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The celebrity love affair with NFTs may be just beginning — even amid flops and doubts | CNN

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The celebrity love affair with NFTs may be just beginning — even amid flops and doubts | CNN



CNN
 — 

Plainly each few days, a brand new star pronounces their foray into the world of non-fungible tokens, cryptocurrency or another inscrutable nook of the metaverse – the final time period for a nascent digital house the place folks can play, meet, and naturally, purchase issues.

This has been a behavior for some time now, and each starry-eyed announcement normally guarantees some type of connection or unique alternative. However for almost all of the inhabitants who don’t personal cryptocurrency or NFTs (and will not care to), massive names and the dear tech ideas they promote make for unusual bedfellows certainly.

Take some latest examples: Final week, Madonna minted an especially NSFW NFT assortment that featured express photos of her giving delivery to a tree, in addition to a 3D mannequin of her undercarriage. Charitably, the reactions had been blended.

crypto-terms

cryptocurrency: a foreign money that exists nearly and requires advanced know-how to confirm and use

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NFT: (non-fungible token) a proof of digital possession of one thing, sometimes a chunk of artwork or different media

metaverse: a digital on-line house, during which cryptocurrency and NFTs can exist (although they exist outdoors the metaverse as effectively)

Earlier this yr, there was the Brie Larson incident, during which the Marvel actress shared a peek inside what she known as her “nook” of the metaverse. The 30-second Twitter video featured a blonde avatar with solely a passing resemblance to Larson shuffling awkwardly round a digital museum full of NFT artwork.

Numerous different stars, athletes, artists and even sports activities groups have taken comparable wobbly steps to advertise crypto or NFT partnerships, typically to the derision of critics who see NFTs as a money-making enterprise that doesn’t profit followers – or a minimum of not ones with out loads of money to spare.

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READ MORE: What’s an NFT?

Plus, even the sexiest promise of proudly owning digital artwork or actual property can’t overshadow the risky matches and begins of the present cryptocurrency market. NFT gross sales have fallen 92% since September 2021. Panic within the crypto market has reached the ears of US regulators. NFT items that had been purchased for hundreds of thousands of {dollars} and promised to be stellar investments have fizzled. In truth, an NFT of Twitter founder Jack Dorsey’s first tweet, offered for $2.9 million in 2021, attracted a excessive bid of merely $280 at an April public sale.

Have we reached vital mass on the NFT market? Are we within the remaining days of this influencer or that film star pushing high-dollar digital wares?

For Benjamin Behrooz, these rising pains are all a part of the lengthy sport. Behrooz is the founding father of Branding Los Angeles, a branding company that focuses on, amongst different issues, NFT partnerships. He says the variety of highly effective purchasers and firms desirous to develop NFT initiatives will increase day-after-day, and it gained’t be lengthy earlier than main retailers settle for cryptocurrency funds.

He says what we’re seeing now; the awkwardness and cult-like aggression of cryptospace promoters, is the wheat separating from the chaff.

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“Proper now, these items might have a really minute viewers. But it surely’s like the start of a curler coaster. You’re working, climbing, and going up, up, up, after which the payoff comes,” he tells CNN.

It’s true the cryptoverse remains to be unique. About 46 million folks within the US are estimated to have invested in Bitcoin, essentially the most distinguished cryptocurrency. Worldwide, there are an estimated 300 million crypto customers, or about 3.9%.

As soon as that cryptocurrency is invested in issues like NFTs and the metaverse, the circle will get even smaller. By one depend, a mere 360,000 folks owned each single out there NFT, and 80% of the worth of that market is held by simply 9% of householders.

Whereas superstar endorsements might spin a future the place folks purchase and promote unique digital wares as simply as they do at a merch stand, the present world of digital belongings is a small pond full of very, very massive fish.

LED screens showing NFT artwork on display at a Metavision exhibition.

What these massive fish are hoping to promote to their smaller followers is some extent of connection – a ticket into the pond, if you’ll. An opportunity to swim alongside them.

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“They’re attempting to make the case that, the identical method you’ll be able to turn into a member of somebody’s fan membership within the analog world, now you’re simply doing it digitally by being a part of somebody’s NFT sale or metaverse. You possibly can have a certain quantity of insider entry,” Paul R. La Monica of CNN Business explains.

