Connect with us

Fitness

Daxko Acquires Exercise.com, Expanding Its Boutique Fitness Tech

Published

on

Daxko Acquires Exercise.com, Expanding Its Boutique Fitness Tech
The deal comes amid a year of consolidation across the fitness software and payments space

Daxko, a software and payments provider, has added another piece to its growing fitness tech portfolio with the acquisition of Exercise.com, a gym management software company that focuses on boutique fitness studios.

Financial terms of the deal were not disclosed.

The acquisition builds on Daxko’s recent expansion streak. In September, the company acquired Vision, a longtime software partner of the Boys & Girls Clubs of America, extending its footprint to nearly 30% of Clubs nationwide. The deal was designed to reduce administrative burdens for club leaders while expanding access to Daxko’s member management and engagement tools. That move followed Daxko’s purchase of ARC, a platform supporting Jewish Community Centers.

“This acquisition reinforces our commitment to serving fitness businesses of every size and model, from independent studios to multi-location clubs,” Daxko CEO Jeff VanDixhorn said. “Exercise.com’s proven platform and team align perfectly with our strategy to help fitness organizations thrive while improving the lives of the people and communities they serve.”

Exercise.com will continue operating under its existing platform and team, with Daxko’s backing expected to speed innovation and scale. The companies said the goal is to more tightly link coaching, operations and payments in one data-driven system designed to help fitness businesses grow.

Advertisement
See Also

“The future of boutique fitness belongs to the platforms that help owners run smarter, connect deeper and grow faster,” Exercise.com founder and CEO Joel Ohman said. “We’ve built a strong foundation for that vision, and joining Daxko, a recognized leader in fitness, gives us the reach, resources and go-to-market strength to take it further—bringing more value to fitness professionals and their members.”

The Daxko–Exercise.com acquisition adds to a growing list of fitness technology deals in 2025.

In July, Echelon Fitness acquired Fortë to scale its enterprise software platform, while in September, Xplor Technologies and Clubessential Holdings announced plans to merge, forming a multi-vertical global software and payments provider serving more than 130,000 customers across fitness, wellness and recreation.

Advertisement

Fitness

I Ran 5K Every Day for 28 Days – Here’s What it Did to My Body, My Fitness and My Strength

Published

on

I Ran 5K Every Day for 28 Days – Here’s What it Did to My Body, My Fitness and My Strength

The challenge was simple: run 5k every day for 28 days. No rest days, no shortcuts, no doubling up to get ahead. Just 5k, every day, regardless of how I felt.

I wasn’t starting from scratch, but I wasn’t in peak running shape either. My training had been half-hearted for a while – enough to get by, but not really enough to improve. I knew 5k was doable on any given day. The question was what it would feel like doing it 28 times in a row, with a sleep-shy toddler, work and general life distractions thrown in. I also kept strength training twice a week throughout – mainly because I didn’t want my gym numbers to completely fall off a cliff.

The plan – if you can call it that – was to hold everything steady and see what gave first.

Isaac Williams

Isaac after one of many Crystal Palace Park laps

5K a Day

The first week felt like a chore more often than not. A couple of runs came straight after the post-work commute, when motivation was low and the run itself didn’t do much to improve things. One evening in the rain was particularly grim. Another came off the back of no sleep, was left until late and done purely because it had to be.

Advertisement

The gym treadmill made an appearance one lunch break, which was an immediate mistake. Five kilometres indoors felt far longer than it should, even when breaking it up with intervals just to stay engaged.

Image no longer available

By the second week, fatigue started to build. Day nine stood out as the hardest – low energy, heavy legs and no real explanation beyond the fact that everything was adding up. It didn’t feel like I was getting fitter, just more tired.

Around the middle of the challenge, things became more manageable. The daily effort started to feel less like a battle and more like routine. By day 20, it was just part of the day.

Daily Habits

Our fitness director, Andrew Tracey, explains the rationale behind daily fitness challenges.

‘If you’re looking to make a habit really stick, to the point where it’s almost automatic, then daily adherence can remove a lot of decision fatigue and deliberation. A study in the European Journal of Social Psychology found that, on average, it takes 66 days to achieve automaticity with a habit, but that daily adherence accelerated this time greatly.

‘That being said, “daily workout challenges” tend to be found at the extremes: Facebook mums committing to 30 squats a day for a month (no shade, a great thing to do), or YouTube men documenting their weird new obsession (“You won’t believe what happened when I did this for 30 days…”). They also tend to veer from harmless, and usually fruitless, to ill-advised and self-destructive. But there’s a lot of evidence in favour of building daily habits – especially fitness ones – and the benefits these can have on the rest of your life.’

