Brannon Potts shifted to real estate investing to achieve financial freedom in his 50s.
He does ‘build-to-rent’ projects in Fort Worth, Texas, and has scaled up to 10 doors.
Once he gets to 20 doors, he expects to have enough cash flow to retire early.
After years of working in banking and finance, Brannon Potts found himself behind on long-term savings.
“I was in my 40s and I hadn’t really gotten, in earnest, to saving for retirement,” he told Business Insider. “And I knew that the power of time was now a liability for me.”
Potts, 53, began his career as a stockbroker before transitioning to commercial lending. In 2006, his dad asked him to join the family business and take on the role of CFO, which he did until the business sold in 2010.
At that point, “the market was rough and I was trying to decide what I was going to do,” said Potts. It occurred to him that a pivot to real estate could be a smart career move — and help him hit a lofty financial goal: achieving financial freedom in his 50s.
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When he was working on loan products for a bank earlier in his career, “I got to sit down with some people that were multimillionaires,” he said. “I would ask them, ‘How did you make your money?’ And what I found was most of them either made their money in real estate or kept their money in a lot of real estate.”
Rather than jumping straight into the investment side of real estate, he decided to learn as much about the industry by first working in sales and, eventually, starting a property management company.
“I knew I wanted to eventually own properties,” said Potts. “Why not stay in the same industry and have a company that manages my properties for me and manages properties for others?”
By 2020, with about a decade of industry experience under his belt, Potts felt prepared to invest in his first property.
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The investment strategy that’s catapulting him to financial freedom: Build-to-rent
Rather than search his market, Fort Worth, Texas, for deals, Potts decided to build his own rental properties. He grew up in a home built by his parents and followed in their footsteps, constructing each of the homes that he and his wife Mindy have resided in.
“I noticed a pattern when I was building my houses: Every time we built, it had equity over and above the cost of the build,” he said. “I’m like, well, then why don’t I do it with rentals?”
Potts owns one short-term rental: a beach house that his daughter named “Turtle Ransas.”
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Courtesy of Brannon Potts
He started two “build-to-rent” projects simultaneously in 2020: a beach house in Port Aransas that he and Mindy converted into a short-term rental and a fourplex that they filled with long-term tenants. Both projects wrapped in 2021.
Over the next couple of years, the couple expanded to 10 doors. As of March 2025, they have two more under construction and expect to have a total of 12 completed doors by mid-2025. They’re all long-term rentals except the beach house. BI viewed owner statements to verify his property ownership.
The short-term rental is “just about break even,” he said. “So, in a sense, the cash flow is paying the mortgage down. And, it’s appreciated. It’s doubled in value.”
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Cash flow wasn’t the primary objective of this project, he added: “It came down to, we wanted to have a beach house, and really the only way we could do it was if we made it a rental and stayed in it a couple of weeks a year.”
The long-term rentals have each produced positive cash flow from the get-go — “I wouldn’t do them unless they did,” he said — and, as of 2025, are profiting, on average, $330 a month per door. That’s about $40,000 a year of relatively passive income, as his properties are new builds and don’t require much maintenance or attention.
He doesn’t think he’d get close to those numbers if he bought pre-existing properties: “The resale market is a little bit harder to pencil out and work financially.” Plus, he’ll be able to pass on newer properties to his family. “If I’m building brand new and I’m leaving that legacy for the family, by the time I’m gone, these properties are only 25 to 30 years old. They’re still in great condition, versus 70- or 80-year-old properties, so that’s another factor. This is a long-term plan for my heirs.”
Investing in real estate vs. the stock market
For Potts, who set a lofty goal and was working with a relatively tight timeline, investing in real estate rather than the stock market made more sense.
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“I had a goal to get to financial freedom in my 50s, and I knew I couldn’t do it any other way but through real estate,” he said. “If you do this well, it’ll take about 10 years. You can get to financial freedom much quicker versus using a 401(k), which is 30-plus years.”
Brannon and Mindy Potts reside in Fort Worth, Texas.
Courtest of Brannon Potts
He’s also seeing much higher returns than he would if his money was in a fund tracking the S&P 500, for example.
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“I was wanting at least 10% cash-on-cash return,” he said. Once he finishes doors 11 and 12, “my average cash-on-cash return is 27%.”
He expects to hit financial independence and have the option to retire — he still runs his property management company — once he gets to 20 doors, which he plans to do in the next five years.
“It’s a much quicker path,” he said. “Plus, the asset produces cash flow to pay the bills so you don’t have to sell the thing that you own as equity to pay the bills — it’s producing the cash flow, versus, with stocks and bonds and a 401(k), you’re going to have to sell the stock to create the cash. And, the cash flow is usually tax-free. The IRS tax code is written for owning rental properties.”
Once he retires, Potts envisions himself spending more time at the beach and with his kids while growing his YouTube channel, Build2Rent Investing and Financial Talk, and helping others use real estate investing as a wealth-building tool. Part of the reason he fell behind on retirement savings in the first place was a lack of financial literacy, he said: “I just got it together probably in my 40s, and I feel like I really got it together well, but we didn’t do well because we weren’t taught.”
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He’s learned the importance of holding his money “accountable,” he said. “That’s what people that reach financial freedom do. If you treat your money well, it’ll come back with friends. If you treat your money poorly, it’ll leave and go to somebody else who treats it better. So, I want to treat my money well. I want to hold it accountable to making good returns.”
Reader question: My spouse has little interest in our financial position. As we age, this concerns me. I try to share some basic information (income, spending, account balances, debt, and so on) each month but rarely get a response. I think graphs or charts might be of more interest to her than a bunch of numbers. What recommendations would you have for illustrating our financial position so that I am not the only person aware of how we are situated? Thanks!
