Entertainment
WWE begins its Netflix era after years of controversy, drama and ratings
World Wrestling Entertainment, better known as WWE, has survived scandal, controversy and seismic shifts in the media business. Next week, the pro wrestling franchise enters yet another new arena: Netflix.
Starting Monday at the Intuit Dome in Inglewood, WWE’s popular weekly wrestling program “Raw” will stream exclusively on the streaming giant in the U.S., marking the first time in more than 30 years that it will not broadcast on linear TV.
For Netflix, it’s the latest in a series of moves to grow the streamer’s live TV business in an effort to increase viewership, subscribers and advertising dollars. For WWE, it’s a chance to gain a massive global audience.
WWE Chief Content Officer Paul “Triple H” Levesque, himself a former pro wrestler, said the move to Netflix — with its 283 million global subscribers — is a “game changer” for the franchise.
“The reach and how much that can expand our base … when you look at shows they do and the freedom that they have within that, it is a game changer for us,” Levesque said at a media event last month in Hollywood. “This, at the end of it, is going to be called the Netflix era, because that’s where the big change is.”
First launched in 1993 on cable TV’s USA Network, “Raw” led to boom periods for the genre, said David Meltzer, a wrestling historian, the editor and publisher of Wrestling Observer Newsletter and longtime chronicler of the WWE.
“Raw” is known for promoting the careers of prominent wrestlers like the Rock (Dwayne Johnson), Triple H and “Stone Cold” Steve Austin who launched to fame during the “Attitude Era,” which ran from the late ‘90s to early 2000s. Some of the biggest stars, such as Johnson and John Cena, found success outside of the ring in movies and TV.
Meltzer called the deal with Netflix the “next evolution” for WWE, and an important step as viewers — particularly younger audiences — have migrated from traditional television channels to streaming.
“With the decline in TV, it’s probably good to have eggs in the cable and streaming baskets,” he said. “They reach somewhat different audiences, there are people who don’t have Netflix and have USA Network, so it covers all the bases.”
The 10-year agreement with Netflix is valued at more than $5 billion, according to a regulatory filing. After five years, Netflix has the option to exit or extend the deal for another 10 years, according to the deal’s terms. Netflix has the exclusive rights to “Raw” in the U.S., Canada, U.K. and Latin America and will also be able to stream the show globally.
In 2023, WWE said it had signed a five-year broadcast rights deal for its other big weekly telecast, “SmackDown,” to air on the USA Network after its contract with Fox expired. Under the Netflix deal, the streamer will also be the home for other WWE programs and specials outside of the U.S. such as “SmackDown,” “NXT,” “WrestleMania,” “SummerSlam” and “Royal Rumble.”
“What it means is there’s going to be a lot more eyeballs on WWE than there ever were in the past on a global basis,” said Brandon Ross, an analyst at New York-based research firm LightShed Partners.
Ross said putting “Raw” on Netflix provides stability in the streaming era and could spur more fandom and allow WWE to make more money from touring and sponsorships.
Netflix executives said they were attracted by WWE’s loyal, multigenerational audience. “Raw” also adds to Netflix’s live offerings, which have included NFL games, boxing matches and comedy specials that can draw massive viewership and attract advertisers.
The move to Netflix is the latest in a string of changes for WWE in recent years.
In September 2023, talent agency owner Endeavor acquired the WWE and merged it with mixed martial arts league Ultimate Fighting Championship, or UFC, creating a $21.4-billion fighting sports and entertainment powerhouse, TKO Group Holdings.
Publicly traded TKO is led by Endeavor chief Ari Emanuel, while UFC’s president Dana White was named its chief executive. Wrestling impresario Vince McMahon, WWE’s former CEO, was tapped to serve as TKO’s executive chairman.
McMahon, who was credited with much of WWE’s success, stepped down from the role in January 2024, one day after a former WWE employee, Janel Grant, sued the company, McMahon and former head of talent relations John Laurinaitis, alleging sexual assault, trafficking and emotional abuse. Grant claimed that McMahon agreed to pay her $3 million in exchange for her silence.
At the time of Grant’s suit, a spokesperson for McMahon said in a statement to The Times that Grant’s lawsuit was “replete with lies, obscene made-up instances that never occurred, and a vindictive distortion of the truth.”
TKO has said that McMahon is no longer involved in the company.
McMahon had previously stepped down as WWE’s CEO in June 2022 following revelations that he paid millions in hush money to multiple women between 2006 and 2022 to silence allegations of sexual misconduct.
