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WWE begins its Netflix era after years of controversy, drama and ratings

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WWE begins its Netflix era after years of controversy, drama and ratings

World Wrestling Entertainment, better known as WWE, has survived scandal, controversy and seismic shifts in the media business. Next week, the pro wrestling franchise enters yet another new arena: Netflix.

Starting Monday at the Intuit Dome in Inglewood, WWE’s popular weekly wrestling program “Raw” will stream exclusively on the streaming giant in the U.S., marking the first time in more than 30 years that it will not broadcast on linear TV.

For Netflix, it’s the latest in a series of moves to grow the streamer’s live TV business in an effort to increase viewership, subscribers and advertising dollars. For WWE, it’s a chance to gain a massive global audience.

WWE Chief Content Officer Paul “Triple H” Levesque, himself a former pro wrestler, said the move to Netflix — with its 283 million global subscribers — is a “game changer” for the franchise.

“The reach and how much that can expand our base … when you look at shows they do and the freedom that they have within that, it is a game changer for us,” Levesque said at a media event last month in Hollywood. “This, at the end of it, is going to be called the Netflix era, because that’s where the big change is.”

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First launched in 1993 on cable TV’s USA Network, “Raw” led to boom periods for the genre, said David Meltzer, a wrestling historian, the editor and publisher of Wrestling Observer Newsletter and longtime chronicler of the WWE.

“Raw” is known for promoting the careers of prominent wrestlers like the Rock (Dwayne Johnson), Triple H and “Stone Cold” Steve Austin who launched to fame during the “Attitude Era,” which ran from the late ‘90s to early 2000s. Some of the biggest stars, such as Johnson and John Cena, found success outside of the ring in movies and TV.

Meltzer called the deal with Netflix the “next evolution” for WWE, and an important step as viewers — particularly younger audiences — have migrated from traditional television channels to streaming.

“With the decline in TV, it’s probably good to have eggs in the cable and streaming baskets,” he said. “They reach somewhat different audiences, there are people who don’t have Netflix and have USA Network, so it covers all the bases.”

The 10-year agreement with Netflix is valued at more than $5 billion, according to a regulatory filing. After five years, Netflix has the option to exit or extend the deal for another 10 years, according to the deal’s terms. Netflix has the exclusive rights to “Raw” in the U.S., Canada, U.K. and Latin America and will also be able to stream the show globally.

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In 2023, WWE said it had signed a five-year broadcast rights deal for its other big weekly telecast, “SmackDown,” to air on the USA Network after its contract with Fox expired. Under the Netflix deal, the streamer will also be the home for other WWE programs and specials outside of the U.S. such as “SmackDown,” “NXT,” “WrestleMania,” “SummerSlam” and “Royal Rumble.”

“What it means is there’s going to be a lot more eyeballs on WWE than there ever were in the past on a global basis,” said Brandon Ross, an analyst at New York-based research firm LightShed Partners.

Ross said putting “Raw” on Netflix provides stability in the streaming era and could spur more fandom and allow WWE to make more money from touring and sponsorships.

Netflix executives said they were attracted by WWE’s loyal, multigenerational audience. “Raw” also adds to Netflix’s live offerings, which have included NFL games, boxing matches and comedy specials that can draw massive viewership and attract advertisers.

The move to Netflix is the latest in a string of changes for WWE in recent years.

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In September 2023, talent agency owner Endeavor acquired the WWE and merged it with mixed martial arts league Ultimate Fighting Championship, or UFC, creating a $21.4-billion fighting sports and entertainment powerhouse, TKO Group Holdings.

Publicly traded TKO is led by Endeavor chief Ari Emanuel, while UFC’s president Dana White was named its chief executive. Wrestling impresario Vince McMahon, WWE’s former CEO, was tapped to serve as TKO’s executive chairman.

McMahon, who was credited with much of WWE’s success, stepped down from the role in January 2024, one day after a former WWE employee, Janel Grant, sued the company, McMahon and former head of talent relations John Laurinaitis, alleging sexual assault, trafficking and emotional abuse. Grant claimed that McMahon agreed to pay her $3 million in exchange for her silence.

At the time of Grant’s suit, a spokesperson for McMahon said in a statement to The Times that Grant’s lawsuit was “replete with lies, obscene made-up instances that never occurred, and a vindictive distortion of the truth.”

TKO has said that McMahon is no longer involved in the company.