Answer: Your situation is pretty common. Most couples I know develop a division of labor over time, where one person is in charge of financial matters and the other person is less involved. That’s definitely the case for my husband and me. He’s in charge of paying all the monthly bills and preparing our tax returns, but the financial planning and investment decisions are up to me. This type of arrangement might work well for a long time, but can become less sustainable with age, particularly if the “finance person” in the relationship dies or develops a major health issue.
Online tools and mind maps
Illustrating your financial situation with charts and graphs is a great idea that might help your spouse become a little more involved. Morningstar’s Portfolio X-Ray tool includes a variety of images that help illustrate your financial situation. Websites for most major brokerage firms also include some visual tools. Schwab, for example, offers a Portfolio Checkup and a bar graph illustrating your account’s monthly income from dividends and interest income. Vanguard has a Portfolio Watch tool and a variety of performance illustrations, tools, and calculators.
A mind map, which we used with clients when I worked for a financial advisory firm, can be another way to picture your entire financial situation on one page. There are various softwaretemplates for drawing a mind map, or you can simply sketch it out with a large sheet of paper and a pencil. Start with your names at the center of the page. Then draw spokes connecting to various categories, such as names of other family members; investment accounts; real estate and other assets, insurance policies, estate plans, key goals and values, and contact information for accountants, estate planners, and other professionals. It can be helpful to go through the mind map together and make any updates needed at least once a year.
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Other ways to communicate about money
A few other ideas—though not related to charts and graphs—might also be useful.
I like the idea of putting together a net worth statement that itemizes cash, taxable accounts, real estate, retirement accounts, and debt for each member of the couple as well as items owned jointly. It’s a good idea to update this document at least once a year and discuss it as a couple. If you set up the document as a spreadsheet, you can include columns with additional information such as account numbers, what each account is used for, which accounts are subject to required minimum distributions, or tax issues like potential capital gains.
Many couples also put together a binder (sometimes humorously called a “Doomsday Book”) that contains information about where to find important paperwork, insurance policies, how bills are paid, what each account is for, steps the surviving spouse will need to take, final wishes, and any other critical information.
A well-qualified financial adviser can bridge the information gap
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Finally, you could consider working with a good financial adviser, who can help involve your spouse in financial matters while you’re still living and step in to fully manage investments and personal finance decisions if you pass away before your spouse. Make sure the adviser holds the Certified Financial Planner designation and charges fees that are reasonable. Although a 1% fee is still the industry standard for accounts of $1 million or less, it’s possible to find advisers who charge significantly less, including a few who price their services based on hours worked instead of a percentage of assets under management.
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This article was provided to The Associated Press by Morningstar. For more personal finance content, go to https://www.morningstar.com/personal-finance.
Amy C. Arnott, CFA, is a portfolio strategist for Morningstar and co-host of The Long View podcast.
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What If This Turns Out to Be a Terrible Time to Retire?
Copyright 2026 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.
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If you have ever taken out a mortgage, you’ll know there are a lot of requirements to meet. You may need to put down a certain amount and have a debt-to-income ratio below a certain threshold. You may also run into limits on how much you can borrow or what sources of income the lender will count.
These rules do not apply to all mortgages — just to conforming mortgages, which is what the majority of borrowers take out. However, mortgage lenders are increasingly offering what are known as nonconforming loans, or mortgages that do not “comply with every one of the strict standards put in place after the housing crisis,” said The Wall Street Journal. While “still a small portion,” the “share of mortgages using alternative lending practices” has “doubled in size over the past three years.”
What are nonconforming loans?
A nonconforming mortgage is a “type of home loan that doesn’t meet some or all of the guidelines that make them eligible for purchase by Fannie Mae and Freddie Mac,” said Bankrate. These are the government-sponsored entities that “support much of the secondary mortgage market in the U.S.,” meaning they often purchase resold mortgages.
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Fannie Mae and Freddie Mac have “federal rules that limit the purchase of loans deemed relatively risk-free,” said Investopedia. Loans that meet these guidelines are conforming loans; loans that do not are nonconforming. To be a conforming loan, a mortgage must fall under a certain loan amount, and the borrower must meet specific criteria when it comes to their credit score, debt-to-income ratio and loan-to-value ratio.
Effectively, any home loan that does not align with these stipulations is considered nonconforming. Examples include jumbo loans, government-backed loans, bridge loans and interest-only loans.
Why do people get them?
There are a wide range of reasons people may opt for a nonconforming mortgage. For one, “you may have no choice but to choose a nonconforming jumbo loan if you want to buy an expensive property,” said Rocket Mortgage. These loans can also provide more flexibility when it comes to the type of property you purchase, your credit score and your down payment amount.
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Nonconforming loans additionally “offer an opportunity for home buyers who might not otherwise qualify for traditional loans because they are self-employed or hold their wealth in assets such as real estate,” said the Journal.
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What are the drawbacks?
For starters, there are fewer lenders offering them “since they pose a higher risk to the bank or mortgage lender,” said Yahoo Finance. That said, availability can vary depending on the specific type, as “some nonconforming loans (like FHA mortgages) are common, while others (like USDA loans) can be harder to find.”
Nonconforming loans also “generally carry a higher interest rate for the borrower,” said the Journal, given the increased risk to the lender. Still, this can vary by loan type. For instance, “FHA, VA and USDA loans usually have lower interest rates,” while “less common nonconforming loans, such as bridge loans, often have higher interest rates,” said Yahoo Finance. There is also the possibility that a nonconforming loan “could have an unusual repayment schedule or other features that make it harder to repay,” said Bankrate.
