Lifestyle
Fashion’s Historic Shake-Up
Pierpaolo Piccioli for
Balenciaga
Louise Trotter for
Bottega Veneta
Matthieu Blazy for
Chanel
Jonathan Anderson for
Dior
Duran Lantink for
Jean Paul Gaultier
Simone Bellotti for
Jil Sander
Jake Mccollough and Lazaro Hernandez for
Loewe
Glenn Martens for
Maison Margiela
Miguel Castro Freitas for
Mugler
This fall, a dozen of the biggest brands in fashion will have new talent at the helm. What makes them tick?
Welcome to the season of seismic fashion change. The tectonic plates of the industry are shifting, remaking the landscape in a way that hasn’t been seen since … well, ever. This year almost 20 fashion houses, including some of the most famous, influential names (Chanel, Dior, Gucci, Balenciaga), appointed new designers, meaning the clothes you see in stores or on the street, or when you’re immersed in the endless digital scroll, will soon be very different.
After all, each designer will be trying to make their mark, break through the noise and redefine the very idea of chic, not to mention the look of the decade. That’s the opportunity. Those are the stakes.
Yet for all the change taking place, the actual change makers seem, at least on the surface, very much the same.
Of the 13 designers whose work we will see this season, only one is a woman — Louise Trotter, at Bottega Veneta. A dozen are white men, and 10 are between the ages of 40 and 47. Ten are Europeans and three are Americans. Despite the clear need to bring imagination to the catwalk, there seems to be a general lack of imagination when it comes to deciding whom to hire.
To get below the very similar surface, we asked this season’s new guard a set of simple questions — not about their plans for their brands but about their taste: their personal likes and dislikes when it comes to the stuff that surrounds them and the choices they make.
Who are the men and woman who will shape how you dress for the foreseeable future? Read on.
Pierpaolo Piccioli for
Balenciaga
Mr. Piccioli, 57, comes to Balenciaga after 25 years at Valentino, 16 of them as creative director, where he was widely recognized for his bold use of color, his humanity (he regularly brought his entire couture atelier onto the runway for a bow) and his lack of grandiosity. (At Valentino he eschewed living in Rome to stay in the small seaside town where his family grew up.) Mr. Piccioli started his gig at Balenciaga by working alongside Demna, then its creative director, a rarity in fashion (two creative directors overlapping!) but one intended to create an easy transition for the team.
I feel best wearing: My uniform — black tee, black pants
The first thing I look at in another person’s outfit is: I look at the way they wear the outfit.
I skimp on when buying: I never skimp.
I splurge on: I always splurge.
I am never caught wearing: Cowboy boots
Item I will never give up: My coral pendants on red silk ribbons.
Louise Trotter for
Bottega Veneta
Ms. Trotter, 55, is the first woman to lead Bottega Veneta, the Italian fashion house known for its intrecciato woven handbags, in more than 20 years — and only the second since the house was founded in 1966. A Brit and the mother of three, she was also the first woman to become creative director of Lacoste, which she ran for five years before taking over Carven, a label she put back on the fashion map. Now she is bringing her bent for minimalist luxury and dry wit to Milan.
I feel best wearing: Men’s wear
I splurge on: Vintage watches and jewelry
I am never caught wearing: You can hold me to never wearing paisley.
Item I will never let go of: My grandmother’s wedding ring
Favorite piece of art: It would have to be a portrait. A Lucian Freud, a Franz Gertsch, a Celia Paul.
Favorite cologne: My husband’s
Favorite ice cream flavor: Vanilla! I have a test in a gelateria. If they can master vanilla, they can do anything.
Favorite pen: I use pencils much more. My current pencil is a Black Wing 602 from Japan.
Mr. Rider, 44, didn’t have a traditional fashion education — he went to Brown University — but an early stint at Balenciaga under Nicolas Ghesquière followed by 10 years at Celine under Phoebe Philo and six years as creative director of Polo Ralph Lauren prepared him for his new post. He brought Celine back to the official runway after Hedi Slimane, his immediate predecessor, decided he would be beholden to no schedule but his own, and even brought Anna Wintour back to the front row, Mr. Slimane having banned her from the house. It’s the new open-door policy.
