Connect with us

Lifestyle

Fake beauty queens charm judges at the Miss AI pageant

Published

on

Fake beauty queens charm judges at the Miss AI pageant

Beauty pageant contestants have always been judged by their looks, and, in recent decades, by their do-gooderly deeds and winning personalities.

Still, one thing that’s remained consistent throughout beauty pageant history is that you had to be a human to enter.

But now that’s changing.

Models created using generative artificial intelligence (AI) are competing in the inaugural “Miss AI” pageant this month.

Advertisement

The contestants have no physical, real-world presence. They exist only on social media, primarily Instagram, in the form of photorealistic images of extremely beautiful, sexy young women — all of it created using a combination of off-the-shelf and proprietary AI technology.

Some of the characters can also be seen talking and moving in videos. And they share their “thoughts” and news about their “lives” mostly through accompanying text on social media posts. 

In one video, Kenza Layli, created by a team from Morocco, speaks in Arabic about how happy she is to have been selected as one of finalists for Miss AI.

“I am proud to receive this nomination after only existing for five months, especially since this invention is Arab and Moroccan 100%,” the AI model said.

Advertisement

In another, the Brazilian entry, Ailya Lou, lip-synchs and bops around to a song in her pajamas.

Even though these beauty queens are not real women, there is a real cash prize of $5,000 for the winner. The company behind the event, the U.K.-based online creator platform FanVue, is also offering public relations and mentorship perks to the top-placed entry as well as to two runners-up.

According to a statement from the organizer, a panel of four judges selected 10 finalists from 1,500 submissions. This is the first of a series of contests for AI content creators that FanVue is launching under the “The FanVue World AI Creator Awards” umbrella. The results for Miss AI will be announced at the end of June.

“What the awards have done is uncover creators none of us were aware of,” said FanVue co-founder Will Monange in the statement. “And that’s the beauty of the AI creator space: It’s enabling creative people to enter the creator economy with their AI-generated creations without having to be the face themselves.”

Advertisement

New technology, old format

The organizers of Miss AI are touting it as the first such competition involving AI. Beauty pageants already exist elsewhere in the digital realm, for example on the online platform Second Life.

But in the real world, beauty pageants are fading. They are no longer the giant cultural draw they once were, attracting tens of millions of TV viewers during their peak in the 1970s and ’80s.

The events are controversial, because there’s a long history of them feeding into harmful stereotypes of women. 

Indeed, all 10 Miss AI finalists fit in with traditional beauty queen tropes: They all look young, buxom and thin.

The controversial nature of pageants, coupled with the application of cutting-edge AI technology, is proving to be catnip for the media and the public. Simply put, sexy images of fake women are an easy way to connect with fans.

Advertisement

“With this technology, we’re very much in the early stages, where I think this is the perfect type of content that’s highly engaging and super low hanging fruit to go after, said Eric Dahan, CEO of the social media marketing company Mighty Joy.

In an interview with NPR, beauty pageant historian and Miss AI judge Sally-Ann Fawcett said she hopes to be able to change these stereotypes “from the inside” by focusing her judging efforts on the messaging around these AI beauty queens — and not just on their looks.

“Because they are all beautiful, I want somebody that I would be proud to say is an AI ambassador and role model giving out brilliant and inspiring messages, rather than just saying, ‘hello, I’m really hot!’ ” said Fawcett.

Like real life pageants, the Miss AI contestants’ social media feeds talk about the good causes the character supports. For example, the French avatar Anne Kerdi is a brand ambassador for the ocean conservation fund Océanopolis Acts, and Romania’s Aiyana Rainbow is described as an LGBTQ advocate. 

Miss AI finalist Anne Kerdi

Miss AI finalist, the AI model Anne Kerdi.

Anne Kerdi

Advertisement


hide caption

toggle caption

Anne Kerdi

Advertisement

But Fawcett said she wishes there was more variety in the submissions for this contest.

“I would like to see somebody of a different gender, somebody larger, somebody older, somebody with flaws,” Fawcett said. “There’s such a big scope. But I think because it’s the first year, everyone’s adhering to that typical stereotype of beauty.”

Artist and filmmaker Lynn Hershman Leeson, whose work explores the intersection of technology and feminism, said she is baffled by the degree to which the AI creators for this contest stuck to traditional beauty pageantry tropes.

