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Tech vs finance: the social wars

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Tech vs finance: the social wars

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In Stendhal’s The Red and the Black, a book that is never far from me, the colours refer to two careers. The first is the army. The other is the priesthood. The setting is Bourbon Restoration France but it could be almost anywhere in the west, at almost any time until the dawn of industry, such was the importance of these vocations to the national order.  

In our world, the two ruling careers are no harder to name. It is tech and finance, The T-shirt and the Gilet, that have first refusal on the ablest graduates. It is tech and finance whose executives are interviewed for their musings on politics and life. As the Google office in King’s Cross nears completion, London, an ancient financial hub too, is a useful place from which to assess these distinct clans. 

And to learn to prefer, on average, the company of finance. There is a client-facing side to that business — the dinners, the silver-tongued sales calls — that instils a minimum of suaveness. In much of tech, the “client” is a vast and remote public. So no such practice. 

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Note that, while the world’s financial centres are almost all urban, tech often chooses a low-density setting, such as the Santa Clara Valley or the Fens. Even Bengaluru is India’s Garden City. Some of this is historical accident. But it is also the result, and perhaps a cause, of tech’s social diffidence. I needn’t dwell on the sector’s ultra-individualist political turn here. Or the Andrew Huberman-led zeal for health, whose logical endpoint is a scandalised recoil from bodily contact. Even on the warmer side of tech, that of effective altruism and people aching to do good, there is a trace of Beatrice Webb about the approach to humankind, as something to help rather than like. Tech’s real or potential achievements on behalf of us all might dwarf those of finance. But over a drink? Give me the FX sales-trade bod. 

Another thing. Finance has more — don’t laugh too hard now — humility. Precisely because banking in particular has a bad name, at least post-Lehman, at least outside America, its practitioners have to tread gingerly these days. People whom the world is disposed to hate tend to learn a sort of pre-emptive charm. (Which is why the biggest snobs in Britain are almost never Etonians.) Tech hasn’t had its 2008 yet, and might never. It is high on itself to a degree that can be easier to respect from a distance than to be around.  

A woman cycles past the Google office in Mountain View, California © Getty Images

“Humble” doesn’t mean interesting, of course. Nor does “suave”. Because I have to come up with ideas for a living, I will put up with a lot for a conversation that throws up a eureka moment. So, which side is more stimulating company? The raw processing power of the tech minds I encounter leaves me standing. But my test — am I still thinking of the discussion on the Tube home? — is met no more often by them than by bankers or hedgies or less gilded professions. One problem is the tech world’s impatience with history, which is inevitable when the grandest companies don’t much predate the millennium. The result is a fixation with transient events and “trends” that someone with a wider lens might recognise as froth. 

The other conversational glitch is that undergraduate contrarianism you see all the way up from the local crypto bore to the billionaire class. Your finance bro is hardly immune. (“Putin just wants a warm water port.”) But something about belonging to an establishment profession will tend to take the edge off. The archetypal tech genius — fabulously credentialed, but somehow as overeager to impress as an autodidact — must be peculiar to a young industry. 

All ethnographic observations about these two tribes have to be qualified, of course. For one thing, tech and finance can be hard to tell apart. (Where should we file Sam Bankman-Fried?). Still, much the biggest change in the world of work since I entered it is the relative decline of the one against the other as the prestige industry. If all finance retains is the social edge, tech will find it a trivial deficit, next to pay and power, if also much the hardest to overcome.

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janan.ganesh@ft.com

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How Natura &Co Is Transforming Finance with Generative AI on SAP S/4HANA

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How Natura &Co Is Transforming Finance with Generative AI on SAP S/4HANA

For a company navigating one of the most consequential transformations in its history, financial clarity is not optional—it is essential. Natura &Co, the Brazilian personal care and cosmetics group behind iconic brands such as Natura and Avon, has long been committed to combining purpose-driven business with commercial performance. After a period of strategic portfolio reshaping, including the divestiture of its Aesop and The Body Shop holdings, the company is now sharpening its focus on profitability and operational excellence across Latin America and global markets.

At the center of that effort sits a deceptively complex challenge: understanding, in real time, which revenue and cost factors are driving or eroding gross margin across a highly diversified business. For years, answering that question meant manual reporting, delayed insights, and finance teams spending valuable time on data gathering rather than analysis.

That’s now changing, thanks to a co-innovation initiative developed together with SAP and Numen, a global SAP partner specializing in digital transformation and enterprise software implementation.

From manual reporting to proactive decision intelligence

An enterprise AI platform built for your business

The project’s goal was to replace a labor-intensive gross margin analysis process with a generative AI application embedded directly into Natura &Co’s financial workflows. Built on SAP Business AI Platform, SAP’s unified foundation integrating business technology, data, and AI capabilities, the application connects directly to data in SAP S/4HANA to provide finance teams with automated insights and narrative recommendations in real time, without the need for manual data pulls or offline reporting.

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The application enables users to explore revenue, cost, and margin drivers interactively, identifying at a glance which elements are protecting or eroding margin performance across markets and product lines. Crucially, human oversight remains central to the design: the AI application generates insights, while finance professionals retain full control over interpretation and decisions.