I feel best wearing: Shorts
I am never caught wearing: Sunscreen
Item I will never give up: Dad’s ring
Favorite cologne: Don’t wear it
Favorite stationery: Don’t have any
Favorite ice cream flavor: Coffee
Favorite music for working out: Anything by Timbaland
Favorite flower for saying thank you: Wildflowers
Matthieu Blazy for
Chanel
Mr. Blazy, 41, snagged the most coveted job in fashion in December after a six-month search by Chanel. He will be only the fourth designer in Chanel’s history, tasked with transforming the brand for a new generation. Most recently he did exactly that for Bottega Veneta, with a fashion sleight of hand that made leather look like denim — and leather look like cotton, and leather look like flannel. Now, as he comes home to Paris, he is expected to work a similar alchemy on the pearls, camellias and CCs of the house that Coco built and Karl Lagerfeld redefined.
I feel best wearing: Nothing
I am never caught wearing: A printed T-shirt
Item I will never give up: The broken Bulova Accutron watch my father gave me
Favorite piece of art: “The Three Graces” by Lucas Cranach the Elder
Favorite cologne: Vetiver
Favorite ice cream flavor: Stracciatella
Favorite bed linen: Always white
Favorite music for working out: 1990s Euro dance
Jonathan Anderson for
Dior
Mr. Anderson, 40, made fashion history when he became the first Dior designer since Christian Dior himself to be in charge of both women’s and men’s wear for the house. (Moreover, Mr. Dior dabbled only in men’s pieces and never did a full collection, so in some ways Mr. Anderson is a pioneer.) An 11-year stint at Loewe, where he took the brand from largely irrelevant to one of the hottest names in fashion, with an estimated $2 billion in revenue, convinced LVMH, which owns Dior, that Mr. Anderson was the man to unite the two sides of the couture house. If that wasn’t a big enough gig, he’s still moonlighting as Luca Guadagnino’s costume designer.
I feel best wearing: Nothing
I skimp on when buying: Clothing
I splurge on: Art
I am never caught wearing: Florals
Item I will never let go of: A navy crew-neck sweater
Favorite piece of art: Paul Thek, “Untitled (Diver)”
Favorite cologne: Cheap body deodorant
Favorite stationery: Lined Paper
Favorite dinner party main course: Cottage pie
Favorite car: Land Rover Defender 90
Favorite music for working out: Mash-up of SoundCloud bad remixes
Eyebrows were raised when the mononymic Demna, 44, announced that after a decade, he was leaving Balenciaga, the fashion house he had taken from ivory tower elegance to pop culture phenomenon, to attempt a turnaround at Gucci. The Georgian-born designer, who will split his time between Los Angeles and Milan, now has to prove he can achieve the rare feat of reinventing himself and his (new) house, not merely repeat himself. Fans like Kim Kardashian, Nicole Kidman and Michelle Yeoh will be watching.
I feel best wearing: My own clothes.
The first thing I look at in another person’s outfit is: Colors
I skimp on when buying: I don’t skimp on much.
Item I will never let go of: My wedding ring.
Favorite ice cream flavor: Vanilla
Favorite cologne: Gucci Envy
Favorite dinner party main course: No idea
Favorite cocktail to order at a bar: Manhattan
Favorite shampoo: Head & Shoulders
Favorite music for working out: I listen to political podcasts when I work out.
Duran Lantink for
Jean Paul Gaultier
Mr. Lantink, 38, founded his namesake label in 2019, a year after Janelle Monáe wore his “vagina” pants in her “Pynk” music video. The Dutch designer won the Andam Special Prize in 2023 and LVMH’s Karl Lagerfeld Special Jury Prize in 2024, but it was a stunt during his fall 2025 ready-to-wear show — putting a topless man in a prosthetic female torso and vice versa — that made him internet famous. He shares a glee in thumbing his nose at propriety with the Gaultier founder, not to mention a facility for using fabric to reshape the body.
I feel best wearing: White
The first thing I look at in another person’s outfit is: Shoes
I skimp on when buying: Clothes
I splurge on: Books
I am never caught wearing: Latex
Item I will never give up: A 1990s White & Lethal trash shirt by Walter Van Beirendonck that I have since the age of 12
Favorite piece of art: “Fountain” by Marcel Duchamp
Favorite cologne: Brutus by Orto Parisi
Favorite car: Bike
Favorite music for working out: I play tennis, so no music
Simone Bellotti for
Jil Sander
No one ever thought the Swiss label Bally would be a must-see of Milan Fashion Week, but that’s what happened after Mr. Bellotti, 47, took over in 2022 after 16 years behind the scenes at Gucci. At Bally, his penchant for accessorizing rigorous tailoring with strawberries and cowbells demanded that everyone look twice and should serve him well at Jil Sander, where he takes over from Luke and Lucie Meier.
