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Finance guru reveals the two simple lifestyle changes younger Americans should make to get rich quick

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Finance guru reveals the two simple lifestyle changes younger Americans should make to get rich quick

An accomplished entrepreneur who made his millions selling several tech companies has simple advice for young Americans who want to rise above the cutthroat economy.

Scott Galloway says the most important starting place is to get a quality education to maximize your earnings – then move to one of the world’s ‘supercities’ to maximize your opportunities.

Speaking to Steve Bartlett on his The Diary of a CEO podcast, Galloway said these two lifestyle changes, along with a little luck, can make all the difference in a young person’s life.

‘The best piece of advice is one, get credentialed. We live in a Linkedin economy,’ Galloway said.

Scott Galloway, pictured, said getting a degree at a respected educational institution is the best way to get on the path toward wealth

The next step to chase wealth, after you're out of college, is to move to a big city such as Milan, Munich, London, San Francisco or New York City, pictured

The next step to chase wealth, after you’re out of college, is to move to a big city such as Milan, Munich, London, San Francisco or New York City, pictured

‘On average, people who get a college degree earn 50 to 100 percent more throughout their life. There’s an entire set of industries that are off limits to people that don’t have credentialing.’ 

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He also suggests that the best way to attract wealth in your life is to surround yourself with wealth by relocating to big cities such as Milan, Munich, London, San Francisco or New York City.

He said two-thirds of all economic growth over the next 30 years will occur in the world’s 20 supercities. 

But even getting to a city might be worthwhile, since the World Bank estimates that more than 80 percent of global GDP is generated in urban areas. 

Still, some cities are better than others, according to Galloway, who is also a marketing professor at NYU’s Stern School of Business.

‘To be good in San Francisco is much better than being amazing in Stuttgart,’ he said, referring to the southern German city of roughly 630,000 people. ‘The smartest thing I’ve ever done was being born in California.’

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When you get to a city, Galloway said, you’re essentially putting yourself in the big leagues and allowing yourself to compete with the best of the best.

‘When you’re in a city, you’re playing against Serena Williams every day. Everyone is smart, everyone is well-dressed, everyone is working hard, everyone is taking chances. And you are surrounded by people who are very successful and you are going bump off professional and personal opportunity every day.’ 

He added that moving to a city is best when you’re young and not tied down by additional responsibilities.

Galloway grew up in Los Angeles, pictured, and said a lot of his luck in business and life started with being born there

Galloway grew up in Los Angeles, pictured, and said a lot of his luck in business and life started with being born there

‘When you’re young you can be in a city because you can live in a 400-square-foot apartment, you can be out of the house all day,’ he said. ‘Do it while you’re young because when you start collecting dogs and kids as I did in my 30s, I could no longer afford to stay in New York.’

But before all that, Galloway said getting a degree is essential to live an exciting, risk-taking lifestyle in a big city. 

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That’s because the cost of living in cities is high and has always been high. 

Especially now, after years of runaway inflation has seen housing, food and everything else get radically more expensive for Americans. 

With this in mind, an individual with a bachelor’s degree earns roughly $1,493 a week, according to the Bureau of Labor Statistics. 

Someone with only a high school diploma only makes $899 a week on average, the data shows. 

But ultimately, Galloway said his advice applies to people who want to be ‘economic animals.’

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‘Some people may say, “Scott, it’s your way, it’s not the right way. I want to teach football in my little village in the Amalfi Coast. I can make 55,000 euros running a small bakery and have a really nice life.” More power to you,’ he explained. 

‘The majority of the young people I hear from realize that…wealth equal relevance and love in a capitalist society and they want to be economically very secure.’

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3 finance stocks to buy on rising 10-year Treasury rates

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3 finance stocks to buy on rising 10-year Treasury rates
The Federal Reserve gave investors an early Christmas present by lowering interest rates by 25 basis points (i.e., 0.25%) marking its third rate cut this year. In the past, a change like this in the “long end” of the interest rate yield curve has triggered a predictable, investable pattern. Typically, this pattern would be bearish for finance stocks, particularly banks—investors would buy bank stocks when rates rose and sell them as rates fell….
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Reservists’ families protest outside Finance Minister’s home

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Reservists’ families protest outside Finance Minister’s home

Dozens of protesters from the “Religious Zionist Reservists Forum” and the “Shared Service Forum” demonstrated Saturday evening outside the home of Finance Minister Bezalel Smotrich in Kedumim.

The protesters arrived with a direct and pointed message, centered on a symbolic “draft order,” calling on Smotrich to “enlist” on behalf of the State of Israel and oppose what they termed the “sham law” being advanced by MK Boaz Bismuth and the Knesset’s haredi parties.

Among the protesters in Kedumim were the parents of Sergeant First Class (res.) Amichai Oster, who fell in battle in Gaza. Amichai grew up in Karnei Shomron and studied at the Shavei Hevron yeshiva.

Protesters held signs reading: “Smotrich, enlist for us,” along with the symbolic “draft order,” calling on him to “enlist for the sake of the State’s security and to save the people’s army – stand against the bill proposed by Bismuth and the haredim!”

Parallel demonstrations were held outside the homes of MK Ohad Tal in Efrat and MK Michal Woldiger in Givat Shmuel.

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Representatives of the “Shared Service Forum” said: “We are members of the public that contributes the most, and we came here to say: Bezalel, without enlistment there will be no victory and no security. Do not abandon our values for the sake of the coalition. The exemption law is a strategic threat, and you bear the responsibility to stop it and lead a real, fair draft plan for a country in which we are all partners. It’s in your hands.”

