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What is a 'flexologist' — and do you need to see one?

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What is a 'flexologist' — and do you need to see one?

The signs seemed to be proliferating around Los Angeles — along Sunset Boulevard in Echo Park, in mini-malls on Pacific Coast Highway, on side streets in Glendale and Venice: StretchLab, Stretch Zone, StretchSPOT, StretchMed.

Deborah Vankin’s 50-minute stretch session included 13 stretches on either side of her body.

(Luke Johnson / Los Angeles Times)

I’d been curious about assisted stretching for a while. But I never thought to visit a studio. Sure, “recovery” is a growing trend in fitness — meaning rejuvenating muscles, tendons and the central nervous system between exercise sessions by focusing on hydration, proper nutrition, sleep and, yes, active stretching so as to maximize athletic performance. But I own three foam rollers — one smooth, one spiky, one padded — and even use them at home. I’m also far from an extreme athlete, preferring instead brisk hikes for cardio and basic strength training.

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Why would I drive to a mini-mall and pay someone to stretch me? What would that even look like — and was it worth it?

The questions rumbled in my head as I drove past yet another StretchLab recently — this one on Beverly Boulevard near Hollywood. So I called them up.

The StretchLab sign on its front door.

StretchLab has 15 locations in the L.A. area, including in Echo Park.

(Luke Johnson / Los Angeles Times)

Turns out StretchLab, which opened its first studio in Venice in 2015, now has more than 500 studios nationwide, 15 of them in the L.A. area. Its clientele are generally either serious athletes, older adults and desk workers who struggle with stiffness and want to work on their mobility, or those healing injuries and other conditions. They come to be stretched out more deeply, in positions they couldn’t possibly get into, physically, on their own. Many of them appreciate the intimacy and accountability of working with a practitioner, one-on-one. And it can be helpful to have a professional, with a trained eye, isolate asymmetries in their bodies and guide their stretching, especially for those who suffer from chronic pain or are healing an injury, says StretchLab‘s director of marketing, Gabi Khowploum.

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“We see a lot of people who say, ‘Hey, I’m having back pain,’” Khowploum says. “And they come to stretch it, but it might be they’re having issues with hip mobility — they just don’t realize it.”

Stretch therapists — or “flexologists,” as they’re sometimes called — are not doctors. Chiropractors, physical therapists and some massage therapists are trained in assisted stretching — but stretch therapists can’t do what they do. Stretch therapists don’t diagnose and treat injuries; they don’t provide spinal or joint manipulation, imaging such as X-rays or CT scans or massage. They focus, instead, on stretching muscles and fascia to increase flexibility and mobility. There also isn’t a national certification for stretch therapists, as there is for physical therapists and chiropractors, though most stretch therapists are certified in-house by their respective employers.

Dr. Jeremy Swisher, a sports medicine physician at UCLA Health, says assisted stretching can help increase range of motion and flexibility, stimulate blood flow, which aids healing, and help with posture, particularly for sedentary populations, as well as alleviate stress. Done consistently, long term, it can help with pain relief and stiffness and — possibly — prevent injuries. But it’s “not a cure-all,” he warns.

“It’s just a piece of the puzzle,” he says. “Strength training and other forms of exercise are equally as important, long term.” Swisher also warns that assisted stretching could exacerbate existing injuries “like an acute sprain or tear without being cleared by a doctor first.” And for those with hypermobility syndromes, meaning overly flexible joints, “it’s important to be mindful that increased stretching could lead to dislocations of the joints.”

On a recent Friday afternoon, StretchLab in Echo Park was busier than I would have expected. Several clients laid on their backs on what looked like massage tables as their flexologists rolled or twisted or pressed on their body parts — a limb over the shoulder here, a spinal twist there.

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A man and woman shown from behind looking at assessment scores on an iPad.

Flexologist Joel Badilla walks Deborah Vankin through the MAPS assessment process.

(Luke Johnson / Los Angeles Times)

My practitioner, Joel Badilla, walked me through the assessment before my 50-minute session (as a “drop in,” it cost me $125, but prices differ depending on the package and location). StretchLab uses a 3-D body scanning tool called MAPS, which TRX Training developed for them. It assesses mobility (range of motion), activation (quality of movement), posture and symmetry so as to isolate areas that are tight or imbalanced and customize a stretch program for the client. I did three overhead squats in front of an iPad before MAPS gave me a score in each area. (Scores far lower than I would have liked, the culprits being tight hips and “tech neck,” but such is the case with desk workers, I was told.)