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McMahon had previously stepped down as WWE’s CEO in June 2022 following revelations that he paid millions in hush money to multiple women between 2006 and 2022 to silence allegations of sexual misconduct.

A WWE board investigation found that McMahon made at least $14.6 million in payments for “alleged misconduct,” according to regulatory filings. McMahon denied the claims of sexual misconduct. He returned to the company’s board in early 2023 as it explored strategic alternatives. (Linda McMahon, Vince’s estranged wife, is now President-elect Donald Trump’s pick for Education secretary).

Despite controversy, WWE has endured and continues to bring in money. Last year, WWE’s revenue hit $1.3 billion, up 3%, according to the company’s 2023 annual report. TKO’s stock has risen 43% since it went public. Executives are counting on the Netflix deal to continue the momentum.

WWE’s President Nick Khan said a series of steps took place to enable the Netflix deal to happen, including Netflix’s Chief Content Officer Bela Bajaria, who was promoted to the role in 2023.

Bajaria called this a “full-circle moment” for her. When her family moved from London to L.A. when she was a young girl, she would watch WWF (or World Wrestling Federation, the organization’s earlier name) with her grandfather, who loved Andre the Giant.

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So when TKO executives approached her about a year and half ago about WWE, she was interested.

“First and foremost, as a fan, all those early memories came flooding back,” Bajaria said at a media event last month. “The more I learned about the business of wrestling, the more I felt like this could actually work.”

“Raw” could deliver a significant audience for Netflix. The series averages more than 1.7 million viewers in the U.S. on a weekly basis, according to LightShed Partners. The show has more than 1,600 episodes and has drawn celebrities like Bad Bunny to participate in matches.

“In the WWE, you really have one of the most enduring and resilient programs out there,” said Brandon Riegg, Netflix’s vice president of nonfiction series and sports, at the media event. “I think it fits in with a lot of the programming that we do, and it also expands the audience that maybe we don’t have as much of an offering for right now.”

When it launches on Netflix, WWE “Raw” will still be a family-friendly, multigenerational program, Khan said. He said Netflix’s international reach was a big draw. “We can’t just be an American company, piping out American content, hoping that people will show up and tune in,” Khan said. “We have to be boots on the ground.”

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WWE star Drew McIntyre said “Raw” going to Netflix could boost the careers of top pro wrestlers.

“Our product is so gigantic … but I’m kind of curious to see how much it’s going to creep up in countries like America specifically, and just where you’re going to start to see WWE superstars popping up, maybe on other Netflix shows,” McIntyre said in an interview.

“I got a sneaking suspicion that my personal life outside my house is over,” he added. “But we’ll see, which is fine — just as long as wrestling gets as big as possible.”

Netflix delved into launching live events on its streaming service last year, first with a Chris Rock comedy special. Since then, it has livestreamed sports tournaments, a hot dog eating competition, Screen Actors Guild Awards, a Tom Brady roast and NFL games. The football games, which streamed on Christmas Day, drew an average of more than 30 million global viewers.

Netflix drew criticism last month for buffering issues during its boxing match between Jake Paul and Mike Tyson. The streamer said it worked quickly to stabilize the viewing for the majority of its subscribers during the boxing event. The Tyson versus Paul match drew 65 million concurrent streams. Since then, Netflix has improved its systems to better handle live events.

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When Netflix executives discussed the issue last month at a media event, Levesque said it didn’t bother him.

“I’ll just say, if it blinks a couple of times and we do 60 million, I’m good with that,” Levesque quipped.

Movie Reviews

‘Hoppers’ movie review: Big ideas and smart emotional beats fuel a great adventure

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‘Hoppers’ movie review: Big ideas and smart emotional beats fuel a great adventure

In cinema logic, sharks, especially great whites, make excellent characters in animation. From Bruce in Finding Nemo to Mr Shark, the master of disguise in The Bad Guys, these apex predators turn their great gummy mouths with many pointy teeth into jolly good fellows.

In Hoppers, the 30th animation film from Pixar, there is a great white called Diane (Vanessa Bayer), who, despite being a scary assassin, has such sweet, shining eyes and a warm smile that one cannot help but grinning back.