Possibly that’s why somebody paid $450,000 earlier this yr to be Snoop Dogg’s “neighbor” within the metaverse, or why Paris Hilton constantly promotes NFT and cryptocurreny initiatives. (Even when some makes an attempt aren’t convincing, like a much-panned chat between Hilton and “Tonight Present” host Jimmy Fallon, during which the pair woodenly mentioned their Bored Ape Yacht Membership NFTs.)

Dolly Parton invoked the identical factor of connection when she gave out NFTs at this yr’s SXSW convention, regardless that folks questioned the match between the 76-year-old’s cozy nation vibe and a financially dangerous, hyper-technical idea principally embraced by youthful folks with native technological literacy.

Dolly Parton (pictured here in 2021) gave out souvenir NFTs at this year's SXSW Conference.

Behrooz says the important thing to any good partnership – one which doesn’t really feel pressured or inorganic, is to essentially examine the superstar or influencer that might be hooked up to a challenge. Who’s their viewers, as an example, or what sort of values have they got? It ought to be somebody genuine who has a detailed relationship with followers, he notes.

That’s particularly vital on the planet of NFTs, he says, the place folks can simply fall sufferer to scams or mismanagement.

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“Persons are beginning to concentrate on conditions on this house the place they’re being taken benefit of,” he says. “So you need to take a look at the communities the individual has created.”

It’s no shock that these most energetic in these digital areas might not have ever listened to a Snoop Dogg or Madonna cassette. They seemingly don’t even bear in mind why Paris Hilton is legendary.

“That is clearly extra prevalent with youthful, extra digitally native folks as a result of, for that technology, cash has at all times been extra conceptual,” La Monica says.

The folks youthful generations admire usually turn into well-known via different types of media, and that exams our concept of who, precisely, a star is and the place their affect lies. An NFT marketing campaign might really feel like a greater match, as an example, with a YouTube star or a TikTok influencer who obtained well-known from their basement fairly than an old-guard, baptized-by-tabloids icon.

“We’re not altering our strategy,” Behrooz explains of his company’s work. “That is the place {the marketplace} is to transform folks into believers.”

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Sooner or later that metaverse believers dream of, stars might maintain concert events or meet-and-greets in digital areas with regularity. Individuals might purchase particular gadgets for his or her avatars – the digital variations of themselves that might inhabit this new world. Behrooz says he’s blown away by some concepts he’s seen about methods to work together with the metaverse, like customized homes and NFTs that translate into unique, real-world entry into golf equipment or different occasions.

As it’s now, the digital belongings celebrities promote are sometimes prohibitively priced or hosted on platforms that require unique rights to entry. The connection to followers usually feels tenuous at greatest, and predatory at worst. However so long as the crypto race continues, stars of all stripes can be working alongside, hoping to steer their followers – and their cash – into the long run.

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Movie Reviews

My Sunshine: Jesus director returns with poetic ice-dancing drama

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My Sunshine: Jesus director returns with poetic ice-dancing drama

4/5 stars

Rarely has figure skating been shown as so pure, poetic and sensual than in My Sunshine, Hiroshi Okuyama’s feature about two young ice dancers and their coach over one winter in a small town in Hokkaido, in Japan.

Following his award-winning 2018 debut Jesus, which revolves around the way a series of absurd apparitions changed a lonely boy’s life, the 29-year-old filmmaker has again made a simple premise go a very long way through an understated screenplay and intriguing mise-en-scène and by drawing heartfelt performances from his young cast.

Filmed in the classic four-by-three screen ratio and boasting a desaturated colour palette which gives everything a dreamy quality, My Sunshine revolves around Takuya (Keitatsu Koshiyama), a stammering boy who is as awkward at sport as he is with his speech.

Keitatsu Koshiyama as main character Takuya in a still from My Sunshine.

Bad at school in both baseball and ice hockey, the boy finds himself captivated by figure skating – or, specifically, the elegant star skater Sakura (Kiara Nakanishi). His perseverance in trying out pirouettes is noted by the girl’s coach Arakawa (Sosuke Ikematsu), who gives the boy proper skates and then private lessons.

Sensing a prodigy in the waiting, Arakawa begins to train Takuya alongside Sakura to compete in a pairs skating competition. Through this, the man rediscovers the joie de vivre he seems to have left behind after his retirement and relocation to the rural hinterlands.

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Teasing natural and dynamic turns from his cast – with Sosuke looking very much the part with his smooth moves on the ice – Okuyama delivers scenes that ooze youthful energy and human warmth.

In the film’s pièce de resistance, a scene depicting Takuya and Sakura’s full routine, the duo glide gracefully across the ice, their breathing and the crisp glissando produced by their skates saying much more about their emotions than words ever could, whether about their dedication to the sport or the unarticulated feelings bubbling within each of them.