A WWE board investigation found that McMahon made at least $14.6 million in payments for “alleged misconduct,” according to regulatory filings. McMahon denied the claims of sexual misconduct. He returned to the company’s board in early 2023 as it explored strategic alternatives. (Linda McMahon, Vince’s estranged wife, is now President-elect Donald Trump’s pick for Education secretary).
Despite controversy, WWE has endured and continues to bring in money. Last year, WWE’s revenue hit $1.3 billion, up 3%, according to the company’s 2023 annual report. TKO’s stock has risen 43% since it went public. Executives are counting on the Netflix deal to continue the momentum.
WWE’s President Nick Khan said a series of steps took place to enable the Netflix deal to happen, including Netflix’s Chief Content Officer Bela Bajaria, who was promoted to the role in 2023.
Bajaria called this a “full-circle moment” for her. When her family moved from London to L.A. when she was a young girl, she would watch WWF (or World Wrestling Federation, the organization’s earlier name) with her grandfather, who loved Andre the Giant.
So when TKO executives approached her about a year and half ago about WWE, she was interested.
“First and foremost, as a fan, all those early memories came flooding back,” Bajaria said at a media event last month. “The more I learned about the business of wrestling, the more I felt like this could actually work.”
“Raw” could deliver a significant audience for Netflix. The series averages more than 1.7 million viewers in the U.S. on a weekly basis, according to LightShed Partners. The show has more than 1,600 episodes and has drawn celebrities like Bad Bunny to participate in matches.
“In the WWE, you really have one of the most enduring and resilient programs out there,” said Brandon Riegg, Netflix’s vice president of nonfiction series and sports, at the media event. “I think it fits in with a lot of the programming that we do, and it also expands the audience that maybe we don’t have as much of an offering for right now.”
When it launches on Netflix, WWE “Raw” will still be a family-friendly, multigenerational program, Khan said. He said Netflix’s international reach was a big draw. “We can’t just be an American company, piping out American content, hoping that people will show up and tune in,” Khan said. “We have to be boots on the ground.”
WWE star Drew McIntyre said “Raw” going to Netflix could boost the careers of top pro wrestlers.
“Our product is so gigantic … but I’m kind of curious to see how much it’s going to creep up in countries like America specifically, and just where you’re going to start to see WWE superstars popping up, maybe on other Netflix shows,” McIntyre said in an interview.
“I got a sneaking suspicion that my personal life outside my house is over,” he added. “But we’ll see, which is fine — just as long as wrestling gets as big as possible.”
Netflix delved into launching live events on its streaming service last year, first with a Chris Rock comedy special. Since then, it has livestreamed sports tournaments, a hot dog eating competition, Screen Actors Guild Awards, a Tom Brady roast and NFL games. The football games, which streamed on Christmas Day, drew an average of more than 30 million global viewers.
Netflix drew criticism last month for buffering issues during its boxing match between Jake Paul and Mike Tyson. The streamer said it worked quickly to stabilize the viewing for the majority of its subscribers during the boxing event. The Tyson versus Paul match drew 65 million concurrent streams. Since then, Netflix has improved its systems to better handle live events.
When Netflix executives discussed the issue last month at a media event, Levesque said it didn’t bother him.
“I’ll just say, if it blinks a couple of times and we do 60 million, I’m good with that,” Levesque quipped.
Entertainment
Kathy Hilton won’t be WeHo Pride’s grand marshal after backlash from community
Kathy Hilton will no longer be the grand marshal of West Hollywood’s pride parade.
The city and WeHo Pride on Wednesday released a joint statement, announcing that “The Real Housewives of Beverly Hills” star would no longer serve as the Grand Marshal Icon for the 2026 WeHo Pride Parade. The event is scheduled for Sunday.
“After thoughtful discussions, the City of West Hollywood, the WeHo Pride production team, and Kathy Hilton have determined that the 2026 WeHo Pride Parade will not designate a Grand Marshal Icon honoree,” read the statement.
The decision comes less than a week after Hilton was announced. That May 28 announcement was met with swift backlash from the LGBTQ+ community and allies, who called out Hilton’s ties to President Trump and alleged MAGA-leaning politics. Critics also cited accusations that the socialite had used a homophobic slur while on a trip with other cast members of “The Real Housewives of Beverly Hills,” an action she has previously denied.