Hoppers (English)

Director: Daniel Chong

Voice cast: Piper Curda, Bobby Moynihan, Jon Hamm, Kathy Najimy, Dave Franco

Storyline: A fierce animal lover uses a new technology to converse with animals and save their habitat from greedy, self-serving humans

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Runtime: 104 minutes

We first meet Mabel (Piper Curda) as a little girl trying to set all the animals in school free and being sent home for her pains (and also because she bites one of the teachers trying to stop her). Her busy mother drops Mabel with her grandmother (Karen Huie) who shows her the peace and quiet that can be hers if she only stops to listen.

The glade where grandmother Tanaka teaches her this valuable life lesson becomes a special place for Mabel. Years later, after her grandmother has passed, 19-year-old Mabel is a college student and still fighting for animal rights.

Matters come to a head when the mayor of Beaverton, Jerry Generazzo (Jon Hamm) plans to blow up the glade to build a freeway. Mabel tries to get signatures from the citizenry to stop the freeway plans, but that comes to naught as people quickly turn away from the zealous Mabel.

Frustrated, with no recourse in sight, Mabel chances upon a beaver making its way to her university’s biology lab. First worried that her biology professor Sam (Kathy Najimy) is doing some unspeakable animal experiments, Mabel is nonplussed to find that Sam, with her colleague Nisha (Aparna Nancherla) and graduate student Conner (Sam Richardson), have developed a revolutionary technology to transfer human consciousness to robot animal.

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Mabel uploads her consciousness into a robot beaver and sets off to thwart the mayor. Seeing the world from the animals’ perspective gives Mabel a unique point of view. Hoppers has jokes, chases, largeness of heart and solid science — not consciousness-switching with robot animals or flying shark assassins but the fact that beavers are the environmental engineers of the natural world.

The voice cast is wonderful, from Bobby Moynihan as the beaver king, George to Dave Franco as Titus, the prickly butterfly who becomes the insect king after Mabel accidentally kills his mum — the Insect Queen, played with terrifying grandeur by Meryl Streep.

The animals are delightfully delineated, from the spaced-out beaver, Loaf (Eduardo Franco) to Ellen (Melissa Villaseñor) the grumpy bear. The animation is lovely, with each of the animal and human characteristics clearly outlined. From the mayor’s grasping to Sam’s brilliance, Mabel’s fervour to Loaf’s stillness, and the different animal monarchs’ regality, it is all given marvellous life.

ALSO READ: ‘The Bride!’ movie review: Maggie Gyllenhaal’s glam-goth Frankenstein can’t hold its stitches

The “pond rules” ensure that the animals are not completely anthropomorphised — a sticky point in animation films where carnivores and herbivores hang together without even a sneaky licking of lips!

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Smart, funny, exciting, honest, and touching, Hoppers is the kind of film you can watch with the bachcha party and elders alike, with a happy grin. And then there is Diane of the red, red lips and sparkly white rotating teeth — yes, Hoppers boasts that level of detailing.

Hoppers is currently running in theatres

Published – March 06, 2026 07:08 pm IST

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Commentary: From late-night TV to viral memes, Kristi Noem was the gag that kept on giving. What now?

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Commentary: From late-night TV to viral memes, Kristi Noem was the gag that kept on giving. What now?

A moment of silence for all the comedians, late-night-show writers, political satirists, memers, animators and random influencers who just lost a wealth of inspiration.

Kristi Noem, Homeland Security secretary, was fired Thursday by President Trump, ending the 13-month tenure of a political figure whose bravado, cruelty, incompetence and commando cosplay inspired more wickedly funny material than Dick Cheney, Sarah Palin and Sean Spicer combined.

Social media’s so-called ICE Barbie, the first Cabinet secretary to leave the Trump administration during the president’s second term, was a font of material for “South Park,” “SNL,” late night and thousands more sketch artists, impersonators, musicians and everyday trash posters. She never disappointed, unless you were looking to her for feasible, humane immigration policy enforcement.

Former Homeland Security Secretary Kristi Noem.

(Julia Demaree Nikhinson / Associated Press)

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Drama and spectacle marked her brief career, from posing in front of a packed holding cell at El Salvador’s maximum security prison CECOT, where the DHS had shipped and detained deportees, to casting herself as an agent of action in multiple ICE raid videos. Donning a big gun and long, flowing locks of hair, she insinuated herself into operations, vamping for the camera in a bulletproof vest while masked agents rounded up fellow humans like cattle.

