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Making a business case for AI

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Making a business case for AI

Good morning. If you’re a CFO, you’ve been in a board meeting—or will be very soon—communicating your plan to invest in AI. For some insight into that process, I sat down with veteran tech CFO Mark Hawkins. His first piece of advice? “Clearly and unambiguously define the use case.” 

“The less difficult it is to understand, the more credible the opportunity,” he explained. “When people can’t explain it, as a seasoned executive, it creates a yellow flag for me.”

Hawkins spent more than 40 years in corporate finance, most recently as president and CFO of Salesforce, which then appointed him president and CFO Emeritus, a position he held through November 2021. He’s also been CFO at Autodesk and Logitech, and he held various positions at Dell and Hewlett-Packard (HP).

Bringing it back to AI, it’s important for CFOs to share with board members “the math, the ROI, the metrics of success” to help build credibility but also be transparent about any risks, and work on building trust, Hawkins said. “It would be wise to really articulate the governance framework for technology,” he added.

It’s also important to make clear the opportunities and potential outcomes—and how those align with the company’s overarching goals and principles.

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“When you’re presenting to a super-sophisticated group of technologically advanced people, and most of them could have deep engineering and science backgrounds, it’s a different level of dialogue,” Hawkins continued. Use cases often require additional details, for example.

By 2027, spending on AI software likely will grow to $297.9 billion, with a compound annual growth rate of 19.1%, according to Gartner. The firm’s research also found that boards are asking about AI more than three times as often as considerations tied to cloud computing.

During our conversation, I asked him his personal thoughts on AI, which he compared to electricity, also “a big paradigm.” Artificial intelligence, he said, is going down the path of augmenting people’s abilities and productivity, a journey that potentially includes significant value creation and a chance to create business models that don’t yet exist.

Hawkins also took a moment to reflect a bit on his own journey, including when, at age 21, he joined HP—at the time, a $3.1 billion company. In 2023, its annual revenue was $53.7 billion. 

“It was the beginning of my journey into technology,” Hawkins said, “and I’ve been there ever since.”

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Sheryl Estrada
sheryl.estrada@fortune.com

Leaderboard

Matt Lesmeister was promoted to CFO at flyExclusive, Inc. (NYSE American: FLYX), a private charter jet company, effective June 25. He will succeed interim CFO Billy Barnard. Lesmeister joined the company on May 30 as EVP and chief of staff and has 14 years of public company experience across various finance roles. Most recently, he served as VP of transformation and strategy at Fox Factory Holding Corp., Before that, Lesmeister served in various roles of increasing responsibility at United Technologies Corporation. 

Kevin Nihill was named CFO at Rhinebeck Bancorp and Rhinebeck Bank (Nasdaq: RBKB). Nihill replaced former CFO, Michael McDermott, who retired from the bank after 23 years. Nihill most recently served as EVP and CFO at St. Mary’s Bank. He also served as SVP and treasurer at Berkshire Bank.

Big Deal

Mercer recently published new research about the impact of AI on productivity. The findings, created in partnership with Oxford Analytica, suggest that AI may boost developed markets’ GDP growth up 0.5%, with emerging markets potentially seeing a 0.2% boost in GDP growth.

Another key finding is sectors will experience different AI-enabled productivity boosts: finance and insurance (14%), information and technology (13.4%), manufacturing (6.9%), health care and social assistance (6.3%), transportation and warehousing (5.7%), and hospitality and food service (3.1%, according to Mercer.

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Going deeper

“Federal Reserve governor says AI is ‘not going to replace’ central bankers—at least not yet,”  is a new Fortune report by Michael del Castillo. He writes: “Lisa Cook, a Federal Reserve governor, isn’t afraid of losing her job to robots anytime soon. Speaking at an Economic Club of New York event on Tuesday, Cook said that when you’re a central bank governor every word counts in a way that not only caught her off guard at first but that likely will catch AI off guard for quite some time.”

Overheard

“By taking a human-first approach and developing AI tools that solve problems everyday people experience, businesses can reach a global audience with broad demographics.”

—Matthieu Rouif, CEO and cofounder of Photoroom, an AI-powered photo-editing app, writes in a new Fortune opinion piece.

Subscribe to the Fortune Next to Lead newsletter to get weekly strategies on how to make it to the corner office. Sign up for free.

Finance

Letters on campaign finance, Minneapolis deaths, Oregon’s wildlife tax

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Letters on campaign finance, Minneapolis deaths, Oregon’s wildlife tax

Setting limits on campaign spending

Fifty years ago, the U.S. Supreme Court decided Buckley v. Valeo, legitimizing the idea that spending money in elections is a form of free speech. Thirty-four years later, Citizens United v. FEC went even further, granting corporations and unions, not just individuals, the right to spend unlimited sums to influence American elections.

