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Adding Value, Driving Growth: Industry Leaders Map the Future of Financial Services | PYMNTS.com

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Adding Value, Driving Growth: Industry Leaders Map the Future of Financial Services | PYMNTS.com

The financial services industry stands at a crossroads where technology, customer expectations, and market pressures converge to create both challenges and opportunities. As we look toward 2025, industry leaders are unified in their vision: Success will come not just from processing transactions or providing basic services, but from delivering meaningful value that transforms everyday interactions into deeper, more profitable relationships. Download your copy of this eBook here.

In this collection of insights from 11 leading executives across the financial services spectrum, a clear message emerges — the future belongs to those who can embed intelligence, personalization and simplicity into every aspect of their offerings.

“The businesses that thrive will be those that simplify payments, offer real-time solutions, and build value-driven, account-based relationships to attract, retain and grow their customer base,” says Joseph Akintolayo, chief innovation officer at Ingo Payments. This sentiment echoes throughout the perspectives shared by these industry leaders, who collectively manage billions in transactions and serve thousands of financial institutions, merchants and consumers.

The push toward value-added services isn’t just about staying competitive — it’s about survival and growth in a complex marketplace. As Mike Minelli, chief commercial officer at Banyan, puts it, “2025 will be the year when payment industry players will stand out due to the ability to deliver value to their partners for marketing, fraud, risk and operations. The key word is collaboration.”

Several crucial themes emerge from these executive insights:

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First, artificial intelligence (AI) and machine learning are no longer optional extras but essential tools for everything from fraud prevention to customer service. Leaders across the board are investing heavily in AI capabilities to enhance decision-making, streamline operations and deliver more personalized experiences.

Second, the emphasis on embedded solutions and seamless integration has become paramount. Whether it’s payment orchestration, account opening or lending services, the ability to integrate smoothly with existing systems while maintaining security and compliance is critical for adoption and scale.

Third, there’s a growing recognition that data isn’t just about transactions — it’s about relationships. Companies are leveraging advanced analytics and real-time insights to better understand customer behavior, predict needs and deliver personalized experiences that drive loyalty and revenue growth.

Fourth, security and trust remain foundational elements, but they must be balanced with user experience. As fraud threats evolve, companies are developing more sophisticated protection mechanisms that work behind the scenes without creating friction for legitimate users.

Finally, there’s a clear focus on democratizing access to advanced financial technology. Whether it’s helping smaller banks compete with larger institutions or enabling businesses to offer sophisticated financial services to their customers, the industry is working to level the playing field through technology and partnerships.

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These executives represent companies at the forefront of payment processing, fraud prevention, banking technology and financial software. Their insights offer a unique window into how the industry is evolving and what organizations need to do to stay competitive in a digital-first financial world. The pages that follow provide perspectives on how these industry leaders are approaching the challenges and opportunities ahead. From expanding payment options and enhancing security to leveraging artificial intelligence and improving customer experiences, their strategies offer a roadmap for success in financial services.

Whether you’re a financial institution looking to modernize your offerings, a FinTech company seeking to understand market trends, or a business leader planning your technology strategy, these insights provide valuable perspective on where the industry is heading and how to position your organization for success in 2025 and beyond.

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Finance

Where in California are people feeling the most financial distress?

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Where in California are people feeling the most financial distress?

Inland California’s relative affordability cannot always relieve financial stress.

My spreadsheet reviewed a WalletHub ranking of financial distress for the residents of 100 U.S. cities, including 17 in California. The analysis compared local credit scores, late bill payments, bankruptcy filings and online searches for debt or loans to quantify where individuals had the largest money challenges.

When California cities were divided into three geographic regions – Southern California, the Bay Area, and anything inland – the most challenges were often found far from the coast.

The average national ranking of the six inland cities was 39th worst for distress, the most troubled grade among the state’s slices.

Bakersfield received the inland region’s worst score, ranking No. 24 highest nationally for financial distress. That was followed by Sacramento (30th), San Bernardino (39th), Stockton (43rd), Fresno (45th), and Riverside (52nd).

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Southern California’s seven cities overall fared better, with an average national ranking of 56th largest financial problems.

However, Los Angeles had the state’s ugliest grade, ranking fifth-worst nationally for monetary distress. Then came San Diego at 22nd-worst, then Long Beach (48th), Irvine (70th), Anaheim (71st), Santa Ana (85th), and Chula Vista (89th).

Monetary challenges were limited in the Bay Area. Its four cities average rank was 69th worst nationally.

San Jose had the region’s most distressed finances, with a No. 50 worst ranking. That was followed by Oakland (69th), San Francisco (72nd), and Fremont (83rd).

The results remind us that inland California’s affordability – it’s home to the state’s cheapest housing, for example – doesn’t fully compensate for wages that typically decline the farther one works from the Pacific Ocean.

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A peek inside the scorecard’s grades shows where trouble exists within California.

Credit scores were the lowest inland, with little difference elsewhere. Late payments were also more common inland. Tardy bills were most difficult to find in Northern California.

Bankruptcy problems also were bubbling inland, but grew the slowest in Southern California. And worrisome online searches were more frequent inland, while varying only slightly closer to the Pacific.