I feel best wearing: Denim and a blue wool sweater
The first thing I look at in another person’s outfit is: The face and shoes
I am never caught wearing: Skinny pants
Favorite piece of art: “Study after Velázquez’s Portrait of Pope Innocent X” by Francis Bacon
Favorite pen: An old Parker Ciselè in silver from my father
Flowers for saying thank you: For everything, buttercups
Favorite music for working out: Always music, but not for workout
Jack Mccollough and Lazaro Hernandez for
Loewe
Mr. McCollough and Mr. Hernandez, both 47, became the latest Americans in Paris when they were handed the reins of Loewe earlier this year. As part of the deal, they stepped down from Proenza Schouler, the New York label they founded in 2002 (just after graduating from Parsons School of Design) and upped stakes for France, the better to concentrate on Loewe, where they are following in the (large) footsteps of Jonathan Anderson.
I feel best wearing: J: My old clothes. L: New clothes.
The first thing I look at in another person’s outfit is: J/L: Shoes.
I am never caught wearing: J: Jewelry. L: Flip-flops.
Item I will never give up: L: A small gold chain my mother gave me as a kid that I never take off. J: Our farmhouse in Massachusetts.
Favorite cocktail to order at a bar: J/L: Martini.
Favorite pen: J/L: Pentel mechanical pencil 0.5.
Favorite car: J: Vintage Land Rover Defender. L: Vintage Toyota Land Cruiser.
Glenn Martens for
Maison Margiela
Like Martin Margiela, Glenn Martens, 42, is Belgian. Like Martin Margiela, he went to the Royal Academy of Fine Arts in Antwerp. (Mr. Martens graduated first in his class.) Like Mr. Margiela, he has a propensity for experimentalism and challenging classical ideas of beauty. Moreover, he is not just taking over the house that Mr. Margiela built, he is following in the footsteps of John Galliano, the most recent creative director, and doing double duty at Diesel, which he also designs.
I feel best wearing: Black T-shirt and black denim
The first thing I look at in another person’s outfit is: Shoes
I skimp on when buying: I buy my deodorant at the supermarket.
I splurge on: Food and drink
I am never caught wearing: Socklets
Item I will never give up: My jewelry: a ring that was my mothers that she wore her whole life, even when she gave birth to my brother and me; another ring that was my dad’s engagement ring, which he received from my mother; and necklaces and trinkets from friends and past lovers. I never take any of them off.
Favorite shampoo: Whatever stops balding
Favorite ice cream flavor: Cookie Dough
Miguel Castro Freitas for
Mugler
Mr. Castro Freitas, 45, was catapulted from unknown to must-know overnight when he was chosen to succeed Casey Cadwallader at Mugler, the house that big shoulders, bigger spectacles and a perfume called Angel built. Still, the Portuguese designer and Central Saint Martins grad has Dior (under John Galliano), Saint Laurent and Dries Van Noten on his résumé.
I feel best wearing: Shorts
The first thing I look at in another person’s outfit is: Shoes
I am never caught wearing: Red
Item I will never let go of: A black T-shirt
Favorite dinner party main course: Roasted chicken and fingerling potatoes, with lots of garlic, onions and herbs.
Favorite music for working out: Disco or house music
Favorite flowers for saying thank you: A combination of different seasonal flowers, specially if chosen from Debeaulieu, my favorite flower boutique in Paris.
Favorite joke: Current politics
The first Versace creative director who is not actually a Versace, Mr. Vitale, 41, comes to the fashion house after 15 years at Miu Miu, most recently as design director under Miuccia Prada during its period of explosive growth. His experience working with Mrs. P should stand him in good stead at Versace, since the Prada Group acquired the brand with the Medusa logo earlier this year.
I feel best wearing: It’s not that I feel best wearing them, but it takes only one garment to feel dressed, like a pair of socks or maybe a few rings and an earring.
I skimp on: Most things
I splurge on: Gestures. The memory of the response outlasts any object. Admittedly, I spend most money on flowers, especially strong smelling ones like lily of the valley or helichrysum italicum.
I am never caught wearing: A watch
Favorite cologne: I don’t really wear it. I prefer to scent the things around me — bedsheets, underwear, napkins — so I end up creating a kind of personal fragrance from the mix of everything in my space.