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Banking on carbon markets 2.0: why financial institutions should engage with carbon credits | Fortune

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Banking on carbon markets 2.0: why financial institutions should engage with carbon credits | Fortune

The global carbon market is at an inflection point as discussions during the recent COP meeting in Brazil demonstrated. 

After years of negotiations over carbon market rules under Article 6 of the Paris Agreement, countries are finally moving on to the implementation phase, with more than 30 countries already developing Article 6 strategies. At the same time, the voluntary market is evolving after a period of intense scrutiny over the quality and integrity of carbon credit projects.

The era of Carbon Markets 2.0 is characterised by high integrity standards and is increasingly recognised as critical to meeting the emission reduction goals of the Paris Agreement.

And this ongoing transition presents enormous opportunities for financial institutions to apply their expertise to professionalise the trade of carbon credits and restore confidence in the market. 

The engagement of banks, insurance companies, asset managers and others can ensure that carbon markets evolve with the same discipline, risk management, and transparency that define mature financial systems while benefitting from new business opportunities.

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Carbon markets 2.0

Carbon markets are an untapped opportunity to deliver climate action at speed and scale. Based on solutions available now, they allow industries to take action on emissions for which there is currently no or limited solution, complementing their decarbonization programs and closing the gap between the net zero we need to achieve and the net zero that is possible now. They also generate debt-free climate finance for emerging and developing economies to support climate-positive growth – all of which is essential for the global transition to net zero.

Despite recent slowdowns in carbon markets, the volume of credit retirements, representing delivered, verifiable climate action, was higher in the first half of 2025 than in any prior first half-year on record. Corporate climate commitments are increasing, driving significant demand for carbon credits to help bridge the gap on the path to meeting net-zero goals.

According to recent market research from the Voluntary Carbon Markets Integrity initiative (VCMI), businesses are now looking for three core qualities in the market to further rebuild their trust: stability, consistency, and transparency – supported by robust infrastructure. These elements are vital to restoring investor confidence and enabling interoperability across markets.

MSCI estimates that the global carbon credit market could grow from $1.4 billion in 2024 to up to $35 billion by 2030 and between $40 billion and $250 billion by 2050. Achieving such growth will rely on institutions equipped with capital, analytical rigour, risk frameworks, and market infrastructure.

Carbon Markets 2.0 will both benefit from and rely on the participation of financial institutions. Now is the time for them to engage, support the growth and professionalism of this nascent market, and, in doing so, benefit from new business opportunities.

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The opportunity

Institutional capital has a unique role to play in shaping the carbon market as it grows. Financial institutions can go beyond investing or lending to high-quality projects by helping build the infrastructure that will enable growth at scale. This includes insurance, aggregation platforms, verification services, market-making capacity, and long-term investment vehicles. 

By applying their expertise and understanding of the data and infrastructure required for a functioning, transparent market, financial institutions can help accelerate the integration of carbon credits into the global financial architecture. 

As global efforts to decarbonise intensify, high-integrity carbon markets offer financial institutions a pathway to deliver tangible climate impact, support broader social and nature-positive goals, and unlock new sources of revenue, such as:

  • Leveraging core competencies for market growth, including advisory, lending, project finance, asset management, trading, market access, and risk management solutions.
  • Unlocking new commercial pathways and portfolio diversification beyond existing business models, supporting long-term growth, and facilitating entry into emerging decarbonisation-driven markets.
  • Securing first-mover advantage, helping to shape norms, gain market share, and capture opportunities across advisory, structuring, and product innovation.
  • Deepening client engagement by helping clients navigate carbon markets to add strategic value and strengthen long-term relationships.

Harnessing the opportunity

To make the most of these opportunities, financial institutions should consider engagements in high-integrity carbon markets to signal confidence and foster market stability. Visible participation, such as integrating high-quality carbon credits into institutional climate strategies, can help normalise the voluntary use of carbon credits alongside decarbonisation efforts and demonstrate leadership in climate-aligned financial practices.

Financial institutions can also deliver solutions that reduce market risk and improve project bankability. For instance, de-risking mechanisms like carbon credit insurance can mitigate performance, political, and delivery risks, addressing one of the core challenges holding back investments in carbon projects. 

Additionally, diversified funding structures, including blended finance and concessional capital, can lower the cost of capital and de-risk early-stage startups. Fixed-price offtake agreements with investment-grade buyers and the use of project aggregation platforms can improve cash flow predictability and risk distribution, further enhancing bankability.

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By structuring investments into carbon project developers, funds, or the broader market ecosystem, financial institutions can unlock much-needed finance and create an investable pathway for nature and carbon solutions.

For instance, earlier this year JPMorgan Chase struck a long-term offtake agreement for carbon credits tied to CO₂ capture, blending its roles as investor and market facilitator. Standard Chartered is also set to sell jurisdictional forest credits on behalf of the Brazilian state of Acre, while embedding transparency, local consultation, and benefit-sharing into the deal. These examples offer promising precedents in demonstrating that institutions can act not only as financiers but as integrators of high-integrity carbon markets.

The institutions that lead the growth of carbon markets will not only drive climate and nature outcomes but also unlock strategic commercial advantages in an emerging and rapidly evolving asset class.

However, the window to secure first-mover advantage is narrow: carbon markets are now shifting from speculation to implementation. Now is the moment for financial institutions to move from the sidelines and into leadership, helping shape the future of high-integrity carbon markets while capturing the opportunities they offer.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

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