In their joint statement, West Hollywood and the WeHo Pride team expressed their appreciation for “the respectful and sincere dialogue” around both the event and the “role and significance” of Pride honorees.
“The City of West Hollywood has always believed that Pride belongs to the community,” the joint statement said. “Since its earliest days, Pride has served as both a celebration and a platform for activism, visibility, resilience, and the ongoing pursuit of equality, dignity, and justice for LGBTQ+ people. … These conversations reflect the passion people have for WeHo Pride and underscore the importance of ensuring that WeHo Pride continues to honor the history, values, and diverse voices of the LGBTQ+ community.”
In a statement, Hilton expressed gratitude for being considered for grand marshal and reaffirmed her commitment to the LGBTQ+ community and causes.
“My reason for wanting to be involved in this year’s WeHo Pride weekend was simple: to celebrate, support, and share in the joy of a community that means a great deal to so many people,” Hilton said. “Pride is, and always will be, about celebrating and uplifting LGBTQ+ voices, experiences, and achievements. … My support for the community and WeHo Pride is unwavering.”
She also mentioned several queer advocacy organizations and events she has supported over the years, including GLAAD, the Elton John AIDS Foundation, the Elizabeth Taylor AIDS Foundation, Dr. Mathilde Krim, God’s Love We Deliver and Project Angel Food.
The latest Pride-related dust-up follows the abrupt cancellation of the Long Beach Pride Festival in May. The city’s Pride Parade took place as planned.
Both snafus have occurred as conservative politicians and advocates continue to attack LGBTQ+ rights and visibility nationwide. Some Republican governors have even pushed for conservative alternatives to Pride month festivities. A recent Gallup poll has found that after years of steady gains, support for marriage equality and same-sex relationships has slipped, particularly among Republicans.
Movie Reviews
Movie Review: Travolta’s “Propeller: One-Way Night Coach” is One for the Ages — All Ages
Back in the good ol’days — the ’90s — John Travolta would love to get off the topic of “Michael,” “Pulp Fiction” or “Get Shorty” in interviews with film journalists like me and regale us with how utterly besotted he had been with his first flying experience, how that drove his passion for piloting and buying planes and airfield-adjacent luxury houses.
He didn’t even seem to mind having to move house when this or that development balked at him flying his Boeing 707 out of there on the way to locations.
Travolta would tell any journalist who asked that he was writing a kid-friendly book, “Propeller: One Way Night Coach,” based on his first flights as a child in old propeller driven airliners — cheap red-eye overnight treks with too many connections for your average jet age traveller to tolerate.
I remember picking up the book when it came out later in the ’90s — at an airport gift shop — and thinking “Well, that’s as cute as I figured.”
And now, decades later and trapped in the B-movie hell of his post “Gotti” career, Travolta’s turned that cute book into the most delightful, fanciful and colorful bon bon of a movie.
“One Way Night Coach” is a child’s fantasy of flight and flying the way it used to be — with pristine, uncrowded, futuristic airports, an early ’60s era of jets and prop planes with over-uniformed stewardesses in white gloves, the days “Back before every Joe Sweatsock could wedge himself behind a lunch tray and jet off to Raleigh-Durham,” as Sideshow Bob memorably sneered on “The Simpsons’.”
It’s a fictionalized account of Travolta’s childhood about an only child (at least two Travolta siblings have bit parts in this movie) of a never-made-it/never-will actress/single-mom (Kelly Eviston-Quinnett) who indulges her aviation-obsessed eight-year-old with a cheap cross-country overnight flight.
Little Jeff (Clark Shotwell) will revel in almost every Idlewild to Pittsburgh to Dayton to Chicago to Kansas City to Denver and Los Angeles minute. He strolls into the cockpit to meet pilots, charms the stewardesses and checks out the sleeping bunks on the TWA Lockheed Super Constellation, loving even the delays if not the Chicken Cordon Bleu he’s offered on legs of the journey that offer a meal.
And as he’s an observant child, he comments (Travolta narrates) on his 50ish mother’s vamping and posing, her choice of cigarettes (Newports) and drinks, the solo traveling men whose attention she pursues and earns.
“I was her best audience,” adult Jeff remembers of the mother who’d read him plays as bedtime stories and delusionally hopes that this trip to Los Angeles might be her “big break” even though she’s pushing 50.
“Hollywood called,” she’d explain about their overnight cheap flight arrangements to ticket agents and crew. “They told me to take the next flight!”