(From left) Sosuke Ikematsu as coach Arakawa, Kiara Nakanishi as skater Sakura and Keitatsu Koshiyama as Takuya in a still from My Sunshine.

But My Sunshine is not all sweetness and light. Its descent towards tragedy is perhaps prefigured by Okuyama’s frequent positioning of his characters as small dots in vast spaces – an allusion, perhaps, to how their fates are somehow shaped by unspoken social forces they could not control.

And it is exactly such tacit norms which will eventually snap the trio’s growing bond.

Eschewing melodrama, Okuyama simply hints at the prevalent conservative attitudes in the town, the disapproval of Arakawa’s private life never really breaking into the open beyond one single word Sakura throws at her erstwhile mentor.

It is an altercation that is as brief as it is heartbreaking, and it speaks volumes about Okuyama’s deftness in evoking such emotions through his very economical storytelling and stylistic rigour.

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At a Cannes Film Festival of big swings and faceplants, real life takes a back seat

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At a Cannes Film Festival of big swings and faceplants, real life takes a back seat

“Is it too real for ya?” snarls the Gang of Four-soundalike punk band Fontaines D.C. over a thrumming bass line on the soundtrack to “Bird” as we cruise the streets of Gravesend, Kent, east of London. How’s this for too real? Piloting an e-scooter is the shirtless, much-tatted Bug, played by Barry Keoghan, last seen in “Saltburn” wearing significantly less. Hanging onto him is 12-year-old Bailey (Nykiya Adams), his daughter from a previous relationship (something of a stretch, age-wise, but sure).

Ever the optimist, Bug is planning to sell the hallucinogenic slime he skims off the back of a toad he’s imported from Colorado to fund his imminent wedding to a fling of three months. And despite having an elaborate, curling centipede inked on his face and neck, he’s crestfallen that Bailey would let a friend cut off her locks before the big day. She’s entering surly adolescence like a hot comet and not thrilled to have a new stepmother.

It’s all in keeping with the studied miserablism of British director and Cannes darling Andrea Arnold (“American Honey”). Every interior in “Bird” is more squalid than the last; every door seems designed to be busted down by a violent boyfriend.

Nykiya Adams in the movie “Bird.”

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(Atsushi Nishijima)

Is it too real for ya?

Actually, no, not really. And that’s before Arnold introduces us to Bailey’s creepy Boo Radley-ish friend, the mysterious title character (Franz Rogowski of “Passages,” deepening his brand of bug-eyed strangeness), who, in a long-telegraphed moment of protective vengeance, sprouts huge CGI wings that were already painfully suggested.

“Bird” is part of what might be described as Cannes’ reality problem. Or so it seems — it’s only the halfway mark — as we ping-pong between screenings of revered directors leaping off the deep end, their former penchants for verisimilitude tossed aside. Emerging from the raves for George Miller’s “Furiosa: A Mad Max Saga” came the admission, shared by many, that it just wasn’t convincing physically: too lacquered and digitally finessed, the grungy tactility of “The Road Warrior” long gone. Any hope of Francis Ford Coppola reproducing the warmth of his best films was dashed by the sprawling “Megalopolis,” a Rome-as-New-York urban fantasia that, for all its delightful looniness, could have used some subway grit.

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Maybe realness is overrated. It’s tempting (but too easy) to impose a coordinated aesthetic on any one edition of a film festival, the early responders hoping to collate their scattered experience of seeing multiple movies a day into a larger sense of coherence. Still, this was restless work. Many of Cannes’ first-week offerings felt like products of the pandemic and, as such, exuded an air of desperation.

A man and a woman listen to a suggestion.

Richard Gere and Uma Thurman in the movie “Oh, Canada.”

(Festival de Cannes)

Paul Schrader’s flashback-heavy “Oh, Canada” — sluggish even at 95 minutes — is expressly about notions of reputational realness unraveling. A Hollywood lion in a fascinating winter, the always-watchable Richard Gere plays Leonard Fife, a celebrated Errol Morris-like lefty documentarian, who, though suffering through the final stages of cancer, agrees to a filmed interrogation by some of his most devoted students. Already you anticipate that some of these interviews aren’t going to go Leonard’s way as Schrader’s métier, the language of self-excoriating doubt, finds voice.

