Health
New 'clear protein' hack muscles in as latest trend in the battle of the bulge
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Protein is popping up in everything from popcorn and tortilla chips to coffee and ice cream, and now a new form is flexing for attention.
High-protein grocery items have surged in popularity over the past year, with shoppers seeking products that support muscle repair, immune function and metabolism. Long a staple in fitness circles, protein shakes — typically made from whey concentrate and coming in flavors like chocolate, vanilla and peanut butter — offer a creamy, milkshake-like way to pack in the nutrients.
Now muscling its way into the supplement spotlight is clear protein, which is made from whey protein isolate and comes in ready-to-drink bottles or powders that turn water into brightly colored, juice-like beverages.
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Searches for “clear protein” on The Vitamin Shoppe’s website were up 11% in July, according to the company, marking the seventh straight month it has been ranked as a top search term.
Some people prefer clear protein because it’s a lighter, refreshing alternative to creamy shakes. (iStock)
Ready-to-drink brands like Isopure Protein Water, Premier Protein Clear and Ryse already line store shelves, and flavored isolate powders from Alani Nu, Ghost and Transparent Labs offer mix options in lemonade, tropical punch and other fruit-forward varieties.
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“It addresses a gap in the market for consumers who want high protein without the heaviness,” registered dietitian-nutritionist Lauren Manaker recently told Vogue magazine. “It’s also visually appealing … and fits well with the push for lighter, on-the-go health products.”
Whey protein isolate tends to be lower in fat, carbohydrates, calories and lactose compared to concentrate, making it a strong option for those with digestive issues. It also boasts a higher concentration of protein by weight.
Yet both isolate and concentrate typically deliver 20 to 25 grams of protein per serving, according to Lena Beal, a cardiovascular dietitian and spokesperson for the Academy of Nutrition and Dietetics.
Whey isolate has more protein with less fat, carbs and lactose, while concentrate is creamier and less processed. (iStock)
Both forms are quickly absorbed compared to slower-digesting proteins like casein or plant-based blends, though some experts say isolate offers a slight edge in post-workout absorption due to its purity.
“Clear protein isn’t necessarily healthier by default,” Beal told Today.com. “It’s the same protein just in a lighter format.”
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And the product itself isn’t new, she said. Isolate-based clear protein has been used in hospitals for years, especially to help patients meet their nutritional needs when food intake is limited.
Despite the trend, experts warn that clear protein often contains added artificial flavorings and sweeteners, since it lacks the fats and sugars that help flavor traditional powders. It can also be more expensive.
Protein shakes can play a big role in recovery and muscle building after a workout. (iStock)
“Until we have more data to prove otherwise, neither is inherently better,” Manaker said. “It’s all about what fits your goals and lifestyle.”
The recommended dietary allowance for protein is 0.8 grams per kilogram of body weight for healthy adults. Many experts, however, recommend more for athletes, older adults and pregnant or breastfeeding women.
Because both provide essential amino acids, Manaker said they can be great options for those looking to increase their protein intake.
“It’s all about what fits your goals and lifestyle,” she said.
Health
Pop culture embraces smoking as ‘cool’ again — and Gen Z youth are watching
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Gen Z — largely comprised of middle- and high-school students — reported the lowest smoking rates on record in 2024, according to CDC and FDA data, but that trend may be in jeopardy.
“Overall, the decline in smoking in the U.S., [down] to about 11.9% of the population overall, is a great public health success story that has occurred over the past 20 years,” Dr. Neil W. Schluger, dean of the School of Medicine of New York Medical College and pulmonologist, told Fox News Digital.
Some experts, however, fear that the “cool factor” could be making a comeback, hooking a new generation on smoking.
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In certain populations, there is reportedly a movement to re-glamorize cigarette smoking, Schluger said.
One Instagram account, @Cigfluencers, posts photos of celebrities with cigarettes to its more than 83,000 followers.
Some experts fear that the “cool factor” could be making a comeback, hooking a new generation on smoking. (iStock)
“SMOKING HOT!” reads a caption for a provocative image of Sabrina Carpenter smoking over a bathroom sink. “Also, Smoking = Hot.”
Additional celebrities who have been open about their cigarette use — and are also pictured on @Cigfluencers — include Ben Affleck, Jeremy Allen White and Natalie Portman, among others.
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“Influencers can be influenced by marketing dollars and can attract younger generations, particularly if the channels used are popular among younger people, such as with social media,” said Judith J. Prochaska, Ph.D., professor in the Department of Medicine at Stanford University in California, whose research focuses on developing effective treatments for tobacco dependence.
Multiple studies show that adolescents and young adults who watch smoking-related content are more likely to begin using tobacco products in the future, but those risks are magnified when they engage with tobacco content on social media.
Gen Z reported the lowest smoking rates on record in 2024, according to CDC and FDA data, though that trend may be in jeopardy. (iStock)
“It’s confusing and a dangerous contradiction for young people who take their cues from pop culture and celebrity influencers, and are especially vulnerable to believe that smoking is more popular than it really is,” said Truth Initiative CEO and President Robin Koval in a news article on the organization’s website.
In a recent opinion piece published in The BMJ, the author wrote that smoking is experiencing a “pop-culture revival” that is an “unwelcome throw-back for public health.”
“This normalization of smoking risks is re-igniting a harmful cultural association between cigarettes and coolness, to which young people are particularly vulnerable,” the article says.
Smoking trends among youth
In the mid- to late-90s, around one-third of high-schoolers smoked cigarettes. That has dropped to less than 3% today, according to the American Lung Association.