Favorite piece of art: A statue at Museo Archeologico Nazionale di Napoli, the Farnese Hercules, which I’m reluctant to even think of as art. The beauty is that it’s just there, like a God among men. It’s Hercules but a little relaxed with a quiet melancholy about him.
Favorite pen: Black Papermate Flair, medium, for both sketching and writing.
Favorite cocktail to order at a bar: I used to work at a bar in Brera called Jamaica — no frills, just a good old-fashioned bar, so I appreciate the simplicity of a vodka soda. Whichever vodka, whichever soda water, it’s impossible to mess up.
Favorite flowers for saying thank you: In the last few weeks I’ve been sending chamomile flowers. There’s nothing grand about chamomile, so it feels like a very honest gesture — quite naked and vulnerable, actually, but that makes it an earnest way to say “Sincerely, thank you.”
Lifestyle
Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump
Correspondents of CBS’ 60 Minutes pose for a portrait in 2023. From left to right, they are Sharyn Alfonsi, L. Jon Wertheim, Bill Whitaker, Lesley Stahl, Scott Pelley, Cecilia Vega, and Anderson Cooper. Former Executive Producer Bill Owens sits on the far right. Only Wertheim, Whitaker and Stahl remain at the program.
CBS Photo Archive/CBS via Getty Images/CBS
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CBS Photo Archive/CBS via Getty Images/CBS
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When CBS fired Scott Pelley on Tuesday night, the new 60 Minutes executive producer, Nick Bilton, told Pelley it was for insubordination at a staff meeting the day before.
The veteran correspondent argues he was defending the DNA of 60 Minutes and the integrity of its journalism.
The battle royale over the network’s most prestigious and profitable news program is part of a broader fight over the direction of CBS News.
And given CBS’s acquisition by a billionaire family whose business interests have become intertwined with the political interests of President Trump, it reflects a larger war over control of the media in the current moment.

That father and son, Larry and David Ellison, bought CBS’ parent company, Paramount, last summer. In January, they became co-owners of TikTok’s U.S. operations. Now they’re seeking approval from Trump’s regulators to buy Warner Bros. Discovery, the parent company of CNN.
A glamorous show shorn, for now, of most its stars
CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents’ Association Dinner on April 25, 2026 in Washington, D.C.
Kristina Bumphrey/Variety via Getty Images/Variety
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Kristina Bumphrey/Variety via Getty Images/Variety
But the specifics of this individual episode matter — for 60 Minutes, CBS, its audience of millions, and even the news business itself.
The program has been the most glamorous post in broadcast news. The correspondents are the stars of the show. And now, there are just three of them.
Anderson Cooper left last month, concerned over the direction of the network’s coverage. Last week was a virtual bloodbath: correspondents Cecilia Vega and Sharyn Alfonsi were fired. So were a producer and two show executives — including Tanya Simon, a longtime staffer who had stepped up as executive producer when her predecessor resigned in protest before the Ellisons’ takeover.

With Pelley’s ouster, only correspondents Lesley Stahl, Bill Whitaker, and Jon Wertheim remain. Now they are considering whether to resign, according to two associates with knowledge.
Their brand-new boss, Bilton, was previously a tech reporter for The New York Times and an investigative reporter for Vanity Fair. He executive-produced a documentary for Netflix about a couple accused of laundering Bitcoin and has been a producer on several other films.
Notably, he has no experience in television news.
Neither does Bari Weiss, whom David Ellison installed as the network’s editor in chief last October. The Ellisons also bought her center-right views-and-news site, The Free Press.
She has maintained that the network of Walter Cronkite needs a makeover for the digital moment. She has also contended for years that CBS, along with the rest of mainstream media, is too reflexively anti-Trump, anti-Israel, and too woke.
A rejection of CBS News executives’ overtures
The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.
Matt Winkelmeyer/Getty Images/Getty Images North America
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Matt Winkelmeyer/Getty Images/Getty Images North America
Bilton attempted to set a conciliatory tone at Monday’s meeting — his first with the show. Pelley, a formidable veteran correspondent and former CBS Evening News anchor, wasn’t having it.
Pelley called Bilton unwelcome and unqualified. And Pelley said that Weiss was attempting to “murder” the program.