Was he a draft dodger who fled to Canada on principle to escape military service? Was he a faithful family man? No points for guessing correctly on those two. Meanwhile, a deeper truth emerges, more about the inexorable march of time than integrity. Gere, reuniting with Schrader for their first collaboration since the exuberant strut of 1980’s “American Gigolo,” is a fragile, vulnerable presence here, playing up Leonard’s thickened voice and dimmed virility. “I have a Genie and a Gemini!” he sputters, clinging to his awards while the rest of his life tips into fabrication.

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Please, Yorgos Lanthimos, show us how it’s done: If we’re going to have a Cannes overrun with fantasy, let one come from the maker of “Poor Things” and “The Lobster.” The Greek director has chosen an unfortunate moment to do a faceplant. “Kinds of Kindness,” though it gets its audience pumped with opening credits set to Eurythmics’ snaky, pounding “Sweet Dreams (Are Made of This),” slackens into a tiresome trio of subpar mini-films lacking the emotive weirdness that Lanthimos usually serves on tap.

Three adults hug in bed.

From left, Margaret Qualley, Jesse Plemons and Willem Dafoe in the movie “Kinds of Kindness.”

(Atsushi Nishijima / Searchlight Pictures)

It’s not the actors’ fault, many of whom take on triple duty in three brittle, gruesome tales about, sequentially, murderous micromanagement, cannibalistic survival and obsessive cultdom. The cast launches gamely into the flat-toned violence: Jesse Plemons, Emma Stone, Willem Dafoe, Hong Chau and a particularly committed Margaret Qualley (who hopefully filed for worker’s comp). The weak link, however, is the script by Lanthimos and Efthimis Filippou, who, despite the hope they’d steer back to their darkly suggestive “Dogtooth” days, can’t seem to link their customary meanness to any kind of profundity.

Lanthimos has never made a movie this gratuitously brutal (brace for a fried thumb served on a dinner plate), nor has he made one this dumbly obvious, relying on that ominous, pinging piano note from “Eyes Wide Shut” and a frisky cast to sock it over. He’s clearing his throat. It’s more a collection of memes than a sustained piece of thinking.

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One filmmaker, though, has nailed the free-floating dreaminess that Cannes seems to be lost in, the Zambia-born Rungano Nyoni, whose confidence summoning a mood clarifies in the exquisitely haunting “On Becoming a Guinea Fowl.” (Playing in the Un Certain Regard section, her drama runs circles around several others in the official competition.) It begins in the middle of the night — a sequence you’ll never want to end — as Shula (Susan Chardy), driving home from a party, pulls over. There’s a dead body on the road. Turns out it’s her uncle Fred. A garrulous, drunk cousin, Nsansa (Elizabeth Chisela), shows up, lending her some unwanted company.

The movie then eases into the rituals of mourning: mounting a funeral, cooking for the bereaved, grieving performatively, so much of it conducted in a state of shock. Nyoni’s debut, the surreal 2017 comic satire “I Am Not a Witch,” poked a sharp stick in the eye of African mysticism, drafting a solemn girl into unwanted witchery while other women remained tethered to traditional roles. Here, the connection is cooler and more disturbing. As Shula steps into rooms flooded with water, the film pivots to a trance-like menace, echoed by Lucrecia Dalt’s scraping experimental synth score.

We also learn more about guinea fowl than ever imagined, including how the plump species warns the rest of the herd of danger. Shula, lost in her stubbornly vague half-memories, can’t quite shake free of her uncle’s past. And when a final showdown arrives — several women and girls chirping out an animalistic warning — the hair on the back of your neck pricks up.

Suddenly, Cannes was too real after all.

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Movie Reviews

‘The Substance’ Review: An Excellent Demi Moore Helps Sustain Coralie Fargeat’s Stylish but Redundant Body Horror

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‘The Substance’ Review: An Excellent Demi Moore Helps Sustain Coralie Fargeat’s Stylish but Redundant Body Horror

Not long into Coralie Fargeat’s campy body horror The Substance, Elisabeth Sparkle (Demi Moore) is unceremoniously fired from her gig as the celebrity host of a daytime exercise program. The former actress’ credentials — an Academy Award, a prominent place on the Hollywood Walk of Fame — aren’t enough to save her Zumba-meets-Jillian-Michaels-style show, fittingly called Sparkle Your Life. Her producer, an oily personality conspicuously named Harvey (Dennis Quaid), wants to replace Elisabeth with a younger, more beautiful star. In his words: “This is network TV, not charity.” 

