Finance
Making a business case for AI
Good morning. If you’re a CFO, you’ve been in a board meeting—or will be very soon—communicating your plan to invest in AI. For some insight into that process, I sat down with veteran tech CFO Mark Hawkins. His first piece of advice? “Clearly and unambiguously define the use case.”
“The less difficult it is to understand, the more credible the opportunity,” he explained. “When people can’t explain it, as a seasoned executive, it creates a yellow flag for me.”
Hawkins spent more than 40 years in corporate finance, most recently as president and CFO of Salesforce, which then appointed him president and CFO Emeritus, a position he held through November 2021. He’s also been CFO at Autodesk and Logitech, and he held various positions at Dell and Hewlett-Packard (HP).
Bringing it back to AI, it’s important for CFOs to share with board members “the math, the ROI, the metrics of success” to help build credibility but also be transparent about any risks, and work on building trust, Hawkins said. “It would be wise to really articulate the governance framework for technology,” he added.
It’s also important to make clear the opportunities and potential outcomes—and how those align with the company’s overarching goals and principles.
“When you’re presenting to a super-sophisticated group of technologically advanced people, and most of them could have deep engineering and science backgrounds, it’s a different level of dialogue,” Hawkins continued. Use cases often require additional details, for example.
By 2027, spending on AI software likely will grow to $297.9 billion, with a compound annual growth rate of 19.1%, according to Gartner. The firm’s research also found that boards are asking about AI more than three times as often as considerations tied to cloud computing.
During our conversation, I asked him his personal thoughts on AI, which he compared to electricity, also “a big paradigm.” Artificial intelligence, he said, is going down the path of augmenting people’s abilities and productivity, a journey that potentially includes significant value creation and a chance to create business models that don’t yet exist.
Hawkins also took a moment to reflect a bit on his own journey, including when, at age 21, he joined HP—at the time, a $3.1 billion company. In 2023, its annual revenue was $53.7 billion.
“It was the beginning of my journey into technology,” Hawkins said, “and I’ve been there ever since.”
Sheryl Estrada
sheryl.estrada@fortune.com
Leaderboard
Matt Lesmeister was promoted to CFO at flyExclusive, Inc. (NYSE American: FLYX), a private charter jet company, effective June 25. He will succeed interim CFO Billy Barnard. Lesmeister joined the company on May 30 as EVP and chief of staff and has 14 years of public company experience across various finance roles. Most recently, he served as VP of transformation and strategy at Fox Factory Holding Corp., Before that, Lesmeister served in various roles of increasing responsibility at United Technologies Corporation.
Kevin Nihill was named CFO at Rhinebeck Bancorp and Rhinebeck Bank (Nasdaq: RBKB). Nihill replaced former CFO, Michael McDermott, who retired from the bank after 23 years. Nihill most recently served as EVP and CFO at St. Mary’s Bank. He also served as SVP and treasurer at Berkshire Bank.
Big Deal
Mercer recently published new research about the impact of AI on productivity. The findings, created in partnership with Oxford Analytica, suggest that AI may boost developed markets’ GDP growth up 0.5%, with emerging markets potentially seeing a 0.2% boost in GDP growth.
Another key finding is sectors will experience different AI-enabled productivity boosts: finance and insurance (14%), information and technology (13.4%), manufacturing (6.9%), health care and social assistance (6.3%), transportation and warehousing (5.7%), and hospitality and food service (3.1%, according to Mercer.
Going deeper
“Federal Reserve governor says AI is ‘not going to replace’ central bankers—at least not yet,” is a new Fortune report by Michael del Castillo. He writes: “Lisa Cook, a Federal Reserve governor, isn’t afraid of losing her job to robots anytime soon. Speaking at an Economic Club of New York event on Tuesday, Cook said that when you’re a central bank governor every word counts in a way that not only caught her off guard at first but that likely will catch AI off guard for quite some time.”
Overheard
“By taking a human-first approach and developing AI tools that solve problems everyday people experience, businesses can reach a global audience with broad demographics.”
—Matthieu Rouif, CEO and cofounder of Photoroom, an AI-powered photo-editing app, writes in a new Fortune opinion piece.
Finance
FTSE 100 LIVE: Stocks muted as Trump delays strikes on Iran power plants
The FTSE 100 (^FTSE) was hovering around the flatline on Friday, while European stocks headed lower, as traders shrugged off Donald Trump’s latest pause on striking Iran’s energy infrastructure.
On Thursday night, the US president extended the deadline for Iran to open the strait of Hormuz by 10 days, meaning the new date would be 6 April. He claimed that talks were “going very well”. However, Iran denied it was “begging to make a deal”, despite Trump’s earlier claims.
It comes after Wall Street posted its biggest daily loss since the Iran war began on Thursday.
The Wall Street Journal also reported on Thursday that the US was considering sending as many as 10,000 additional troops to the Middle East.
Tony Sycamore, market analyst at IG, said Trump has extended the uncertainty gripping markets.
“While the rhetoric around de-escalation and dialogue is certainly preferable to outright conflict, the market appears to be growing increasingly numb to President Trump’s verbal reassurances. By extending the deadline, it effectively kicks the can down the road, pushing back any concrete resolution regarding the reopening of the Strait of Hormuz. This, in turn, simply extends the uncertainty weighing on markets and the broader global economy.”