“The implementation of gross margin analysis using AI in SAP S/4HANA marked an inflection point in the analytical capability of our finance area,” said Rogério Dias Garcia, tech manager, ERP Latam, Natura &Co. “We overcame delays and raised the standard of insights by integrating margin analysis from SAP S/4HANA with a large language model connected via the SAP AI Core layer. This architecture allowed us to provide, in an agile, secure, and completely anonymous manner, a stratified and precise view of gross margin offenders and protectors—discriminating exactly which revenue or cost elements were driving market performance.”

A collaborative architecture for scalable AI adoption

Natura &Co’s application derived from a prototype SAP partner Numen created in early 2024 at SAP’s global Hack2Build on business AI, leveraging the generative AI capabilities of SAP Business AI Platform. The solution was designed and developed through close collaboration between Natura &Co, Numen, and SAP. From the outset, the approach was to align AI adoption with concrete business priorities, ensuring the application would be scalable and production-ready rather than a standalone prototype.

Numen brought deep SAP implementation expertise to the project, combining knowledge of SAP S/4HANA architecture with hands-on experience in building solutions on SAP Business AI Platform. The technology stack—SAP S/4HANA, SAP AI Core, SAP Fiori, and SAP Business Technology Platform—provided the secure, integrated foundation needed to connect financial data with generative AI capabilities in an enterprise context.

“SAP enabled the transformation by providing the technological foundation and expert support,” said Carlos Aravechia, head of Data Design & Intelligence at Numen.

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The success of the project has validated a broader conviction at Natura &Co: that generative AI, embedded directly in ERP workflows, can fundamentally reposition finance from a transactional function to a strategic business partner.

A blueprint for other businesses

The Natura &Co project demonstrates a pattern that other organizations can replicate, particularly those running SAP S/4HANA. The combination of structured ERP data with the contextual reasoning capabilities of large language models creates a foundation for decision intelligence that goes well beyond traditional business intelligence tools.

The project was built within a six-month co-innovation sprint and went live in August 2025. It is currently in use across Natura &Co’s Equador operations.

Looking ahead, Natura &Co is already planning the next phase: integrating Joule Agents to further automate the extraction of standard analytical content and deepen the AI-driven optimization of financial processes.

“The success of this initiative validates the transformative potential of embedded AI within our ERP,” Dias Garcia noted. “We are now ready to move forward—deepening these insights and integrating the capability of Joule Agents to maximize the extraction of standard content and further optimize our business decisions.”

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For SAP customers evaluating how to move from AI experimentation to AI in production, the Natura &Co project offers a concrete, replicable model: start with a high-value, well-defined business process, embed AI directly into existing workflows, and build in human oversight from the start.


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Low-income Chinese girl aces gaokao, inspires live-streamers offering help

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Low-income Chinese girl aces gaokao, inspires live-streamers offering help

A girl from a disadvantaged rural family in central China topped this year’s gaokao, attracting numerous live-streamers eager to finance her education, which she declined.

The home of 18-year-old secondary school graduate Han Yaping in a Henan province village was recently bustling with live-streamers.

This attention came after Han achieved an impressive score of 699 out of 750 in the gaokao, China’s national college entrance exam.

She has received offers from China’s two leading universities, Tsinghua University and Peking University.

Han’s accomplishment is particularly remarkable given her family’s impoverished circumstances.

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Her mother suffers from ankylosing spondylitis, an inflammatory arthritis affecting the spine, preventing her from working. Her father, who earns a living through farming and odd jobs, serves as the family’s sole provider. Han also has a younger sister.

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UK financial regulator publishes landmark AI review

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UK financial regulator publishes landmark AI review

The UK’s Financial Conduct Authority (FCA) published a landmark review on Monday that proposes recommendations to regulate the impact of artificial intelligence (AI) on the financial decisions made by consumers.

The review, titled the Mills Review, anticipates that both consumers and firms will start delegating “more financial decision-making to AI systems,” including for agreements, initiating transactions, and executing decisions “within agreed parameters.” One of the key findings of the review outlined that while AI can help bridge advice gaps and “support growth,” there remain risks “associated with fraud, cyber security, and consumer harm.” Conducting the review, Sheldon Mills highlighted that “AI can also amplify risks: bias, discrimination, exclusion, opaque decision-making (particularly when multiple AI models interact), misleading or hallucinatory advice and erosion of consumer trust.”

The review stated that presently, one in five adults in the UK are “already open to AI making decisions for them,” particularly when decisions feel “complex or high stakes.” It found that roughly 26 percent of the population “trust general-purpose tools such as ChatGPT, Claude or Gemini for financial advice” with little awareness that such platforms provide no “formal routes to recourse” or protections.

Overall, the Mills Review identified four areas that it anticipates will be impacted by AI in the financial sector: “the transformation of firms,” “new consumer journeys,” “a reshaped competition landscape,” and “amplified financial crime and cyber risk.” The FCA projected the shift in how consumers and firms consult AI to take place by 2030.

The Mills Review put forth seven “priority” recommendations to be considered by the FCA Board. It recommended that any transitions to autonomous AI models be monitored and that regulatory frameworks and perimeters be adapted and secured. The review called for the strengthening of “system-wide coordination and oversight,” the scaling up of the FCA’s AI Lab to enable it to support AI models and innovation for agentic finance, and an “AI-enabled agentic supervisory model” to be built and adopted.   Finally, it recommended that a trusted “public-interest AI-enabled financial capability service” be developed.

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The FCA announced, in the press release, that it will launch an AI “good and poor practice publication” in late 2026.

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