In firing Pelley on Tuesday, Bilton said the journalist had hijacked the meeting and rejected overtures to work constructively through their differences. (NPR obtained a copy of the firing notice.) Bilton wrote that Pelley’s “antipathy to the future of the show came through loud and clear.”
In his own statement late Tuesday evening, shared with NPR, Pelley accused CBS’s new news leadership of killing 60 Minutes‘ DNA and pushing him “to inject falsehoods and bias into a politically sensitive story” and “to include assertions that are unverified.”
The accusations, to which CBS has not yet responded, echo those made by Alfonsi and Vega, the two correspondents fired last week.
Earlier this year, Alfonsi publicly complained after Weiss held one of her stories at the last minute, and kept it frozen for weeks, demanding an on-camera interview with a Trump White House official that never played out. It ran, unchanged from the intended version, with additional statements from the administration tacked on to the end.
After being fired, Vega said in a statement obtained by NPR that her team had “experienced efforts to insert political bias into our stories.”
“Let’s call this what it is: censorship, both censorship and self-driven” Vega continued. “It is dangerous for the show and dangerous for democracy.”
Weiss previously rejected Alfonsi’s and Vega’s allegations. (CBS said Vega’s claims, for example, were “not based in reality” while expressing appreciation for her work.)
Weiss and Bilton say digital threat requires a 60 Minutes overhaul now
In a meeting this morning, Weiss said that Pelley chose his own path — that is, to be fired rather than to find a way to work through his concerns, according to attendees. The network and Weiss have not yet publicly addressed Pelley’s accusations of interference.
Bilton and Weiss say they respect the show’s traditions, its accomplishments and its legacy of enterprise reporting, extended interviews and visual storytelling. It rose in the ratings 9% over the past season under Simon.
The two news leaders say, however, 60 Minutes needs to be overhauled before it becomes increasingly irrelevant in the era of streamers and other sources of news, information and entertainment in the digital age.
Interviews with 12 current and former CBS News staffers, from producers to executives, suggest great reservations and suspicions remain about Weiss’ judgment and her ability to handle the prominent and even famous journalists on whom her division relies.
Weiss had initially sought to reinvent the CBS Evening News, dropping a two-anchor format that had sagged in the ratings. Cooper turned down Weiss’ overtures to anchor it and left the network altogether, concerned about her approach, according to associates. (They spoke on condition of anonymity because Cooper has not chosen to speak publicly on the matter.)
David Ellison became chairman and CEO of CBS’ parent company, Paramount, after buying it last year.
Noam Galai/Getty Images for Paramount/Getty Images North America
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Noam Galai/Getty Images for Paramount/Getty Images North America
The ratings have continued to sag under new anchor Tony Dokoupil. And some CBS journalists, including producers who have left the Evening News, have publicly accused Weiss of making editorial decisions driven by politics. She has rejected those claims.
The decision to take on overhauling two key shows — one listing, one highly profitable, both high profile — carries significant risks for Weiss and the network, even apart from other considerations.
But the Ellisons’ presence cannot be ignored.

When Shari Redstone was negotiating the sale of CBS’s parent company, Paramount, to the Ellisons’ Skydance Media last year, the network announced the end of Stephen Colbert’s late night show. He had been one of the president’s most biting and acerbic critics.
David Ellison also made a series of concessions directly to Trump’s chief broadcast regulator, Federal Communications Commission Chair Brendan Carr, gutting CBS’s diversity, equity and inclusion initiatives and appointing a conservative ombudsman to field complaints of bias against its news reporting.
Carr and other regulators approved the Paramount deal last summer.
The accommodations echo those made by other media titans.
Amazon and Blue Origin founder Jeff Bezos remade the editorial pages of the Washington Post, which he owns, into a far more hospitable zone for Trump at the outset of his second term. So did Los Angeles Times owner Dr. Patrick Soon-Shiong, a noted medical device inventor. Amazon and Blue Origin have multi-billion dollar contracts with the federal government. Soon-Shiong’s medical research firm routinely has patent applications up for review with federal regulators. One was approved Tuesday.
The Ellisons are hoping to win approval from federal regulators next month for their purchase of Warner Bros. Discovery in a deal valued at more than $110 billion. It would include Warner Bros. Studio, HBO and CNN, among other properties.
As Weiss routs CBS News’ old guard, the question of what role she might play at CNN — and what changes that portends at CBS — hangs over journalists at the two networks. The fate of 60 Minutes serves as a high-stakes case study for both.