At every turn, Jeff meets or sees kindness — stewardesses who indulge his many questions and bump them up to first class on the mostly-empty planes, a captain who fixes his toy model of a Constellation, a mentally ill flyer who flips out but is calmed by a flight attendant who isn’t overworked and frazzled in jet-powered tin-can jammed with Joe and Jane Sweatsocks who think nothing of traveling in their pajamas.
Normally, I cringe at pictures this reliant on voice-over narration. I recoil from stars who populate their picture with Sandler etc. offspring. But “Propeller” is unfailingly sweet and never cloying.
Sure, it’s fictionalized. But if you’ve followed Travolta’s life and career, a lot of him is in this — his raptoruous engagement with flying, an indulged child who developed a taste for fine food and creature comforts, a mother who was his guiding star as an actor.
I get why there are less adoring reviews than mine floating around “Propeller.” It’s unfailingly sweet. Mom’s man-hunting is seriously dated. This TWA tale is decorated with Gershwin’s majestic “Rhapsody in Blue” — United Airlines’ signature tune. And Travolta’s been around long enough for recent generations to come up and not feel a connection to the “Saturday Night Fever/Get Shorty” star whose career has fallen off and life has been visited by too much tragedy.
But I’d hate to be seated next to anybody who doesn’t appreciate this adorable, pristine and nearly perfect aviation fantasy on any flight, much less an overnight one.
Rating: TV-PG
Cast: Clark Shotwell, Kelly Eviston-Quinnett, Ellen Travolta, Ella Beau Travolta, Olga Hoffmann and John Travolta.
Credits: Scripted and directed by John Travolta, based on his book. An Apple TV+ release.
Running time: 1:01
Entertainment
After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift
Three years ago, Mattel Inc. struck box-office gold — or rather, pink — with the billion-dollar success of “Barbie.”
In its first return to theaters since the female-forward phenomenon, the El Segundo toymaker is turning to the brawny He-Man for another box-office lift.
Its latest film, “Masters of the Universe,” opens this weekend, as Mattel looks to build on that previous success and continue extending its signature toy brands into the entertainment arena.
“The movie is very much in tune with culture,” said Mattel Chief Executive Ynon Kreiz. “Everything is much more contemporary relative to what was created more than 40 years ago, but it’s still very true to the origin story and to the DNA of the brand.”
The new film arrives at a pivotal time for Mattel, which is facing pressure from investors to grow its business. The maker of Hot Wheels, American Girl and Uno has recently confronted a challenging market for toys, beset by tariffs on goods produced overseas and weaker-than-expected demand for Barbie dolls and Fisher-Price preschool products.
Amid uncertainty in the toy market and the fallout from tariffs, Mattel’s net income dropped 25% to $398 million in 2025. And since the company announced disappointing holiday sales totals in February, its stock has dropped more than 30%, closing at $14.34 on Wednesday.
“Masters of the Universe” toys at Mattel headquarters in El Segundo.
(Myung J. Chun / Los Angeles Times)
The share price slide prompted investor Southeastern Asset Management to send a letter last month to Mattel leadership suggesting the toy maker should sell itself and go private. Southeastern manages about 4% of the company’s stock on behalf of its clients.
“The frustration among investors has been the fact that if you look at the business from 2021 through 2025 and even this year … the business really hasn’t grown,” said Eric Handler, a Roth Capital senior media and entertainment analyst, referring to Mattel. “This is a company that needed something fresh in the portfolio, and there’s a wide range of investments being made, of which ‘Masters of the Universe’ is one part.”
Kreiz pushed back on the idea that the company is not growing. In the fourth quarter of 2025, net sales were up 7% to $1.8 billion, though the result was not as strong as the company expected.
Mattel has spent $1.2 billion in the last three years to buy back shares, with an additional $1.5-billion share repurchase planned for the next three years.
“We’re investing in our own stock because we believe it is undervalued,” he told The Times in an interview at his office, which has floor-to-ceiling windows that give an expansive view of El Segundo. “We absolutely agree that the share price doesn’t reflect the progress that we’ve achieved over the last few years financially, operationally, our place in culture, the strength of our brands, and the continued expansion of the business. And more importantly, the potential that we have down the road.”
“Masters of the Universe” is a key variable in that equation.
Ynon Kreiz, chief executive of Mattel.