“The AI world has such a range of possibilities to consider for attractiveness,” Hershman Leeson said in an interview with NPR. “And they’ve chosen to just look for some kind of surface resemblance to what’s always been considered a winner in this kind of competition. It doesn’t go beyond the stereotype of the stereotype.”

A digital marketing opportunity disguised as a beauty pageant

The Miss AI contestants aren’t just being judged according to their looks and messaging. There are two more unconventional criteria in play not traditionally found in beauty pageant judging: the skill with which the AI creators employ AI technology to make their models look hyperreal, and how deeply and quickly these avatars are engaging audiences on their social media feeds.

Advertisement

Creating a photorealistic human is no easy feat. And, maybe more importantly, Miss AI isn’t a beauty contest at heart. It’s really about showcasing AI as a marketing tool — specifically in the realm of AI influencers.

Most social media influencers are human beings. The influencer market is worth more than $16 billion, according to one estimate, and is growing fast. According to a recent Allied Market Research report, the global influencer marketplace is expected to reach $200 billion by 2032.

AI influencers like the Miss AI finalists are starting to gain traction within this realm — especially if they can look and act like humans. 

One of the world’s most successful AI influencers, Aitana Lopez, earns her creators — who are part of the Miss AI judging panel — several thousand dollars a month in income from brand partnerships.

That’s a small amount compared with the millions top human influencers, like Kylie Jenner and Charli D’Amelio, currently make in cosmetics, fashion and other deals. But it may not be too long before AI influencers start to catch up.

Advertisement
Miss AI finalist Seren A

Miss AI finalist Seren Ay.

ai.serenay

hide caption

toggle caption

ai.serenay

Mohammad Talha Saray, a member of the team in Ankara, Turkey, that created one of the Miss AI finalists — the red-haired, green-eyed Seren Ay, said they came up with the AI model five or six months ago as a brand ambassador for their jewelry e-commerce company because human influencers they approached cost too much money and were too demanding. Saray said his AI avatar is cheaper, more flexible and doesn’t talk back. 

Advertisement

“With the AI, there’s no limit,” Saray told NPR. “You can just do whatever you want. Like, if you want to just do something on the moon or on the sun, whatever you want, you can just do it — all with your imagination.”

Saray said his jewelry business has grown tenfold since Seren Ay came on board. Her social media videos garner millions of views.

“Our goal for Seren Ay is to position her as a globally recognized and beloved digital influencer,” said Saray. “Winning the Miss AI competition will be a significant step toward achieving these goals, allowing us to reach a wider audience and seize more collaboration opportunities.”

He said AI influencers do not have the ability to move people as much as their human counterparts can.

“People are always going to know that it’s an artificial intelligence,” Saray said.

Advertisement

Yet he said he’s constantly astonished by the number of people commenting on Seren Ay’s posts on Instagram who seem to mistake the AI character for a real human being. 

“People say they have feelings for Seren AI,” said Saray. “They’re congratulating her. They’re saying they hope she wins the prize.”

Lifestyle

‘TODAY’ Show Dylan Dreyer Says Savannah Guthrie Will Likely Return, Not Sure When

Published

on

‘TODAY’ Show Dylan Dreyer Says Savannah Guthrie Will Likely Return, Not Sure When

Dylan Dreyer
Savannah Will Likely Come Back … Just Not Sure When

Published

Advertisement

Advertisement

Advertisement
Continue Reading

Lifestyle

‘American Classic’ is a hidden gem that gets even better as it goes

Published

on

‘American Classic’ is a hidden gem that gets even better as it goes

Kevin Kline plays actor Richard Bean, and Laura Linney is his sister-in-law Kristen, in American Classic.

David Giesbrecht/MGM+


hide caption

toggle caption

Advertisement

David Giesbrecht/MGM+

American Classic is a hidden gem, in more ways than one. It’s hidden because it’s on MGM+, a stand-alone streaming service that, let’s face it, most people don’t have. But MGM+ is available without subscription for a seven-day free trial, on its website or through Prime Video and Roku. And you should find and watch American Classic, because it’s an absolutely charming and wonderful TV jewel.

Charming, in the way it brings small towns and ordinary people to life, as in Northern Exposure. Wonderful, in the way it reflects the joys of local theater productions, as in Slings & Arrows, and the American Playhouse production of Kurt Vonnegut’s Who Am I This Time?