Then I laid down on the table and Badilla lifted my legs and gently pulled them forward, toward him. It felt wonderful, as if my spine were elongating, all the stress draining from my back. He then put me through 26 stretches, 13 on each side of my body.

A woman lays on a massage table as a man tugs on her legs.

Joel Badilla tugs gently on Deborah Vankin’s legs at the start of her stretch session.

(Luke Johnson / Los Angeles Times)

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StretchLab uses PNF stretching (proprioceptive neuromuscular facilitation), Badilla explained, which is a “push and release” technique. The recipient holds the stretch for a set period of time, then pushes into resistance provided by the practitioner for a shorter period of time, then goes back into a deeper version of the stretch. We did this repeatedly for different body parts.

Afterward, I felt loose and limber heading back to my car — though the sensation didn’t last for very long after my car ride home. That’s because the benefits of stretching come from consistency, says Amber Donaldson, vice president of Sports Medicine Clinics for the United States Olympic & Paralympic Committee.

“Just stretching once isn’t beneficial,” she says. “You need two weeks, minimum, of consistency to see a benefit. These [assisted stretching] places — paying for a series of treatments may keep you consistent with going.”

That said, there are questions around the benefits of stretching, overall, in the sports medicine community, Donaldson adds. “It’s controversial. When should you do it — before or after a workout — and to what extent is it beneficial at all? The jury is still out.”

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A man stretches a woman's leg as she lays on a massage table.

Assisted stretching, if done consistently over many weeks, may help with stiffness, pain relief and even injury prevention.

(Luke Johnson / Los Angeles Times)

StretchLab is far from an anomaly in L.A. There are more than half a dozen dedicated assisted stretching businesses in the area — and the trend, which began to swell nationwide in 2017-18, only seems to be growing. In addition to franchises like StretchLab and Stretch Zone, many personal trainers offer assisted stretching, as do most physical therapists. Gyms such as Life Time in Orange County and the Los Angeles Athletic Club offer one-on-one assisted stretching now. Even certain massage outlets, such as Massage Envy, offer 30 and 60-minute assisted stretching sessions.

The basic concept of assisted stretching is the same, no matter where you go, but different studios take slightly different approaches.

Stretch Zone in Redondo Beach and Rancho Palos Verdes doesn’t use the PNF technique. Instead, the studio (which has almost 400 outlets nationwide) uses a graduated stretch modality that moves the client along an intensity scale of one-10. It starts at a three “right when you first start to feel the stretch,” owner Deborah Ashley says, “and seven is where you want us to stop.” They also use a patented system of belts and straps on a stretch table “to secure and mobilize one side of your body while we stretch the other,” Ashley says. “It acts like a second set of hands for our practitioners.”

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StretchMed in Glendale has only one location in the L.A. area (there are about 30 in the U.S.). It prides itself on not being part of an especially big franchise, says owner Carlos Rivera, adding that the studio takes a personal and data-driven approach to stretch therapy. It does use the PNF stretching technique but puts a good deal of emphasis on warming up before one-on-one stretch sessions. Toward that end, clients do 15-minute warm-up routines on so-called “stretch trainers,” which have tilted seats, leg pads and safety straps for stability. A video walks them through the routine, which includes gentle movement and is meant to stimulate circulation. “You want to warm up before you stretch,” Rivera says, “to get a much better benefit.”

Would I do assisted stretching again?

Absolutely — it was gentler than I imagined and I felt immediate relief afterward, particularly in my lower back.

Would I do it regularly?

Not for StretchLab’s membership rate of $320 a month, their cheapest monthly package of four 50-minute sessions (prices vary slightly by location). At Stretch Zone, the roughly comparable package of four 60-minute sessions is $400. At StretchMed, four 55-minute sessions is $216.

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But on this particular Friday, at least, I headed into the weekend feeling looser and, if nothing else, an inch or so taller. I’ll take it.

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Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump

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Firings at CBS’ ’60 Minutes’ reflect the fight for media control in the age of Trump

Correspondents of CBS’ 60 Minutes pose for a portrait in 2023. From left to right, they are Sharyn Alfonsi, L. Jon Wertheim, Bill Whitaker, Lesley Stahl, Scott Pelley, Cecilia Vega, and Anderson Cooper. Former Executive Producer Bill Owens sits on the far right. Only Wertheim, Whitaker and Stahl remain at the program.

