Finance
UCFB academic co-authors report into finances in elite golf – UCFB
UCFB academic Professor Rob Wilson has contributed to a new report examining the changing financial landscape of elite golf, with the findings highlighting the growing impact of external investment, rising player earnings and shifting commercial models across the sport.
The Leonard Curtis Golf Finance Report, authored by UCFB’s Professor Rob Wilson and Dr Dan Plumley, explores the finances of the PGA Tour, DP World Tour and LIV Golf at a pivotal moment for the game following the decision by Saudi Arabia’s Public Investment Fund (PIF) to end its funding for LIV Golf at the conclusion of the 2026 season.
The report, launched by Leonard Curtis on 21 May, provides detailed analysis of tournament prize money, player earnings, broadcast rights and tour finances, offering insight into the economic sustainability of elite golf and the wider implications for the global sporting landscape.
Rob, Professor of Applied Sport Finance and Dean at UCFB, said the sport is entering a defining period of financial change.
“Elite golf is now at a defining financial crossroads, with the traditional economics of the sport being fundamentally reshaped by external investment, escalating player earnings and changing commercial models,” he said.
“The withdrawal of PIF funding from LIV Golf creates major questions around the long-term viability, governance and future structure of the global game.
“The Leonard Curtis Golf Finance Report positions golf beyond a sporting contest, and is a live case study in sports finance, sustainability and strategic disruption playing out right before our eyes.”
The report’s findings reveal the scale of financial disparity within the men’s professional game. Analysis of financial data from 2020 to 2024 shows the PGA Tour generated average annual revenues of approximately $1.4 billion during that period, with revenues more than three times higher than those of the DP World Tour.
Meanwhile, LIV Golf’s revenues rose from $31.5 million in 2022 to $92.6 million in 2024, although the report highlights that the breakaway tour still remains significantly behind its established rivals commercially.
The research also demonstrates how competition from LIV Golf has contributed to rising costs across the sport, with both the PGA Tour and DP World Tour recording increasing losses amid surging tournament purses and intensified competition for elite players.
Professor Wilson and Dr Plumley’s analysis also examines how player earnings have been transformed by LIV Golf’s emergence, particularly for players outside the traditional top tier of the sport. The report highlights examples including Jon Rahm, Joaquin Niemann and Talor Gooch, whose earnings through LIV Golf have significantly altered the established financial structure of professional golf.
The report includes a foreword from former European Tour coach and Sky Sports Golf commentator Simon Holmes, who reflected on the wider implications of golf’s financial evolution.
“Capital can accelerate change, but it cannot manufacture meaning,” Holmes said. “If golf loses the emotional connection between the professional game and the millions of people who play it then no amount of money will fully compensate for that loss.”
The Leonard Curtis Golf Finance Report is the latest in a series of Business of Sport publications produced by Leonard Curtis, complementing its annual reports on rugby and cricket finance.
Finance
Protecting Bolivia’s forest watersheds with sustainable finance
Why financing matters for forest restoration
Over the past several years, Armonía and local communities have made significant progress restoring parts of the Tunari protected area. To date they have planted 1.25 million trees, with more than half of these planted in the Tiquipaya municipality. Community wildfire brigades have been strengthened, reservoirs built to secure water, and new systems created for communities to participate in watershed management.
One of the most important actions was strengthening the structure and function of a watershed governance body, known as Organismo de Gestión de Cuencas (OGC). This coordinates restoration activities and helps design sustainable development strategies for the communities living in the park, helping rebuild trust between them, park authorities and conservation organisations. Women leaders have played an important role in shaping this work.
However, a major challenge was highlighted – restoration takes decades, but most conservation funding arrives through short-term projects. Without stable long-term financing, restoration gains are difficult to maintain.
How the financing model would work
The proposed PES mechanism would collect small contributions directed into a transparent trust fund with independent governance. Resources would then be invested in three main areas:
- Forest restoration and protection – Communities would receive incentives for protecting existing forest and payments tied to successful restoration outcomes.
- Community sustainable development – Investments would support livelihood activities that reduce pressure on the forest, such as sustainable agriculture, water management and local enterprises.
- Strengthening park management – Funds would help support ranger capacity, wildfire prevention and long-term monitoring within Tunari National Park.
For communities, the system recognises their role as custodians of the watershed. For urban residents, it offers a practical way to support the ecosystems that provide their water. For public and private partners, it creates a transparent structure for long-term investment in landscape restoration.
Once fully implemented, the mechanism could generate an estimated £3 million per year for watershed protection and restoration.

Designing a Payment for Ecosystem Services mechanism
Over the past two years, Armonía has worked with municipalities, communities and regional institutions to explore how a PES mechanism could work in the Cochabamba region.
The PES concept is straightforward. Communities living in the upper watershed protect and restore forests that provide essential services such as water regulation, erosion control and biodiversity conservation. Downstream users who benefit from these services contribute financially to support that stewardship.
Through the Accelerator process, Armonía undertook studies, assessments and consultations across the Cochabamba metropolitan area’s seven municipalities. Many residents recognised that protecting the forest is directly linked to their water security. Based on these encouraging results, Armonía and their partners are developing a regional trust fund.
Building the institutions behind the mechanism
The financing system is only one piece of the puzzle – strong governance and community participation are also essential. With FIA support, Armonía is now helping communities develop ten-year sustainable development strategies that identify restoration priorities and income opportunities. A multi-stakeholder platform will oversee the initiative and guide decisions, while the park administration is also receiving support to strengthen monitoring, prevent wildfires and improve co-ordination.
A new model for watershed protection
The work underway in Tunari is about more than planting trees. It’s about building a durable system that links ecological restoration, community leadership and long-term financing. Once the mechanism is operational, it could transform how the Tunari watershed is managed. Instead of relying on intermittent projects, the region would have a locally supported financing system that rewards stewardship and protects the Kewiña forests that has supported life in the Andes for centuries.
Finance
Building a scalable finance function at Coca-Cola Europacific Partners
Implementing the “Future of Finance Academy”
KPMG in the UK worked with CCEP to co-create a comprehensive learning program for senior managers and associate directors in its finance function. We began by developing a strong understanding of the unique business context in which the company and its finance team operate.
This also helped us determine the best mode of delivery for its globally distributed finance function and identify opportunities to stretch CCEP’s ambitions further.
For example, the KPMG team proposed turning the final module of the course into a showcase presentation. Trainees applied what they had learned to real business challenges and presented their solutions to the board in a business pitch-style competition. Although this added to finance leaders’ already demanding workload, it proved to be one of the course’s most successful elements, enabling participants to put their new skills into practice.
Before work on the Academy began, KPMG developed a detailed plan setting out how the two teams would work together, ensure consistency across the learning modules, maintain quality assurance, and manage changes to scope.
KPMG professionals then collaborated closely with CCEP to co-create bespoke learning content, with CCEP’s senior finance leaders acting as subject matter experts alongside our own finance specialists.
Finance
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