The Substance, which premiered at Cannes in competition, is Fargeat’s second feature. It builds on the director’s interest in the disposability of women in a sexist society, a theme she first explored in her hyper-stylized and gory 2017 thriller Revenge. She gave that film a subversive feminist bent by turning the trophy girlfriend — a sunny blonde who is raped and murdered — into a vengeance-seeking hunter.

The Substance

The Bottom Line

Uneven genre offering boosted by formal ambition and Demi Moore.

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Venue: Cannes Film Festival (Competition)
Cast: Demi Moore, Dennis Quaid, Margaret Qualley
Director-screenwriter: Coralie Fargeat

2 hours 20 minutes

In The Substance, a woman also takes fate into her own hands and combats underestimation, only this time she’s at war with herself, too. Fargeat combines sci-fi elements (as in her early short Reality+) with body horror and satire to show how women are trapped by the dual forces of sexism and ageism. Beauty and youth are the targets at the heart of this film, but the director also takes aim at Hollywood’s ghoulish machinations and the compulsive physical and psychological intrusiveness of cisgender heterosexual men. 

Fargeat flaunts an exciting hyperactive style. Ultra wide-angle shots, close-ups and a bubble-gum color palette contribute to the film’s surreal — and at times uncanny — visual language. The British composer Raffertie’s thunderous score adds an appropriately ominous touch, especially during moments of corporeal mutilation. 

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There’s a lot going on in The Substance, and while the ambition is admirable, not everything works. The thin plotting strains under the weight of its 2 hour 20 minute runtime; there are scenes, especially in the middle of the film, that land as leaden repetition instead of clever mirroring. But strong performances — especially from Moore and Quaid — help sustain momentum through the film’s triumphantly amusing end.

During his final meeting with Elisabeth, Harvey doubles down on his offensiveness. By the time women reach the age of 50, he suggests to Elisabeth while stuffing his mouth with shrimp, it’s over for them. Fargeat heightens the perversity of Harvey’s blunt assessment with shots of his mouth masticating on shellfish bits. As he crushes the coral-colored creatures with his molars, Elisabeth stares at him with a faint disgust bordering on hatred. Quaid’s character lives in the more satirical notes of The Substance, and the actor responds with an appropriately mocking performance.

Harvey’s words, coupled with the blank stares Elisabeth now receives from passersby, drive the actress to seek a solution. She reaches out to the anonymous purveyors of The Substance, a program that allows people to essentially clone a younger version of themselves. While Fargeat’s screenplay leaves much to be desired when it comes to conveying the company’s scale of operations or how they function in her version of Los Angeles, the rules of the experiment are straightforward. After individuals spawn their duplicates, it’s critical they maintain a balanced life. Every 7 days one of them enters a coma, kept alive through a feeding tube, while the other roams free. Then they switch. The catch, of course, is the addiction of youth. 

Elisabeth and her younger self (Margaret Qualley), Sue, follow the program rules for a bit. The middle of The Substance is packed with scenes underscoring the difference in treatment they receive. While Sue blossoms, winning the affection of Harvey and getting her own exercise show, Elisabeth languishes in the shadow of her invisibility.

Moore imbues her character with a visceral desperation, one that enriches the unsettling undercurrents of Fargeat’s film. She plays a woman who can’t quit the addiction of having youth at her fingertips despite its lacerating effect on her psyche. In one particularly strong scene, Elisabeth, haunted by a giant billboard of Sue outside her window, struggles to leave the house for a date. She tirelessly redoes her makeup and each attempt reveals the layers of anguish behind the actress’s pristine facade. 

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Moore leans into the physical requirements of her role later in the film. Elisabeth eventually learns that upsetting the balance of the experiment reduces her vitality. Sue, greedier for more time outside the coma, becomes a kind of vampire, and Elisabeth wilts. Moore’s slow walk and hunched shoulders add to the sense of her character’s suffering. Special makeup effects by Pierre-Olivier Persin render Elisabeth’s withering even more startling and persuasive.  

Qualley does not have as meaty a role as Moore. Her character functions as Elisabeth’s foil, seeming to exist only to help us understand the perversion of Hollywood’s gaze on the starlet. That’s a shame, because The Substance’s smart premise and direction promise more revelatory confrontations between Elisabeth and Sue than the one we are offered.

The reality of this experiment is that it traps both characters in the same toxic, self-hating cycle as the standards imposed by society. The most compelling parts of The Substance deal with how social conventions turn women against themselves. A stronger version of the film might have dug into the complexities of that truth, instead of simply arranging itself around it. 

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