CBS Photo Archive/CBS via Getty Images/CBS


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When CBS fired Scott Pelley on Tuesday night, the new 60 Minutes executive producer, Nick Bilton, told Pelley it was for insubordination at a staff meeting the day before.

The veteran correspondent argues he was defending the DNA of 60 Minutes and the integrity of its journalism.

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The battle royale over the network’s most prestigious and profitable news program is part of a broader fight over the direction of CBS News.

And given CBS’s acquisition by a billionaire family whose business interests have become intertwined with the political interests of President Trump, it reflects a larger war over control of the media in the current moment.

That father and son, Larry and David Ellison, bought CBS’ parent company, Paramount, last summer. In January, they became co-owners of TikTok’s U.S. operations. Now they’re seeking approval from Trump’s regulators to buy Warner Bros. Discovery, the parent company of CNN.

A glamorous show shorn, for now, of most its stars

CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents' Association Dinner on April 25, 2026 in Washington, D.C.

CBS fired Cecilia Vega, a correspondent, and Tanya Simon, the executive producer, from 60 Minutes last week. They are shown in this photo at the 2026 White House Correspondents’ Association Dinner on April 25, 2026 in Washington, D.C.

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But the specifics of this individual episode matter — for 60 Minutes, CBS, its audience of millions, and even the news business itself.

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The program has been the most glamorous post in broadcast news. The correspondents are the stars of the show. And now, there are just three of them.

Anderson Cooper left last month, concerned over the direction of the network’s coverage. Last week was a virtual bloodbath: correspondents Cecilia Vega and Sharyn Alfonsi were fired. So were a producer and two show executives — including Tanya Simon, a longtime staffer who had stepped up as executive producer when her predecessor resigned in protest before the Ellisons’ takeover.

With Pelley’s ouster, only correspondents Lesley Stahl, Bill Whitaker, and Jon Wertheim remain. Now they are considering whether to resign, according to two associates with knowledge.

Their brand-new boss, Bilton, was previously a tech reporter for The New York Times and an investigative reporter for Vanity Fair. He executive-produced a documentary for Netflix about a couple accused of laundering Bitcoin and has been a producer on several other films.

Notably, he has no experience in television news.

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Neither does Bari Weiss, whom David Ellison installed as the network’s editor in chief last October. The Ellisons also bought her center-right views-and-news site, The Free Press.

She has maintained that the network of Walter Cronkite needs a makeover for the digital moment. She has also contended for years that CBS, along with the rest of mainstream media, is too reflexively anti-Trump, anti-Israel, and too woke.

A rejection of CBS News executives’ overtures

The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.

The new executive producer of 60 Minutes, Nick Bilton, has been a tech journalist and documentary filmmaker, but lacks experience in broadcast news.

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Bilton attempted to set a conciliatory tone at Monday’s meeting — his first with the show. Pelley, a formidable veteran correspondent and former CBS Evening News anchor, wasn’t having it.

Pelley called Bilton unwelcome and unqualified. And Pelley said that Weiss was attempting to “murder” the program.

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In firing Pelley on Tuesday, Bilton said the journalist had hijacked the meeting and rejected overtures to work constructively through their differences. (NPR obtained a copy of the firing notice.) Bilton wrote that Pelley’s “antipathy to the future of the show came through loud and clear.”

In his own statement late Tuesday evening, shared with NPR, Pelley accused CBS’s new news leadership of killing 60 Minutes‘ DNA and pushing him “to inject falsehoods and bias into a politically sensitive story” and “to include assertions that are unverified.”

The accusations, to which CBS has not yet responded, echo those made by Alfonsi and Vega, the two correspondents fired last week.

Earlier this year, Alfonsi publicly complained after Weiss held one of her stories at the last minute, and kept it frozen for weeks, demanding an on-camera interview with a Trump White House official that never played out. It ran, unchanged from the intended version, with additional statements from the administration tacked on to the end.

After being fired, Vega said in a statement obtained by NPR that her team had “experienced efforts to insert political bias into our stories.”

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“Let’s call this what it is: censorship, both censorship and self-driven” Vega continued. “It is dangerous for the show and dangerous for democracy.”

Weiss previously rejected Alfonsi’s and Vega’s allegations. (CBS said Vega’s claims, for example, were “not based in reality” while expressing appreciation for her work.)