Lifestyle
We’re having a main character summer. Are you? : It’s Been a Minute
Lifestyle
Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market
Kids’ vintage clothing sales are experiencing a remarkable boom at in-person markets and online, where prices for clothes for little ones have shot up on websites including Depop and Poshmark. Millennial parents are looking to outfit their kids in the clothes and TV and film characters they loved (or coveted) when they were kids.
The result? There’s a new generation of kiddos hitting the playground looking incredibly cool. Take Amari Case, a SoCal toddler who spent a Sunday afternoon this spring ambling around a vintage market in a West Hollywood warehouse clad in baggy jeans and a ’90s-era tee emblazoned with the “Dragon Ball Z” character Son Goku.
When she wasn’t scribbling on a Lorax coloring sheet, she’d been cruising around the market with her dad, Aaron Munoz Case, snapping up new pieces destined to make her the flyest kid at the preschool playground.
Neil Wright, from left, Kristine Nite Scalzo and Brandon Rosenblatt, co-founders of Elemeno Kids Vintage Market.
Showing off Amari’s new vintage satin L.A. Raiders jacket and tiny teal Grant Hill Detroit Pistons jersey, Munoz Case, who was also impeccably dressed, noted that while Amari went through a phase at about 18 months where she wanted to dress herself, eventually she gave up and went back to letting her dripped-out dad dictate her wardrobe.
Munoz Case found Amari’s first vintage piece at the Rose Bowl Flea Market and got the bug, going back every month to pick up something to add to his little’s wardrobe.
Trendspotters and researchers say Munoz Case isn’t alone in his quest. The market for kids’ vintage clothing has heated up precipitously over the last few years, perhaps hitting a boiling point in January when an Eeyore romper from the ’90s sold for over $3,000 on EBay. (It was new with tags, but one without tags still went for almost a grand about a month later.)
The thirst for tiny throwbacks is so popular that first-ever, all-kids market Elemeno — named after the “L-M-N-O” bit of “The Alphabet Song” and where Amari was toddling and shopping — drew 17 vendors and over 2,000 attendees over a single weekend in March. (There are plans for another Elemeno Kids Vintage Market pop-up later this year in New York, as well as plans to bring the event back to L.A. sometime next year.)
1. Cameron Scalzo, wearing a vintage McDonald’s T-shirt from the ‘90s, and mom Kristine Nite Scalzo. 2. Cameron Scalzo rocks an Avirex jacket from the ‘90s.
Eye Speak Vintage’s Kristine Nite Scalzo, who co-organized the event and is opening an all-kids vintage store in Pasadena this month, says she fell under the kids vintage spell in 2020 when she was pregnant with her son. She’d always been a vintage shopper for herself, so she knew she wanted to pass the passion down to the next generation. She started filling up her son’s closet, and soon enough, she found herself selling her other finds out of a bodega in her garage.
She has a by-appointment space in Pasadena now, where she draws everyone from Rihanna’s stylist to out-of-town moms who make a point to stop by on their way to Disneyland. “The community around kids vintage has really skyrocketed on Instagram over the past six years,” Scalzo says. “We want to know who we’re buying from. We want to know that we’re doing good with buying secondhand. And it’s a hobby for people that can turn into a possible business on the side. Because knowing there’s a big group that’s interested in vintage kids clothes, you can always pass an item [your kid outgrows] to someone else or resell it.”
Scalzo says some parents are out digging through bins at the Goodwill Outlet looking for the perfect piece, while others are content to pay up for, say, a ’90s Simpsons T-shirt or a mini-size Harley-Davidson jacket. Scouring the racks at the Elemeno market, most pieces cost $15 to $40, though there were special pieces pulled to the side in some booths with price tags that could make a parent’s eyes pop. (Think $275 for a set of well-worn Spider-Man overalls from the ’00s or $150 for a pair of Cross Colours denim shorts from the ’90s.)
In kids and adult vintage alike, mint condition is highly valued. No matter the era in which they were raised, kids tend to be messy. They get strawberry juice on their shirts or scuff up the knees on their Bugle Boy jeans. Vintage kids clothes that look pristine are more expensive, and while plain kids clothes do sell, items with characters on them or cool prints tend to draw more attention and dollars.
