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Gucci Taps Demna, Balenciaga’s Creative Director, as New Designer

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Gucci Taps Demna, Balenciaga’s Creative Director, as New Designer

The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most provocative, boundary-breaking brands of the last decade, as its new artistic director. He will be in charge of women’s wear, men’s wear and accessories.

Gucci and Balenciaga are owned by Kering, the French conglomerate that also owns Saint Laurent, McQueen, Brioni and Bottega Veneta. A new designer for Balenciaga has not been announced.

“Gucci stands for fashion authority,” Stefano Cantino, the chief executive of Gucci, said. “This is what we want to bring back.”

Demna will be the first “star” designer with a proven track record in Gucci’s 104-year history, a seeming acknowledgment of the crisis it has experienced over the last two years after an apparent attempt to recast itself as a timeless luxury brand. Revenue plunged 23 percent in 2024, and the Kering stock price has more than halved since 2023. (Gucci is by far the largest brand in the Kering stable.)

The appointment will add yet more turmoil to an already unsettled fashion world in which a record number of fashion companies have changed design heads in the last year. Half of Kering’s brands alone will have new designers in 2025.

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“We were looking for a strong and opinionated designer,” Mr. Cantino said. “Demna is one of the few.” He brings with him not just design skills, Mr. Cantino said, but “an understanding of contemporary culture, of what is luxury today and a deep understanding of the new generation.”

He also brings a certain knowledge of Gucci. In 2021, Demna and Alessandro Michele, the Gucci designer at the time, “hacked” into each other’s brands to reinterpret their most recognizable designs, with Demna replacing Gucci’s famous double Gs with Bs on its classic logo canvas accessories. And he has the confidence of the Kering chief executive François-Henri Pinault, who once told The New York Times he believed Demna could create a “megabrand.”

When Mr. Pinault named the Georgian-born Demna Gvasalia (he dropped his surname in 2021) to Balenciaga in 2015, however, the fashion world was shocked.

Though Demna, now 43, had received his master’s degree from the Royal Academy of Fine Arts in Antwerp, Belgium, and trained in the studios of Martin Margiela and Louis Vuitton, he made his name at Vetements, a cultlike label created in 2014 that became a fashion sensation almost overnight because of its nose-thumbingly antifashion aesthetic. (Demna left Vetements in 2019.)

Nonetheless, during Demna’s 10 years at Balenciaga, revenues grew close to $2 billion from an estimated $390 million, challenging the meaning of luxury, value and authenticity in the process.

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He took the quotidian — Crocs, IKEA totes, even garbage bags — and put them on a pedestal. He almost single-handedly started the monster sneaker trend. He put all ages and genders and kinds of beauty on his runway and created shows that were immersive, apocalyptic experiences that acted as forms of social criticism as much as fashion: shows about the climate crisis, the war in Ukraine, celebrity and the rule of capitalism. He scandalized and thrilled in equal measure.

He collaborated with “The Simpsons,” made Balenciaga video games and attended the Met with Kim Kardashian. He also restarted the couture line and never lost sight of the purity of silhouette that characterized the work of Balenciaga’s namesake designer, Cristóbal Balenciaga.

Balenciaga’s momentum came to an abrupt halt in 2023, when a misjudged holiday ad campaign precipitated online allegations of pedophilia, and Demna’s deep friendship with Ye cast a shadow on the brand in the wake of Ye’s antisemitic rants. Cancellation loomed, but Balenciaga eventually distanced itself from the controversy, and it has since recovered some of its strength. In January, Demna was made a Chevalier des Arts et des Lettres in recognition of his contribution to French fashion. He wore a T-shirt.

Demna’s last Balenciaga show, held on March 9 in Paris, was a career retrospective of sorts and a reminder of just what he had brought to the house. After the show, he joked to reporters that the reason he was wearing a suit for the first time was that he was Demna 2.0.

The Gucci news suggests it was less a joke than it seemed at the time.