The creators of American Classic are Michael Hoffman and Bob Martin. Martin co-wrote and co-created Slings & Arrows, so that comparison comes easily. And back in the early 1980s, Who Am I This Time? was about people who transformed onstage from ordinary citizens into extraordinary performers. It’s a conceit that works only if you have brilliant actors to bring it to life convincingly. That American Playhouse production had two young actors — Christopher Walken and Susan Sarandon — so yes, it worked. And American Classic, with its mix of veteran and young actors, does, too.

Advertisement

American Classic begins with Kevin Kline, as Shakespearean actor Richard Bean, confronting a New York Times drama critic about his negative opening-night review of Richard’s King Lear. The next day, Richard’s agent, played by Tony Shalhoub, calls Richard in to tell him his tantrum was captured by cellphone and went viral, and that he has to lay low for a while.

Richard returns home to the small town of Millersburg, Pa., where his parents ran a local theater. Almost everyone we meet is a treasure. His father, who has bouts of dementia, is played by Len Cariou, who starred on Broadway in Sweeney Todd. Richard’s brother, Jon, is played by Jon Tenney of The Closer, and his wife, Kristen, is played by the great Laura Linney, from Ozark and John Adams.

Things get even more complicated because the old theater is now a dinner theater, filling its schedule with performances by touring regional companies. Its survival is at risk, so Richard decides to save the theater by mounting a new production of Thornton Wilder’s Our Town, casting the local small-town residents to play … local small-town residents.

Miranda, Richard’s college-bound niece, continues the family theatrical tradition — and Nell Verlaque, the young actress who plays her, has a breakout role here. She’s terrific — funny, touching, totally natural. And when she takes the stage as Emily in Our Town, she’s heart-wrenching. Playwright Wilder is served magnificently here — and so is William Shakespeare, whose works and words Kline tackles in more than one inspirational scene in this series.

I don’t want to reveal too much about the conflicts, and surprises, in American Classic, but please trust me: The more episodes you watch, the better it gets. The characters evolve, and go in unexpected directions and pairings. Kline’s Richard starts out thinking about only himself, but ends up just the opposite. And if, as Shakespeare wrote, the play’s the thing, the thing here is, the plays we see, and the soliloquies we hear, are spellbinding.

Advertisement

And there’s plenty of fun to be had outside the classics in American Classic. The table reads are the most delightful since the ones in Only Murders in the Building. The dinner-table arguments are the most explosive since the ones in The Bear. Some scenes are take-your-breath-away dramatic. Others are infectiously silly, as when Richard works with a cast member forced upon him by the angel of this new Our Town production.

Take the effort to find, and watch, American Classic. It’ll remind you why, when it’s this good, it’s easy to love the theater. And television.

Continue Reading

Lifestyle

The L.A. coffee shop is for wearing Dries Van Noten head to toe

Published

on

The L.A. coffee shop is for wearing Dries Van Noten head to toe

The ritual of meeting up and hanging out at a coffee shop in L.A. is a showcase of style filled with a subtle site-specific tension. Don’t you see it? Comfort battles formality fighting to break free. Hiding out chafes against being perceived. In the end, we make ourselves at home at all costs — and pull a look while doing it.

It’s the morning after a night out. Two friends meet up at Chainsaw in Melrose Hill, the cafe with the flan lattes, crispy arepas and sorbet-colored wall everybody and their mom has been talking about.

Miraculously, the line of people that usually snakes down Melrose yearning for a slice of chef Karla Subero Pittol’s passion lime fruit icebox pie is nonexistent today. Thank God, because the party was sick last night — the DJ mixed Nelly Furtado’s “Promiscuous” into Peaches’ “F— the Pain Away” and the walls were sweating — so making it to the cafe’s front door alone is like wading through viscous, knee-high water. Senses dull and blunt in that special way where it feels like your brain is wearing a weighted vest. The sun, an oppressor. Caffeine needed via IV drip.

The mood: “Don’t look at me,” as they look around furtively, still waking up. “But wait, do. I’m wearing the new Dries Van Noten from head to toe.”

Advertisement
Daniel and Sirena wearing Dries Van Noten

Daniel, left, wears Dries Van Noten mac, henley, pants, oxford shoes, necklace and socks. Sirena wears Dries Van Noten blouse, micro shorts, sneakers, shell charm necklace, cuff and bag and Los Angeles Apparel socks.