Advertisement
isaac run streak

Isaac Williams
isaac run streak

Isaac Williams

Progressive Overload

I wasn’t new to running, but if you are, heed this advice from Daine McKibben Rice, director of Validus Sports Injury Clinic.

‘Running 5k every day for 28 days is less about distance and more about load tolerance. For most people, 5k daily represents a pretty significant increase in cumulative load, particularly if they’re not already running regularly. The strongest evidence shows that rapid increases in training load are the primary driver of running-related injury, rather than distance alone.

‘For beginners, the risks are higher. Around one-third of recreational runners sustain injuries annually, with overuse injuries being the top of the list: such as tendinopathy, shin splints or patellofemoral pain. This can be due to repeated loading without sufficient conditioning or recovery, as musculoskeletal tissues take more time to adapt compared with cardiovascular fitness.

Advertisement

‘A gradual build-up is essential. For beginners, increasing running volume by 5% per week and progressing from two to three runs weekly towards consecutive running days is a safer approach than starting with daily 5k runs.’

mudcovered shoes on grass
Isaac Williams

It wasn’t all sunshine and rainbows…

The Verdict

By the final day, I wasn’t desperate for it to end, which felt like an achievement in itself. I finished with a 5k time trial and came within 30 seconds of the 20-minute mark – not an all-time PB, but the quickest of the year and better than expected given there hadn’t been a single rest day in four weeks.

The more interesting result was how quickly my body adjusted to running every day. Individual runs didn’t suddenly feel easy, but they stopped feeling like a big deal. It became normal to head out, get 5k done and move on.

‘At the end of the challenge, I hit a two-rep squat PB’

Advertisement

The strength training was where things got confusing. I expected my numbers to dip, or at least stall, but the opposite happened. At the end of the challenge, I hit a two-rep squat PB. Which either says something about the benefits of consistent training or suggests I’d been underperforming before. Possibly both.

In body composition, not much changed. I didn’t lose muscle, but I didn’t drop any body fat either. That’s probably down to eating more to keep up with the extra running. Daily cardio on its own isn’t a guaranteed shortcut to getting leaner, especially if you’re fuelling properly. And to be fair, that wasn’t the point of the challenge anyway.

Running every day isn’t something I’d recommend in the long term and it’s not the smartest way to improve performance. But as a short, controlled block of consistency, it does exactly what you’d expect: it builds a habit, raises your baseline and proves you can handle more than you think.


Headshot of Isaac Williams

Isaac Williams is Site Editor for both Women’s Health UK and Men’s Health UK, guiding and supporting the content teams to create content across all platforms. Isaac’s love of health and fitness began at Loughborough University, where he graduated with a History and English degree in 2014. His first job was at Men’s Running magazine, where he progressed from Staff Writer to Editor. Among his highlights of those four years include completing a 24-hour track race (never again), just about finishing a multi-day ultramarathon in the Azores, and chugging his way around a ‘beer mile’. Isaac ventured into the world of freelance journalism in 2018, interviewing some of the biggest names in sport – like Anthony Joshua and Ben Stokes – and writing features for the likes of The Guardian, Red Bull, ShortList and BBC Countryfile. He was also a regular contributor to an adventure series called ‘The Man Who’: speaking to some of the world’s most extreme explorers from the wilds of Caffè Nero. In late-2019, Isaac became Editor of Men’s Fitness UK. In his five years there, Isaac was responsible for editing the monthly magazine and managing website content, ultimately helping the brand transition to a ‘digital-first’ approach. He joined Hearst UK as Multiplatform Editor in December 2024, where he manages day-to-day digital output, edits content and writes articles on all things health and fitness. When he’s not hammering at his keyboard, Isaac enjoys exercise and trying –  unsuccessfully, so far – to teach his baby son to kick a football. You can follow Isaac on Instagram @isaacw1993. 

Advertisement
Continue Reading

Fitness

Jennifer Aniston, 57, says she’s stronger now than in her 20s – and credits one simple training shift

Published

on

Jennifer Aniston, 57, says she’s stronger now than in her 20s – and credits one simple training shift

Known for her disciplined approach to fitness, Jennifer Aniston has been using the Pvolve method for five years to build strength and mobility. Her trainer, Dani Coleman, recently shared the biggest changes she’s seen in Jennifer’s fitness since they started working together.

‘She has always been passionate about movement and wellness. But it has truly been game-changing to watch her strength year after year just get better and better, and to see her mentality shift with how she imagines what a successful workout is,’ she said on an episode of The Bossticks podcast.

Jennifer used to define a successful workout as one that was more traditionally intense. But she’s realised that ‘you don’t have to break your body down to get a good workout’, Dani revealed.