(Myung J. Chun / Los Angeles Times)
The movie, which had a budget of roughly $170 million, is expected to bring in $25 million to $35 million in the U.S. and Canada during its debut weekend. That’s a far cry from the $162-million opening haul of “Barbie,” but box-office analysts say that film captured the cultural zeitgeist in a way that’s hard to replicate.
The ‘80s-era “Masters of the Universe” is “a property that was famous with a certain group of fans, but it hasn’t had much of a pop culture presence,” said Shawn Robbins, who directs movie analytics at Fandango and founded the forecasting site Box Office Theory. The movie has notched a respectable 74% approval rating from critics on aggregator Rotten Tomatoes.
“There’s been so many callbacks to nostalgic franchises,” he said. “Some people are always on board for them, and maybe the positive reviews bring people in who were on the fence. But people are also ready for something fresh and new and exciting.”
Kreiz said he’s often asked how the company will match the success of “Barbie.”
“The answer is, we don’t need to match ‘Barbie’s’ success for movies to have a meaningful economic impact on the company,” he said. “Not every movie will be ‘Barbie.’ If we create quality content that people want to watch and create quality experiences that people are engaged with, good things happen, and these brands will resonate and will be here for years to come.”
While theatrical revenue is important, the measure of success for “Masters of the Universe” could also include its eventual reception on streaming platforms and, of course, toy sales, analysts said.
There are hundreds of products tied to the movie, from collectible action figures of Nicholas Galitzine’s He-Man and Camila Mendes’ Teela, to branded Uno decks, Legos, clothing and skateboards.
Skeletor from “Masters of the Universe.”
(Myung J. Chun / Los Angeles Times)
“For us, it’s a huge win already,” said Robbie Brenner, president of Mattel Studios and chief content officer, who also served as a producer on the film. “We have reinvigorated and relaunched this brand that has been around for decades … and done it in a way with just the best-in-class toys. Obviously that’s our bread and butter. And then to have made an epic, incredible movie … is a huge win.”
While Mattel does not yet have sales totals for its “Masters of the Universe” toys, executives said during an earnings call in late April that product sales were “growing double digits” amid strong customer demand, particularly from adults.
When Kreiz was named CEO in 2018, he saw the potential for Mattel to expand beyond toys. In an entertainment landscape dominated by known franchises and intellectual property, the former TV and media executive wanted to leverage the company’s IP in new ways to attract consumers.
Hence, Mattel has expanded into real-world experiences such as a Barbie pop-up at Coachella or a traveling Hot Wheels monster truck show. In February, the company fully acquired Mattel163 mobile game studio after buying out a stake held by Chinese tech firm NetEase. The studio has released games based on Uno, Skip-Bo and other Mattel intellectual property.
And on the film and television front, the Mattel Studios division now has 51 people — most of whom are based in El Segundo — focused on projects across platforms.
After “Masters of the Universe,” Mattel Studios plans to release a “Matchbox” streaming movie in October. The division has more than a dozen films in development that have been announced, including an American Girl movie with Paramount, Polly Pocket with Amazon MGM Studios, as well as a live-action Magic 8 Ball series from M. Night Shyamalan.
“The journey for the company was to evolve from being a toy manufacturer that was making items to become an IP company that is managing franchises,” Kreiz said. “It’s not that we’re not creating toys — it’s obviously a big part of our business — but the opportunity is to expand so much more than the physical product.”
“Masters of the Universe” was in development for years at several different studios before it was picked up by Amazon MGM.
That partnership stemmed from Mattel’s work on the “Barbie” movie with Courtenay Valenti, then president of production and development at Warner Bros. Pictures who is now head of film at Amazon MGM.
“Masters of the Universe” felt like a good property for Mattel to bet on because of its nostalgia factor and deep bench of colorful characters, from the green tiger Battle Cat to the heavily armored Ram Man and ever meme-able Skeletor, which the company hopes will attract new audiences, Brenner said.
The movie is directed by Travis Knight — chief executive of stop-motion studio Laika who also led the 2018 “Transformers” spin-off “Bumblebee” — who Brenner said “nailed” the narrative’s tone. (It didn’t hurt that Knight was already a fan of the franchise and had sported the He-Man haircut as a child.)
“It’s a property that’s kind of out there,” said Brenner, who grew up watching He-Man and his twin sister She-Ra. “It’s got all these crazy characters. But just riding that line between what is funny and kind of irreverent and then kind of heartfelt, that is a very hard thing to put in a blender and to get right.”
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