Note: Across the state’s 17 cities in the study, the No. 53 average rank is a middle-of-the-pack grade on the 100-city national scale for monetary woes.

Jonathan Lansner is the business columnist for the Southern California News Group. He can be reached at jlansner@scng.com

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Why Chime Financial Stock Surged Nearly 14% Higher Today | The Motley Fool

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Why Chime Financial Stock Surged Nearly 14% Higher Today | The Motley Fool

The up-and-coming fintech scored a pair of fourth-quarter beats.

Diversified fintech Chime Financial (CHYM +12.88%) was playing a satisfying tune to investors on Thursday. The company’s stock flew almost 14% higher that trading session, thanks mostly to a fourth quarter that featured notably higher-than-expected revenue guidance.

Sweet music

Chime published its fourth-quarter and full-year 2025 results just after market close on Wednesday. For the former period, the company’s revenue was $596 million, bettering the same quarter of 2024 by 25%. The company’s strongest revenue stream, payments, rose 17% to $396 million. Its take from platform-related activity rose more precipitously, advancing 47% to $200 million.

Image source: Getty Images.

Meanwhile, Chime’s net loss under generally accepted accounting principles (GAAP) more than doubled. It was $45 million, or $0.12 per share, compared with a fourth-quarter 2024 deficit of $19.6 million.

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On average, analysts tracking the stock were modeling revenue below $578 million and a deeper bottom-line loss of $0.20 per share.

In its earnings release, Chime pointed to the take-up of its Chime Card as a particular catalyst for growth. Regarding the product, the company said, “Among new member cohorts, over half are adopting Chime Card, and those members are putting over 70% of their Chime spend on the product, which earns materially higher take rates compared to debit.”

Chime Financial Stock Quote

Today’s Change

(12.88%) $2.72

Current Price

$23.83

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Double-digit growth expected

Chime management proffered revenue and non-GAAP (adjusted) earnings before interest, taxes, depreciation, and amortization (EBITDA) guidance for full-year 2026. The company expects to post a top line of $627 million to $637 million, which would represent at least 21% growth over the 2024 result. Adjusted EBITDA should be $380 million to $400 million. No net income forecasts were provided in the earnings release.

It isn’t easy to find a niche in the financial industry, which is crowded with companies offering every imaginable type of service to clients. Yet Chime seems to be achieving that, as the Chime Card is clearly a hit among the company’s target demographic of clientele underserved by mainstream banks. This growth stock is definitely worth considering as a buy.

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How young athletes are learning to manage money from name, image, likeness deals

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How young athletes are learning to manage money from name, image, likeness deals

ROCHESTER, N.Y. — Student athletes are now earning real money thanks to name, image, likeness deals — but with that opportunity comes the need for financial preparation.

Noah Collins Howard and Dayshawn Preston are two high school juniors with Division I offers on the table. Both are chasing their dreams on the field, and both are navigating something brand new off of it — their finances.

“When it comes to NIL, some people just want the money, and they just spend it immediately. Well, you’ve got to know how to take care of your money. And again, you need to know how to grow it because you don’t want to just spend it,” said Collins Howard.


What You Need To Know

  • High school athletes with Division I prospects are learning to manage NIL money before they even reach college
  • Glory2Glory Sports Agency and Advantage Federal Credit Union have partnered to give young athletes access to financial literacy tools and credit-building resources
  • Financial experts warn that starting money habits early is key to long-term stability for student athletes entering the NIL era


Preston said the experience has already been eye-opening.

“It’s very important. Especially my first time having my own card and bank account — so that’s super exciting,” Preston said.

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For many young athletes, the money comes before the knowledge. That’s where Glory2Glory Sports Agency in Rochester comes in — helping athletes prepare for life outside of sports.

“College sports is now pro sports. These kids are going from one extreme to the other financially, and it’s important for them to have the tools necessary to navigate that massive shift,” said Antoine Hyman, CEO of Glory2Glory Sports Agency.

Through their Students for Change program, athletes get access to student checking accounts, financial literacy courses and credit-building tools — all through a partnership with Advantage Federal Credit Union.

“It’s never too early to start. We have youth accounts, student checking accounts — they were all designed specifically for students and the youth,” said Diane Miller, VP of marketing and PR at Advantage Federal Credit Union.

The goal goes beyond what’s in their pocket today. It’s about building habits that will protect them for life.

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“If you don’t start young, you’re always catching up. The younger you start them, the better off they’re going to be on that financial path,” added Nihada Donohew, executive vice president of Advantage Federal Credit Union.

For these athletes, having the right support system makes all the difference.

“It’s really great to have a support system around you. Help you get local deals with the local shops,” Preston added.

Collins-Howard said the program has given him a broader perspective beyond just the game.

“It gives me a better understanding of how to take care of myself and prepare myself for the future of giving back to the community,” Collins-Howard said.

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“These high school kids need someone to legitimately advocate their skills, their character and help them pick the right space. Everything has changed now,” Hyman added.

NIL opened the door. Programs like this one make sure these athletes walk through it — with a plan.

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