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“Demna’s contribution to the industry, to Balenciaga and to the group’s success has been tremendous,” said François-Henri Pinault in a news release. “His creative power is exactly what Gucci needs.”

Francesca Bellettini, the deputy chief executive of Kering, called him “the perfect catalyst.”

Demna replaces Sabato De Sarno, a designer who had worked behind the scenes at Valentino before being charged with Gucci’s reset after the seven years of Alessandro Michele’s magpie maximalism. (Mr. Michele had likewise been a number two before ascending to his position, working for the former Gucci designer Frida Giannini.) Though the Michele era had buoyed Gucci to annual revenues of about 10 billion euros, tastes began to swing away from his trademark eccentricity, and Gucci management thought a return to discretion was the answer.

That turned out to be wrong. Instead of positioning the brand as a somewhat more hip equivalent of Hermès, Mr. De Sarno’s luxury minimalism simply made it seem diminished. (It turns out one Hermès is enough.) Demna’s job will be to change all that, though he will have to overcome not just the problems of Gucci, but also the challenge of a slowdown in the broader luxury industry.

In that lies a certain appeal, Mr. Cantino said.

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For Demna, Mr. Cantino said, the idea of “being able to make a success at Gucci, prove he is capable of doing something different than Balenciaga and show a different point of view, was very exciting.”

Gucci did not confirm when Demna would show his first collection, but he will begin in early July after his final Balenciaga couture show. (Gucci is not a couture house.) He will split his time between his home in Switzerland and the Gucci headquarters in Milan.

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How to have the best Sunday in L.A., according to Andy Richter

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How to have the best Sunday in L.A., according to Andy Richter

Andy Richter has found his place.

The Chicago area native previously lived in New York — where he first found fame as Conan O’Brien’s sidekick on “Late Night” — before moving to Los Angeles in 2001. Three years ago, he moved to Pasadena. “Now that I live here, I would not live anywhere else,” he says.

There are some practical benefits to the city. “I am such a crabby old man now, but it’s like, there’s parking, you can park when we have to go out,” Richter says. “The notion of going to dinner in Santa Monica just feels like having nails shoved into my feet.”

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In Sunday Funday, L.A. people give us a play-by-play of their ideal Sunday around town. Find ideas and inspiration on where to go, what to eat and how to enjoy life on the weekends.

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But he mostly appreciates that Pasadena is “a very diverse town and just a beautiful town,” he says.

For Richter, most Sundays revolve around his family. In 2023, the comedian and actor married creative executive Jennifer Herrera and adopted her young daughter, Cornelia. (He also has two children in their 20s, William and Mercy, from his previous marriage.)

Additionally, he’s been giving his body time to recover. Richter spent last fall training and competing on the 34th season of “Dancing With the Stars.” And though he had no prior dancing experience, he won over the show’s fan base with his kindness and dedication, making it to the competition’s ninth week.

He hosts the weekly show “The Three Questions” on O’Brien’s Team Coco podcast network and still appears in films and TV shows. “I’m just taking meetings and auditioning like every other late 50s white comedy guy in L.A., sitting around waiting for the phone to ring.”

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This interview has been lightly edited and condensed for length and clarity.

7:30 a.m.: Early rising

It’s hard for me at this advanced age to sleep much past 7:30. I have a 5 1/2-year-old, and hopefully she’ll sleep in a little bit longer so my wife and I can talk and snuggle and look at our phones at opposite ends of the bed, like everybody.

Then the dogs need to be walked. I have two dogs: a 120-pound Great Pyrenees-Border Collie-German Shepherd mix, and then at the other end of the spectrum, a seven-pound poodle mix. We were a blended dog family. When my wife and I met, I had the big dog and she had a little dog. Her first dog actually has passed, but we like that dynamic. You get kind of the best of both worlds.