Brandon Rosenblatt, another of the Elemeno organizers, says he’s had his eye on a specific kids “Back to the Future” shirt for some time, but notes that it typically sells for about $1,000. He’s partial to McKids clothes for his daughter, from McDonald’s short-lived kids clothing brand, noting that he’s even snagged her a vintage official McDonald’s-themed aloha shirt from Hawaii, something he says he’s never seen anywhere else.
1. Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps. 2. Thalia Castilo and her kids Amora and Milo.
Other collectors, he says, might be a little less obscure, leaning into mainstream characters such as Strawberry Shortcake or from ’80s and ’90s properties including “The Land Before Time” and “Rugrats.”
“A lot of millennials are having kids — like everyone who’s in their 30s and 40s — and they all want to put their kids in the same IP they grew up in,” Rosenblatt says.
“It’s the thrill of the hunt that gets everyone so excited,” Scalzo says. “Once you find that perfect nostalgic piece, you’re like ‘Holy s—,’ and you just want to chase that feeling again and again.”
Mia De La Rosa, a reseller who was at the Elemeno market, says that like Scalzo, she started buying kids vintage clothes when she was pregnant with her daughter, Liv, who’s 6 now, very into everything on PBS Kids and has a closet full of thrifted vintage garb covered in characters such as D.W., the annoying little sister from the ’90s show “Arthur.”
Everything Liv wears is “completely her style,” De La Rosa says. “She dresses herself every day and she gets compliments on what she’s wearing at school all the time.”
Other vintage-wearing kids — and in particular younger ones — might simply be sporting what their parents like or might just like the look of the shirt even if they don’t know what it’s advertising. (An 8-year-old boy at the Elemeno market, for instance, chose to wear a pristine T-shirt highlighting the ’90s Jim Carrey movie “The Mask” because it featured his favorite color: green.)
Derrick Broaster, a vintage enthusiast turned full-time reseller, says that while he chooses to put himself in clothes from the ’60s and ’70s, he outfits his two sons in clothes from the 2000s. (“How Bow Wow used to dress when he was a kid,” he says.)
Although his younger son tends to rebel against Broaster’s vintage picks, opting for whatever Spider-Man shoes happen to be in his eyeline, his older son has leaned in, letting his dad advise him on what vintage pieces could work and what would be the most stylish.
1. Julian, left, and Javier Gutierrez show off their vintage clothing. Javier says his mom always tells him to keep his vintage outfits clean. 2. Mom Priscilla Guzman, clockwise, Dad Javier Gutierrez and sons Julian and Javier Gutierrez enjoy the vibe of vintage clothing. Guzman says she’s been buying and selling kids’ vintage since her oldest son was born eight years ago.
Rosenblatt says a good portion of what vintage finds he sees in the market now has returned to the U.S. from places in Central America and South America or Asia where those pieces were likely sent decades ago after they were donated or given away.
“There’s a real underbelly of this vintage game with rag houses getting access to bulk product overseas and letting people sort through it,” he says. “There are companies now that rip through 20, 30 or 40,000 pieces of vintage clothing a week. It’s a really interesting ecosystem.”
For many kids vintage sellers, finding their stock is just as fun and interesting as getting it back into consumers’ hands. “Anywhere we can find clothes, we’re there,” says Matthew Carlos, owner of Long Gone Youth. He started selling vintage clothes 11 years ago, when he was 15, switched to kids vintage at 20 and has spent the last six years scouring flea markets, websites and swap meets.
“The kids market is definitely growing,” he says, “but I still feel like we haven’t even gotten close to where we can go. It’s just getting popular now, but the more events [like Elemeno] we can do, the more it’ll go mainstream.” Even now, some major brands like Gap and OshKosh B’gosh have recognized the interest in some of their styles from the ’80s and ’90s, moving to re-release the looks in limited runs.
Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.
Kids resale is also leaning into streetwear culture. Rosenblatt, who worked in the streetwear industry, says that he’s noticed that a good portion of those interested in kids vintage — particularly, male shoppers — tend to be fans of streetwear brands like Supreme, Fear of God Essentials and Bape. At Elemeno, for instance, a good portion of the parents we saw pushing strollers were well-dressed dads seemingly on solo missions, something you don’t always see at kid-centric events.
“I just want my son to feel like I did as a kid,” said Justin Nguyen, while watching his toddler, Jayden, play with bubbles. “I want him to be happy, carefree and joyful, and I want to be able to spend time with him. My mom and dad were always working, even on the weekends. Now that I’m a dad, taking my son out on weekends to do stuff like this just seems like a blessing.”
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