Elsewhere, UK retail sales dipped by 0.4% in February, following a rise of 2.0% in January, the Office for National Statistics revealed. In the December to February quarter, sales volumes were up 0.7% compared with the previous three months.
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London’s benchmark index (^FTSE) was hovering around the flatline in early trade
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Germany’s DAX (^GDAXI) dipped 0.5% and the CAC (^FCHI) in Paris headed 0.2% into the red
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The pan-European STOXX 600 (^STOXX) was down 0.3%
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Wall Street is set for a muted start as S&P 500 futures (ES=F), Dow futures (YM=F) and Nasdaq futures (NQ=F) were all lacklustre.
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The pound was 0.1% down against the US dollar (GBPUSD=X) at 1.3311
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Finance
NDSU College of Business launches Center for Banking and Finance
FARGO, N.D. – North Dakota State University’s College of Business has launched the Center for Banking and Finance, a new academic and industry‑engaged hub designed to prepare students for careers in banking and finance while supporting the evolving workforce needs of the region’s financial industry, a release states.
Announced during a press conference at NDSU’s Louise Auditorium at Barry Hall, the center brings together students, faculty and industry partners to expand experiential learning opportunities, strengthen connections to employers, and address emerging trends shaping the financial services industry. The center is housed within NDSU’s College of Business and builds on growing student interest in finance‑related programs.
“The Center for Banking and Finance reflects NDSU’s responsibility as a student‑focused, land‑grant, research university to respond to workforce and economic needs across our state and region,” said Interim President Rick Berg. “By connecting education, industry, and community, this center helps ensure our graduates are prepared to contribute on day one and throughout their careers.”
The center will support undergraduate and graduate students through hands‑on learning experiences, exposure to financial tools and technologies, and direct engagement with financial institutions, regulators and business leaders. It will also serve professionals already working in banking and finance through workshops, training and research‑informed programming aligned with business needs, according to the release.
“The Center for Banking and Finance is about momentum — students who are eager to learn, faculty who are pushing applied scholarship forward, and industry partners who want to shape the future workforce,” said Kathryn Birkeland, Ronald and Kaye Olson dean of the NDSU College of Business. “When education and industry move together, everyone benefits.”
The launch of the Center for Banking and Finance coincides with a series of regional events focused on finance, fintech and economic outlook, including programming with the Bank of North Dakota, the Federal Reserve Bank of Minneapolis and regional business leaders. Together, these events underscore the Fargo‑Moorhead area’s role as a hub for financial dialogue, talent development and economic collaboration.
The center’s foundational banking partners include Dacotah Bank, Gate City Bank, Bell Bank and Western State Bank, who attended the launch and are helping shape early student experiences and industry-informed programming.
The center is led by Mark Jensen, a career banker and longtime adjunct instructor who joined NDSU full-time in 2026 as director of the Center for Banking and Finance.
“The Center for Banking and Finance is designed as a bridge,” Jensen said. “It brings industry into the learning experience in meaningful ways, and it gives students clearer pathways into a wide range of banking and finance careers.”
For students, the center represents a more direct bridge between academic study and professional opportunity.
“As a finance student, experiences outside the classroom make a real difference,” said Tavian Nelson, a senior at NDSU majoring in finance. “Going into college, I knew I wanted to be involved in the finance program but was unsure of what that would look like once I graduated. The school has truly shaped my desired career outcomes with many hands-on experiences, professional leaders, and connections throughout my time here. This center will truly strengthen these experiences for students.”
Initially, the center will focus on experiential learning opportunities, business partnerships and workforce‑aligned programming, with plans to expand offerings as partnerships and resources grow. The center is supported through external funding and business engagement.
Finance
Iran war could trigger financial systemic stress, ECB vice president warns
FRANKFURT, March 26 (Reuters) – Euro zone banks have limited direct exposure to the war in the Middle East, but the conflict could still generate systemic stress given interconnected vulnerabilities, European Central Bank Vice President Luis de Guindos said on Thursday.
Financial markets have come under stress in recent weeks from the impact of the U.S. and Israeli war on Iran, but the selloff outside the Middle East has been limited, even as some assets remain overvalued.
“Spillovers to the euro area financial sector have so far remained contained,” de Guindos said in a speech. “Direct bank exposures to the region are limited, and the banking system is well positioned with strong profitability and robust capital and liquidity buffers.”
De Guindos argued that even market infrastructure operators, like central counterparties whose services include energy markets, have managed margin requirements effectively, despite the volatility.
Still, there was a broader risk, given interconnections in the financial system, said de Guindos, whose roles at the ECB include monitoring financial stability.
“Amid already elevated global uncertainty, this conflict could trigger the unravelling of interconnected vulnerabilities and cause systemic stress,” he said.
The conflict threatens to derail market sentiment at a time when asset valuations are high, potentially leading to a sharp repricing of risk for leveraged borrowers and sovereigns while amplifying stress in the non-bank financial sector, he said.
On the ECB’s core mandate of ensuring low inflation, de Guindos repeated the bank’s warning that inflation could rise and growth slow on the conflict but argued more time was needed to understand the full impact.
“We are unwavering in our commitment to ensuring that inflation stabilises at our 2% target in the medium term,” he said.
(Reporting by Balazs Koranyi; Editing by Toby Chopra)
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