Weiss and Bilton say digital threat requires a 60 Minutes overhaul now

In a meeting this morning, Weiss said that Pelley chose his own path — that is, to be fired rather than to find a way to work through his concerns, according to attendees. The network and Weiss have not yet publicly addressed Pelley’s accusations of interference. 

Bilton and Weiss say they respect the show’s traditions, its accomplishments and its legacy of enterprise reporting, extended interviews and visual storytelling. It rose in the ratings 9% over the past season under Simon.

The two news leaders say, however, 60 Minutes needs to be overhauled before it becomes increasingly irrelevant in the era of streamers and other sources of news, information and entertainment in the digital age.

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Interviews with 12 current and former CBS News staffers, from producers to executives, suggest great reservations and suspicions remain about Weiss’ judgment and her ability to handle the prominent and even famous journalists on whom her division relies.

Weiss had initially sought to reinvent the CBS Evening News, dropping a two-anchor format that had sagged in the ratings. Cooper turned down Weiss’ overtures to anchor it and left the network altogether, concerned about her approach, according to associates. (They spoke on condition of anonymity because Cooper has not chosen to speak publicly on the matter.)

David Ellison became chairman and CEO of CBS' parent company, Paramount, after buying it last year.

David Ellison became chairman and CEO of CBS’ parent company, Paramount, after buying it last year.

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The ratings have continued to sag under new anchor Tony Dokoupil. And some CBS journalists, including producers who have left the Evening News, have publicly accused Weiss of making editorial decisions driven by politics. She has rejected those claims.

The decision to take on overhauling two key shows — one listing, one highly profitable, both high profile — carries significant risks for Weiss and the network, even apart from other considerations.

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But the Ellisons’ presence cannot be ignored.

When Shari Redstone was negotiating the sale of CBS’s parent company, Paramount, to the Ellisons’ Skydance Media last year, the network announced the end of Stephen Colbert’s late night show. He had been one of the president’s most biting and acerbic critics.

David Ellison also made a series of concessions directly to Trump’s chief broadcast regulator, Federal Communications Commission Chair Brendan Carr, gutting CBS’s diversity, equity and inclusion initiatives and appointing a conservative ombudsman to field complaints of bias against its news reporting.

Carr and other regulators approved the Paramount deal last summer.

The accommodations echo those made by other media titans.

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Amazon and Blue Origin founder Jeff Bezos remade the editorial pages of the Washington Post, which he owns, into a far more hospitable zone for Trump at the outset of his second term. So did Los Angeles Times owner Dr. Patrick Soon-Shiong, a noted medical device inventor. Amazon and Blue Origin have multi-billion dollar contracts with the federal government. Soon-Shiong’s medical research firm routinely has patent applications up for review with federal regulators. One was approved Tuesday.

The Ellisons are hoping to win approval from federal regulators next month for their purchase of Warner Bros. Discovery in a deal valued at more than $110 billion. It would include Warner Bros. Studio, HBO and CNN, among other properties.

As Weiss routs CBS News’ old guard, the question of what role she might play at CNN — and what changes that portends at CBS — hangs over journalists at the two networks. The fate of 60 Minutes serves as a high-stakes case study for both.

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We’re having a main character summer. Are you? : It’s Been a Minute

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We’re having a main character summer. Are you? : It’s Been a Minute
Are you ready for a whirlwind summer romance?Making plans to capitalize on summer can get overwhelming – from finding the right spot to hang or feeling comfortable in your clothes in the sweltering summer heat. So what does it mean to approach summer with a romantic joie de vivre?  Brittany is joined by Carly Olson, freelance journalist covering architecture and business, and Garrett Schlichte, writer and chef, to walk us through how to have a rom-com summer where you’re the star.Want more on how to be the best version of yourself? Check out these episodes:How to make friends & get good gossipIt only takes 30 minutes to be a good momSupport Public Media. Join NPR Plus.Follow Brittany on Instagram: @bmluseFor handpicked podcast recommendations every week, subscribe to NPR’s Pod Club newsletter at npr.org/podclub.
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Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market

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Vintage-obsessed millennial parents are driving L.A.’s booming kids’ clothing resale market

Kids’ vintage clothing sales are experiencing a remarkable boom at in-person markets and online, where prices for clothes for little ones have shot up on websites including Depop and Poshmark. Millennial parents are looking to outfit their kids in the clothes and TV and film characters they loved (or coveted) when they were kids.