‘She’s talked about previous injuries she’s had and how she used to think that you needed gruelling workouts, even when she had a back injury. I think the most rewarding thing is really seeing her mindset shift.’

It’s therefore been especially gratifying ‘seeing Jennifer level up her weights and just trust me to put her through it now’.

Advertisement

Jennifer agrees.

‘Simpler is better – and consistency,’ she said in a recent Pvolve clip.

Pvolve founder Rachel Katzman also acknowledged that Jennifer now believes the best workouts build up and support her body, rather than punish it.

‘The one thing she always says is, “I wish I had this in my 20s,”’ Rachel said of Jennifer’s enthusiasm for Pvolve on another recent episode of The Bossticks.

‘“I wish I didn’t destroy my body when I was younger to look a certain way because that’s what I thought I had to do,”’ she continued. ‘And now with Pvolve, I look better than I did back then. I feel better. I’m stronger. I’m leaner. I just have more energy.’

Advertisement

Jennifer Anniston’s current Pvolve routine

Rachel confirmed key details about Jennifer’s workout schedule.

‘I heard a little rumour that she does Pvolve only four days a week,’ podcast host Lauryn said.

‘I think that rumour’s true,’ Rachel confirmed.

‘And she does an hour,’ continued Lauryn.

‘You can ask Dani for specifics, but yes,’ Rachel replied.

Advertisement

The founder also emphasised the importance of strength training and described her own changing attitude towards lifting weights.

‘I’m definitely going up in my weights. I was somebody who was very, very scared of weights. I didn’t even want to use a 2lb (0.9kg) weight. Now, I’ve got my 12lb (5.4kg) and my 15lb (6.8kg) weights.’

Echoing her, Dani’s main piece of advice for Jennifer – and trainees more generally – is still ‘to prioritise strength, as well as your mobility and stability’.


One of our most frequently asked questions here at Women’s Health? How to build muscle and burn fat at the same time. So, we asked superstar trainer Oyinda Okunowo exactly how to do it. In this 4-week plan – created exclusively for Women’s Health COLLECTIVE members – you’ll get the workouts and nutrition guidance needed to help you on your way to better body composition. Tap the link below to unlock 14 days of free access to Oyinda’s plan and start training today.

Get the plan

Advertisement

Headshot of Kate Cheng

Continue Reading

Fitness

What is exercise “Snacking” and does it actually work?

Published

on

What is exercise “Snacking” and does it actually work?

Getting in shape doesn’t always have to be gruelling. “Snack” workouts – meaning short, well-executed bursts of activity – can be enough to get your heart pumping, endorphins flowing, and energy levels up, no gym membership or matching sets required.

Perfect for the time-poor, gym-shy, or those who simply dread the prospect of slogging through a lengthy workout, these bite-sized exercise sessions could be anything from a quick burst of high-intensity movement (like squat jumps, burpees, lunges or high knees), to climbing the stairs multiple times, hoovering, or even dancing to your favourite song. It simply has to get your heart rate up.

Here, experts weigh in on the snack workout fitness trend.

What are snack workouts?

Micro workout sessions that take anywhere from a few seconds to a few minutes, but contribute to your daily movement goal.

Advertisement

“One of the best things about micro workouts is how they completely lower the barrier to entry,” says Dani Coleman, vice president of training and head trainer at Pvolve. “They break that all-or-nothing mindset. Instead, they help you build a consistent movement pattern that fits into real life. Plus, they are an amazing shortcut for a quick mood boost and an energy reset when you are feeling sluggish.”

@doctoranddancer Have you heard of exercise snacks? Small bite size movement can be effective ways to get in the many benefits of an hour long workout! So when you’re sitting at your desk for prolonged periods of time, take an exercise snack! Exercise snacking is defined as a brief period of high-intensity movement or exercise that typically lasts for 1-10 minutes! Some examples include * Stair climbing * Jumping jacks. * Jumping rope. * Chair squats. * Lunges. * Sprints. * Pushups. * Mountain climbers. #health #exercisesnack #workout #healthy ♬ original sound – Dr. Poonam Desai

Science supports the argument that “brief, intense” spurts of exercise can have huge benefits for our fitness levels, with one study showing that those who fit exercise snacks into their day (in this instance by taking roughly 20 seconds to climb 60 stairs as fast as possible), improved their aerobic fitness by around five per cent.

Are snack workouts effective?

Depending on your goals, yes, snack workouts can be very effective. (And remember, some movement is always better than none.)

Personal trainer and founder of the physical-therapy practice Pearls From a PT, Lori Diamos, points to a study in the journal BMC Public Health, which found that sedentary office workers in China who performed three-minute micro-exercise breaks every hour during the workday for 12 weeks saw improvements in their HDL (good) cholesterol, as well as reduced systolic blood pressure and waist circumference.