8 a.m.: Breakfast at a classic diner

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Then it would probably be breakfast at Shakers, which is in South Pasadena. It’s one of our favorite places. We’re kind of regulars there, and my daughter loves it. It’s easy with a 5-year-old, you’ve got to do what they want. They’re terrorists that way, especially when it comes to cuisine.

I’ve lived in Pasadena for about three years now, but I have been going to Shakers for a long time because I have a database of all the best diners in the Los Angeles metropolitan area committed to memory. There’s just something about the continuity of them that makes me feel like the world isn’t on fire. And because of L.A.’s moderate climate, the ones here stay the way they are; whereas if you get 18 feet of winter snow, you tend to wear down the diner floor, seats, everything.

So there’s a lot of really great old places that stay the same. And then there are tragic losses. There’s been some noise that Shakers is going to turn into some kind of condo development. I think that people would probably riot. They would be elderly people rioting, but they would still riot.

11 a.m.: Sandy paws

My in-laws live down in Long Beach, so after breakfast we might take the dogs down to Long Beach. There’s this dog beach there, Rosie’s Beach. I have never seen a fight there between dogs. They’re all just so happy to be out and off-leash, with an ocean and sand right there. You get a contact high from the canine joy.

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1 p.m.: Lunch in Belmont Shore

That would take us to lunchtime and we’ll go somewhere down there. There’s this place, L’Antica Pizzeria Da Michele, in Belmont Shore. It’s fantastic for some pizza with grandma and grandpa. It’s originally from Naples. There’s also one in Hollywood where Cafe Des Artistes used to be on that weird little side street.

4 p.m.: Sunset at the gardens

We’d take grandma and grandpa home, drop the dogs off. We’d go to the Huntington and stay a couple of hours until sunset. The Japanese garden is pretty mind-blowing. You feel like you’re on the set of “Shogun.”

The main thing that I love about it is the changing of ecospheres as you walk through it. Living in the area, I drive by it a thousand times and then I remember, “Oh yeah, there’s a rainforest in here. There’s thick stands of bamboo forest that look like Vietnam.” It’s beautiful. With all three of my kids, I have spent a lot of time there.

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6:30 p.m.: Mall of America

After sundown, we will go to what seems to be the only thriving mall in America — [the Shops at] Santa Anita. We are suckers for Din Tai Fung. My 24-year-old son, who’s kind of a food snob, is like, “There’s a hundred places that are better and cheaper within five minutes of there in the San Gabriel Valley.” And we’re like, “Yeah, but this is at the mall.” It’s really easy. Also, my wife is a vegetarian, and a lot of the more authentic places, there’s pork in the air. It’s really hard to find vegetarian stuff.

We have a whole system with Din Tai Fung now, which is logging in on the wait list while we’re still on the highway, or ordering takeout. There’s plenty of places in the mall with tables, you can just sit down and have your own little feast there.

There’s also a Dave & Buster’s. If you want sensory overload, you can go in there and get a big, big booze drink while you’re playing Skee-Ball with your kid.

9 p.m.: Head to bed ASAP

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I am very lucky in that I’m a very good sleeper and the few times in my life when I do experience insomnia, it’s infuriating to me because I am spoiled, basically. When you’ve got a 5 1/2-year-old, there’s no real wind down. It’s just negotiations to get her into bed and to sleep as quickly as possible, so we can all pass out.

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Video: Prada Peels Back the Layers at Milan Fashion Week

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Video: Prada Peels Back the Layers at Milan Fashion Week

new video loaded: Prada Peels Back the Layers at Milan Fashion Week

At Milan Fashion Week, Prada showcased a collection built on layering. For the models, it was like shedding a skin each of the four times they strutted down the runway, revealing a new look with each cycle.

By Chevaz Clarke and Daniel Fetherston

February 27, 2026

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Bill Cosby Rape Accuser Donna Motsinger Says He Won’t Testify At Trial

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Bill Cosby Rape Accuser Donna Motsinger Says He Won’t Testify At Trial

Bill Cosby
Rape Accuser Says Cosby Won’t Take Stand At Trial

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