Image March 2026 Loitering at Dries stills
Daniel and Sirena wearing Dries Van Noten

If a fit is fire and no one is around to see it, does it make a sound? A certain kind of L.A. coffee shop is (blessedly) one of the few everyday runways we have, followed up by the Los Feliz post office and the Alvarado Car Wash in Echo Park. We come to a coffee shop like Chainsaw for strawberry matchas the color of emeralds and rubies and crackling papas fritas that come with a tamarind barbecue sauce so good it may as well be categorized as a Schedule 1. But we stay for something else.

There is a game we play at the L.A. coffee shop. We’re all in on it — the deniers especially. It can best be summed up by that mood: “Don’t look at me. But wait, do.” Do. Do. Do. Do. We go to a coffee shop to see each other, to be seen. And we pretend we’re not doing it. How cute. Yes, I’m peering at you from behind my hoodie and my sunglasses but the hoodie is a niche L.A. brand and the glasses are vintage designer. I wore them just for you. One time I was sitting at what is to me amazing and to some an insufferable coffee shop in the Arts District where a regular was wearing a headpiece made entirely of plastic sunglasses that covered every inch of his face — at least a foot long in all directions — jangling with every movement he made. Respect, I thought.

Dries Van Noten’s spring/summer 2026 collection feels so right in a place like this. The women’s show, titled “Wavelength,” is about “balancing hard and soft, stiff and fluid, casual and refined, simple and complex,” writes designer Julian Klausner in the show notes. While for the men’s show, titled “A Perfect Day,” Klausner contextualizes: “A man in love, on a stroll at the beach at dawn, after a party. Shirt unbuttoned, sleeves rolled up, the silhouette takes on a new life. I asked myself: What is formal? What is casual? How do these feel?” What is formal or casual? How do you balance hard and soft? The L.A. coffee shop is a container for this spectrum. A dynamic that works because of the tension. A master class in this beautiful dance. There is no more fitting place to wear the SS26 Dries beige tuxedo jacket with heather gray capri sweats and pink satin boxing boots, no better audience for the floor-length striped sheer gown worn with satin sneakers — because even though no one will bat an eye, you trust that your contribution has been clocked and appreciated.

Daniel wears Dries Van Noten coat, shorts, sneakers and socks. Sirena wears Dries Van Noten jacket, micro shorts and sneakers

Daniel wears Dries Van Noten coat, shorts, sneakers and socks. Sirena wears Dries Van Noten jacket, micro shorts and sneakers.

Advertisement
Image March 2026 Loitering at Dries stills
Image March 2026 Loitering at Dries
Daniel wears Dries Van Noten coat, shorts, sneakers and socks. Sirena wears Dries Van Noten jacket, micro shorts and sneakers

Back at Chainsaw the friends drink their iced lattes, they eat their beautiful chocolate milk tres leches in a coupe. They’re revived — buzzing, even; at the glorious point in the caffeinated beverage where everything is beautiful, nothing hurts and at least one of them feels like a creative genius. The longer they stay, the more their style reveals itself. Before they were flexing in a secret way. Now they’re just flexing. Looking back at you looking at them, the contract understood. Doing it for the show. Wait, when did they change? How long have they been here? It doesn’t matter. They have all day. Time ceases to exist in a place like this.

Advertisement
Image March 2026 Loitering at Dries
Daniel wears Dries Van Noten tuxedo coat, pants, scarf, sneakers and necklace and Hanes tank top. Sirena wears Dries Van Note

Daniel wears Dries Van Noten tuxedo coat, pants, scarf, sneakers and necklace and Hanes tank top. Sirena wears Dries Van Noten jacket, micro shorts, sneakers and socks.

Image March 2026 Loitering at Dries stills
Image March 2026 Loitering at Dries stills
Image March 2026 Loitering at Dries stills
Image March 2026 Loitering at Dries

Creative direction Julissa James
Photography and video direction Alejandra Washington
Styling Keyla Marquez
Hair and makeup Jaime Diaz
Cinematographer Joshua D. Pankiw
1st AC Ruben Plascencia
Gaffer Luis Angel Herrera
Production Mere Studios
Styling assistant Ronben
Production assistant Benjamin Turner
Models Sirena Warren, Daniel Aguilera
Location Chainsaw
Special thanks Kevin Silva and Miguel Maldonado from Next Management

Advertisement

Continue Reading

Trending