These rulings, and the distorted view of the First Amendment behind them, have had serious consequences. Nearly $15 billion was spent in the 2024 election cycle alone, even as large majorities of Americans agree that money in politics is a threat to our elections. Here in Oregon, where we value civic participation and close-to-the-voter elections, it’s increasingly difficult for ordinary voters to compete with massive outside spending.

Even at the state and local level, Oregonians have limited authority over how money operates in our elections. That power has been centralized in the hands of unelected judges who were never meant to write election policy for the entire nation. It’s part of why everything feels so broken: a system where citizens cannot govern the rules of their own elections is not sustainable.

There is hope. A constitutional amendment would restore the ability of Congress and the states, including Oregon, to set reasonable limits on money in politics. Our nation is at a turning point, and we need to take action now. I encourage my fellow Oregonians to learn more about this vital issue, and urge our elected officials to support a constitutional amendment that will allow us to create common sense limits on the power of money in our elections.

Maud McCole, Eugene

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Other things to consider about Good, Pretti deaths

While we all can agree that the deaths of the two protesters in Minneapolis were regrettable, it should be noted that those deaths were entirely preventable.

First and foremost, the incompetent and corrupt Biden administration allowed millions of illegal aliens into the United States without any sort of vetting or other means of identification.

Second, the sanctuary city policy of Minneapolis makes it very difficult for law enforcement to do their job. This, coupled with a fawning media and cowardly politicians cheering on and encouraging lawlessness, contributed largely to the deaths of Renee Good and Alex Pretti.

Raymond Moreno, Eugene

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Support lodging tax increase for wildlife

The most important bill (to these readers) in the 2026 legislative session is HB 4134: “1% for Wildlife.” It adds 1.25% — less than the cost of a cup of coffee a day — to the statewide Tourism Lodging Tax (TLT). This legislation had bipartisan support in the 2025 legislature, but failed to get a floor vote in the Senate before adjournment. Funds raised with this fee go directly to Oregon Department of Fish and Wildlife for wildlife and habitat conservation. They assure a sustainable funding stream in the face of uncertain federal funds. This year’s bill adds .25% for wildlife stewardship and rehabilitation programs, including wolf depredation compensation.

Biological diversity — both floral and faunal — knows no geopolitical bounds nor ecological/economic bounds. Wildlife species, and their habitats, abound in Oregon. They transcend whatever artificial bounds we attempt to place upon them. Local, national, and international tourists visit throughout every year to enjoy our oceans, forests, valleys, mountains, watersheds, meadows, and deserts. Thus, in addition to the intrinsic ecological value of biodiversity, the economic value of our wildlife exceeds the investment to sustain it. From whale watchers to bird watchers, hunters to fishers, wildlife opportunities abound. Let’s make sure they stay that way.

Please urge your state representative and senator to vote YES on HB 4134.

David and Judy Berg, Eugene

Former Minneapolis residents horrified

As former residents of South Minneapolis, we are observing the horrifying, sad andgratifying events unfolding in real time; the horrifying killing of Renee Nicole Good, and Alex Pretti, then the sad adolescent, cruel and destructive response of the Trump administration and his sycophants.

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What’s gratifying is to see the same savvy and united uprising of the activist neighborhood, many public officials, and the Twin Cities, and now in Eugene, Springfield, and the many other Oregon towns. Stay strong until ICE stands down and is held accountable.

“I’m not mad at you,” she said, and then Renee Nicole Good was dead …then Alex Pretti…???

Jan Nelson, Edward Winter and Rebecca La Mothe, all Eugene, et al.

Not all protesters are vandals

The First Amendment gives us the right to peacefully assemble and to petition the government for a redress of our grievances. To me, this is more than a right. It is my responsibility. If the citizens had not risen up in 1776 in the American Revolution, we would be an English territory under a king. That would have served the king well, but not the rest of us.

So I peacefully assemble and protest against anything that infringes on my freedom or the freedom of others; against anything that goes against the protections of the Constitution’s due process of law. I protest ICE and the many laws they break to meet quota.

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I stand on the corner with my sign and I glory in the endless stream of cars honking in agreement and the occasional middle finger. It is invigorating to see the American spirit is alive and well.

Last Friday, during this peaceful gathering on Seventh and Pearl, a second, smaller gathering took place with a different approach at a slightly different location. They made loud noises and banged on the federal building office windows to the point of breaking the glass. The message was clear and the response was predictable.

I do not favor violence to any degree, from protesters or ICE agents. It draws attention away from the message we had congregated to express. But, I caution myself and others to not use disruption, broken windows or spray paint as an excuse to lump together the entire protesting world, imposing the identity of the minority with the entire movement.