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“It is harder to track trends in youth and young adults, because they tend to be less connected to survey efforts, and behaviors can change quickly,” Dr. Daniel J. Boffa, vice chair of the American College of Surgeons Commission on Cancer and division chief of thoracic surgery at Yale School of Medicine, told Fox News Digital.
“The signals we do have suggest that tobacco smoking rates are much lower in Gen Z than for some earlier generations.”
Boffa noted, however, that around 8% of Gen Z teens use e-cigarettes — “which is important because we really don’t know the long-term effect of e-cigarettes yet, and some young adults will switch over from e-cigarettes to smoking tobacco.”
In the mid- to late-90s, around one-third of high-schoolers smoked cigarettes. That has dropped to less than 3% today, according to the American Lung Association. (iStock)
The U.S. saw a surge in vaping rates in 2019, largely due to the popularity of the brand JUUL, which resonated among youth because of its high nicotine delivery, discreet design, kid-friendly flavors and appealing marketing tactics, Prochaska noted.
E-cigarettes are also on the rise among young adults — in part due to adolescents aging into young adulthood, she added.
Health risks of smoking
Over 90% of long-term smokers started before the age of 18, Boffa said.
“The problem with tobacco smoking in the teenage and young adult years is that the most severe health-related consequences won’t appear for a few decades, making it easier to ignore the warnings,” he warned.
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When someone smokes over time, the inhaled combusted tobacco and paper damage the tiny air sacs in the lungs called alveoli, which facilitate the exchange of oxygen and carbon dioxide. This damage could lead to chronic obstructive lung disease, according to Mayo Clinic.
The habit can also increase cancer risk, health experts warn. Humans produce random mutated cells that can potentially become cancerous, but a healthy immune system usually eliminates those cells.
When someone smokes, toxic substances enter the body and depress the immune system, giving those mutated cells a chance to grow and become cancerous. (iStock)
When someone smokes, however, toxic substances enter the body and depress the immune system, giving those mutated cells a chance to grow and become cancerous.
Repeated exposure can also increase the risk of oral health problems, pregnancy harms, sexual dysfunction and even mental health effects, Prochaska warned.
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Smoking is also a risk factor for coronary artery disease, aneurysms in the aorta (the main artery of the heart), peripheral vascular disease, and heart attacks and strokes, according to the FDA.
“The reduction in tobacco use in the U.S. is a huge advance in public health, and we should be vigilant not to slide backwards,” Schluger said.
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To maintain this progress, the doctor is a proponent of banning smoking in public places, raising tobacco taxes, increasing funding for cessation programs, and cracking down on illegal advertising and sales to minors.
Health
Viral ‘potato bed’ sleep trend has people cozying up for their best night’s rest
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Tucking yourself in like a smothered baked potato is the newest way to get a great night’s sleep.
A TikTok trend called the “potato bed” has gone viral as a comfy way of rearranging sheets and pillows to be surrounded and snuggled.
The first step is to lay out a fitted bedsheet upside down and stuff the perimeter with thick pillows and blankets.
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Once there’s a solid foundation of fluffy walls, the middle of the nest gets filled with blankets, comforters and any other objects to get cozy.
A laptop playing a movie or a good book is recommended.
TikTok creators have been attempting the trend themselves. One user named Alice (@alicekateea) wrote in the caption of her video that she “had the best night’s sleep ever.”
TikTok creator @rubyyy.eg shares a tutorial on making a potato bed. (TikTok @rubyyy.eg)
“So just an adult-sized baby nest?” one user commented. “No wonder you slept good!”
Another user wrote, “I’m already a couch potato, now I’m going to be a bed potato too.”
In an interview with Fox News Digital, Dr. William Lu, medical director of Dreem Health, commented that the potato bed is a “fun, cozy take” on the concept of “cocooning” or creating a nest-like sleep environment.
“It’s really about recreating that snug, safe feeling we associate with deep rest.”
“I’m not surprised it’s catching on,” said the California-based expert. “People are craving comfort, calm and security right now, and the potato bed taps right into that. While it looks playful, it’s really about recreating that snug, safe feeling we associate with deep rest.”
The sensation of being “gently surrounded by pillows and blankets” can mimic the effects of a weighted blanket or being cuddled, according to the sleep expert.
“That light, even pressure can help lower stress hormones like cortisol while boosting serotonin and oxytocin, chemicals that make you feel relaxed and sleepy,” said Lu.
“When your body feels secure and your mind feels safe, it’s easier to drift off and stay asleep.”
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Lu did caution that too much warmth may cause disruption to sleep, since the best sleep occurs when the core body temperature drops slightly. Piling on too many layers can “trap heat,” making it harder for the body to cool down, he noted.
“Also, if you’re surrounding yourself with soft pillows, you might lose proper spinal alignment,” Lu added. “Over time, that can lead to neck or back pain. If you wake up feeling sore or sweaty, that’s your sign to scale it back.”
Using too many heavy and hot blankets can lead to fragmented sleep, an expert cautioned. (iStock)
Lu recommended thinking of the potato bed as a “cozy relaxation ritual” rather than a permanent sleep setup.
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Building a potato bed for a short nap, a wind-down before bed or a warm respite during the colder months are the best options, he said.
The sleep expert also suggested keeping one lightweight duvet and fewer layers to ensure that the mattress and primary pillow are still providing plenty of support.
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“The goal isn’t to bury yourself in fluff — it’s to create a comfortable, calming space that helps your body and mind relax before sleep,” he said.
Health
How One Woman Lost Half Her Body Fat In 60 Days With One Simple Water Trick
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