The result? There’s a new generation of kiddos hitting the playground looking incredibly cool. Take Amari Case, a SoCal toddler who spent a Sunday afternoon this spring ambling around a vintage market in a West Hollywood warehouse clad in baggy jeans and a ’90s-era tee emblazoned with the “Dragon Ball Z” character Son Goku.

When she wasn’t scribbling on a Lorax coloring sheet, she’d been cruising around the market with her dad, Aaron Munoz Case, snapping up new pieces destined to make her the flyest kid at the preschool playground.

Neil Wright, from left, Kristine Nite Scalzo and Brandon Rosenblatt, co-founders of Elemeno Kids Vintage Market.

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Showing off Amari’s new vintage satin L.A. Raiders jacket and tiny teal Grant Hill Detroit Pistons jersey, Munoz Case, who was also impeccably dressed, noted that while Amari went through a phase at about 18 months where she wanted to dress herself, eventually she gave up and went back to letting her dripped-out dad dictate her wardrobe.

Munoz Case found Amari’s first vintage piece at the Rose Bowl Flea Market and got the bug, going back every month to pick up something to add to his little’s wardrobe.

Trendspotters and researchers say Munoz Case isn’t alone in his quest. The market for kids’ vintage clothing has heated up precipitously over the last few years, perhaps hitting a boiling point in January when an Eeyore romper from the ’90s sold for over $3,000 on EBay. (It was new with tags, but one without tags still went for almost a grand about a month later.)

The thirst for tiny throwbacks is so popular that first-ever, all-kids market Elemeno — named after the “L-M-N-O” bit of “The Alphabet Song” and where Amari was toddling and shopping — drew 17 vendors and over 2,000 attendees over a single weekend in March. (There are plans for another Elemeno Kids Vintage Market pop-up later this year in New York, as well as plans to bring the event back to L.A. sometime next year.)

1

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A child and mom seated.

2 A child wearing an Avirex jacket from the ’90s.

1. Cameron Scalzo, wearing a vintage McDonald’s T-shirt from the ‘90s, and mom Kristine Nite Scalzo. 2. Cameron Scalzo rocks an Avirex jacket from the ‘90s.

Eye Speak Vintage’s Kristine Nite Scalzo, who co-organized the event and is opening an all-kids vintage store in Pasadena this month, says she fell under the kids vintage spell in 2020 when she was pregnant with her son. She’d always been a vintage shopper for herself, so she knew she wanted to pass the passion down to the next generation. She started filling up her son’s closet, and soon enough, she found herself selling her other finds out of a bodega in her garage.

She has a by-appointment space in Pasadena now, where she draws everyone from Rihanna’s stylist to out-of-town moms who make a point to stop by on their way to Disneyland. “The community around kids vintage has really skyrocketed on Instagram over the past six years,” Scalzo says. “We want to know who we’re buying from. We want to know that we’re doing good with buying secondhand. And it’s a hobby for people that can turn into a possible business on the side. Because knowing there’s a big group that’s interested in vintage kids clothes, you can always pass an item [your kid outgrows] to someone else or resell it.”

Scalzo says some parents are out digging through bins at the Goodwill Outlet looking for the perfect piece, while others are content to pay up for, say, a ’90s Simpsons T-shirt or a mini-size Harley-Davidson jacket. Scouring the racks at the Elemeno market, most pieces cost $15 to $40, though there were special pieces pulled to the side in some booths with price tags that could make a parent’s eyes pop. (Think $275 for a set of well-worn Spider-Man overalls from the ’00s or $150 for a pair of Cross Colours denim shorts from the ’90s.)

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In kids and adult vintage alike, mint condition is highly valued. No matter the era in which they were raised, kids tend to be messy. They get strawberry juice on their shirts or scuff up the knees on their Bugle Boy jeans. Vintage kids clothes that look pristine are more expensive, and while plain kids clothes do sell, items with characters on them or cool prints tend to draw more attention and dollars.

Brandon Rosenblatt, another of the Elemeno organizers, says he’s had his eye on a specific kids “Back to the Future” shirt for some time, but notes that it typically sells for about $1,000. He’s partial to McKids clothes for his daughter, from McDonald’s short-lived kids clothing brand, noting that he’s even snagged her a vintage official McDonald’s-themed aloha shirt from Hawaii, something he says he’s never seen anywhere else.

1 Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps.

2 Thalia Castilo and her kids Amora and Milo.

1. Siblings Amora and Milo Castilo wear vintage cowboy hats, jackets and chaps. 2. Thalia Castilo and her kids Amora and Milo.