Some people are horribly disturbed at the breaking of windows and spray paint. I’m against it, too. But I am more horrified at what is happening to citizens and guests in the U.S. by the violent and illegal grabbing of people off the streets — like they did in WWII Germany to the Jewish population. So if we are outraged at a broken window more than we are outraged at cruel and atrocious illegal arrests without warrant or due process, we need to rethink our stance and our purpose.

Candy Neville, Eugene

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Not handouts, hands up

What if we could end homelessness — not with handouts, but with high school diplomas?

Research consistently shows that lacking a diploma is the single greatest risk factor for homelessness. Yet traditional education fails millions who learn differently. Global Sovereign University exists to change that.

GSU is a 501(c)(3) educational foundation built on one principle: teach a man to fish. Our free online platform meets learners where they are — whether they’re visual thinkers failed by rigid classrooms, adults seeking trade skills, or anyone overlooked by conventional systems.

What makes us different? Gamified learning that rewards progress. AI tutoring available 24/7. And “Civilization Builders” — retired professionals volunteering as mentors to share real-world wisdom with the next generation.

We don’t measure success by grades. We measure it by changed lives: someone landing their first job, a parent helping their child with homework, a veteran transitioning to civilian employment.

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Education shouldn’t create dependency. It should build capability. GSU provides the tools; learners build their own futures.

Visit GlobalSovereignUniversity.org to learn more, volunteer as a mentor, or support our mission. Together, we can build a bridge to freedom—one learner at a time.

Dr. Gene A Constant, Eugene

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Finance

Tesla Puts Its Money Where Its Mouth Is in the Biggest Way Possible | The Motley Fool

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Tesla Puts Its Money Where Its Mouth Is in the Biggest Way Possible | The Motley Fool

Go big or go home has always been Tesla’s style, but this time it comes at a cost of saying goodbye to two instrumental models.

Investors will never be able to claim that Tesla (TSLA +3.50%) doesn’t shoot for the stars or go all in on its ambitions and vision. Even from its humble beginnings with only the Roadster for sale, plotting to one day reenergize an all-but-dead global electric vehicle industry, it aimed big. Now Tesla is doing it again, except this time its long-term sights are set outside of the automotive industry, and that comes with a cost.

Goodbyes are difficult

For investors who have been part of Tesla’s dramatic rise, it’s a bittersweet moment to say goodbye to vehicles that were instrumental in turning Tesla into the business it is today, while grappling with a future of humanoid robots, driverless vehicles, and artificial intelligence (AI).

Tesla announced it will end production of its high-end Model S sedan and Model X crossover in the second quarter and transform that California-based factory space into an assembly line for the Optimus robot, according to Tesla CEO Elon Musk. “It’s time to bring the Model S and X programs to an end with an honorable discharge. We are really moving into a future that is based on autonomy,” Musk said during the company’s earnings call in January.

Image source: Tesla.

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Perceptive investors likely saw this move coming. After all, Tesla stopped accepting new orders for the Model S and X in China last April due to escalating tariffs — remember Tesla imports those two models into China, making them very expensive compared to the locally produced Model 3 and Y. As of late 2025, Tesla effectively discontinued taking new orders for the Model S and X in Europe due to low demand.

Take a step back

Before investors panic and have knee-jerk reactions such as saying Tesla is no longer an automaker, or being overly concerned it’s discontinuing a big chunk of its product list, it would be wise to take a quick glance at recent sales.

While Tesla doesn’t break out its Model S and X sales individually, it gives us plenty of insight through sales of its “other models,” which are combined results from the Model S, Model X, and Cybertruck. In 2025, deliveries of those models totaled 50,850 units, or just over 3% of Tesla’s total 1.6 million deliveries.

Tesla Stock Quote

Today’s Change

(3.50%) $13.90

Current Price

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$411.11

What it all means

For investors, this officially should mark the fork in the road. It’s absolutely time to take a look at when and why you started your Tesla position, and whether it’s still the company or has become the company you first aligned with. Tesla is aiming to be far more than an electric vehicle maker, and by the end of this year, the company could be producing Optimus robots with a long-term goal of making a million units annually.

Uncertainty is risk, and Tesla’s future and business is arguably more uncertain in this moment than it has ever been, or at least since its early beginnings. There’s nothing wrong with that, and the upside is sky-high, but it’s also not an investment for everyone. It’s critical that investors understand this because Tesla is again shooting for the stars and putting its money where its mouth is. Now it’s for you to decide if this is a ride you want to take.

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Rogers Sugar AGM: Shareholders Approve Directors, KPMG Auditor and “Say on Pay” Resolution

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Rogers Sugar AGM: Shareholders Approve Directors, KPMG Auditor and “Say on Pay” Resolution
Rogers Sugar (TSE:RSI) shareholders approved all resolutions brought forward at the company’s annual meeting, including director elections, the appointment of auditors, and a non-binding advisory “say on pay” vote, according to preliminary results reported by the meeting’s scrutineer. The meeting w
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