Grim, to be sure, but at least she contributed a shred of comic relief (unintended, of course) to our new, sad reality of federal agents invading American cities and abducting people off the streets, out of their cars and from their homes.

“South Park” skewered Noem in unprintable ways. “SNL” brought back Tina Fey to play Noem. Dressed in a lavender pantsuit, too much makeup and brandishing a massive firearm, she introduced herself as “the rarest type of person in Washington, D.C.: a brunette that Donald Trump listens to.”

The endless stream of memes across social media date back to 2024, when in her memoir Noem recalled shooting and killing her 14‑month‑old dog, a wirehaired pointer named Cricket, after deciding the dog was “untrainable.” Gov. Gavin Newsom later trolled the DHS and Noem with a meme captioned “Kristi Noem’s Dog Obedience School: She’ll Treat Them As Good As She Treats Brown People.” The mock ad featured a smiling woman holding a gun and kneeling beside a dog.

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If it seems cruel, consider that the DHS posted holiday-themed deportation memes around Christmas, proclaiming that federal agents were stepping up removals “for the holidays,” with a “holiday deal” offering a free flight and $1,000 to those who self-deport. One X post featured an AI-generated image of federal agents in Santa hats with the caption, “YOU’RE GOING HO HO HOME.”

Noem’s dismissal comes on the heels of two congressional hearings this week where she was questioned about her response to the ICE killings of U.S. citizens Renee Good and Alex Pretti in Minneapolis (she incorrectly called Good a domestic terrorist and claimed Pretti was involved in an act of domestic terrorism). She was grilled about the department spending $172 million for the purchase of two jets, the nature of her relationship with top DHS adviser Corey Lewandowski, and her $220-million DHS ad campaign starring none other than Kristi Noem. She testified in the hearings that Trump approved the ads. He said he knew nothing about them.

Her firing triggered an immediate rush of snarky content across social media, and a sharp a comment or two from prominent politicians. “Shouldn’t let the door hit her on the way out,” said Illinois Democratic Gov. JB Pritzker.

But all is not lost for those needing a laugh at Noem’s expense, or at the expense of the DHS, for that matter. The president said Thursday that Noem would take on a new, freshly invented role: Envoy for The Shield of the Americas. He described the position as one that will lead “our new Security Initiative in the Western Hemisphere.” The job title and description already sound like the basis for a villainous political satire, without even trying.

And for the new guy taking the post? He’s Sen. Markwayne Mullin (R-Okla.), a former MMA fighter. Let the memes begin …

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Movie Reviews

Is ‘Josie and the Pussycats’ (2001) Really Even A Rock N Roll Movie? (FILM REVIEW) – Glide Magazine

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Is ‘Josie and the Pussycats’ (2001) Really Even A Rock N Roll Movie? (FILM REVIEW) – Glide Magazine

The satirical romp Josie and the Pussycats (2001) is a fun movie. But is it a great rock ‘n’ roll movie?
Eh, not so fast on that second one. Welcome back to Glide’s quest for what makes a good rock ‘n’ roll movie. Last month, we looked at Almost Famous, a great launching pad because it gets so much right. And every first Friday, we’ll take another look at a rock ‘n’ movie and ask what it means in the larger pantheon. This month, the Glide’s screening room brings you Josie and the Pussycahttps://glidemagazine.com/322100/almost-perfect-why-almost-famous-sets-the-gold-standard-for-rock-movies/ts. The film is a live-action take on the classic comic-and-cartoon property of a sugary, all-girl rock trio that exists in the world of Riverdale, a.k.a. fictional home of the iconic Archie Andrews.

But this Josie has next to nothing to do with Riverdale and is instead a satire of consumerism and ’00s boy bands. A worthy target, and a topic that has stayed worthy in the quarter-century since Josie dropped. The film was not a hit, but it has become something of a cult classic (like many movies featured in this series).

The plot is fairly simple. Wyatt Frame, an evil corporate type, is making piles of money off boy band Du Jour. They start to wise up to his evil scheme and have to be… taken care of. Frame needs a new group to front his plot, which revolves around mind control to push consumer culture. Enter Josie and the Pussycats, who are about to have a whirlwind ride to the top. And along the way, foil a plot with tentacles so far-reaching they have ensnared… Carson Daly?