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Other collectors, he says, might be a little less obscure, leaning into mainstream characters such as Strawberry Shortcake or from ’80s and ’90s properties including “The Land Before Time” and “Rugrats.”

“A lot of millennials are having kids — like everyone who’s in their 30s and 40s — and they all want to put their kids in the same IP they grew up in,” Rosenblatt says.

“It’s the thrill of the hunt that gets everyone so excited,” Scalzo says. “Once you find that perfect nostalgic piece, you’re like ‘Holy s—,’ and you just want to chase that feeling again and again.”

Mia De La Rosa, a reseller who was at the Elemeno market, says that like Scalzo, she started buying kids vintage clothes when she was pregnant with her daughter, Liv, who’s 6 now, very into everything on PBS Kids and has a closet full of thrifted vintage garb covered in characters such as D.W., the annoying little sister from the ’90s show “Arthur.”

Everything Liv wears is “completely her style,” De La Rosa says. “She dresses herself every day and she gets compliments on what she’s wearing at school all the time.”

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Other vintage-wearing kids — and in particular younger ones — might simply be sporting what their parents like or might just like the look of the shirt even if they don’t know what it’s advertising. (An 8-year-old boy at the Elemeno market, for instance, chose to wear a pristine T-shirt highlighting the ’90s Jim Carrey movie “The Mask” because it featured his favorite color: green.)

Derrick Broaster, a vintage enthusiast turned full-time reseller, says that while he chooses to put himself in clothes from the ’60s and ’70s, he outfits his two sons in clothes from the 2000s. (“How Bow Wow used to dress when he was a kid,” he says.)

Although his younger son tends to rebel against Broaster’s vintage picks, opting for whatever Spider-Man shoes happen to be in his eyeline, his older son has leaned in, letting his dad advise him on what vintage pieces could work and what would be the most stylish.

1 Brothers pose for a portrait wearing vintage clothing.

2 A family poses for a portrait wearing vintage clothing.

1. Julian, left, and Javier Gutierrez show off their vintage clothing. Javier says his mom always tells him to keep his vintage outfits clean. 2. Mom Priscilla Guzman, clockwise, Dad Javier Gutierrez and sons Julian and Javier Gutierrez enjoy the vibe of vintage clothing. Guzman says she’s been buying and selling kids’ vintage since her oldest son was born eight years ago.

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Rosenblatt says a good portion of what vintage finds he sees in the market now has returned to the U.S. from places in Central America and South America or Asia where those pieces were likely sent decades ago after they were donated or given away.

“There’s a real underbelly of this vintage game with rag houses getting access to bulk product overseas and letting people sort through it,” he says. “There are companies now that rip through 20, 30 or 40,000 pieces of vintage clothing a week. It’s a really interesting ecosystem.”

For many kids vintage sellers, finding their stock is just as fun and interesting as getting it back into consumers’ hands. “Anywhere we can find clothes, we’re there,” says Matthew Carlos, owner of Long Gone Youth. He started selling vintage clothes 11 years ago, when he was 15, switched to kids vintage at 20 and has spent the last six years scouring flea markets, websites and swap meets.

“The kids market is definitely growing,” he says, “but I still feel like we haven’t even gotten close to where we can go. It’s just getting popular now, but the more events [like Elemeno] we can do, the more it’ll go mainstream.” Even now, some major brands like Gap and OshKosh B’gosh have recognized the interest in some of their styles from the ’80s and ’90s, moving to re-release the looks in limited runs.

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Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.

Jackie and Frank Oropeza with daughter Rumi Mae shop at Elemeno Kids Vintage Market.

Kids resale is also leaning into streetwear culture. Rosenblatt, who worked in the streetwear industry, says that he’s noticed that a good portion of those interested in kids vintage — particularly, male shoppers — tend to be fans of streetwear brands like Supreme, Fear of God Essentials and Bape. At Elemeno, for instance, a good portion of the parents we saw pushing strollers were well-dressed dads seemingly on solo missions, something you don’t always see at kid-centric events.

“I just want my son to feel like I did as a kid,” said Justin Nguyen, while watching his toddler, Jayden, play with bubbles. “I want him to be happy, carefree and joyful, and I want to be able to spend time with him. My mom and dad were always working, even on the weekends. Now that I’m a dad, taking my son out on weekends to do stuff like this just seems like a blessing.”

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