Hy-Vee is providing a collection of wellness providers as a part of its Wholesome You subscription program, together with two 30-minute appointments with a Hy-Vee dietitian, on-demand cooking courses, wellness courses centered on trending vitamin matters and entry to a personal Hy-Vee dietitian chat portal.
Moreover, members additionally get two free well being screenings per yr at taking part areas.
Hy-Vee mentioned the subscription service is accessible to adults throughout its eight-state area. Subscription registration is restricted to people and can’t be shared by a family, per Hy-Vee’s web site.
Gary Hawkins, CEO of Heart for Advancing Retail & Expertise, LLC, wrote in an electronic mail that Hy-Vee’s program just isn’t akin to different grocery store wellness applications and is as an alternative extra on par with health-based subscriptions like Amazon’s One Medical subscription, which prices roughly $12 month-to-month.
Hawkins mentioned he thinks Hy-Vee’s pricing is “affordable” given the choices.
“I believe Hy-Vee’s problem goes to be getting consumers to see the corporate as a severe well being & wellness service vs. only a grocery retailer,” Hawkins wrote. “That being mentioned, given Hy-Vee’s deal with well being & wellness traditionally and robust pharmacy operation they most likely have much less of a notion hole than one other grocery store retailer might need.”
Hawkins expressed shock that Hy-Vee didn’t tie advantages to the pharmacy through lowered costs on related medicines to the subscription.
In asserting the brand new membership, Hy-Vee spotlighted its present efforts centered on well being and wellness, together with its crew of dietitians, availability of choose providers in Spanish and preventative well being screenings for ldl cholesterol, A1c and extra. The Midwestern grocer additionally famous that its dietitians can present clients with retailer excursions and product suggestions.
In the beginning of final yr, Hy-Vee launched WholeLotta Good, a ship-to-home website providing greater than 5,000 better-for-you merchandise, in addition to wellness suggestions, as its newest in a collection of ship-to-home websites.
Different firms inside the grocery trade are additionally seeking to faucet into customers’ want for connecting well being and wellness providers to their grocery procuring.
Kroger and Instacart are additionally rising their food-as-medicine choices. In February, Albertsons launched “Sincerely Well being,” a web based platform to assist consumers make selections associated to vitamin, train, sleep and self-awareness and supply them rewards for assembly health-related objectives. Schnuck Markets final yr rolled out a free program to assist consumers monitor their purchases of things that meet pointers for wholesome consuming.
“Kroger and Walmart are aggressively going after pharmacy and clinics within the retailer so I’d count on we’ll see one thing there quickly. … There are different customized providers which are made accessible via sure insurance coverage firms however Hy-Vee will get credit score for leaping out in entrance,” Hawkins mentioned.
A number of grocers have centered on offering tailor-made providers to clients. In March, Pure Grocers, for instance, debuted in-store, customized procuring experiences with its dietary well being coaches at choose areas.
Final yr, Heinen’s opened a Customized Vitamin Heart inside a retailer in Mayfield Village, Ohio, to offer dietary counseling that may additionally embrace a diagnostic panel. The yr prior, the regional grocer unveiled Membership Fx, a free membership program providing vitamin steerage instruments, a training program and proprietary blood exams that’s accessible to folks signed up for the grocery store’s Tasteful Rewards loyalty program.
MONDAY, May 20, 2024 (HealthDay News) — Some folks like to count their daily steps, while others prefer exercising for a certain amount of time during a day or a week.
Luckily, either approach boosts health, a new study finds.
Exercise targets based on either step count or minutes are equally associated with lower risks of premature death and heart disease, researchers report in the journal JAMA Internal Medicine.
Given this, personal preferences probably are key when setting up an exercise plan, researchers said.
“For some, especially for younger individuals, exercise may involve activities like tennis, soccer, walking, or jogging, all of which can be easily tracked with steps,” said lead author Dr. Rikuta Hamaya, a researcher with the Brigham and Women’s Hospital Division of Preventive Medicine in Boston.
“However, for others, it may consist of bike rides or swimming, where monitoring the duration of exercise is simpler,” Hamaya added in a hospital news release.
Current U.S. exercise guidelines focus on minutes – at least 150 minutes weekly of moderate to vigorous physical activity, or 75 minutes of vigorous activity.
But smartwatches have made it easier than ever to track step counts, raising the question of whether steps would be better suited for setting exercise goals, researchers said.
“We recognized that existing physical activity guidelines focus primarily on activity duration and intensity but lack step-based recommendations,” Hamaya said.
“With more people using smartwatches to measure their steps and overall health, we saw the importance of ascertaining how step-based measurements compare to time-based targets in their association with health outcomes – is one better than the other?” Hamaya added.
For this new study, researchers analyzed data from more than 14,000 women participating in the national Women’s Health Study.
Between 2011 and 2015, participants 62 and older were asked to wear motion trackers for seven days in a row to record their physical activity, only removing the devices for sleep or water-related activities, researchers said.
On average, the participants engaged in an average of 62 minutes of moderate-to-vigorous physical activity per week, and accumulated nearly 5,200 steps per day.
During an average follow-up of nine years, approximately 9% of participants died and 4% developed heart disease, results show.
The most active women had 30% to 40% lower risk of death or heart disease, regardless of whether minutes or steps were counted, researchers found.
Further, women whose physical activity levels fell within the top three-quarters outlived those in the bottom quarter by an average of 2.2 months based on minutes and 2.3 months based on steps.
The survival advantage persisted regardless of differences in body-mass index, researchers noted.
Either steps or minutes have advantages and disadvantages when it comes to tracking exercise goals, Hamaya said.
Step counts can differ significantly between a 20-year-old and an 80-year-old who walk for 30 minutes at moderate intensity, Hamaya noted.
On the other hand, steps are straightforward to measure and less subject to interpretation compared to time-based exercise intensity, researchers said.
Steps also capture the physical activity contained in everyday living, not just the time spent in exercise. That’s the type of activity most common among older folks, researchers said.
“That’s why it’s important for physical activity guidelines to offer multiple ways to reach goals,” Hamaya said. “Movement looks different for everyone, and nearly all forms of movement are beneficial to our health.”
More information
The U.S. Department of Health and Human Services has more on physical activity guidelines for Americans.
SOURCE: Brigham and Women’s Hospital, news release, May 20, 2024
GAINESVILLE, Fla. (WCJB) – If you’ve been following along with us and doing your back exercises, It might be time for some recovery.
On this week’s Your Fitness, Adam from Gainesville Health and Fitness shows us stretches to help take care of your shoulders.
RELATED: Gainesville Health and Fitness: Rowing Exercises
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BATON ROUGE – Starting June 1, teens ages 14-19 can work out for free at their home Planet Fitness locations.
By preregistering through PF’s Summer Pass program, teenagers can stay active throughout the summer with no additional fees.
The program will run through the end of August. Planet Fitness has run its summer program for four years.
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