Josie is a fun, clever movie, but it doesn’t have a whole lot to say about real rock ‘n’ roll, unless you want to simply accept a perspective that it’s just another cynical consumer-driven product. Even that is an argument that can be made, as long as you’re willing to ignore underground and indie scenes and passionate artists making amazing music.

And it is true that this is a theme of Josie. The band triumphs at the end via their authentic music. But it somehow doesn’t feel authentic, which makes it something of a hollow victory. Let’s consider the criteria already established for a good rock ‘n’ roll movie, and how Josie delivers on that front. The first is in the characters department. The film dodges the previously established Buckethead Paradox, which states that “The real-life rock stars are so much larger than life that you can’t make up credible fictional versions. There is no way someone like Buckethead would come out of a writer’s room and make it to a screen.”

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For better or worse, Josie dodges the Paradox by essentially embracing it. The characters themselves are cartoons, and there’s no effort at realism. Given that intent is a huge part of art, it seems unfair to call these characters “cartoons” as a criticism, and it should probably be a compliment. At the same time, they aren’t particularly memorable, which is not a great quality.

And—as a bonus—Tara Reid is perfectly cast as drummer Melody Valentine. Josie was a few years after her turn in Around the Fire (1998), an unintentionally hilarious classic that plays like a jam band afterschool special from the producers of Reefer Madness (look for this amazing film in an upcoming piece).
The acting in general is good, with Rachel Leigh Cook as Josie McCoy and Rosario Dawson as bassist Valerie Brown rounding out the band. And Alan Cumming almost steals the show as sleazy corporate weasel Wyatt Frame.

The character of Wyatt is the film’s funniest riff on a rock ‘n’ roll archetype: the sleazy, corporate manager accompanied by assorted crooked accountants. From Colonel Tom Parker to Albert Grossman to The Great Rock ‘n’ Roll Swindle. It’s all about the benjamins. Which is where the music comes in. If the music is good, that’s what makes it worth it. And Josie’s music has aged particularly well. It’s well-recorded, produced and executed. The songs are particularly catchy. The vocals are by Kay Hanley of Letters to Cleo. Much of the soundtrack sounds like a lost album from The Muffs, and one wonders why Kim Shattuck wasn’t involved.

There’s an argument that power pop was never supposed to be dangerous, and that the Muffs aren’t dangerous either. Fair on the surface, but they played real punk clubs and came from a real scene. There’s not even a hint of that in Josie. So an argument that they play pop punk (which they kinda do) is really lacking the punk part.
And it was produced by Babyface, of all people. While that doesn’t seem like it should lead to great rock ‘n’ roll, sometimes preconceptions are wrong.

That said, this is a very commercial product and sound—as catchy as it is—so maybe it’s not a misconception. Maybe the right question to ask is whether it’s all too perfect? And that’s what gives this ostensibly rock ‘n’ film a smoothed-down edge? After all, the basic ingredients are there. But part of what makes good rock good is that it feels actually dangerous. Maybe there are some actual subversive messages, or a genuine counterculture scene. And Josie simply isn’t that film. The soundtrack is fondly remembered enough that Hanley appeared live and performed the songs at a screening in 2017. That appearance also included the film’s stars Cook, Dawson and Reid.

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It’s worth noting that while Cook and company obviously lip sync to the songs in the film, their performances are credible. They went through instrument boot camp, so they pull off the parts.

In the end, the film is primarily a satire of consumer culture. And even more strangely, is loaded with actual product placement. Clearly, the joke was intended to “hit harder” with real products, but having Target in the film constantly makes it feel like more of what it is parodying than a parody. Where’s the joke if the viewer actually pushes to shop at Target while watching the film? And if the filmmakers actually took money (which they almost certainly did)?

And perhaps that is the lesson for this month: a great rock ‘n’ roll movie needs to have something to say about the larger meaning or culture of the music. And while Josie may have a lot to say about culture in general, and it may say it in a fun and likeable way, it’s just not very rock ‘n’ roll. There’s no grit. Now, does it have some things to say about being in a band? Yes, though they are arguably true of most collaborations.

If someone in a hundred years wanted to understand early 21st century rock, Josie and the Pussycats is a bad choice. It doesn’t show the sweat of a performance or the smell of beer. But it’s a great choice for anyone looking for a light-hearted, fun watch with a great soundtrack. We could all use some sugar in our lives these days.
Join us again next month, when we’ll look at one of the inspirations for Josie, A Hard Day’s Night, the legendary first film from The Beatles

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