a New York Times op-ed urging then-President Joe Biden — for whom he had prominently fundraised just weeks prior — to drop his reelection bid to make way for another Democrat with better chances of taking the White House. A growing chorus of calls led to Biden’s withdrawal from the race by the end of that month.

In a December interview with NPR’s Fresh Air, Clooney said his decision to speak out on that and other issues generally comes down to “when I feel like no one else is gonna do it.”

“You’ll lose all of your clout if you fight every fight,” he added. “You have to pick the ones that you know well, that you’re well informed on, and that you have some say and you hope that that has at least some effect.”

Clooney has been a vocal critic of Trump throughout both of his terms, most recently on the topic of press freedoms during the actor’s Broadway portrayal of the late journalist Edward R. Murrow last spring.

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And Trump has been similarly outspoken in his dislike of Clooney, including in an insult-laden Truth Social post — calling him a “fake movie actor” — after the publication of his New York Times op-ed.

In December, just days before this latest dust-up, Clooney shared in a Variety interview that he and Trump had been on good terms during the president’s reality television days. He said Trump used to call him often and once tried to help him get into a hospital to see a back surgeon.

“He’s a big goofball. Well, he was,” Clooney added. “That all changed.”

In the same Variety interview, Clooney — the son of longtime television anchor Nick Clooney — slammed CBS and ABC for abandoning their journalistic duty by paying to settle lawsuits with the Trump administration. He expressed concern about the current media landscape, particularly the direction of CBS News under its controversial new editor in chief, Bari Weiss.

Weiss responded by inviting Clooney to visit the CBS Broadcast Center to learn more about their work, in a written statement published in the New York Post on Tuesday. It began with “Bonjour, Mr. Clooney,” in a nod to the actor’s new milestone.

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Clooney told NPR last month that he will continue to stand up for what he believes in, even if it means people who disagree with him decide not to see his movies.

“I don’t give up my right to freedom of speech because I have a Screen Actors Guild card,” he added. “The minute that I’m asked to just straight-up lie, then I’ve lost.”

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Possible measles exposure detected in Ky. after unvaccinated traveler visits Ark Encounter

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Possible measles exposure detected in Ky. after unvaccinated traveler visits Ark Encounter

LOUISVILLE, Ky. (WDRB) — Kentucky health officials are warning the public of possible measles exposures in northern Kentucky earlier this week. 

A post on the Kentucky Department for Public Health’s Facebook page said it “identified potential measles exposures in Grant County.” According to the post, the exposure was traced to “an unvaccinated, out-of-state traveler” who stayed at the Holiday Inn & Suites in Dry Ridge from Dec. 28-30.” That person also visited the Ark Encounter on Dec. 29.

Measles, a highly contagious respiratory virus, can cause serious health problems, especially in young children, according to the CDC’s website. The virus spreads through the air after someone infected coughs or sneezes. It can then linger for up to two hours after the infected person leaves. 

The virus can also be spread if someone touches surfaces that an infected person has touched. Symptoms include a cough, runny nose and red eyes, followed by white spots that appear on the face and down the body. Two doses of the MMR (measles, mumps and rubella) vaccine is the best protection against measles, according to health officials.

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Contact your healthcare provider if you think you or someone in your family may have been exposed.

More Local News:

Here’s a look at who’s running and what’s at stake in Kentucky’s 2026 elections

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Woman dies after shooting outside fast food restaurant in downtown Louisville near NuLu

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Contract details reveal when Kentucky could seek repayment from BlueOval SK

Federal judge dismisses consent decree meant to spark police reform in Louisville

Dozens of vacancies raise safety concerns at Louisville Metro Corrections

Louisville doctors urge prevention as flu cases surge after the holidays

LMPD detective shared login to Flock camera system with DEA agent conducting immigration search

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Copyright 2026 WDRB Media. All Rights Reserved.

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Sunday Puzzle: New newsmakers of 2025

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Sunday Puzzle: New newsmakers of 2025

On-air challenge

Every year around this time I present a “new names in the news” quiz. I’m going to give you some names that you’d probably never heard before 2025 but that were prominent in the news during the past 12 months. You tell me who or what they are.

1. Zohran Mamdani

2. Karoline Leavitt

3. Mark Carney

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4. Robert Francis Prevost (hint: Chicago)

5. Jeffrey Goldberg (hint: The Atlantic)

6. Sanae Takaichi

7. Nameless raccoon, Hanover County, Virginia

Last week’s challenge

Last week’s challenge came from Joseph Young, of St. Cloud, Minn. Think of a two-syllable word in four letters. Add two letters in front and one letter behind to make a one-syllable word in seven letters. What words are these?

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Challenge answer

Ague –> Plagued / Plagues / Leagues

Winner

Calvin Siemer of Henderson, Nev.

This week’s challenge

This week’s challenge is a numerical one from Ed Pegg Jr., who runs the website mathpuzzle.com. Take the nine digits — 1, 2, 3, 4, 5, 6, 7, 8, 9. You can group some of them and add arithmetic operations to get 2011 like this: 1 + 23 ÷ 4 x 5 x 67 – 8 + 9. If you do these operations in order from left to right, you get 2011. Well, 2011 was 15 years ago.  Can you group some of the digits and add arithmetic symbols in a different way to make 2026? The digits from 1 to 9 need to stay in that order. I know of two different solutions, but you need to find only one of them.

If you know the answer to the challenge, submit it below by Thursday, January 8 at 3 p.m. ET. Listeners whose answers are selected win a chance to play the on-air puzzle.

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