These workout sessions included exercises like marching in place, desk or wall push-ups, squats, standing heel raises, arm circles, and shoulder rolls. Participants also reported higher energy levels and improved productivity, and more than 80 per cent completed at least 80 per cent of the programme. “That adherence piece matters, because many people today have full schedules and high responsibilities, so trying to carve out large blocks of time for exercise can feel overwhelming,” Diamos points out.

@lucywyndhamread 3 Minute ⏳Exercise Snack 🍿 Keep moving – because movement is medicine. This is full body snack takes just 3 minutes and you can do this daily to kickstart your day towards better health ✔️❤️ Lucy 💃🧚🏻‍♀️💋💋 #perimenopause #menopause #womenshealth #gettinghealthy #wwuk #homefitness #exercisesnacks #exercisesnacking ♬ original sound – Lucy Wyndham-Read – Fitness

What’s really important, Coleman notes, is the quality of movement. “Your muscles don’t have a clock – they just respond to stimulus,” she explains. “If you use those shorter windows for highly intentional, resistance-based movement, you’re still getting the exact muscle activation and metabolic output your body needs to thrive.”

Another factor to consider is intensity, says personal trainer and founder of health coaching platform FisioPR, Dennis Colón. “Short-burst exercise routines are very effective as long as the intensity is high enough,” he says.

Advertisement

Can snack workouts replace longer workout sessions?

Should a shiny new exercise snack replace more traditional 30 to 45-minute workouts? The answer, according to personal trainer Alice Liveing, is: it depends upon your goals. “For those wanting to really progress their workouts and notice a difference in their strength and cardiovascular fitness, then I’d say dedicated [longer] workouts are probably best to help you reach the intensity needed to elicit a physical response.

The experts agree: snack workouts should be viewed as complementary to longer sessions, not something to replace them with altogether. “Longer sessions usually allow for greater training volume, deeper fatigue, heavier strength work, endurance training, power development and more focused recovery work,” Diamos says. If you’re into heavy strength training, for example, Colón points out that it requires longer rest periods. Otherwise, you could introduce fatigue or cause form breakdown, which could, in turn, lead to injuries.

“Think of your longer sessions as your foundational pillars for strength and structural longevity, and your micro workouts as the connective tissue,” Coleman continues. “They lower the barrier to entry, protect your routine, and keep your movement patterns primed on the days life gets in the way. Consistent movement is the ultimate goal, and using a mix of both is how you actually sustain it.”

How does the snack workout trend compare to other short-intensity workouts, like Tabata?

Tabata workouts are a form of high-intensity interval training (HIIT) in which you perform exercises for 20 seconds, then rest for 10 seconds, for a total of four minutes – definitely not office-friendly. Consider snack workouts the low-intensity version of Tabata, though.

@lucywyndhamread SATURDAY SNACK – Inspiring you with a short exercise snack to keep you on track over the weekend – this week this move will work your Waist #saturdaysnacks #exercisesnacks #inspiringyou #weekendinspiration #waisttoning #waistworkout ♬ original sound – Lucy Wyndham-Read – Fitness

“Are you looking to maximise a short window with high-intensity conditioning, or to weave movement into your day in a more moderate, restorative way,” Coleman asks? “Both fit into a tight schedule, but they treat your nervous system in completely different ways.”

 

Advertisement

How much physical activity should you do per week?

According to the NHS, adults should get at least 150 minutes of moderate exercise or 75 minutes of vigorous exercise per week. You should also consider strength-training exercises at least twice a week. “Physical activity is cumulative,” Coleman adds. “Your body doesn’t care if you hit your baseline in one continuous block or stack shorter, highly intentional workouts throughout your day. They all count toward your total weekly volume.”

How can snack workouts be integrated into your daily life?

Here are some movements to add to your everyday routine:

@outofshapetostrong #womenover50 #outofshapetostrong #strengthtraining #exercisesnacks #exercises ♬ original sound – Out of Shape to Strong
  • Take the stairs at a brisk pace
  • Aim for 10 to 15 squats between meetings or episodes of your favourite show
  • Park a little farther away from your destination to add time to your walk
  • Do one minute of jumping Jacks or marching at your desk – or in the stairwell
  • Raise your calves while you brush your teeth
  • Walk while you take calls or meetings
  • Carry your shopping back and forth in indiviual bags when unpacking it, rather than all at once
  • Stretch or do a short plank while your coffee brews
  • Stand up from your desk every hour to walk or stretch
  • Do a few push-ups against a wall or your desk

Original article appeared on BRITISH VOGUE

Continue Reading
Advertisement

Trending